1 OFFICIAL TRANSCRIPT PROCEEDING FEDERAL ......1 For The Record, Inc. (301) 870-8025 - - (800)...
Transcript of 1 OFFICIAL TRANSCRIPT PROCEEDING FEDERAL ......1 For The Record, Inc. (301) 870-8025 - - (800)...
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
OFFICIAL TRANSCRIPT PROCEEDING1
FEDERAL TRADE COMMISSION2
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MATTER NO. 06232346
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TITLE SEVEN DAY MARKETING, INC. 8
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DATE RECORDED: DATE UNKNOWN 10
TRANSCRIBED: APRIL 30, 2007 11
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PAGES 1 THROUGH 43 13
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DVD PRESENTATION -- SEVEN DAY MIRACLE CLEANSE 18
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
FEDERAL TRADE COMMISSION1
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DVD PRESENTATION: PAGE:4
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
FEDERAL TRADE COMMISSION1
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In the Matter of: )3
Seven Day Marketing, Inc. ) Matter No. 06232344
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Date Unknown 7
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The following transcript was produced from a11
DVD provided to For The Record, Inc. on April 23, 2007. 12
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Exhibit A 26
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
P R O C E E D I N G S1
- - - - -2
DVD PRESENTATION -- SEVEN DAY MIRACLE CLEANSE3
ON SCREEN: The following program is a paid4
advertisement and is the opinion of the Seven Day Miracle5
Cleanse.6
This is a product of 7 Day Marketing, Inc.7
MALE ANNOUNCER: The following is a paid8
advertisement and is the opinion of Seven Day Miracle9
Cleanse.10
ON SCREEN: Dr. Elaine Davis11
7DMC12
DR. ELAINE DAVIS: Welcome to another edition13
of the Seven Day Miracle Cleanse. I hope you will join14
us as I share my life-changing experience with you. I am15
42 years old and the mother of five children. After16
having four of them within five years, I was sure that I17
would never fit into my normal clothes again. I tried18
dieting, but I was always hungry. I tried exercise, but19
let’s face it, it’s boring and it’s too time-consuming.20
I was ready to resign myself to elastic waist21
pants and bulky tops until I met The Health Man. When he22
told me about his program, I was skeptical. After some23
coaxing, I agreed to try his program, the Seven Day24
Miracle Cleanse. 25
Exhibit A 27
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: Individual results may vary.1
DR. ELAINE DAVIS: Since I tried the Cleanse, I2
have lost over 40 pounds. It’s not a diet, it’s better3
than a diet because after completing the program, I4
didn’t need to eat as much food to feel satisfied. My5
body became much more efficient at absorbing nutrients.6
How did Princess Diana become a world-renowned7
beauty? Find out what Jennifer Lopez, Demi Moore, Janet8
Jackson, Goldie Hawn, Daman Wayans, Liv Tyler, Cindy9
Crawford, Ben Affleck, and others, do to lose weight and10
to look young.11
And, now, the founder of the Seven Day Miracle12
Cleanse, The Health Man.13
ON SCREEN: (Scrolling across top of screen)14
The average colon should weigh 4 lbs... John15
“Duke” Wayne died from colon cancer and his colon weighed16
45 lbs...Elvis Presley had a blocked colon at the time of17
his death and his colon weight 45 lbs...These are typical18
cases of how impacted and constipated a neglected colon19
can become...20
THE HEALTH MAN: Are you sick and tired of21
being sick and tired? Are you one of millions who suffer22
from the common ailments such as constipation, irritable23
bowel syndrome, fatigue, Alzheimer’s and other diseases? 24
Have you been struggling year in and year out with your25
Exhibit A 28
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
health problems? Then why should you suffer any more? 1
I have the solution for you. Imagine being in2
control of your health. You can look and feel 10 to 203
years younger than your age, have perfect cholesterol,4
perfect body weight and consistent bowel eliminations, a5
body immune to all sickness. These are the6
characteristics of perfect health.7
ON SCREEN: (Scrolling across top of screen)8
...The average American carries around an extra9
5-25 lbs. in the colon (large intestine)...Most people10
eliminate and lose 5-25 lbs. while completing the 7 Day11
Miracle Cleanse...12
THE HEALTH MAN: In the next half hour, I13
guarantee each and every one of you that you will be14
amazed as I show you the most innovative health15
rejuvenation system in the world, which has never been16
available to the public until now. 17
Thank you for joining me today from beautiful18
Hawaii. I’m the Health Man. I must first say it is a19
pleasure to have this incredible opportunity to share20
this profound knowledge with each and every one of you. 21
What I’m about to tell you about your own personal health22
may be equally alarming and amazing.23
ON SCREEN: (Scrolling across top of screen)24
...Parasites are not just a 3rd world25
Exhibit A 29
6
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
problem...A cubic inch of beef contains 1200 parasite1
larvae...Parasine 2 is proven to eliminate parasites from2
the body in just 10 days...3
THE HEALTH MAN: I would like to address what I4
feel is the missing link in our society when it comes to5
our own health, as we are the unhealthiest nation in the6
world. It is a fact that you were born perfect and7
somewhere along the way you’ve become imperfect. The8
right knowledge has not been available to you, the9
public, and we are not trained to create a perfectly10
healthy body, immune from disease. If this were not11
true, then why has the United States become the most12
diseased nation in the world?13
ON SCREEN: (Scrolling across top of screen)14
...Celebrities spend thousands of dollars on15
colon cleansing...Colon cleansing is the celebrity secret16
to fitting into tight Oscar gowns...Join celebrities such17
as Liv Tyler, Courtney Love, Ben Affleck, Daman Wayans,18
Andie McDowell, Goldie Hawn, Gisele Bundchen, Janet19
Jackson, Jennifer Lopez, Demi Moore in detoxifying and20
cleansing your way to looking younger and losing21
weight...22
THE HEALTH MAN: According to the respected23
publication, the Merck Manual, colon health has24
degenerated quickly. For example, the major colon25
Exhibit A 30
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
disease, diverticulosis increased from 10 percent of1
adults over the age of 45 in 1950 to 50 percent by 1987. 2
The most recent edition declares that virtually every3
American adult will have diverticulosis in the large4
intestines at some point in their life. This can be5
prevented.6
I feel, and you probably do as well, that we7
have become so frightened and fearful when it comes to8
our own health. How many of you take prescription drugs9
or visit a doctor year in and year out?10
ON SCREEN: Karen, 4211
Individual results may vary.12
KAREN: You hit 40 and it seems like things13
start to fall apart and it really energizes you, it makes14
you feel like you’re 25 again.15
ON SCREEN: Pauline, 7016
Individual results may vary.17
PAULINE: I had a real bad knee, they wanted to18
operate, do an implant on, and I just did not want that. 19
So, this was the reason that I opted to do this and but20
I’ve known people, too, that have had the operation and21
it didn’t help them that much either. They’ve still had22
problems.23
ON SCREEN: (Scrolling across top of screen)24
...The 7 Day Miracle Cleanse is a professional25
Exhibit A 31
8
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
detoxification program...Detoxification and maintaining1
proper pH is a key component to preventing most cancers2
and other diseases such as Alzheimer’s Disease...Super3
Boost Greens is an alkylizer that will help you achieve4
proper body pH with continued daily use and is composed5
of live enzymes making it a complete live supplement... 6
THE HEALTH MAN: Every time you have a symptom7
of illness, you run to the medicine cabinet or to the8
doctor’s office, don’t you? Understand that we have been9
conditioned to this for generations and simply do not10
even question it. But do you ever really find out the11
real causes of your health problems? Does your doctor12
ever really educate you on the simple and inexpensive13
healing modalities available to you? Of course not. It14
is not in their best interests or part of the medical15
practice to do so. In fact, the average medical doctor16
has only 2.5 hours of nutritional training during their17
years in medical school.18
ON SCREEN: (Scrolling across top of screen)19
The 7 Day Miracle Cleanse works in JUST 7 days20
to clean your colon...This program is NOT a laxative, as21
opposed to products that require daily use for extended22
periods...23
THE HEALTH MAN: I feel doctors automatically24
prescribe pharmaceutical drugs and remove body parts that25
Exhibit A 32
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
we need. 1
When we buy a pill and buy peace with it, you2
get conditioned to cheap solutions instead of deep ones. 3
In my opinion, the medical industry’s approach is4
unorthodox because it does not identify the original5
cause of sickness and disease, but simply treats the6
symptoms of them, don’t they?7
ON SCREEN: Karen, 428
KAREN: I am not into going, you know, to the9
medical doctors and having them cut your problem out. 10
You know, let’s just do the incision and take out this11
organ because you’re having problems with it. That12
doesn’t really hit on where that problem came from. It’s13
just -- it’s not really going to heal you, they’re just,14
you know, doing -- that’s the way Western medicine is. 15
I believe it can help anybody. You know,16
you’re actually cleaning your body so it can work again.17
ON SCREEN: (Scrolling across top of screen)18
...The 7 Day Miracle Cleanse is a triple-action19
program including Super Boost Greens, Parasine 2, and20
Mucus Eliminator...All products are produced from21
certified organic herbs for the highest potency...This22
potency can NOT be found in any store or similar23
program...You will not be as hungry after the cleanse24
because your body will be more efficient at absorbing25
Exhibit A 33
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
nutrients...1
THE HEALTH MAN: A cancerous tumor, which is a2
symptom, is routinely removed by surgery. This is3
usually followed by painful radiation treatment and4
debilitating chemotherapy. But why doesn’t the treatment5
attack the cause? Interesting, isn’t it? No wonder6
cancer comes back with such a vengeance. Healing can7
only begin when we attack the cause of disease.8
ON SCREEN: Diagram of colon9
“These statements have not been evaluated by10
the Food and Drug Administration and are the opinions of11
the speaker. This product is not intended to diagnose,12
treat, cure, or prevent any disease.”13
ON SCREEN: (Scrolling across top of screen)14
...This is why you will keep the weight OFF, as15
opposed to dieting. Order now and take charge of your16
health. Rush shipping is available!17
THE HEALTH MAN: This is a diagram of the human18
digestive tract. The colon is highlighted and is19
considered the sewer of the human body. Now, this should20
surprise many of you. Did you know that your digestive21
tract is responsible for about 90 percent of your overall22
health? Yes, 90 percent. Did you know that your entire23
body is fed by your small and large intestines? 24
ON SCREEN: (Scrolling across top of screen)25
Exhibit A 34
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
The average colon should weigh 4 lbs... John1
“Duke” Wayne died from colon cancer and his colon weighed2
45 lbs...Elvis Presley had a blocked colon at the time of3
his death and his colon weight 45 lbs...These are typical4
cases of how impacted and constipated a neglected colon5
can become...6
THE HEALTH MAN: First, the colon feeds your7
blood, then the blood cells feed all of the cells in your8
body including your brain cells. You’re probably asking9
yourself, why should this mean something to me, right? 10
ON SCREEN: MUCOUS PLAQUE11
Pictures of colon and mucous plaque12
THE HEALTH MAN: I say this because the13
National Health Federation has estimated that over 9714
percent of the population is living in a state of15
constipation and has developed what is called mucous16
plaque in the small and large intestines. Mucous plaque17
creates a daily self-poisoning effect on your entire body18
called toxemia. This mucous plaque exists inside of19
almost every American and lines the internal wall of your20
colon.21
We have the ability to live twice as long as we22
are living today, but we need the knowledge on how to do23
this. The colon is one of the primary indicators as to24
how long we will live. 25
Exhibit A 35
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: (Scrolling across top of screen)1
...The average American carries around an extra2
5-25 lbs. in the colon (large intestine)...Most people3
eliminate and lose 5-25 lbs. while completing the 7 Day4
Miracle Cleanse...5
THE HEALTH MAN: Look, what I am offering is6
the opportunity to live a longer life without sickness or7
disease, with an abundance of energy and vitality.8
ON SCREEN: Joseph, 609
Individual results may vary.10
JOSEPH: Listen, the energy that you get,11
you’re going to feel -- you’re going to feel like12
Superman.13
ON SCREEN: Karen, 4214
Individual results may vary.15
KAREN: I feel now that I can keep up with16
everything and I have more time and more energy to go do17
other things, also, you know, get out of the house and do18
more. So, I feel so much better, and I’m sure the kids19
can tell the difference.20
ON SCREEN: (Scrolling across top of screen)21
...Parasites are not just a 3rd world22
problem...A cubic inch of beef contains 1200 parasite23
larvae...Parasine 2 is proven to eliminate parasites from24
the body in just 10 days...25
Exhibit A 36
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
THE HEALTH MAN: How does your body develop1
this mucous plaque? It all begins at about the age of2
six. Every time we eat foods not composed of fresh3
fruits and vegetables and their juices, raw nuts or4
seeds, a microscopic residue lines the digestive tract. 5
This is especially true when we consume pasteurized milk6
products, including milk, and starches such as breads and7
sugar products and alcohol and soft drinks and coffee and8
the list goes on. These products are absolutely9
indigestible foods. 10
ON SCREEN: (Scrolling across top of screen)11
...Celebrities spend thousands of dollars on12
colon cleansing...Colon cleansing is the celebrity secret13
to fitting into tight Oscar gowns...Join celebrities such14
as Liv Tyler, Courtney Love, Ben Affleck, Daman Wayans,15
Andie McDowell, Goldie Hawn, Gisele Bundchen, Janet16
Jackson, Jennifer Lopez, Demi Moore in detoxifying and17
cleansing your way to looking younger and losing18
weight...19
THE HEALTH MAN: Over a period of 10, 20, 3020
years or more, these residues accumulate to develop21
mucous plaque a quarter inch to two inches thick around22
the entire circumference of the inner colon. 23
Take a good look at the inside of this pipe. 24
See the residues that have developed on the inside of it? 25
Exhibit A 37
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
This pipe is nearly blocked making it almost impossible1
for anything to pass through it. 2
ON SCREEN: Picture of colon3
Colon wall4
Mucous plaque5
THE HEALTH MAN: This is very similar to the6
average colon. We have taken it for granted that what we7
put into our mouth is going to come out of the other end8
of our digestive tract. 9
ON SCREEN: (Scrolling across top of screen)10
...The 7 Day Miracle Cleanse is a professional11
detoxification program...Detoxification and maintaining12
proper pH is a key component to preventing most cancers13
and other diseases such as Alzheimer’s Disease...Super14
Boost Greens is an alkylizer that will help you achieve15
proper body pH with continued daily use and is composed16
of live enzymes making it a complete live supplement... 17
THE HEALTH MAN: Are you one of millions who18
take laxatives? I was one of those people once. We have19
just not been taught how to cleanse or to maintain20
cleanliness, especially in our colon. Why is it that we21
clean every other orifice except the filthiest? The22
colon is analogous to a sewer in your body and needs to23
be maintained just like every other orifice in your body.24
Take a moment to think about this. What if you25
Exhibit A 38
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
neglected any of your other body openings? For example,1
imagine not brushing your teeth or cleaning your ears for2
10 years or more. It would be foul to say the least,3
right?4
Now, imagine the condition of your colon. It5
is time that everyone gain awareness of the overlooked6
colon and the necessity of having a clean colon because7
your health depends on it.8
ON SCREEN: Diagram of perfect colon and9
average American colon 10
THE HEALTH MAN: This is how a perfect colon11
should look. Contrast this with how the average American12
