1 of 11 Name /phone /e-mail Date Family and Morale, Welfare and Recreation (MWR) Building Successful...

1 of 11Name /phone /e-mail Date

Family and Morale, Welfare and Recreation (MWR)

Building Successful Partnerships:

A Sponsorship and Advertising Overview

Presented by:Name of Presenter


MWR Sponsorship and Advertising

Overall Program Mission

• Support vital MWR programs by obtaining private sector funding, services and supplies in exchange for advertising and promotional opportunities within the Military Community.

Garrison Mission

• Generate revenue for MWR programs while providing a return of investment for clients (sponsors).



Sponsorship Defined

• Not a gift or donation

• Business-based decision – not a philanthropic gesture

• Is a way for corporate America to directly reach the military consumer market

• Sponsorship support is for enhancing events; not to underwrite the cost of an event.



What Programs Are Eligible?

Per DoDI 1015.10, Encl 11 and AR 215-1, Chapter 11

– MWR programs and events (must be open to the entire military community)– Installation Volunteer Ceremony– Army Family Action Plan (AFAP)– Army Family Team Building (AFTB)

Currently, the DoDI prohibits sponsorship of non-MWR programs/events including:

– Unit or Command sponsored events and functions (e.g. 111th MI Brigade Ball)– Employee events (e.g. picnics, holiday parties, organizational days)– Soldier of the Year and NCO of the Year awards– Conferences and Training Symposiums– Display booths (e.g. IMCOM booth at AUSA)– ACS– SFAC, SOS



Current Projects

• Renew existing sponsors and target new sponsors for 20xx

• List any projects/sponsorships you are soliciting



Income Generated

(List your income generated in the past 5 years)

FY 11 $ ($ cash)

FY 12 $ ($ cash)

FY 13 $ ($ cash)

FY 14 $ ($ cash)

FY 15 $ ($ cash)

(You can separate sponsorship and advertising)



Sponsorship Process

• Obtain sponsorship requests from program managers• Research clients, industry, sponsorship and advertising trends• Inventory assets and potential benefits• Create strategic benefits packages• Determine target companies• Contact potential companies and learn sponsor objectives• Prepare customized proposals with maximum potential of

return on investment• Negotiate agreement• Obtain legal review• Manage sponsorship account• Prepare after action report• Start renewal negotiations



Program Manager’s Support

• Submit sponsorship requests a minimum of 6 months prior to event

• Consider potential sponsor categories and benefits for your event

• Do NOT permit vendors to distribute advertising in your facilities or the installation for free. Doing so will eliminate an opportunity for the sponsorship manager to negotiate financial support for your events.

• Do NOT solicit sponsorship yourself. A sponsorship manager can possibly negotiate a better deal for the installation.



Program Manager’s Support (cont’d)

• Share contact information of vendors or companies you know are interested in working with you

• Accompany sponsorship manager to meetings, if asked

• At event, greet sponsors and thank them for their support

• Ensure sponsorship manager receives photos, final attendance numbers and other information detailing the success of the event



Commander’s Support

• Participate in Chamber of Commerce events and introduce sponsorship manager to business owners

• Interact with and thank sponsors/advertisers at events

• Sign Star Notes for sponsors

• Participate in sponsor recognition events and present plaques etc.



Contact Information

Questions? Please feel free to contact:

• Name

• Title/Office

• Phone

• E-mail

1 of 11 Name /phone /e-mail Date Family and Morale, Welfare and Recreation (MWR) Building Successful...

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