1

Partner Product Workshops

Thursdays, 2pm EST

Inbound Marketing Overview

Recognition

Training

Program Announcements/Calendar

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3

4

Agenda

Attitude/Final Thought52

The Inbound Marketing Overview

YOUR COMPANY NAME & location

• What do you do (quick 1-2 sentence pitch about the company)• What is Inbound Marketing?

– why is Inbound Marketing necessary to be successful in business today?

• What is HubSpot?– How does HubSpot help your customers do inbound marketing

more effectively?• How does have an agency partner add value to your HubSpot

experience– How does it ensure long-term, sustainable success with Inbound

Marketing• How do you help your customers succeed with HubSpot?

Company logo

3

Who are we? Why are we here?

2 What is inbound marketing?

What is Hubspot?

What’s a Hubspot VAR?4

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HubSpot Methodology

1.Creating content2.Creating offers and

conversion points3.Activities to move

leads in to customers

4.Closed loop analytics

HubSpot Software

Let’s jump in:• High level overview of the

tools• Deeper dive – 3 tools

• Tool 1• Tool 2• Tool 3

Dedicated Client On-Boarding Training

Collaboration

Support to Help You

Close DealsA

Proven Path

Ongoing Training

What is a HubSpot VAR?

VAR Inbound Marketing

Success Story

Shelley Pringle is principal and founder of Polaris PR Inc.

We’re a hybrid agency that helps clients build their profile, get found online and convert leads into customers.

PolarisPRInc.com 

@ShelleyPringle | linkedin.com/shelleypringle

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POLARIS PUBLIC RELATIONS

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2

1 HubSpotter Since: June 2012

www.polarisprinc.com Shelley Pringle: Principal

Number of HubSpotter Powered Clients: Onboarding our first client now

Success with HubSpot: UV +136%; Visits to contacts +594%

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POLARIS PR’s G P C T

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2

1 Goals For HubSpot:

Plan/Strategy:

Challenges You Faced Before HubSpot

Increase revenue 300% in 18 months; Move from project- to retainer-based clients (0 in June); Add additional expertise to agency services

Use Polaris PR case study to show new clients the benefits of inbound marketing

Behind the times; Difficult to show ROI of traditional PR & social media

TimelineIt’s taking longer than we thought; Difficult to create good content regularly; Need to leverage online efforts more with offline

Web visits: + 136%; Visits to Contacts: +594%

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Polaris’ Inbound Story

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4

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1 Securing our first HubSpot customer

HubSpot’s process connected the dots between PR, social media and the bottom line

This opportunity didn’t knock at the best time—we weren’t yet certified.

Strategy trumps tactics; Work with your Channel Manager; 1 step ahead of your client is OK

Augment our core services of strategy & content creation with SEO & PPC

Big agency thinking. Small agency attitude.Subscribe to our blog: www.polarisprinc.com/blog

Follow me on Twitter: @shelleypringleSend me an idea for a guest post (SEO, PPC, other): shelley@polarisprinc.com