colon looks. See how distorted the appearance of the13
neglected colon is? 14
The key to losing weight is in balancing the15
thyroid gland in your body because it controls the16
production of fat cells. 17
ON SCREEN: (Scrolling across top of screen)18
The 7 Day Miracle Cleanse works in JUST 7 days19
to clean your colon...This program is NOT a laxative, as20
opposed to products that require daily use for extended21
periods...22
THE HEALTH MAN: Men and women spend billions23
of dollars each year for a hope or a diet that will cure24
all their problems in achieving their ideal body weight. 25
Exhibit A 39
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
There is no better system than the Seven Day Miracle1
Cleanse for losing weight faster, healthier and more2
naturally without harmful chemicals or side effects. The3
average person will lose 10 to 25 pounds or more in just4
seven days.5
ON SCREEN: (Scrolling across top of screen)6
...The 7 Day Miracle Cleanse is a triple-action7
program including Super Boost Greens, Parasine 2, and8
Mucus Eliminator...All products are produced from9
certified organic...10
ON SCREEN: Lost 9 lbs. in 2 weeks!11
Individual results may vary.12
PROFESSOR RON BEADLE: I think I lost nine and13
a half pounds within a two-week period. That’s pretty14
good.15
ON SCREEN: Individual results may vary.16
PAULINE: I lost about 19 pounds.17
ON SCREEN: Lost 13 pounds!18
Individual results may vary.19
JOSEPH: I am here to say that this program is20
for everyone. It’s for me, it’s for you. I, myself,21
lost 13 pounds in a few short weeks doing the Seven Day22
Miracle Cleanse.23
ON SCREEN: Individual results may vary.24
DR. ELAINE DAVIS: Since I tried the Cleanse, I25
Exhibit A 40
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
have lost over 40 pounds.1
ON SCREEN: 2 easy payments of:2
$49.953
(Check by phone)4
7DMC5
p.o. box 27276
Downey, Ca. 902427
www.7DMC.com8
MALE ANNOUNCER: Don’t wait. Take back your9
health today. Don’t you owe it to yourself to take seven10
days of your life to feel great? The Seven Day Miracle11
Cleanse is a professional cleansing program that12
guarantees long-lasting results. This package includes13
Parasine 2, the Herbal Mucous Eliminator, and as a14
special bonus, The Health Man’s own Super Boost Greens. 15
All the products are made from only the finest organic16
herbs, plus you’ll receive the Seven Day Miracle Cleanse17
Handbook to guide you through the program with helpful18
tips and an extensive selection of delicious gourmet19
recipes. 20
ON SCREEN: First 250 Callers! $40 Value FREE21
7DMC22
p.o. box 272723
Downey, Ca. 9024224
www.7DMC.com25
Exhibit A 41
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
MALE ANNOUNCER: With our special offer, the1
first 250 callers will receive an additional 30-day2
supply of The Health Man’s Super Boost Greens without3
charge.4
To order your Seven Day Miracle Cleanse, just5
call the toll-free number. 6
ON SCREEN: 2 easy payments of:7
$49.958
(Check by phone)9
7DMC10
p.o. box 272711
Downey, Ca. 9024212
www.7DMC.com13
MALE ANNOUNCER: The Seven Day Miracle Cleanse14
comes with an unconditional 30-day money back guarantee. 15
Take back your health today.16
ON SCREEN: (Scrolling across top of screen)17
The average colon should weigh 4 lbs... John18
“Duke” Wayne died from colon cancer and his colon weighed19
45 lbs...Elvis Presley had a blocked colon at the time of20
his death and his colon weight 45 lbs...These are typical21
cases of how impacted and constipated a neglected colon22
can become...23
THE HEALTH MAN: Another danger of mucous24
plaque is that it houses toxins, such as heavy metals,25
Exhibit A 42
19
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
which is thought to be a major contributor of Alzheimer’s1
Disease. It also houses parasites, fungi, worms and2
harmful bacteria, each of which can weaken your immune3
system. The elimination of this filth is one of the key4
components in achieving perfect health and in building a5
pain-free body for both young and old.6
I challenge any person, any organization to7
prove me wrong. What I am talking about is real. It’s8
never too late to benefit from the Seven Day Miracle9
Cleanse Program, a rejuvenation system. 10
ON SCREEN: “These statements have not been11
evaluated by the Food and Drug Administration and are the12
opinions of the speaker. This product is not intended to13
diagnose, treat, cure, or prevent any disease.”14
THE HEALTH MAN: In fact, the Seven Day Miracle15
Cleanse can extend your life 10, 20, 30 years or more.16
ON SCREEN: (Scrolling across top of screen)17
...The average American carries around an extra18
5-25 lbs. in the colon (large intestine)...Most people19
eliminate and lose 5-25 lbs. while completing the 7 Day20
Miracle Cleanse...21
THE HEALTH MAN: Nobel Prize winner Alex22
Corelle (phonetic) stated that if the cell is cleansed23
and nourished properly, it could live indefinitely. Just24
think of the possibilities. It is now time for us to25
Exhibit A 43
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
realize our potential in this life and stop taking it for1
granted. 2
When are you going to get passionate about your3
health? You now have the opportunity to really do4
something about it. 5
ON SCREEN: (Scrolling across top of screen)6
...Parasites are not just a 3rd world7
problem...A cubic inch of beef contains 1200 parasite8
larvae...Parasine 2 is proven to eliminate parasites from9
the body in just 10 days...10
THE HEALTH MAN: How easy is it to eliminate11
constipation? I know that if you complete just one Seven12
Day Miracle Cleanse Program, you will have regular,13
healthy bowel eliminations just as you did when you were14
a child. Fecal waste products should stay in your system15
no longer than 24 hours, although six to eight hours is16
ideal. The average time is 72 to 96 hours, which gives17
fecal matter enough time to putrefy and build up toxins18
that can affect every part of your body, especially the19
immune system.20
ON SCREEN: (Scrolling across top of screen)21
...Celebrities spend thousands of dollars on22
colon cleansing...Colon cleansing is the celebrity secret23
to fitting into tight Oscar gowns...Join celebrities such24
as Liv Tyler, Courtney Love, Ben Affleck, Daman Wayans,25
Exhibit A 44
21
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
Andie McDowell, Goldie Hawn, Gisele Bundchen, Janet1
Jackson, Jennifer Lopez, Demi Moore in detoxifying and2
cleansing your way to looking younger and losing3
weight...4
THE HEALTH MAN: Can you imagine eliminating5
constipation in just seven days of your life? How long6
have you been suffering? Isn’t it time for you to do7
something about it?8
I feel the medical industry has done a superior9
job of making us feel inferior about taking care of our10
own health. Also, they have intentionally made us11
believe that our own health is too complicated to figure12
out for ourselves and that we need to depend upon them to13
do our thinking for us. Visiting a doctor is nothing14
more than experiencing intellectual degradation. Just15
like mindless robots, we go to a doctor every time we get16
sick, looking for sympathy or for a quick fix in the form17
of an unnecessary drug. We have blindly bought into18
credentials rather than using our own faith and God-given19
common sense. 20
ON SCREEN: (Scrolling across top of screen)21
...The 7 Day Miracle Cleanse is a professional22
detoxification program...Detoxification and maintaining23
proper pH is a key component to preventing most cancers24
and other diseases such as Alzheimer’s Disease...Super25
Exhibit A 45
22
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
Boost Greens is an alkylizer that will help you achieve1
proper body pH with continued daily use and is composed2
of live enzymes making it a complete live supplement... 3
THE HEALTH MAN: As Voltaire stated, a4
physician is one who pours drugs of which he knows little5
into a body of which he knows less. It is a fact that6
over 160,000 people die each year after taking7
prescription medical drugs.8
ON SCREEN: Karen, 429
Individual results may vary.10
KAREN: This is such a better alternative than11
going and being medicated, you know, with medicine that12
has side effects and, you know, the TV commercials, my13
kids laugh at them. Oh, yeah, Mom, right, you know,14
liver damage, kidney damage, heart attack, sure, we want15
to -- you know, we want to take that. And that’s true.16
People -- anybody -- if my kids notice it,17
everybody’s going to know. Why would I take that18
medication? You know? There’s got to be a better way. 19
Let’s get back to nature, our fruits and our vegetables,20
you know, we’ll be much better off.21
ON SCREEN: Professor Ron Beadle22
Individual results may vary.23
PROFESSOR RON BEADLE: The Seven Day Miracle24
Cleanse is a must and you’ve got to do it. I’m telling25
Exhibit A 46
23
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
you. If not, it’s your fault.1
ON SCREEN: (Scrolling across top of screen)2
The 7 Day Miracle Cleanse works in JUST 7 days3
to clean your colon...This program is NOT a laxative, as4
opposed to products that require daily use for extended5
periods...6
THE HEALTH MAN: Are you intelligent people? 7
Of course you are. I’m here to tell you that the only8
person that can heal you is you. You create your health9
problems, you can uncreate them. 10
So, what’s missing? All you need is the right11
knowledge on how to eliminate the filth, this mucous12
plaque, this blockage from your colon. And, more13
importantly, to maintain a clean environment for the14
prevention of sickness and disease in your body. Is15
changing your diet the solution? The best diet isn’t any16
better than the worst if you don’t remove the old mucous17
plaque first.18
ON SCREEN: (Scrolling across top of screen)19
...The 7 Day Miracle Cleanse is a triple-action20
program including Super Boost Greens, Parasine 2, and21
Mucus Eliminator...All products are produced from22
certified organic herbs for the highest potency...This23
potency can NOT be found in any store or similar24
program...You will not be as hungry after the cleanse25
Exhibit A 47
24
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
because your body will be more efficient at absorbing1
nutrients...2
THE HEALTH MAN: Remember what I said earlier. 3
Consumers in America absorb less than 10 percent of the4
nutrients from the foods they eat. If you are serious5
about improving your well-being, then the elimination of6
mucous plaque is the key to success. 7
Eleven years ago, I was diagnosed with skin8
cancer and breast cancer, although I was in perfect9
physical health. I had been living with open sores on my10
body that would never scab or heal. Then a lump11
developed in the right pectoral area of my chest. It12
grew to the size of a golf ball. Within nine months, the13
pain grew to be so unbearable that it consumed my every14
thought and I could not take the pain any more. I was in15
serious denial to think that anything could be wrong with16
me. After all, I was in perfect physical shape.17
ON SCREEN: (Scrolling across top of screen)18
...This is why you will keep the weight OFF, as19
opposed to dieting. Order now and take charge of your20
health. Rush shipping is available!21
THE HEALTH MAN: So, I went to a doctor and22
after many, many tests, it was not only determined that I23
had breast cancer, but I had skin cancer as well. I will24
never forget how much I was gripped with fear at that25
Exhibit A 48
25
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
moment. I was dripping with sweat, my heart was pounding1
so hard I thought it was going to burst through my chest. 2
I felt like the walls were closing in on me.3
ON SCREEN: (Scrolling across top of screen)4
The average colon should weigh 4 lbs... John5
“Duke” Wayne died from colon cancer and his colon weighed6
45 lbs...Elvis Presley had a blocked colon at the time of7
his death and his colon weight 45 lbs...These are typical8
cases of how impacted and constipated a neglected colon9
can become...10
THE HEALTH MAN: And then the doctor said that11
he wanted to schedule me for surgery, chemotherapy and12
radiation. There was no way I was going to have any of13
this done to me because I watched my grandmother die14
within three weeks after the same treatment. I knew that15
I was going to have a different fate. So, I rushed out16
of the doctor’s office. My faith was extremely strong,17
but I knew that I didn’t have much time and that I needed18
to find a healing solution fast.19
I was smart enough to know that surgery would20
only remove the symptom of my illness, but not the cause. 21
I was only interested in the cause of my disease. I22
remarkably found a simple and easy bowel cleansing23
program within one day. I didn’t know anything about24
this program, so I was very skeptical. But I was told25
Exhibit A 49
26
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
that many people had healed themselves of just about1
every health infliction conceivable.2
ON SCREEN: (Scrolling across top of screen)3
...The average American carries around an extra4
5-25 lbs. in the colon (large intestine)...Most people5
eliminate and lose 5-25 lbs. while completing the 7 Day6
Miracle Cleanse...7
THE HEALTH MAN: I started my first Seven Day8
detoxification program and I will never forget what9
happened on the fourth day. The pain in my tumor had10
vanished. I was also experiencing an overwhelming11
feeling of peace and tranquility. I knew that I had12
tapped into the source of healing.13
ON SCREEN: (Scrolling across top of screen)14
...Parasites are not just a 3rd world15
problem...A cubic inch of beef contains 1200 parasite16
larvae...Parasine 2 is proven to eliminate parasites from17
the body in just 10 days...18
THE HEALTH MAN: Within seven days on my first19
program, the improbable happened. My skin cancer sores20
had scabbed over. Within 14 days, they had healed21
completely. I repeated this program every three weeks22
until my tumor had completely disintegrated. This23
process took only four months. 24
I had also realized through the visual25
Exhibit A 50
27
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
experience of examining the mucous plaque that poured out1
of my body during the cleansing process that this2
material is very, very toxic and poisonous. In my3
opinion, it is the true source of sickness and disease. 4
ON SCREEN: (Scrolling across top of screen)5
...Celebrities spend thousands of dollars on6
colon cleansing...Colon cleansing is the celebrity secret7
to fitting into tight Oscar gowns...Join celebrities such8
as Liv Tyler, Courtney Love, Ben Affleck, Daman Wayans,9
Andie McDowell, Goldie Hawn, Gisele Bundchen, Janet10
Jackson, Jennifer Lopez, Demi Moore in detoxifying and11
cleansing your way to looking younger and losing12
weight...13
THE HEALTH MAN: This lifetime of residues,14
this mucous plaque was poisoning my bloodstream, my15
cells, my entire body every day until my tolerance was so16
depleted that it left my body vulnerable to disease. 17
This is typical of every American and this means you.18
After healing myself, I had decided that I was19
going to dedicate my life to sharing this knowledge with20
everyone. After a few years after extensive research of21
nutritional supplements, bowel cleansing, disease, juice22
therapy, herbs and other associated products, I had23
developed the Seven Day Miracle Cleanse. It was my goal24
to mainstream this wholesome truth of healing and25
Exhibit A 51
28
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
wellness so everyone could have the same opportunity to1
create a perfectly healthy body.2
ON SCREEN: (Scrolling across top of screen)3
...The 7 Day Miracle Cleanse is a professional4
detoxification program...Detoxification and maintaining5
proper pH is a key component to preventing most cancers6
and other diseases such as Alzheimer’s Disease...Super7
Boost Greens is an alkylizer that will help you achieve8
proper body pH with continued daily use and is composed9
of live enzymes making it a complete live supplement... 10
THE HEALTH MAN: Since then, my program has11
helped thousands of people overcome just about every12
health problem feared today, including AIDS, all types of13
cancer, high blood pressure, diabetes, migraine14
headaches, PMS, fibroid tumors and all types of bowel15
dysfunctions.16
ON SCREEN: 7-Day Miracle Cleanse Handbook17
A professional detoxification program18
MALE ANNOUNCER: First, you will get the Seven19
Day Miracle Cleanse handbook which describes the easy,20
step-by-step instructions to prepare you for the21
cleansing experience and to guide you through it. There22
are three different programs to choose from, a program23
for everyone.24
ON SCREEN: Bottle of Parasine 225
Exhibit A 52
29
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
MALE ANNOUNCER: You will also get my Parasite1
and Worm Eliminator, Parasine 2. This product is taken2
before the seven-day program. It eliminates parasites3
and worms. The average person harbors millions of4
harmful parasites, especially throughout the digestive5
tract. It is a fact that over 50 million children die6
each year from parasites worldwide. This is a serious7
