1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION...

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1 Not-for-profit, established 2003 Not-for-profit, established 2003

Transcript of 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION...

Page 1: 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

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Not-for-profit, established 2003Not-for-profit, established 2003

Page 2: 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

F4CP Mission: Positive Press for F4CP Mission: Positive Press for ChiropracticChiropractic

31 BILLION IMPRESSIONS IN 201231 BILLION IMPRESSIONS IN 2012

HELP US ACHIEVE MORE!HELP US ACHIEVE MORE!

All contributions go directly to the campaign -- courtesy of Kent Greenawalt and Foot Levelers, who cover all

overhead expenses.

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Page 3: 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

Powerful Media CampaignPowerful Media Campaign

Press Releases and Print Advertorials distributed to 10,000+ media outlets

TV and Radio Public Service Announcements distributed to 6,500+ stations

Social Syndications posted prominently online

Nationwide Advertising placed in top newspapers and magazines

Ads available in 18x24 color posters for your clinic

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Page 4: 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

F4CP Public Service AnnouncementsF4CP Public Service Announcements

TV PSAs

Pro Football: Tony Scheffler Howard Wasdin Allison Jones Lacrosse Wiggles Concussions Jerry Rice General Halstead Backpack Safety Washington Redskin Cheerleaders Driving Safety Managing Fibromyalgia Sciatica Nutrition Workplace Stress

Radio PSAs

Jerry Rice Howard Wasdin Concussions Obesity Alternatives to Surgery Excessive "Screen Time” Gardening Tips Winter Illness Prevention Sciatica Stress Stretching Headaches Healthy Living Tips for Baby Boomers General Halstead Washington Redskin Cheerleader Talks

Injury Prevention

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Others include:

Anthony Field, The Wiggles

Reggie Bush, Miami Dolphins

Merrill Moses, Goalkeeper, US men’s national water polo team

Washington Redskin Cheerleaders

Allison Jones, Paralympic skier and cyclist

Page 6: 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

F4CP F4CP ChampionsChampions

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Page 7: 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

F4CP Membership Benefits F4CP Membership Benefits

Participation in a national, successful positive chiropractic press campaign

Use of all F4CP materials, including PSAs and ads for local marketing

18x24 color poster of all national F4CP ads suitable for framing

Webinars on marketing

Monthly e-newsletters

Patient videos for reception areas and/or lectures

White papers validating the cost savings and clinical efficacy of chiropractic

Participation in an outreach program targeting the employer community

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Page 8: 1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

TAKE ACTION NOW – TAKE ACTION NOW – PLEDGE F4CP!PLEDGE F4CP!

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