issue and anybody who desires to achieve perfect health8
needs to eliminate these parasites. 9
Many people who have taken this product have10
stated that they have expelled tapeworms that they did11
not know they had. Parasine 2 is the most effective of12
its kind.13
ON SCREEN: (Scrolling across top of screen)14
The 7 Day Miracle Cleanse works in JUST 7 days15
to clean your colon...This program is NOT a laxative, as16
opposed to products that require daily use for extended17
periods...18
ON SCREEN: Bottle of Herbal Mucous Eliminator19
THE HEALTH MAN: This is my Herbal Mucous20
Eliminator, the catalyst in preparing and eliminating the21
mucous plaque from the inner walls of the small and large22
intestines. I have tested all the similar products23
available to find that the HME is superior and is24
composed of the finest herbs available.25
Exhibit A 53
30
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: (Scrolling across top of screen)1
...The 7 Day Miracle Cleanse is a triple-action2
program including Super Boost Greens, Parasine 2, and3
Mucus Eliminator...All products are produced from4
certified organic herbs for the highest potency...This5
potency can NOT be found in any store or similar6
program...You will not be as hungry after the cleanse7
because your body will be more...8
ON SCREEN: Bottle of Super Boost (Green Mix)9
THE HEALTH MAN: This product is my awesome10
Super Boost Greens, a powerful antioxidant as well as an11
alkalizer to balance the pH in your blood. Everyone12
should be taking greens every day just like this one. 13
As you consume acid-forming foods, your blood’s14
pH level is adversely affected. Your blood will15
automatically leach minerals from your bones and muscles. 16
Our bones can become brittle and shrink as our muscles17
lose their tone as we get older. The Super Boost Greens18
can replenish these minerals. This is a one-month supply19
and it is recommended for continued daily use. Greens20
are essential in the cleansing process because it21
supplies our body with vegetable protein, chlorophyll and22
trace minerals necessary for rejuvenating the human cell.23
ON SCREEN: 2 easy payments of:24
$49.9525
Exhibit A 54
31
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
(Check by phone)1
7DMC2
p.o. box 27273
Downey, Ca. 902424
www.7DMC.com5
MALE ANNOUNCER: Don’t wait, take back your6
health today. Don’t you owe it to yourself to take seven7
days of your life to feel great? 8
The Seven Day Miracle Cleanse is a professional9
cleansing program that guarantees long-lasting results. 10
This package includes Parasine 2, the Herbal Mucous11
Eliminator, and as a special bonus, The Health Man’s own12
Super Boost Greens. All the products are made from only13
the finest organic herbs, plus you’ll receive the Seven14
Day Miracle Cleanse Handbook to guide you through the15
program with helpful tips and an extensive selection of16
delicious gourmet recipes. 17
ON SCREEN: First 250 Callers! $40 Value FREE18
7DMC19
p.o. box 272720
Downey, Ca. 9024221
www.7DMC.com22
MALE ANNOUNCER: With our special offer, the23
first 250 callers will receive an additional 30-day24
supply of The Health Man’s Super Boost Greens without25
Exhibit A 55
32
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
charge.1
ON SCREEN: 2 easy payments of:2
$49.953
(Check by phone)4
7DMC5
p.o. box 27276
Downey, Ca. 902427
www.7DMC.com8
MALE ANNOUNCER: To order your Seven Day9
Miracle Cleanse, just call the toll-free number. The10
Seven Day Miracle Cleanse comes with an unconditional 30-11
day money back guarantee. Take back your health today.12
ON SCREEN: (Scrolling across top of screen)13
...from colon cancer and his colon weighed 4514
lbs...Elvis Presley had a blocked colon at the time of15
his death and his colon weight 45 lbs...These are typical16
cases of how impacted and constipated a neglected colon17
can become...18
ON SCREEN: Celeste, 2719
Individual results may vary.20
CELESTE: During the cleanse and after, I21
noticed a remarkable change in my hair, skin and body.22
It’s like pushing the refresh button.23
ON SCREEN: Dr. Fred Busci, 8224
Individual results may vary.25
Exhibit A 56
33
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
DR. FRED BUSCI: All disease commences on a1
cellular level, but your bowels is the sewage disposal2
system in the human body. So, it’s imperative and very,3
very important if you want to live a vital and long, long4
life that you have to keep the sewage or the elimination5
system clean. If you don’t, you’re going to develop a6
lot of sludge on a cellular level.7
ON SCREEN: (Scrolling across top of screen)8
...The average American carries around an extra9
5-25 lbs. in the colon (large intestine)...Most people10
eliminate and lose 5-25 lbs. while completing the 7 Day11
Miracle Cleanse...12
ON SCREEN: Joseph, 6013
Individual results may vary.14
JOSEPH: I mean, if you ever see like little15
babies running around when they’re two and three years16
old and they have all this energy, that’s how you’re17
going to feel because it’s actually revitalizing the18
body, you know, getting it back to the way that you were19
when you were completely healthy. Once you know it and20
do it, you’re going to tell your friends because, wow,21
that’s what it did for me.22
ON SCREEN: (Scrolling across top of screen)23
...Parasites are not just a 3rd world24
problem...A cubic inch of beef contains 1200 parasite25
Exhibit A 57
34
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
larvae...Parasine 2 is proven to eliminate parasites from1
the body in just 10 days...2
THE HEALTH MAN: Now, I’m ready to help3
millions. Not only did these people heal themselves, but4
they raised their health and lives to a level that they5
did not previously experience. Look, it’s not our fault6
that we have a very unhealthy society. We were just not7
taught the basic secrets to create a perfect, healthy8
body. 9
Now, you have no more excuses because the Seven10
Day Miracle Cleanse offers you a complete comprehensive11
detoxification system and all the necessary products to12
create a new you, to give you a new lease on life that13
starts by cleaning out the years of filth, of toxic14
mucous in your colon.15
ON SCREEN: (Scrolling across top of screen)16
...Celebrities spend thousands of dollars on17
colon cleansing...Colon cleansing is the celebrity secret18
to fitting into tight Oscar gowns...Join celebrities such19
as Liv Tyler, Courtney Love, Ben Affleck, Daman Wayans,20
Andie McDowell, Goldie Hawn, Gisele Bundchen, Janet21
Jackson, Jennifer Lopez, Demi Moore in detoxifying and22
cleansing your way to looking younger and losing23
weight...24
ON SCREEN: Karen, 4225
Exhibit A 58
35
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
Individual results may vary.1
KAREN: Everyone’s into going to the vitamin2
stores now and, you know, the protein drinks and they’re3
juicing, but they’re really not -- it’s not really going4
to work for them unless they’re cleaning their colon, so5
all the nutrients can get into the body where it belongs,6
and that made perfect sense to me. So, I thought, I have7
to do this.8
THE HEALTH MAN: How much do you value your9
health? How much would it be worth to prevent10
degenerative health problems so you don’t find yourself11
on the surgeon’s table under the knife? Would you pay a12
million dollars, a $100,000, $10,000? 13
At this moment, I offer you the opportunity to14
take charge of your health. 15
ON SCREEN: “These statements have not been16
evaluated by the Food and Drug Administration and are the17
opinions of the speaker. This product is not intended to18
diagnose, treat, cure, or prevent any disease.”19
THE HEALTH MAN: Celebrities pay as much as20
$5,000 for this identical program, but your cost is less21
than one visit to a doctor at only $89 plus shipping and22
it comes with a money-back guarantee.23
ON SCREEN: (Scrolling across top of screen)24
...The 7 Day Miracle Cleanse is a professional25
Exhibit A 59
36
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
detoxification program...Detoxification and maintaining1
proper pH is a key component to preventing most cancers2
and other diseases such as Alzheimer’s Disease...Super3
Boost Greens is an alkylizer that will help you achieve4
proper body pH with continued daily use and is composed5
of live enzymes making it a complete live supplement... 6
THE HEALTH MAN: This is one of my favorite7
subjects and especially you women will be astonished with8
what I’m about to tell you. 9
How many of you have this? Have you tried10
thousands of sit-ups and still can’t get rid of this? 11
Remember what I told you earlier. The average person12
carries around 10 to 25 pounds of mucous plaque. This is13
your colon impacted with years of mucous plaque creating14
this bulge, adding constipation on top of it.15
I’ve worked with many women and I know how16
sensitive you are about this. In fact, I believe it is17
the area of your body with which you are the most18
unhappy, right? The Seven Day Miracle Cleanse really19
works. There is no need to wait for a flat stomach any20
longer.21
I would like you to think about this, if you22
looked at yourself in the mirror right now, do you23
realize that this is the youngest that you will ever look24
again? 25
Exhibit A 60
37
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: (Scrolling across top of screen)1
The 7 Day Miracle Cleanse works in JUST 7 days2
to clean your colon...This program is NOT a laxative, as3
opposed to products that require daily use for extended4
periods...5
THE HEALTH MAN: But, now, you can defy the6
aging process and become younger if you take action and7
complete my program. Most people report looking and8
feeling 10 to 20 years younger after completing the Seven9
Day Miracle Cleanse.10
ON SCREEN: Karen, 4211
Individual results may vary.12
KAREN: You hit 40 and it seems like things13
start to fall apart and it really energizes you, it makes14
you feel like you’re 25 again.15
ON SCREEN: (Scrolling across top of screen)16
...The 7 Day Miracle Cleanse is a triple-action17
program including Super Boost Greens, Parasine 2, and18
Mucus Eliminator...All products are produced from19
certified organic herbs for the highest potency...This20
potency can NOT be found in any store or similar21
program...You will not be as hungry after the cleanse22
because your body will be more efficient at absorbing23
nutrients...this is why you keep the weight OFF, as24
opposed to dieting. Order now and take charge of your25
Exhibit A 61
38
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
health. Rush shipping available!1
THE HEALTH MAN: How many of you women suffer2
every month with bloating, cramps and other symptoms of3
PMS? Women who have completed just one seven-day program4
and add fresh vegetable juices to their diet state that5
PMS is a thing of the past. Isn’t this something that6
you could really get excited about or do you like feeling7
terrible every month?8
Look, I can’t do it for you, but at this9
moment, I am giving you the opportunity to do it for10
yourself. Anybody can complete this program. All you11
have to do is order the Seven Day Miracle Cleanse Program12
right now and get started. I promise you that all of13
your friends and family will be telling you how wonderful14
you look after completing the program. 15
The key to losing weight is in balancing the16
thyroid gland in your body because it controls the17
production of fat cells. Men and women spend billions of18
dollars each year for a hope or a diet that will cure all19
their problems in achieving their ideal body weight. 20
There is no better system than the Seven Day Miracle21
Cleanse for losing weight faster, healthier and more22
naturally without harmful chemicals or side effects.23
The average person will lose 10 to 25 pounds or more in24
just seven days.25
Exhibit A 62
39
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: Lost 9 lbs. In 2 weeks!1
Individual results may vary.2
PROFESSOR RON BEADLE: I think I lost nine and3
a half pounds within a two-week period. That’s pretty4
good.5
ON SCREEN: Individual results will vary.6
PAULINE: I lost more than 19 pounds.7
ON SCREEN: Lost 13 lbs.!8
Individual results will vary.9
JOSEPH: I’m here to say that this program is10
for everyone. It’s for me, it’s for you. I, myself,11
lost 13 pounds in a few short weeks doing the Seven Day12
Miracle Cleanse.13
ON SCREEN: Individual results may vary.14
DR. ELAINE DAVIS: Since I’ve tried the15
Cleanse, I have lost over 40 pounds.16
ON SCREEN: (Scrolling across top of screen)17
The average colon should weigh 4 lbs... John18
“Duke” Wayne died from colon cancer and his colon weighed19
45 lbs...Elvis Presley had a blocked colon at the time of20
his death and his colon weight 45 lbs...These are typical21
cases of how impacted and constipated a neglected colon22
can become...23
THE HEALTH MAN: Most symptoms are connected to24
our colon and your body has an amazing healing ability25
Exhibit A 63
40
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
once you remove the toxic mucous plaque from it. You can1
achieve a level of superior health in a very short period2
of time by giving your body this opportunity. 3
The human body is a simple organism and the4
only thing that makes it complicated are the devitalized5
foods you have eaten in your lifetime without eliminating6
their toxic residues. 7
ON SCREEN: (Scrolling across top of screen)8
...The average American carries around an extra9
5-25 lbs. in the colon (large intestine)...Most people10
eliminate and lose 5-25 lbs. while completing the 7 Day11
Miracle Cleanse...12
THE HEALTH MAN: The Seven Day Miracle Cleanse13
will undoubtedly get you on the road to taking back your14
health. No one has ever made the cleansing process15
available to the public until now.16
No wonder it is the best investment for your17
body’s health and wellness. Take back your health today18
and, remember, you are what you eat, but more19
importantly, what you do not eliminate.20
Thank you for joining me today on location in21
beautiful Hawaii. I’m the Health Man.22
ON SCREEN: 2 easy payments of:23
$49.9524
(Check by phone)25
Exhibit A 64
41
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
7DMC1
p.o. box 27272
Downey, Ca. 902423
www.7DMC.com4
MALE ANNOUNCER: Don’t wait. Take back your5
health today. The Seven Day Miracle Cleanse is a6
professional cleansing program that guarantees long-7
lasting results. This package includes Parasine 2, the8
Herbal Mucous Eliminator, and as a special bonus, The9
Health Man’s own Super Boost Greens. All the products10
are made from only the finest organic herbs, plus you’ll11
receive the Seven Day Miracle Cleanse Handbook to guide12
you through the program with helpful tips and an13
extensive selection of delicious gourmet recipes. 14
ON SCREEN: First 250 Callers! $40 Value FREE15
7DMC16
p.o. box 272717
Downey, Ca. 9024218
www.7DMC.com19
MALE ANNOUNCER: With our special offer, the20
first 250 callers will receive an additional 30-day21
supply of The Health Man’s own Super Boost Greens without22
charge. 23
ON SCREEN: 2 easy payments of:24
$49.9525
Exhibit A 65
42
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
(Check by phone)1
7DMC2
p.o. box 27273
Downey, Ca. 902424
www.7DMC.com5
MALE ANNOUNCER: The Seven Day Miracle Cleanse6
comes with an unconditional 30-day money back guarantee. 7
Take back your health today.8
ON SCREEN: 7DMC.COM9
ON SCREEN: “These statements have not been10
evaluated by the Food and Drug Administration and are the11
opinions of the speaker. This product is not intended to12
diagnose, treat, cure, or prevent any disease.”13
This is a product of 7 Day Marketing, Inc.14
ON SCREEN: The preceding has been a paid15
advertisement and is the opinion of Seven Day Miracle16
Cleanse.17
MALE ANNOUNCER: The preceding is a paid18
advertisement and is the opinion of Seven Day Miracle19
Cleanse.20
ON SCREEN: Video by cosmoproductions21
cosmopro.net22
(The infomercial was concluded.)23
(The DVD was concluded.)24
25
Exhibit A 66
Exhibit A 67
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
OFFICIAL TRANSCRIPT PROCEEDING1
FEDERAL TRADE COMMISSION2
3
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5
MATTER NO. 06232346
7
TITLE SEVEN DAY MARKETING, INC. 8
9
DATE RECORDED: APRIL 7, 2005 10
TRANSCRIBED: APRIL 13, 2007 11
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PAGES 1 THROUGH 41 13
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DVD PRESENTATION -- 7 DAY MIRACLE CLEANSE18
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Exhibit B 68
1
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
FEDERAL TRADE COMMISSION1
I N D E X2
3
DVD PRESENTATION: PAGE:4
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Exhibit B 69
2
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
FEDERAL TRADE COMMISSION1
2
In the Matter of: )3
Seven Day Marketing, Inc. ) Matter No. 06232344
)5
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April 7, 2005 7
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The following transcript was produced from a11
DVD provided to For The Record, Inc. on April 12, 2007. 12
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Exhibit B 70
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
P R O C E E D I N G S1
- - - - -2
DVD PRESENTATION -- 7 DAY MIRACLE CLEANSE3
ON SCREEN: P.M.T. W 14 4/07/054
title: 7 DAY MIRACLE CLEANSE5
length: 28:306
phone # 7
ON SCREEN: The following program is a paid8
advertisement and is the opinion of the Seven Day Miracle9
Cleanse.10
MALE ANNOUNCER: The following is a paid11
advertisement and is the opinion of the Seven Day Miracle12
Cleanse.13
ON SCREEN: 7DMC.com14
THE HEALTH MAN15
production by16
cosmopro.net17
FEMALE ANNOUNCER: The Health Man, in many18
circles, is considered to be one of the healthiest people19
on the planet. 20
ON SCREEN: 7DMC21
SEVEN DAY MIRACLE CLEANSE22
FEMALE ANNOUNCER: He is going to share with23
you the secrets of how you, too, can heal yourself of24
just about any health problem and how you can build a25
Exhibit B 71
4
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
pain-free body. He is a man who was diagnosed with1
breast cancer and skin cancer 12 years ago. Not only did2
he heal himself within four months, but something amazing3
occurred in the process. He became perfectly healthy.4
ON SCREEN: THE HEALTH MAN5
FEMALE ANNOUNCER: Now, here is the founder of6
the Seven Day Miracle Cleanse, the Health Man.7
ON SCREEN: (Scrolls at bottom of screen8
throughout the entire infomercial)9
If we want to be free of all the self-created10
pain, we must cleanse and purify every aspect of our11
bodies and minds. A Yale University study revealed that12
vegetarians have nearly twice the stamina as meat eaters. 13
The Journal of the American Medical Association reported14
that a vegetarian diet can prevent 90-97% of all heart15
diseases. The number one cause of death in the United16
States is heart disease. Studies reveal 59% less cancer17
among people who eat small amounts of meat compared to18
average meat eaters. Although meat needs to pass through19
the digestive tract quickly, it takes four times longer20
than grains or vegetables. 21
The American National Institute of Health, in a22
study of 50,000 vegetarians, found that they live longer,23
have far less heart disease and a much lower cancer rate24
compared to meat eaters. World starvation is well25
Exhibit B 72
5
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
connected to meat-eating habits. If Americans stopped1
feeding grain to cattle, the excess grain could feed 5002
million people.3
www.7dmc.com4
THE HEALTH MAN: Are you sick and tired of5
being sick and tired? Are you one of millions who suffer6
from the common ailments such as constipation, irritable7
bowel syndrome, fatigue, Alzheimer’s and other diseases? 8
Have you been struggling year in and year out with your9
health problems? Then why should you suffer any more? 10
I have the solution for you. Imagine being in11
control of your health. You can look and feel 10 to 2012
years younger than your age, have perfect cholesterol,13
perfect body weight and consistent bowel eliminations, a14
body immune to all sickness. These are the15
characteristics of perfect health.16
In the next half hour, I guarantee each and17
every one of you that you will be amazed as I show you18
the most innovative health rejuvenation system in the19
world, which has never been available to the public until20
now. 21
Thank you for joining me today from beautiful22
Hawaii. I’m the Health Man. I must first say it is a23
pleasure to have this incredible opportunity to share24
this profound knowledge with each and every one of you. 25
Exhibit B 73
6
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
What I’m about to tell you about your own personal health1
may be equally alarming and amazing. 2
I would first like to address what I feel is3
the missing link in our society when it comes to our own4
health, as we are the unhealthiest nation in the world. 5
It is a fact that you were born perfect and somewhere6
along the way you’ve become imperfect. The right7
knowledge has not been available to you, the public. If8
this were not true, then why has the United States become9
the most diseased nation in the world?10
According to the respected publication, the11
Merck Manual, colon health has degenerated quickly. For12
example, the major colon disease, diverticulosis13
increased from 10 percent of adults over the age of 45 in14
1950 to 50 percent by 1987. 15
ON SCREEN: (Scrolls at bottom of screen16
throughout the entire infomercial)17
-- that could be used to grow food instead of18
being used for grazing cattle. Only raw foods have life19
force and enzymes, and they are more important to our20
health than taking vitamins, minerals and amino acids. 21
Drugs have no life force -- 22
THE HEALTH MAN: The most recent edition23
declares that virtually every American adult will have24
diverticulosis in the large intestines at some point in25
Exhibit B 74
7
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
their life. This can be prevented.1
I feel, and you probably do as well, that we2
have become so frightened and fearful when it comes to3
our own health. How many of you take prescription drugs4
or visit a doctor year in and year out?5
ON SCREEN: Dr. Fred Bisci M.D.6
Age 827
DR. FRED BISCI: I think all the people that8
have dealt with seriously sick people, people that have9
not been able to do it just by changing their diet, and10
there’s a lot of people like that that I see. They have11
to go through this process of cleaning out their bowels. 12
So, it’s imperative and very, very important if you want13
to live a (inaudible) and long, long life that you have14
to keep the sewage or the elimination system clean. 15
There’s a lot of bowel cleansers out there,16
I’ve probably tried them all. I recently tried the Seven17
Day Miracle Cleanse. I tried it on myself. I definitely18
did see an improvement in how I feel. So, I know it is a19
superior product and I certainly would recommend it for20
anybody and I’m definitely going to start recommending it21
to my patients or my clients, the people in my practice.22
ON SCREEN: (Scrolls at bottom of screen23
through the entire infomercial)24
Drugs have no life force, no nutrition, and no25
Exhibit B 75
8
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
enzymes, but herbs have them all. The regular use of an1
excellent antioxidant formula can protect and maintain2
your body in optimal health. An exact pH is necessary3
for blood purity, enzyme activity, and full immune4
potential. More than 90% of the American population has5
lost the proper pH balance. Disease is a natural result6
obtained from an unnatural lifestyle. The advanced7
stages of bowel diseases such as diverticulosis --8
www.7dmc.com9
THE HEALTH MAN: Every time you have a symptom10
of illness, you run to the medicine cabinet or to the11
doctor’s office, don’t you? Understand that we have been12
conditioned to this for generations and simply do not13
even question it. But do you ever really find out the14
real causes of your health problems? Does your doctor15
ever really educate you on the simple and inexpensive16
healing modalities available to you? Of course not. It17
is not in their best interests or part of the medical18
practice to do so. In fact, the average medical doctor19
has only 2.5 hours of nutritional training during their20
years in medical school.21
I feel doctors automatically prescribe22
pharmaceutical drugs and remove body parts that we need. 23
When we buy a pill and buy peace with it, you24
get conditioned to cheap solutions instead of deep ones. 25
Exhibit B 76
9
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
In my opinion, the medical industry’s approach is1
unorthodox because it does not identify the original2
cause of sickness and disease, but simply treats the3
symptoms of them, don’t they?4
ON SCREEN: (Scrolls at bottom of screen5
throughout the entire infomercial)6
-- inflammatory bowel disease, dysplasia, bowel7
cancer, and others, are associated with contaminated --8
ON SCREEN: Karen, 429
KAREN: I am not into going, you know, to the10
medical doctors and having them cut your problem out. 11
You know, let’s just do the incision and take out this12
organ because you’re having problems with it. 13
ON SCREEN: The seven day miracle cleanse is14
not intended to treat, sure or diagnose any disease15
KAREN: That doesn’t really hit on where that16
problem came from. It’s just -- it’s not really going to17
heal you, they’re just, you know, doing -- that’s the way18
Western medicine is. 19
I believe it can help anybody. You’re actually20
cleaning your body so it can work again.21
ON SCREEN: (Scrolls at bottom of screen22
throughout the entire infomercial)23
-- and others, are associated with contaminated24
mucous plaque. No one can be healthy without a strong,25
Exhibit B 77
10
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
clean liver. A toxic liver results from a toxic bowel,1
and leads to disease. 50,000 Americans die each year2
from colon cancer. Cleanse your colon for optimal3
health. 4
(Animation of colon -- ideal colon)5
One third of the American people now have6
candida, which can weaken the whole body, especially the7
immune system. More than 55 million American children8
are infected with worms. Parasites protect themselves9
from most de-worming measures by burying themselves10
inside or underneath the impacted mucous layers. 11
Parasites may be microscopic in size or as long as 3012
feet (or longer) --13
(Animation of colon -- average colon)14
(Pictures of mucous plaque) 15
THE HEALTH MAN: A cancerous tumor, which is a16
symptom, is routinely removed by surgery. This is17
usually followed by painful radiation treatment and18
debilitating chemotherapy. But why doesn’t the treatment19
attack the cause? Interesting, isn’t it? No wonder20
cancer comes back with such a vengeance. Healing can21
only begin when we attack the cause of disease.22
This is a diagram of the human digestive tract. 23
The colon is highlighted and is considered the sewer of24
the human body. Now, this should surprise many of you. 25
Exhibit B 78
11
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
Did you know that your digestive tract is responsible for1
about 90 percent of your overall health? Yes, 902
percent. Did you know that your entire body is fed by3
your small and large intestines? 4
First, the colon feeds your blood, then the5
blood cells feed all of the cells in your body including6
your brain cells. You’re probably asking yourself, why7
should this mean something to me, right? I say this8
because the National Health Federation has estimated that9
over 97 percent of the population is living in a state of10
constipation and has developed what is called mucous11
plaque in the small and large intestines. Mucous plaque12
creates a daily self-poisoning effect on your entire body13
called toxemia. This mucous plaque insists inside of14
almost every American and lines the internal wall of your15
colon.16
ON SCREEN: Send check or money order to:17
7dmc18
635 E. First St. #32719
Tustin, CA 9278020
www.7dmc.com21
$125.0022
Now Only!23
$89.00 + s&h24
(check by phone)25
Exhibit B 79
12
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
MALE ANNOUNCER: You will receive the Seven Day1
Miracle Cleanse Handbook containing easy-to-follow, step-2
by-step instructions for completing the program. You’ll3
also get the Parasine 2, the most effective parasite4
eliminator available. Next, the Herbal Mucous Eliminator5
which is the catalyst for mucous plaque removal. It is6
made from the finest certified organic herbs. 7
Act now and receive a one-month supply of our8
Super Boost Greens, which are recommended for daily use.9
This package normally retails for $125, but if10
you order now it’s yours for only $89. Operators are11
standing by. Just call the 800 number on the screen or12
send check or money order to the address shown. Take13
back your health today with the Seven Day Miracle14
Cleanse.15
ON SCREEN: (Scrolls at bottom of screen16
throughout the entire infomercial)17
Once parasites are in the body, the only way to18
get them out is to get rid of their environment of filth,19
for that is where they live and that is their food -20
filth. 7DMC Order Now! www.7DMC.com only $89.00 7DMC 21
We must feed the friendly bacteria. Cooked and processed22
foods feed the harmful bacteria.23
The seven day miracle cleanse is not intended24
to treat, cure or diagnose any disease.25
Exhibit B 80
13
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
Undigested foods also feed pathogenic bacteria. 1
Cow’s milk was designed for calves.2
THE HEALTH MAN: The colon’s primary function3
is to extract nutrients from your bowels, in other words,4
from the foods you eat. It has also been estimated that5
over 97 percent of the population absorbs less than 106
percent of the nutrients from the foods we eat. Thus, it7
is no wonder that 60 percent of the population is obese. 8
Even worse, 97 percent of us die prematurely from a9
diseased colon and from malnutrition. 10
We have the ability to live twice as long as we11
are living today, but we need the knowledge on how to do12
this. The colon is one of the primary indicators as to13
how long we will live. 14
ON SCREEN: Joseph, 6015
JOSEPH: Listen, the energy that you get,16
you’re going to feel -- you’re going to feel like17
Superman.18
ON SCREEN: Pauline, 7019
PAULINE: I started feeling better just within20
a couple days.21
ON SCREEN: Joanie, 7222
JOANIE: My energy went through the roof, just23
-- just -- I think three or four days I was into the24
program and it just, hew.25
Exhibit B 81
14
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: (Scrolls at bottom of screen1
throughout the entire infomercial)2
At least 50% of the American people tested for3
allergies reacted to dairy products. People who use the4
7 Day Miracle Cleanse have found mucous plaque being5
eliminated from their bodies and most of them have6
improved their health, increased their energy, and7
eliminated a large spectrum of --8
www.7dmc.com9
THE HEALTH MAN: How does your body develop10
this mucous plaque? It all begins at about the age of11
six. Every time we eat foods not composed of fresh12
fruits and vegetables and their juices, raw nuts or13
seeds, a microscopic residue lines the digestive tract. 14
This is especially true when we consume pasteurized milk15
products, including milk, and starches such as breads and16
sugar products and alcohol and soft drinks and coffee and17
the list goes on. These products are absolutely18
indigestible foods. 19
ON SCREEN: (Scrolls at bottom of screen20
throughout the entire infomercial)21
-- want to be free of all the self-created22
pain, we must cleanse and purify every aspect of our23
bodies and minds. A Yale University study revealed that24
vegetarians have nearly twice the stamina as meat eaters. 25
Exhibit B 82
15
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: Pictures of colon1
Colon Wall Mucous plaque2
ON SCREEN: (Scrolls at bottom of screen3
throughout the entire infomercial)4
The Journal of the American Medical Association5
reported that a vegetarian diet can prevent 90-97% of all6
heart diseases. The number one cause of death in the7
United States is heart disease. Studies reveal 59% less8
cancer among people who eat small amounts of meat9
compared to average meat eaters. Although meat needs to10
pass through the digestive tract quickly, it takes four11
times longer than grains or vegetables. 12
The American National Institute of Health, in a13
study of 50,000 vegetarians, found that they live longer,14
have far less heart disease and a much lower cancer rate15
compared to meat eaters. World starvation is well16
connected to meat-eating habits.17
(Picture of colon -- ideal colon)18
(Picture of colon -- average colon) 19
THE HEALTH MAN: Over a period of 10, 20, 3020
years or more, these residues accumulate to develop21
mucous plaque a quarter inch to two inches thick around22
the entire circumference of the inner colon. 23
Take a good look at the inside of this pipe. 24
See the residues that have developed on the inside of it? 25
Exhibit B 83
16
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
This pipe is nearly blocked making it almost impossible1
for anything to pass through it. This is very similar to2
the average colon. We have taken it for granted that3
what we put into our mouth is going to come out of the4
other end of our digestive tract, you know, the part that5
nobody wants to talk about, your rectum.6
I find that most people don’t like to talk7
about this part of the body because most feel embarrassed8
as most are either living in a state of perpetual9
constipation or have other bowel dysfunctions. 10
Are you one of millions who take laxatives? I11
was one of those people once. We have just not been12
taught how to cleanse or to maintain cleanliness,13
especially in our colon, which is connected to our14
rectum. Why is it that we clean every other orifice15
except the filthiest? The colon is analogous to a sewer16
in your body and needs to be maintained just like every17
other orifice in your body.18
Take a moment to think about this. What if you19
neglected any of your other body openings? For example,20
imagine not brushing your teeth or cleaning your ears for21
10 years or more. It would be foul to say the least,22
right?23
Now, imagine the condition of your colon. It24
is time that everyone gain awareness of the overlooked25
Exhibit B 84
17
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
colon and the necessity of having a clean colon because1
your health depends on it. 2
This is how a perfect colon should look. 3
Contrast this with how the average American colon looks. 4
See how distorted the appearance of the neglected colon5
is? 6
ON SCREEN: (Scrolls at bottom of screen7
throughout the entire infomercial)8
If Americans stopped feeding grain to cattle,9
the excess grain could feed 500 million people, not to10
mention the land that could be used to grow food instead11
of being used for grazing cattle. Only raw foods have12
life force and enzymes, and they are more important to13
our health than taking vitamins, minerals and amino14
acids. Drugs have no life force, no nutrition, and no15
enzymes, but herbs have them all. The regular use of an16
excellent antioxidant formula can protect and maintain17
your body in optimal health. An exact pH is necessary18
for blood purity, enzyme activity, and full immune19
potential. More than 90% of the American population has20
lost the proper pH balance. Disease is a natural result21
obtained from an unnatural life -- 22
www.7dmc.com23
THE HEALTH MAN: Every American has colon24
disease or colon degeneration. Statistics show that25
Exhibit B 85
18
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
colon cancer kills 400 percent more people than AIDS,1
even more than breast cancer and prostate cancer. 2
The good news is you don’t have to live3
embarrassed any more. The Seven Day Miracle Cleanse4
Program is a professional, internal cleansing system and5
has eliminated all types of constipation, as well as6
other bowel dysfunctions, such as irritable bowel7
syndrome. It is the best cleansing system available and8
cannot be found in any store. 9
Another danger of mucous plaque is that it10
houses toxins, such as heavy metals, which are major11
contributors to Alzheimer’s Disease. It also houses12
parasites, fungi, worms and harmful bacteria, each of13
which can weaken your immune system. The elimination of14
this filth is one of the key components in achieving15
perfect health and in building a pain-free body for both16
young and old.17
I challenge any person, any organization to18
prove me wrong. What I am talking about is real. It is19
never too late to benefit from the Seven Day Miracle20
Cleanse Program, a rejuvenation system.21
Noble Prize winner Alex Corelle (phonetic)22
stated that if the cell is cleansed and nourished23
properly, it could live indefinitely. Just think of the24
possibilities. 25
Exhibit B 86
19
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: (Scrolls at bottom of screen1
throughout the entire infomercial)2
-- inflammatory bowel disease, dysplasia, bowel3
cancer, and others, are associated with contaminated4
mucous plaque. No one can be healthy without a strong,5
clean liver. A toxic liver -- 6
THE HEALTH MAN: It is now time for us to7
realize our potential in this life and stop taking it for8
granted. 9
When are you going to get passionate about your10
health? You now have the opportunity to really do11
something about it. 12
I would like to take a moment to pay tribute to13
one of the greatest pioneers of nutrition and internal14
cleansing, Dr. Norman Walker, a man who lived to a15
healthy 118 years. 16
ON SCREEN: (Scrolls at bottom of screen17
throughout the entire infomercial)18
A toxic liver results from a toxic bowel, and19
leads to disease. 50,000 Americans die each year from20
colon cancer. Cleanse your colon for optimal health. 21
One third of the American people now have candida, which22
can weaken the whole body, especially the immune system. 23
More than 55 million American children are infected with24
worms. Parasites protect themselves from most de-worming25
Exhibit B 87
20
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
measures by burying themselves inside or underneath the1
impacted mucous layers. Parasites may be microscopic in2
size or as long as 30 feet (or longer). Parasite disease3
symptoms mimic many other diseases, thereby avoiding easy4
diagnosis. Once parasites are in the body, the only --5
THE HEALTH MAN: This was a man who began his6
crusade at the age of 40. At the age of 100, he had7
stated many times he had felt stronger and had more8
vitality than when he was 30. Can you imagine the9
possibilities?10
He had constantly talked about the need to11
maintain a clean colon and to drink plenty of fresh12
vegetable juices. He was living proof of the potential13
of each and every one of us in this lifetime. 14
How easy is it to eliminate constipation? I15
know that if you complete just one Seven Day Miracle16
Cleanse Program, you will have regular, healthy bowel17
eliminations just as you did when you were a child. 18
Fecal waste products should stay in your system no longer19
than 24 hours, although six to eight hours is ideal. The20
average time is 72 to 96 hours, which gives fecal matter21
enough time to putrefy and build up toxins that can22
affect every part of your body, especially the immune23
system.24
Can you imagine eliminating constipation in25
Exhibit B 88
21
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
just seven days of your life? How long have you been1
suffering? Isn’t it time for you to do something about2
it?3
ON SCREEN: Send check or money order to:4
7dmc5
635 E. First St. #3276
Tustin, CA 927807
www.7dmc.com8
$125.009
Now Only!10
$89.00 + s&h11
(check by phone)12
MALE ANNOUNCER: First, you will receive the13
Seven Day Miracle Cleanse handbook containing easy-to-14
follow, step-by-step instructions for completing the15
program. You’ll also get the Parasine 2, the most16
effective parasite eliminator available. Next, the17
Herbal Mucous Eliminator which is the catalyst for mucous18
plaque removal. It is made from the finest certified19
organic herbs. 20
Act now and receive a one-month supply of our21
Super Boost Greens, which are recommended for daily use.22
This package normally retails for $125, but if23
you order now it’s yours for only $89. Operators are24
standing by. Just call the 800 number on the screen or25
Exhibit B 89
22
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
send check or money order to the address shown. Take1
back your health today with the Seven Day Miracle2
Cleanse.3
ON SCREEN: The following program is a paid4
advertisement and is the opinion of the Seven Day Miracle5
Cleanse. 6
Production by 7
cosmopro.net.8
MALE ANNOUNCER: Always consult a physician9
before starting any diet or exercise program.10
ON SCREEN: (Scrolls at bottom of screen11
throughout the entire infomercial)12
If we want to be free of all the self-created13
pain, we must cleanse and purify every aspect of our14
bodies and minds. A Yale University study revealed that15
vegetarians have nearly twice the stamina as meat eaters. 16
The Journal of the American Medical Association reported17
that a vegetarian diet can prevent 90-97% of all heart18
diseases. The --19
www.7dmc.com20
THE HEALTH MAN: I feel the medical industry21
has done a superior job of making us feel inferior about22
taking care of our own health. Also, they have23
intentionally made us believe that our own health is too24
complicated to figure out for ourselves and that we need25
Exhibit B 90
23
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
to depend upon them to do our thinking for us. Visiting1
a doctor is nothing more than experiencing intellectual2
degradation. Just like mindless robots, we go to a3
doctor every time we get sick looking for sympathy or for4
a quick fix in the form of an unnecessary drug. We have5
blindly bought into credentials rather than using our own6
faith and God-given common sense. 7
As Voltaire stated, a physician is one who8
pours drugs of which he knows little into a body of which9
he knows less. 10
ON SCREEN: (Scrolls at bottom of screen11
throughout the entire infomercial)12
-- United States is heart disease. Studies13
reveal 59% less cancer among people who eat small amounts14
of meat compared --15
THE HEALTH MAN: It is a fact that over 160,00016
people die each year after taking prescription medical17
drugs.18
ON SCREEN: Karen, 4219
KAREN: This is such a better alternative than20
going and being medicated, you know, with medicine that21
has side effects and, you know, the TV commercials, my22
kids laugh at them. Oh, yeah, Mom, right, you know,23
liver damage, kidney damage, heart attack, sure, we want24
to -- you know, we want to take that. And that’s true.25
Exhibit B 91
24
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
People -- anybody -- if my kids notice it,1
everybody’s going to know. Why would I take that2
medication? You know? There’s got to be a better way. 3
Let’s get back to nature.4
ON SCREEN: (Scrolls at bottom of screen5
throughout the entire infomercial)6
-- to meat eaters. World starvation is well7
connected to meat-eating habits. If Americans stopped8
feeding grain to cattle, the excess grain could feed 5009
million people, not to mention the land that could be10
used to grow food instead of being used for grazing11
cattle. Only raw foods have life force and enzymes, and12
they are more important to our health than taking13
vitamins, minerals and amino acids. Drugs have no life14
force, no nutrition, and no enzymes, but herbs have them15
all. The regular use of an excellent antioxidant formula16
can protect and maintain your body in optimal health. 17
THE HEALTH MAN: Are you intelligent people? 18
Of course you are. I’m here to tell you that the only19
person that can heal you is you. You create your health20
problems, you can uncreate them. 21
So, what’s missing? All you need is the right22
knowledge on how to eliminate the filth, this mucous23
plaque, this blockage from your colon? And, more24
importantly, to maintain a clean environment for the25
Exhibit B 92
25
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
prevention of sickness and disease in your body. Is1
changing your diet the solution? The best diet isn’t any2
better than the worst if you don’t remove the old mucous3
plaque first. 4
Remember what I said earlier. Consumers in5
America absorb less than 10 percent of the nutrients from6
the foods they eat. If you are serious about improving7
your well-being, then the elimination of mucous plaque is8
the key to success. 9
ON SCREEN: The seven day miracle cleanse is10
not intended to treat, cure or diagnose any disease11
THE HEALTH MAN: Eleven years ago, I was12
diagnosed with skin cancer and breast cancer, although I13
was in perfect physical health. I had been living with14
open sores on my body that would never scab or heal.15
ON SCREEN: (Scrolls at bottom of screen16
throughout the entire infomercial)17
An exact pH is necessary for blood purity,18
enzyme activity, and full immune potential. More than19
90% of the American population has lost the proper pH20
balance. Disease is a natural result obtained from an21
unnatural lifestyle. The advanced stages of bowel22
diseases, such as diverticulosis, polyps, atropic --23
www.7dmc.com24
THE HEALTH MAN: Then a lump developed in the25
Exhibit B 93
26
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
right pectoral area of my chest. It grew to the size of1
a golf ball. Within nine months, the pain grew to be so2
unbearable that it consumed my every thought and I could3
not take the pain any more. I was in serious denial to4
think that anything could be wrong with me. After all, I5
was in perfect physical shape.6
So, I went to a doctor and after many, many7
tests, it was not only determined that I had breast8
cancer, but I had skin cancer as well. I will never9
forget how much I was gripped with fear at that moment. 10
I was dripping with sweat, my heart was pounding so hard11
I thought it was going to burst through my chest. I felt12
like the walls were closing in on me.13
ON SCREEN: I felt like the walls were closing14
on me 15
ON SCREEN: (Scrolls at bottom of screen16
throughout the entire infomercial)17
-- bowel disease, dysplasia, bowel cancer, and18
others, are associated with contaminated mucous plaque. 19
No one can be healthy without a strong, clean liver. A20
toxic liver results from a toxic bowel, and leads to21
disease. 50,000 Americans die each year from colon22
cancer. Cleanse your colon for optimal health. One23
third of the American people now have candida, which can24
weaken the whole body, especially the immune system. 25
Exhibit B 94
27
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
More than 55 million American children with worms. 1
Parasites protect themselves from most de-worming2
measures by burying themselves inside or underneath the3
impacted mucous layers. Parasites may be microscopic in4
size or as long as 30 feet (or longer). 5
Parasite disease symptoms mimic many other6
diseases, thereby avoiding easy diagnosis. Once7
parasites are in the body, the only way to get them out8
is to get rid of their environment of filth, for that is9
where they live and that is their -- 10
www.7dmc.com 11
THE HEALTH MAN: And then the doctor said that12
he wanted to schedule me for surgery, chemotherapy and13
radiation. There was no way I was going to have any of14
this done to me because I watched my grandmother die15
within three weeks after the same treatment. I knew that16
I was going to have a different fate. So, I rushed out17
of the doctor’s office. My faith was extremely strong,18
but I knew that I didn’t have much time and that I needed19
to find a healing solution fast.20
I was smart enough to know that surgery would21
only remove the symptom of my illness, but not the cause. 22
I was only interested in the cause of my disease. I23
remarkably found a simple and easy bowel cleansing24
program within one day. Faith really works when you are25
Exhibit B 95
28
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
connected to the source of God.1
I didn’t know anything about this program, so I2
was very skeptical. Btu I was told that many people had3
healed themselves of just about every health infliction4
conceivable. I started my first Seven Day detoxification5
program and I will never forget what happened on the6
fourth day. The pain in my tumor had vanished. I was7
also experiencing an overwhelming feeling of peace and8
tranquility. I knew that I had tapped into the source of9
healing. 10
Within seven days on my first program, the11
improbable happened. My skin cancer sores had scabbed12
over. Within 14 days, they had healed completely. I13
repeated this program every three weeks until my tumor14
had completely disintegrated. And this process took only15
four months. 16
I had also realized through the visual17
experience of examining the mucous plaque that poured out18
of my bod during the cleansing process that this material19
is very, very toxic and poisonous. In my opinion, it is20
the true source of sickness and disease. This lifetime21
of residues, this mucous plaque was poisoning my22
bloodstream, my cells, my entire body every day until my23
tolerance was so depleted that it left my body vulnerable24
to disease. This is typical of every American and this25
Exhibit B 96
29
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
means you.1
ON SCREEN: (Scrolls at bottom of screen2
throughout the entire infomercial)3
-- also feed pathogenic bacteria. Cow’s milk4
was designed for calves. Human milk was designed and5
made for human babies. At least 50% of the American6
people tested for allergies reacted to dairy products. 7
People who use the 7 Day Miracle Cleanse have found8
mucous plaque being eliminated from their bodies and most9
of them have improved their health, increased their10
energy, and eliminated a large spectrum of disease11
conditions.12
THE HEALTH MAN: After healing myself, I had13
decided that I was going to dedicate my life to sharing14
this knowledge with everyone. A few years after15
extensive research of nutritional supplements, bowel16
cleansing, disease, juice therapy, herbs and other17
associated products, I had developed the Seven Day18
Miracle Cleanse. It was my goal to mainstream this19
wholesome truth of healing and wellness so everyone could20
have the same opportunity to create a perfectly healthy21
body.22
Since then, my program has helped thousands of23
people overcome just about every health problem feared24
today, including AIDS -- 25
Exhibit B 97
30
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: The 7 day miracle cleanse is not1
intended to treat, cure or diagnose any disease.2
THE HEALTH MAN: -- all types of cancer, high3
blood pressure, diabetes, migraine headaches, PMS,4
fibroid tumors and all types of bowel dysfunctions.5
ON SCREEN: (Scrolls at bottom of screen6
throughout the entire infomercial)7
7DMC Order Now! WWW.7DMC.COM Only $89.008
7DMC9
ON SCREEN: Ted, 3310
TED: My results were amazing. It should be11
the first step in any health-related goal.12
ON SCREEN: Celeste, 2713
CELESTE: During the cleanse and after, I14
noticed a remarkable change in my hair, skin and body.15
ON SCREEN: Joanie, 7216
JOANIE: I was doing things that I hadn’t done17
for two years and I still feel good.18
ON SCREEN: Joseph, 6019
JOSEPH: If you ever see like little babies20
running around when they’re two and three years old and21
they have all this energy, that’s how you’re going to22
feel because it’s actually revitalizing your body, you23
know, getting it back to the way that you were when you24
were completely healthy. Once you know it and do it,25
Exhibit B 98
31
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
you’re going to tell all your friends because wow.1
ON SCREEN: (Scrolls at bottom of screen2
throughout the entire infomercial)3
-- 59% less cancer among people who eat small4
amounts of meat compared to average meat eater. Although5
meat needs to pass through the digestive tract quickly,6
it takes four times longer that grains or vegetables. 7
The American National Institute of Health, in a study of8
50,000 vegetarians, found that they live longer, have far9
less heart disease, and a much lower cancer rate compared10
to meat eaters. World starvation is well connected to11
meat-eating habits. If Americans stopped feeding grain12
to cattle, the excess grain -- 13
THE HEALTH MAN: Now, I’m ready to help14
millions. Not only did these people heal themselves, but15
their raised their health and lives to a level that they16
did not previously experience. Look, it’s not our fault17
that we have a very unhealthy society. We were just not18
taught the basic secrets to create a perfect, healthy19
body. 20
Now, you have no more excuses because the Seven21
Day Miracle Cleanse offers you a complete comprehensive22
detoxification system and all the necessary products to23
create a new you, to give you a new lease on life that24
starts on cleaning out the years of filth, of toxic25
Exhibit B 99
32
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
mucous in your colon.1
I can’t imagine any one of you waiting another2
moment to take advantage of this wonderful opportunity to3
create a new you, a new body. It’s only a phone call4
away. Just dial the toll-free number and tell the5
operator you want the one-week starter kit and get6
started now.7
ON SCREEN: Karen, 428
KAREN: Everyone’s into going to the vitamin9
stores now and, you know, the protein drinks and they’re10
juicing. It’s not really going to work for them unless11
they’re cleaning their colon, so it -- all the nutrients12
can get into the body where it belongs, and that made13
perfect sense to me. So, I thought, I have to do this.14
ON SCREEN: (Scrolls at bottom of screen15
throughout the entire infomercial)16
-- of being used for grazing cattle. Only raw17
foods have life force and enzymes, and they are more18
important to our health than taking vitamins, minerals,19
and amino acids. Drugs have no life force, no nutrition,20
and no enzymes, but herbs have them all. The --21
www.7dmc.com 22
THE HEALTH MAN: How much do you value your23
health? How much would it be worth to prevent24
degenerative health problems so you don’t find yourself25
Exhibit B 100
33
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
on the surgeon’s table under the knife? Would you pay a1
million dollars, a $100,000, $10,000? 2
At this moment, I offer you the opportunity to3
take charge of your health. Celebrities pay as much as4
$5,000 for this identical program, but your cost is less5
than one visit to a doctor at only $89 plus shipping and6
it comes with a money-back guarantee.7
MALE ANNOUNCER: First, you will get the Seven8
Day Miracle Cleanse handbook which describes the easy,9
step-by-step instructions to prepare you for the10
cleansing experience and to guide you through it. There11
are three different programs from which to choose, a12
program for everyone.13
You will also get my Parasite and Worm14
Eliminator, Parasine 2. This product is taken before the15
seven-day program. It eliminates or lessens parasites16
and worms. The average person can harbor millions of17
harmful parasites, especially throughout the digestive18
tract. It is a fact that over 50 million children die19
each year from parasites worldwide.20
According to the USDA, the average cubic inch21
of beef contains up to 1,200 larvae. If you do not wash22
your vegetables, larva can get into your system. It is23
estimated that 80 to 92 percent of the population suffer24
from parasites and don’t even know it. This is because25
Exhibit B 101
34
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
by the time the symptoms appear, the parasites have1
probably been in your system for 10 to 12 years. What we2
once thought was an affliction of Third World nations has3
become the disease of Americans.4
This is my Herbal Mucous Eliminator, the5
catalyst in preparing and eliminating the mucous plaque6
from the inner walls of the small and large intestines. 7
I had tested all the similar products available to find8
that the HME is superior and is composed of the finest9
organic herbs available.10
This product is my awesome Super Boost Greens,11
a powerful antioxidant as well as an alkalizer to balance12
the pH level in your blood. Everyone should be taking13
greens like this one every day. As you consume acid-14
forming foods, your blood’s pH level is adversely15
affected. Your blood will automatically leach minerals16
from your bones and muscles. Our bones can become17
brittle and shrink and our muscles lose their tone as we18
get older. The Super Boost Greens can replenish these19
minerals. This is a one-month supply and it is20
recommended for continued daily use. Greens are21
essential in the cleansing process because it supplies22
our body with vegetable protein, chlorophyll and trace23
minerals necessary for rejuvenating the human cell.24
ON SCREEN: Products25
Exhibit B 102
35
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
$125 (X’ed out)1
$892
MALE ANNOUNCER: All of this is included in the3
one-week starter kit with our special promotion that4
normally retails for $125. If you act now, it can be5
yours for only $89. You won’t find a better investment6
for transforming your body’s health than the Seven Day7
Miracle Cleanse, so order yours now.8
ON SCREEN: (Scrolls at bottom of screen9
throughout the entire infomercial)10
-- Americans stopped feeding grain to cattle,11
the excess grain could feed 500 million people, not to12
mention the land that could be used to grow food instead13
of being used for grazing cattle. Only raw foods have14
life force and enzymes, and they are more important to15
our health than taking vitamins, minerals, and amino16
acids. Drugs have no life force, no nutrition, and no17
enzymes, but herbs have them all. The regular use of an18
excellent antioxidant formula can protect -- 19
THE HEALTH MAN: This is one of my favorite20
subjects and especially you women will be astonished with21
what I’m about to tell you.22
How many of you have this? Have you tried23
thousands of sit-ups and still can’t get rid of this? 24
Remember what I told you earlier. The average person25
Exhibit B 103
36
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
carries around 10 to 25 pounds of mucous plaque. This is1
your colon impacted with years of mucous plaque creating2
this bulge, adding constipation on top of it.3
I’ve worked with many women and I know how4
sensitive you are about this. In fact, I believe it is5
the area of your body with which you are the most6
unhappy, right? The Seven Day Miracle Cleanse really7
works. There is no need to wait for a flat stomach any8
longer.9
KAREN: You hit 40 and it seems like things10
start to fall apart and it really energizes you, it makes11
you feel like you’re 25 again.12
ON SCREEN: (Scrolls at bottom of screen13
throughout the entire infomercial)14
-- from an unnatural lifestyle. The advanced15
stages of bowel disease, such as diverticulosis, polyps,16
atropic -- 17
www.7dmc.com18
THE HEALTH MAN: How many of you women suffer19
every month with bloating, cramps and other symptoms of20
PMS? Women who have completed just one seven-day program21
and add fresh vegetable juices to their diet state that22
PMS is a thing of the past. Isn’t this something that23
you could really get excited about or do you like feeling24
terrible every month?25
Exhibit B 104
37
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: (Scrolls at bottom of screen1
throughout the entire infomercial)2
-- inflammatory bowel disease, dysplasia, bowel3
cancer, and others, are associated with contaminated4
mucous plaque. No one can be healthy without a strong,5
clean liver. A toxic liver results from a toxic bowel,6
and leads to disease. 50,000 Americans die each year7
from colon cancer. Cleanse your colon for optimal8
health. One third of the American people now have9
candida, which can weaken the whole body, especially the10
immune system. More than 55 million American children11
are infected with worms. Parasites protect themselves12
from most de-worming -- 13
THE HEALTH MAN: Look, I can’t do it for you,14
but at this moment, I am giving you the opportunity to do15
it for yourself. Anybody can complete this program. All16
you have to do is order the Seven Day Miracle Cleanse17
Program right now and get started. I promise you that18
all of your friends and family will be telling you how19
wonderful you look after completing the program. 20
The key to losing weight is in balancing the21
thyroid gland in your body because it controls the22
production of fat cells. Men and women spend billions of23
dollars each year for a hope or a diet that will cure all24
their problems in achieving their ideal body weight. It25
Exhibit B 105
38
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
is easy to lose weight when you have the right knowledge. 1
There is no better system than the Seven Day Miracle2
Cleanse for losing weight faster, healthier and more3
naturally without harmful chemicals or side effects.4
UNIDENTIFIED FEMALE: I lost my 19 pounds.5
ON SCREEN: Results not typical. Individual6
results may vary.7
UNIDENTIFIED FEMALE: I lost 10 pounds.8
JOANIE: I was right around 200 pounds. I9
weigh 132 pounds now.10
JOSEPH: I lost 13 pounds of ugly fat weight.11
ON SCREEN: (Scrolls at bottom of screen12
throughout the entire infomercial)13
-- feed the friendly bacteria. Cooked and14
processed foods feed the harmful bacteria. Undigested15
foods also feed pathogenic bacteria. Cow’s milk was16
designed for calves. Human milk was designed and made17
for human babies. At least 50% of the American people18
tested for allergies reacted to dairy products. People19
who use the 7 Day Miracle Cleanse have found mucous20
plaque being eliminated from their bodies and most of21
them have improved their health, increased their energy,22
and eliminated a large spectrum of disease condition -- 23
THE HEALTH MAN: Most symptoms are connected to24
our colon and your body has an amazing healing ability25
Exhibit B 106
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
once you remove the toxic mucous plaque from it. You can1
achieve a level of superior health in a very short period2
of time by giving your body this opportunity. 3
The human body is a simple organism and the4
only thing that makes it complicated are the devitalized5
foods you have eaten in your lifetime without eliminating6
their toxic residues. The Seven Day Miracle Cleanse will7
undoubtedly get you on the road to taking back your8
health. No one has ever made the cleansing process9
available to the public until now.10
No wonder it is the best investment for your11
body’s health and wellness. Take back your health today12
and, remember, you are what you eat, but more13
importantly, what you do not eliminate.14
Thank you for joining me today on location in15
beautiful Hawaii. I’m the Health Man.16
ON SCREEN: Send check or money order to:17
7dmc18
635 E. First St. #32719
Tustin, CA 9278020
www.7dmc.com21
$125.0022
Now Only!23
$89.00 + s&h24
(check by phone)25
Exhibit B 107
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
MALE ANNOUNCER: First, you will receive the1
Seven Day Miracle Cleanse handbook containing easy-to-2
follow, step-by-step instructions for completing the3
program. You’ll also get the Parasine 2, the most4
effective parasite eliminator available. Next, the5
Herbal Mucous Eliminator which is the catalyst for mucous6
plaque removal. It is made from the finest certified7
organic herbs. 8
Act now and receive a one-month supply of our9
Super Boost Greens, which are recommended for daily use.10
This package normally retails for $125, but if11
you order now it’s yours for only $89. Operators are12
standing by. Just call the 800 number on the screen or13
send check or money order to the address shown. Take14
back your health today with the Seven Day Miracle15
Cleanse.16
ON SCREEN: 7DMC.com17
production by 18
cosmopro.net19
This has been a paid program and is the opinion20
of the Seven Day Miracle Cleanse.21
MALE ANNOUNCER: This has been a paid22
advertisement...23
(The recording was concluded.)24
25
Exhibit B 108
Exhibit B 109
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
OFFICIAL TRANSCRIPT PROCEEDING1
FEDERAL TRADE COMMISSION2
3
4
5
MATTER NO. 06232346
7
TITLE 7 DAY MARKETING, INC. 8
9
DATE RECORDED: JULY 31, 2007 10
TRANSCRIBED: SEPTEMBER 10, 200711
REVISED: SEPTEMBER 18, 200712
13
PAGES 1 THROUGH 36 14
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7-DAY MIRACLE CLEANSE INFOMERCIAL18
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Exhibit C 110
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
1
FEDERAL TRADE COMMISSION2
I N D E X3
INFOMERCIAL: PAGE:4
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Exhibit C 111
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
FEDERAL TRADE COMMISSION1
2
In the Matter of: )3
7 Day Marketing, Inc. ) Matter No. 06232344
)5
------------------------------ )6
July 31, 2007 7
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The following transcript was produced from a11
CD-Rom provided to For The Record, Inc. on September 10,12
2007.13
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Exhibit C 112
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
P R O C E E D I N G S1
- - - - -2
7-DAY MIRACLE CLEANSE INFOMERCIAL3
ON SCREEN: The following is a paid4
advertisement for the New “7 Day Miracle Cleanse™”5
ON SCREEN; Karen Green Brian Collins6
BRIAN COLLINS: Hello, I’m Brian Collins, and7
with me today is Karen Green. Welcome to another edition8
of the new Seven-Day Miracle Cleanse. 9
I’m very excited to tell you about one of the10
most popular colon cleansing, weight loss and body11
rejuvenation systems in America today. What makes this12
remarkable product unique is how it focuses on reducing13
toxic dead weight, bacteria and parasites in your14
digestive system that not only affect your health but can15
result in unwanted weight gain.16
These toxins and parasites can also be17
responsible for many common health problems, like18
constipation, colon problems, bloating, gas, upset19
stomach, and they can be a damper on the immune system. 20
You may be carrying the extra weight of sludge and fecal21
matter in your colon. 22
On today’s show, we’ll discover how that23
happens and what you can do about it. 24
You’ve probably never heard of anyone losing25
Exhibit C 113
4
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
weight through colon cleansing. So, get ready to learn1
all about it and change your life.2
KAREN GREEN: It changed my life. Hi, I’m3
Karen. I’m a 44-year-old mother of eight. It’s true. I4
have eight children and most are still at home. 5
BRIAN COLLINS: Forty-four years old with eight6
children? How do you keep up with them?7
KAREN GREEN: Believe me, it takes a lot of8
time and energy to keep up with even one child. Now9
imagine what it’s like with eight. I have a very fast-10
paced life and it didn’t help when I started eating fast11
food. I gained weight. I had absolutely no time or12
energy to care for myself. All I could think about was13
getting through the day and collapsing on my couch at14
night.15
Then something wonderful happened. I found the16
7-Day Miracle Cleanse Health Rejuvenation System. Wow,17
what a difference it made. Now, I have more energy, I18
lost weight. My stomach is flatter. Look. I’ve even19
lost two dress sizes. I’m the same size I was before20
having children. I never believed that was possible.21
And you know what, the best part is now I have22
enough energy to keep up with my children.23
Did you know colon cleansing is one of the best24
kept secrets supermodels and Hollywood celebrities to25
Exhibit C 114
5
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
lose weight and look great? They’ll often cleanse just a1
few days before squeezing into those expensive dresses on2
award show nights.3
Well, it’s a secret no more, and it’s a good4
start to look and feel great again.5
BRIAN COLLINS: Living healthier isn’t6
complicated. Look at Karen. She’s the perfect example7
of how easy it is to use the 7-Day Miracle Cleanse and8
how much it can renew your life.9
We’re going to show you how to get your body10
back to its optimal health, lose weight and have more11
energy, too. It’s easy and it works.12
ON SCREEN: 7 Day Miracle Cleanse13
Portrayal of actual customer. The 7 Day14
Miracle Cleanse is intended to be used in conjunction15
with a healthy diet and exercise which is included in the16
Healthy Living Guide. Diet and exercise is necessary for17
long-term weight loss.18
UNIDENTIFIED MALE: I lost quite a bit of19
weight. It gave me all the energy in the world.20
ON SCREEN: 7 Day Miracle Cleanse21
Portrayal of actual customer. The 7 Day22
Miracle Cleanse is intended to be used in conjunction23
with a healthy diet and exercise which is included in the24
Healthy Living Guide. Diet and exercise is necessary for25
Exhibit C 115
6
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
long-term weight loss.1
UNIDENTIFIED FEMALE: I’ve lost weight with the2
7-Day Miracle Cleanse. I feel great. I’m more happy and3
energetic.4
BRIAN COLLINS: Now, let’s meet the man who’s5
the most passionate person I know about helping you6
improve your life, the creator of the 7-Day Miracle7
Cleanse, our very own Health Man. Thanks for joining us8
today.9
ON SCREEN: 7 Day Miracle Cleanse10
THE HEALTH MAN: Hi, Brian and Karen. I’m so11
excited to be here today. 12
KAREN GREEN: About the 7-Day Miracle Cleanse?13
ON SCREEN: 7 Day Miracle Cleanse14
THE HEALTH MAN: Yes, Karen, because I can’t15
wait to tell you about all the improvements I’ve made to16
our products.17
BRIAN COLLINS: I’m getting excited, too, and I18
want to hear all about the improvements, but first, tell19
us about the 7-Day Miracle Cleanse and why we need it.20
ON SCREEN: 7 Day Miracle Cleanse21
THE HEALTH MAN: Well, you know my slogan, are22
you sick and tired of being sick and tired? I know lots23
of people who are struggling with their health.24
BRIAN COLLINS: Well, what do you think the25
Exhibit C 116
7
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
problem is?1
ON SCREEN: Call Now For More Information2
1-800-949-71693
www.7dmc.com4
THE HEALTH MAN: Brian, people simply don’t5
have the right know-how to improve their health. They6
are suffering from some of the common problems, such as7
constipation, fatigue, poor digestion, bloating, gas,8
upset stomach and weight gain.9
KAREN GREEN: I know I’ve had some of these10
problems.11
BRIAN COLLINS: I have, too. Health Man, have12
you?13
ON SCREEN: 7 Day Miracle Cleanse14
THE HEALTH MAN: I used to. Sixteen years ago,15
I was in poor health and I was so discouraged, I simply16
wanted to give up. 17
KAREN GREEN: You look healthy to me.18
ON SCREEN: 7 Day Miracle Cleanse19
THE HEALTH MAN: Karen, today, I am healthy20
because I didn’t give up and I didn’t give in.21
BRIAN COLLINS: What did you do?22
ON SCREEN: 7 Day Miracle Cleanse23
THE HEALTH MAN: Well, first, I tried24
everything possible, you know, all the popular fad diets,25
Exhibit C 117
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health programs and supplements, but nothing worked.1
BRIAN COLLINS: What did you do then?2
ON SCREEN: 7 Day Miracle Cleanse3
THE HEALTH MAN: I was fortunate to have had a4
good friend who told me about the incredible health5
benefits of cleansing and detoxifying my body’s digestive6
tract.7
KAREN GREEN: Cleansing your digestive tract? 8
Eeewww.9
ON SCREEN: 7 Day Miracle Cleanse10
THE HEALTH MAN: Well, you know, that’s how I11
felt at first. Then I was ready to try anything to12
improve my health, even cleansing my digestive tract. 13
Also, I’m happy to say, my friend was very convincing and14
persistent. The first thing that I did was read lots of15
books about colon health. Boy, I was shocked.16
BRIAN COLLINS: About what?17
ON SCREEN: Call Now For More Information18
1-800-949-716919
www.7dmc.com20
THE HEALTH MAN: I found out that one of the21
keys to having a healthy body is to have a healthy colon. 22
I’ll say this again. One of the keys to having a healthy23
body is to have a healthy colon.24
KAREN GREEN: So, that’s when you started25
Exhibit C 118
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cleansing your digestive system?1
ON SCREEN: 7 Day Miracle Cleanse2
THE HEALTH MAN: Yes. I could not believe how3
much junk came out of me. In just a few days, I was on4
my way to improving my health. For the first time in5
years, I felt alive again. I felt like I was on top of6
the world. It was the most powerful thing that ever7
happened to me.8
ON SCREEN: 7 Day Miracle Cleanse9
Portrayal of actual customer10
UNIDENTIFIED FEMALE: I decided to change my11
lifestyle of eating. I wanted to keep this rejuvenated12
feeling.13
BRIAN COLLINS: So, with a healthier lifestyle14
and colon cleansing, you were on your way to good health. 15
Well, how did that lead to your creating the 7-Day16
Miracle Cleanse?17
ON SCREEN: 7 Day Miracle Cleanse18
THE HEALTH MAN: I was so amazed with the19
incredible health-changing results of my own20
detoxification and cleansing experience. I knew what I21
had to do.22
KAREN GREEN: I think I know what that was.23
ON SCREEN: 7 Day Miracle Cleanse24
THE HEALTH MAN: I decided to dedicate my life25
Exhibit C 119
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to developing my own cleansing and detoxification1
products so everyone would have the same opportunity as I2
did. And you know what I always say, take back your3
health today. 4
BRIAN COLLINS: How did you go about creating5
this 7-Day Miracle Cleanse?6
ON SCREEN: 7 Day Miracle Cleanse7
THE HEALTH MAN: I spent years researching to8
develop the 7-Day Miracle Cleanse, with help from a lot9
of people, including experts in the field of colon10
cleansing.11
BRIAN COLLINS: And now?12
ON SCREEN: Over 100,000 Customers!13
7 Day Miracle Cleanse14
THE HEALTH MAN: I’m proud to tell you that15
close to 100,000 people have successfully used the 7-Day16
Miracle Cleanse.17
BRIAN COLLINS: That’s incredible.18
ON SCREEN: 7 Day Miracle Cleanse19
THE HEALTH MAN: Yes, Brian, it is incredible. 20
And it’s wonderful to have so many satisfied customers. 21
This is definitely my calling in life, to help others22
improve their health. The healthier people are, the23
happier they are, right?24
KAREN GREEN: Right. And it’s so unfortunate25
Exhibit C 120
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that millions of people suffer every day from all kinds1
of digestive problems and most would benefit from using2
the 7-Day Miracle Cleanse.3
BRIAN COLLINS: Why are so many people in the4
dark about good digestive health?5
ON SCREEN: 7 Day Miracle Cleanse6
THE HEALTH MAN: It’s a touchy subject, Brian. 7
Most people don’t want to talk about constipation,8
digestive issues and irregularity. It’s just something9
that a lot of us find embarrassing.10
KAREN GREEN: You’re right. It’s certainly not11
something I’m going to talk about at a party.12
ON SCREEN: 7 Day Miracle Cleanse 13
THE HEALTH MAN: Of course not. But, still,14
digestive problems are one of the most common health15
problems people have. And sooner or later, you’re going16
to have to deal with it because our diets aren’t getting17
any better. 18
As a result, Americans spend billions of19
dollars every year on a host of products to help them20
with their poor digestion and elimination issues. 21
Everyone at one time or another has been constipated and22
we all know how uncomfortable that is, right? 23
Constipation affects your health, your weight and even24
robs you of your energy. 25
Exhibit C 121
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And, believe me, I have lots of experience with1
constipation. I felt like my colon was clogged for2
years.3
BRIAN COLLINS: And if you are constipated, you4
know how frustrating and even painful that can be.5
KAREN GREEN: And if you’re constipated, just6
try not to think about it.7
BRIAN COLLINS: It’s impossible. What causes8
constipation anyway?9
ON SCREEN: 7 Day Miracle Cleanse10
THE HEALTH MAN: I think that most of it comes11
from eating the wrong foods and too much of it. We all12
seem to want super-size food portions, right? As a13
result, over time residue remains from undigested food14
and fecal matter forms on the inner walls of the15
intestines. Poor digestion and poor colon health has16
been linked to many health problems, too.17
KAREN GREEN: What do we need to do to ensure18
we have good digestion?19
ON SCREEN: 7 Day Miracle Cleanse20
THE HEALTH MAN: You have to start right now,21
and you know what I always say, take back your health22
today.23
BRIAN COLLINS: The 7-Day Miracle Cleanse works24
because of our proprietary herbal cleansing formulas,25
Exhibit C 122
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which are second to none. We are the original and the1
first to perfect the 7-Day Cleansing System. The result,2
you can have consistent bowel movements, your digestion3
is improved promoting good colon health, it helps you4
lose weight and your energy is dramatically increased.5
ON SCREEN: Lose Weight!6
Feel Great!7
Call Now For More Information8
1-800-949-71699
www.7dmc.com10
7 Day Miracle Cleanse11
BRIAN COLLINS: If you’d like more information12
or you’d like to take advantage of some special offers13
that the Health Man has made available today, simply call14
the toll-free number on your screen, and if the lines are15
busy when you call, please keep trying.16
ON SCREEN: 30-Day 17
Money Back Guarantee18
less shipping & handling19
Call Now For More Information20
1-800-949-716921
www.7dmc.com22
THE HEALTH MAN: I guarantee you’ll feel23
fantastic. That’s why I offer a 30-day unconditional24
money back guarantee, making it risk-free.25
Exhibit C 123
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BRIAN COLLINS: Now, we’re going to show you1
just how easy it is to use the 7-Day Miracle Cleanse2
Health Rejuvenation System and why it’s vitally important3
for your good health. We use only the finest herbs4
including organic extracts and wild-crafted whenever5
possible. This ensures the maximum potency. That, along6
with our unique proprietary formulas, are some of the7
reasons why the 7-Day Miracle Cleanse works so well. 8
ON SCREEN: 7 Day Miracle Cleanse9
Portrayal of actual customer.10
UNIDENTIFIED FEMALE: You’re actually cleaning11
your body so it can work again.12
ON SCREEN: 7 Day Miracle Cleanse 13
THE HEALTH MAN: Now, let me tell you how the14
program works. The 7-Day Miracle Cleanse is a triple15
action system. The pre-cleanse formula is designed to16
help in the elimination of toxins and pollutants,17
including parasites and worms. Now, just because you18
can’t see parasites doesn’t mean that they’re not there. 19
Most parasites are so microscopic, they can’t be seen by20
the naked eye. But after they find their way into your21
digestive tract, they begin to rob and absorb your22
nutrients, plus they grow and multiply in a very short23
period of time. Parasites have been linked to many24
different health issues.25
Exhibit C 124
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BRIAN COLLINS: Is that right?1
ON SCREEN: 7 Day Miracle Cleanse2
THE HEALTH MAN: That’s right, Brian. And my3
cleansing formula is designed to gently soften and remove4
the toxic fecal matter and sludge from the walls of the5
intestines and colon. This is typically the undigested6
food and uneliminated fecal matter. Get rid of this7
unwanted material, guess what, you’ll feel lighter.8
BRIAN COLLINS: That only makes sense.9
ON SCREEN: 7 Day Miracle Cleanse10
THE HEALTH MAN: My specially formulated greens11
help replenish electrolytes, minerals, amino acids and12
micro flora, all needed during the cleansing process. 13
Once you have removed the sludge build-up from your14
colon, your body will be able to absorb these nutrients15
more efficiently and you’ll feel better because of it.16
ON SCREEN: 7 Day Miracle Cleanse17
Portrayal of actual customer.18
UNIDENTIFIED MALE: I have so much energy, I19
just feel wonderful.20
ON SCREEN: 7 Day Miracle Cleanse21
THE HEALTH MAN: We suggest continuing to use22
the greens formula after the cleanse to keep you feeling23
great.24
BRIAN COLLINS: Karen, you have a very busy25
Exhibit C 125
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life. Just how easy was it to use the 7-Day Miracle1
Cleanse?2
KAREN GREEN: Well, even with my eight kids and3
the crazy schedule I have, the system was easy to use and4
the directions were simple to follow.5
ON SCREEN: 7 Day Miracle Cleanse6
Portrayal of actual customer.7
UNIDENTIFIED FEMALE: I find the 7-Day Miracle8
Cleanse is wonderful because it’s very organized. It9
gives you step-by-step directions on what you need to do.10
BRIAN COLLINS: Health Man, how often do you11
use the 7-Day Miracle Cleanse?12
ON SCREEN: 7 Day Miracle Cleanse13
THE HEALTH MAN: I did a lot of experimenting,14
and just like Karen, a few times a year works great for15
me, too. It keeps my outlook positive and keeps me16
strong.17
BRIAN COLLINS: Well, do you recommend everyone18
doing a cleanse a couple of times a year?19
ON SCREEN: 7 Day Miracle Cleanse20
THE HEALTH MAN: A few times a year works great21
for me. However, lots of people find just doing it one22
time makes an incredible difference in their life. Try23
the 7-Day Miracle Cleanse for yourself or for a friend or24
family member who might be looking to improve their25
Exhibit C 126
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health. The 7-Day Miracle Cleanse, it’s about a1
healthier lifestyle which helps you look better and feel2
great. It’s about having a better and healthier life. 3
Aren’t you worth it? Of course you are. We all are.4
ON SCREEN: 7 Day Miracle Cleanse5
Portrayal of actual customer. The 7 Day6
Miracle Cleanse is intended to be used in conjunction7
with a healthy diet and exercise which is included in the8
Healthy Living Guide. Diet and exercise is necessary for9
long-term weight loss.10
UNIDENTIFIED FEMALE: People at work have11
noticed I’m happier now. I’ve lost weight and look12
healthier.13
BRIAN COLLINS: If you’re like most people14
today, your life is busy and fast-paced, meaning you15
probably take your digestive system for granted.16
KAREN GREEN: I bet you’re asked this question17
a lot. When you use the 7-Day Miracle Cleanse, do you18
have to take time off work?19
ON SCREEN: 7 Day Miracle Cleanse20
THE HEALTH MAN: I do get asked that a lot, and21
the great news is is that, no, you don’t have to take22
time off work or anything else you do normally. From the23
very start, I designed the 7-Day Miracle Cleanse so you24
can use it and go about your normal daily life.25
Exhibit C 127
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KAREN GREEN: Come on. How can we cleanse our1
digestive system and not have to be near a bathroom all2
the time?3
ON SCREEN: 7 Day Miracle Cleanse4
THE HEALTH MAN: Because my products contain5
only the finest herbs, herbs that cause a gentle, natural6
effect. This results in normal elimination. 7
KAREN GREEN: Well, that’s a relief, in more8
ways than one.9
ON SCREEN: 7 Day Miracle Cleanse10
THE HEALTH MAN: The 7-Day Miracle Cleanse is11
specifically formulated to remove waste and toxins that12
have accumulated over time in the gastrointestinal tract13
and specifically the colon. This contributes to a14
healthy GI tract and can be helpful in weight control.15
BRIAN COLLINS: Is it true that colon health is16
linked to a variety of health issues?17
ON SCREEN: Call Now For More Information18
1-800-949-716919
www.7dmc.com20
THE HEALTH MAN: Yes, Brian, the ingredients in21
the 7-Day Miracle Cleanse can remove waste and toxic22
build-up in the colon, remove parasites and worms,23
promote a healthy balance of micro flora, aid in weight24
loss, boost the immune system, promote energy and25
Exhibit C 128
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generally contribute to better overall health.1
BRIAN COLLINS: That’s very impressive.2
ON SCREEN: 7 Day Miracle Cleanse3
THE HEALTH MAN: Sometimes the food in your4
digestive system just sits there. It can get so clogged5
up, it can’t move.6
BRIAN COLLINS: And it doesn’t help that we now7
eat larger portions of processed foods that are loaded8
with indigestible additives and ingredients.9
ON SCREEN: 7 Day Miracle Cleanse10
THE HEALTH MAN: That’s sad but true, Brian. 11
Today’s modern diet is full of indigestible additives and12
ingredients.13
KAREN GREEN: And when you consider that we now14
live more stressful lives, spend more time sitting in our15
office and in our cars being inactive, well, that takes a16
huge toll on our bodies, right?17
ON SCREEN: 7 Day Miracle Cleanse18
THE HEALTH MAN: It sure does, Karen. And as19
if stress isn’t enough for your already overloaded20
intestines, there’s also the added strain of21
environmental pollutants that your body’s been exposed to22
for years, not to mention parasites that can hitch a ride23
in your food and live inside you without you even knowing24
it.25
Exhibit C 129
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KAREN GREEN: Parasites, eeewww.1
BRIAN COLLINS: That’s a scary thought. Well,2
what happens if you have parasites?3
ON SCREEN: 7 Day Miracle Cleanse4
THE HEALTH MAN: It’s scary and dangerous,5
Brian, because when you’re not eliminating every day like6
you should, your colon can become a shelter for unhealthy7
micro flora and parasites, like protozoans and worms.8
BRIAN COLLINS: How do we get these parasites?9
ON SCREEN: 7 Day Miracle Cleanse10
THE HEALTH MAN: Parasites are transferred from11
animals to humans and from humans to humans. They are12
transferred to us through contaminated foods and water. 13
One common source of parasites is improperly washed14
fruits and vegetables and you can’t see these parasites15
either. Most of them can only be seen through a16
microscope.17
KAREN GREEN: But how do these parasites affect18
us?19
ON SCREEN: 7-Day Miracle Cleanse20
THE HEALTH MAN: First, they find their way21
into your digestive tract and then they begin to rob you22
of your nutrients. They grow and multiply very quickly23
and they are linked to a host of health problems.24
KAREN GREEN: Wow. I didn’t know that.25
Exhibit C 130
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ON SCREEN: 7-Day Miracle Cleanse1
THE HEALTH MAN: And that’s why I developed the2
7-Day Miracle Cleanse, to not only cleanse your digestive3
system of all the sludge and toxins, but to also reduce4
the parasites.5
BRIAN COLLINS: That is really amazing.6
ON SCREEN: 7 Day Miracle Cleanse7
THE HEALTH MAN: Brian, Karen, how long do you8
think your intestinal tract is?9
BRIAN COLLINS: I don’t know, 10 feet?10
KAREN GREEN: No, it’s longer, at least 15,11
right?12
ON SCREEN: 7 Day Miracle Cleanse13
THE HEALTH MAN: It’s actually much longer. In14
fact, your entire intestinal tract is about 25 feet long.15
BRIAN COLLINS: Wow.16
ON SCREEN: 7 Day Miracle Cleanse17
THE HEALTH MAN: It’s true. And there’s lots18
of twists and turns in it, lots of places for stuff to19
get stuck and backed up, and it’s also possible your20
digestive system may be impacted with unwanted pounds of21
fecal matter and sludge.22
KAREN GREEN: Well, you know, that sounds like23
a lot of dead weight to be carrying around. This may be24
one reason why people have bloated bellies because25
Exhibit C 131
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they’re carrying around all the undigested junk. 1
ON SCREEN: 7 Day Miracle Cleanse2
THE HEALTH MAN: I’m sure that’s one of the3
reasons. Now, your intestines certainly don’t look like4
this, but let’s say that this clogged pipe represents a5
section of your intestines. See, there are years of6
fecal matter and sludge build-up. Look, it’s so clogged7
up that almost nothing can pass through. Your intestines8
can get clogged, too. This may be why so many people9
have irregular bowels movements and are constipated. 10
Constipation leaves you sluggish with low11
energy and even weight gain. We must keep in mind that12
the colon is the garbage disposal of our bodies. So,13
doesn’t it make sense to keep it clean and healthy? Of14
course it does. Can you imagine what can happen to your15
health if this filth is left in your colon for years?16
KAREN GREEN: You know, there are many weight17
loss products advertised, but I never saw anyone talk18
about all the gunk and weight that accumulates in the19
digestive tract. 20
ON SCREEN: 7 Day Miracle Cleanse21
THE HEALTH MAN: And that’s because they only22
focus on losing body weight. They’re not looking at your23
overall health.24
BRIAN COLLINS: Well, it seems like everyone is25
Exhibit C 132
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looking for the weight loss program that is simple and1
easy.2
KAREN GREEN: Right, we want it simple and3
easy. But is that possible?4
ON SCREEN: 7 Day Miracle Cleanse5
THE HEALTH MAN: And that’s what you get with6
the 7-Day Miracle Cleanse. It’s fast, simple and easy to7
follow.8
ON SCREEN: Lose Weight!9
Feel Great!10
Call Now For More Information11
1-800-949-716912
www.7dmc.com13
7 Day Miracle Cleanse14
BRIAN COLLINS: If you’d like more information15
or you’d like to take advantage of some special offers16
that the Health Man has made available today, simply call17
the toll-free number on your screen. And if the lines18
are busy when you call, please keep trying.19
ON SCREEN: 30 Day20
Money Back Guarantee21
less shipping & handling22
Call Now For More Information23
1-800-949-716924
www.7dmc.com25
Exhibit C 133
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
THE HEALTH MAN: And I guarantee when you use1
the 7-Day Miracle Cleanse you will lose weight and feel2
great. That’s why I offer a 30-day unconditional money3
back guarantee.4
BRIAN COLLINS: It really is the best way to5
give your digestive system and yourself a fresh start. 6
Being healthy just makes good sense.7
ON SCREEN: 7 Day Miracle Cleanse8
THE HEALTH MAN: And it makes good sense to use9
the 7-Day Miracle Cleanse because we use no chemicals10
like you’ll find in most commercial products.11
ON SCREEN: 7 Day Miracle Cleanse12
Take back your health today!13
Healthy Living Guide14
BRIAN COLLINS: Also new is this Healthy Living15
Guide.16
KAREN GREEN: I love the great recipes and17
simple exercise tips.18
ON SCREEN: 7 Day Miracle Cleanse19
THE HEALTH MAN: Every part of the 7-Day20
Miracle Cleanse is designed to help you get started on21
the road to better health and to lose weight fast.22
ON SCREEN: 7 Day Miracle Cleanse23
Portrayal of actual customer.24
UNIDENTIFIED MALE: My wife thought it would be25
Exhibit C 134
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good for me. She thought it would be good for me to lose1
weight to get me on a better track for a healthier2
lifestyle.3
ON SCREEN: 7 Day Miracle Cleanse4
Portrayal of actual customer. The 7 Day5
Miracle Cleanse is intended to be used in conjunction6
with a healthy diet and exercise which is included in the7
Healthy Living Guide. Diet and exercise is necessary for8
long-term weight loss.9
UNIDENTIFIED FEMALE: I followed the guidelines10
of the cleanse and it really helped me lose weight.11
ON SCREEN: 7 Day Miracle Cleanse12
THE HEALTH MAN: I can’t do this for you, it’s13
up to you. You have to take action now to improve your14
health and lose weight. You need the 7-Day Miracle15
Cleanse, along with my Natural Health Man Greens, to16
maintain a clean and healthy digestive system.17
KAREN GREEN: Because having a clean and18
healthy digestive system is crucial to having a healthy19
life.20
ON SCREEN: 7 Day Miracle Cleanse21
THE HEALTH MAN: You’re absolutely right,22
Karen. 23
BRIAN COLLINS: Digestive issues are among the24
leading health concerns in this country. You simply25
Exhibit C 135
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cannot afford to ignore your colon health any more. 1
If you’re like us, you care a lot about your2
health. If all it takes is a little effort to cleanse3
your colon, lose weight and kickstart you on the way to4
better health, you’d want to do it, right? In fact,5
you’d want to do it right now.6
ON SCREEN: 7 Day Miracle Cleanse7
THE HEALTH MAN: In order to get the proper8
nutrients into the body, you have to be able to absorb9
them through your digestive system, and this is why the10
intestines need to be working great so those nutrients11
can find their way efficiently into your body. Your12
intestine feeds your entire body, and if it’s toxic, it13
can have an adverse effect on your health, certainly a14
strong reason to cleanse your colon.15
KAREN GREEN: So, is this why we tend to feel16
hungry more often?17
ON SCREEN: 7 Day Miracle Cleanse18
THE HEALTH MAN: I don’t have any scientific19
proof, but I feel that this is one of the issues. When20
you feel hungry, you tend to eat more and that’s when you21
gain weight.22
KAREN GREEN: A lot of us can relate to that. 23
I know I can. Let’s be honest, being overweight makes24
most of us unhappy, right?25
Exhibit C 136
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BRIAN COLLINS: Um-hum.1
KAREN GREEN: People have tried lots of sit-ups2
and other exercises and still can’t get rid of their3
bulging tummy. 4
ON SCREEN: 7 Day Miracle Cleanse5
Portrayal of actual customer. The 7 Day6
Miracle Cleanse is intended to be used in conjunction7
with a healthy diet and exercise which is included in the8
Healthy Living Guide. Diet and exercise is necessary for9
long-term weight loss.10
UNIDENTIFIED FEMALE: I had a little bit of a11
pooch stomach. Following the cleanse, I noticed that it12
appeared smaller.13
ON SCREEN: 7 Day Miracle Cleanse14
THE HEALTH MAN: Exercise is great, but you got15
to do more. By combining the 7-Day Miracle Cleanse with16
our tasty recipes and exercise program, there’s no need17
to wait any longer to achieve a flatter stomach. You can18
take action now with the 7-Day Miracle Cleanse and watch19
the changes happen to you.20
BRIAN COLLINS: It sounds like the benefits of21
cleansing are absolutely amazing.22
ON SCREEN: 7 Day Miracle Cleanse23
THE HEALTH MAN: By eliminating sludge and24
toxic fecal matter, you are simply cleansing and25
Exhibit C 137
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detoxifying your colon. Here’s why. Fecal matter can1
putrefy on the lining of the inner wall of the colon, and2
as food passes through it, it becomes almost impossible3
for nutrients to be absorbed. It’s no wonder we can feel4
hungry all the time. We’re simply not absorbing the5
nutrients from our foods. 6
After using the 7-Day Miracle Cleanse, it’s not7
unusual for people to experience increased energy, better8
absorption of vitamins and minerals from foods, weight9
loss, and an overall healthy and clean feeling.10
ON SCREEN: Lose Weight!11
Feel Great!12
Call Now For More Information13
1-800-949-716914
www.7dmc.com15
7 Day Miracle Cleanse16
BRIAN COLLINS: If you’d like more information17
or you’d like to take advantage of some special offers18
that the Health Man has made available today, simply call19
the toll-free number on your screen. And if the lines20
are busy when you call, please keep trying.21
ON SCREEN: 30 Day22
Money Back Guarantee23
less shipping & handling24
Call Now For More Information25
Exhibit C 138
29
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
1-800-949-71691
www.7dmc.com2
THE HEALTH MAN: And I guarantee when you use3
the 7-Day Miracle Cleanse, you will lose weight and feel4
great. That’s why I offer a 30-day unconditional money5
back guarantee.6
ON SCREEN: Karen Green Brian Collins7
BRIAN COLLINS: The human body is truly8
remarkable. Think about all the things you can do when9
you’re in good health and at your ideal weight.10
Karen, how do you manage to maintain your11
weight when you have to keep all those kids happy?12
KAREN GREEN: Well, I didn’t always look like13
this and I certainly didn’t have all the energy I do now.14
BRIAN COLLINS: What changed for you?15
KAREN GREEN: I heard the Health Man. He16
talked about the 7-Day Miracle Cleanse and I knew right17
away that I needed to make some healthy changes in my18
life. So, I started using the 7-Day Miracle Cleanse and,19
wow, I noticed a difference in just days.20
ON SCREEN: 7 Day Miracle Cleanse21
THE HEALTH MAN: Karen, it’s people like you22
who inspire me to keep improving my products. The human23
body has amazing healing abilities when you do what it24
takes to help it function properly. There’s simply no25
Exhibit C 139
30
For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
reason not being the best you can be.1
ON SCREEN: 7 Day Miracle Cleanse2
Portrayal of actual customer.3
UNIDENTIFIED MALE: I would recommend the 7-Day4
Miracle Cleanse for anybody who wants a healthier life.5
BRIAN COLLINS: It’s just so simple. You have6
to get your body back in balance, back to its natural7
healing abilities by making sure your digestive system8
runs smoothly so it isn’t clogged up.9
KAREN GREEN: And by detoxifying with the 7-Day10
Miracle Cleanse, we are actually assisting our bodies to11
get back to its natural state.12
ON SCREEN: 7 Day Miracle Cleanse13
THE HEALTH MAN: That’s right, Karen. You are14
literally giving your body the extra nutrients and energy15
it needs. This sets the balance straight and gets the16
process of natural detoxification back into high gear. 17
When your digestive system works the right way, you18
achieve the best possible health, and combined with a19
healthy lifestyle, you lose weight.20
BRIAN COLLINS: Cleansing your colon is21
something we can all benefit from. It helps rid you of22
harmful toxins and pollutants, it helps reduce parasites,23
it gives you a better level of health, helps you lose24
weight and improves your energy, too.25
Exhibit C 140
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: 7 Day Miracle Cleanse1
THE HEALTH MAN: Using the 7-Day Miracle2
Cleanse allows you to look better, feel better and lose3
weight in a short time. The bottom line, it helps put4
you on the path to good health. You owe it to yourself5
to use the 7-Day Miracle Cleanse. Take back your health6
today. It’s easy, simple and you’ll experience an7
amazing difference.8
BRIAN COLLINS: There may have been some9
viewers who have just joined us and, if so, they’re10
probably wondering why we’re talking about the health of11
your intestinal tract. Let’s give them a quick summary12
about the importance of intestinal health and how the 7-13
Day Miracle Cleanse helps us achieve this.14
ON SCREEN: 7 Day Miracle Cleanse15
THE HEALTH MAN: Do you suffer from some of the16
common ailments such as constipation, fatigue, poor17
digestion, bloating, gas, upset stomach, weight gain and18
other health issues? Then the 7-Day Miracle Cleanse19
might be for you.20
KAREN GREEN: Watch the news and you’ll know21
we’re in a health crisis in this country. 22
BRIAN COLLINS: The 7-Day Miracle Cleanse has a23
track record second to none. We are the original and the24
first to perfect a seven-day cleansing system.25
Exhibit C 141
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
ON SCREEN: 7 Day Miracle Cleanse1
THE HEALTH MAN: Use the 7-Day Miracle Cleanse2
and you can have consistent bowel eliminations, improved3
digestion, weight loss and dramatically increase your4
energy. You’ll feel fantastic. Simply put, the 7-Day5
Miracle Cleanse is one of America’s best weight loss and6
health rejuvenation systems. So, take back your health7
today.8
BRIAN COLLINS: The 7-Day Miracle Cleanse helps9
clean your digestive tract and it changes your life. 10
ON SCREEN: 7 Day Miracle Cleanse11
THE HEALTH MAN: Everyone, at one time or12
another, has been constipated and you all know how13
uncomfortable that is. Constipation affects your health,14
your weight and even robs you of your energy. And,15
believe me, I have lots of experience with constipation. 16
I felt like my colon was clogged for years.17
KAREN GREEN: Do you depend on laxatives that18
may contain harmful chemicals?19
ON SCREEN: 7 Day Miracle Cleanse20
THE HEALTH MAN: The 7-Day Miracle Cleanse is21
made with only the finest herbs. We use organic or wild-22
crafted whenever possible and nothing else. These herbs23
soften, loosen and remove sludge build-up from the walls24
of the colon, resulting in gentle elimination.25
Exhibit C 142
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
Now, this might be a little gross to look at1
and your intestines certainly don’t look like this, 2
but let’s say this clogged pipe represents a section of3
your intestines. See, there’s years of built-up fecal4
matter and sludge. Look, it’s so clogged up that nothing5
can pass through. Your intestines can get clogged up,6
too. 7
BRIAN COLLINS: Is this why so many people have8
irregular bowel movements, are constipated and gain9
weight?10
ON SCREEN: 7 Day Miracle Cleanse11
THE HEALTH MAN: Yes. And this is one of the12
reasons why I developed the 7-Day Miracle Cleanse. We13
must keep in mind that the colon is the garbage disposal14
of your body. So, doesn’t it make good sense to keep it15
clean and healthy? Of course it does. Can you imagine16
what can happen to your health if this filth is left in17
your colon for years?18
BRIAN COLLINS: Are you one of the many who19
want to lose weight, have more energy, feel better and20
have more vitality? Then join the thousands of people21
who use the 7-Day Miracle Cleanse as an important health22
benefit to their lives.23
KAREN GREEN: Get started now. Try the 7-Day24
Miracle Cleanse and follow the great tips in the Healthy25
Exhibit C 143
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
Living Guide, and you’ll start your journey on the road1
to better health.2
BRIAN COLLINS: This is the best investment you3
can make for your health and wellness. Thanks for4
watching and remember what the Health Man always says.5
ON SCREEN: 7 Day Miracle Cleanse6
THE HEALTH MAN: You are what you eat, but more7
importantly, you are what you don’t eliminate. Take back8
your health today. Do it now.9
ON SCREEN: Lose Weight!10
Feel Great!11
Call Now For More Information12
1-800-949-716913
www.7dmc.com14
7 Day Miracle Cleanse15
BRIAN COLLINS: If you’d like more information16
or you’d like to take advantage of some special offers17
that the Health Man has made available today, simply call18
the toll-free number on your screen, and if the lines are19
busy when you call, please keep trying.20
ON SCREEN: 7 Day Marketing, Inc.21
The preceding has been the opinion of 7 Day22
Marketing, Inc. These statements have not been evaluated23
by the Food and Drug Administration. This product is not24
intended to diagnose, treat, cure or prevent disease. 25
Exhibit C 144
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For The Record, Inc.(301) 870-8025 - www.ftrinc.net - (800) 921-5555
(The infomercial was concluded.)1
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