1- Modified Report

DECLARATION

I, the under sign CHIRAG LIMBASHIA

G. , a student of T.Y. B.B.A. here by declare that

the project work submitted in this report is my own

contribution and is carried out under the supervision

of Mr. Kuldeep Jobanputra of R.P.BHALODIA

COLLEGE - RAJKOT.

This work had not been previously

submitted to any other university for any

examination.

Date:

Place: Rajkot

(Limbashia

Chirag)

(1)

ACKNOWLEDGEMEN

T

It is really a matter of great pleasure for me

to prepare Project Report. At this stage project

report is an important part of learning, and every

entrepreneur prepares it before he starts actual

production.

I am heartily thankful to the Saurashtra

University, which has given me the golden

opportunity to prepare the product project report of

potato wafers.

I would like to express my deep gratitude to

Mr. Kuldeep Jobanputra, Project incharge of our

college. Without his helpful co-operation and

guidance, my efforts would have never been

materialized in such worth. His inspiration and

encouragement has leaded me to come with a

successful task.

I personally want to thanks My Parents &

My Friends who have directly or indirectly had

helped me in preparing the project report.

(2)

No serious & lasting achievement or success,

one can ever achieve without the help & guidance

and co-operation of so many people involved in the

work.

(3)

PREFACE

Practical study plays a vital role in the

field of education. It has been introduce for the

student to get practical knowledge along with the

theoretical knowledge. How management principles

are implemented in business can only be known

through practical study through visit, student can be

berry well become ware abort industrial

environment like problem, opportunities students for

better understanding & also gives then a chance to

show their skills & ability.

According to the above reviews, our

Saurashtra University has included practical

training of any industry & viva of it as 8th paper. I

have preferred Balaji Wafers Pvt. Ltd. Rajkot for

the same. I had prepared Marketing Research

Report on “Consumer Satisfaction for Balaji

Wafers”. It was really a nice experience for me to

get training in such a reputed company.

It is a matter of great pleasure to present

this report work, training in this unit has helped me

to gain practical knowledge which am sure would

(4)

benefit me future. This project report is the

result of co-operation from the company &

respondents and my hard effort.

(5)

INDEX

Sr. no. Particulars Page no.

1. Declaration 1

2. Acknowledgement 2

3. Preface 3

4. Introduction 5

5. History Of Unit 6

6. Balaji & Virani 7

7. Project At Glance 9

8. Organization Structure 10

9. Achievements Of Company 12

10. Company Profile 13

11. Size Of The Organization 14

12. Objective Of Firm 15

13. Turn Over 16

14. Best Quality At Affordable Price 17

15. Contribution Of Unit 19

16. Marketing Department 20

17. Product Profile 27

18. Market Research 36

19. Analytical Finding 42

20. Limitation Of The Study 59

21. Swot Analysis 60

22. Suggestion 63

23. Conclusion 64

24. Bibliography 65

25. Questionnaire 66

(6)

INTRODUCTION

In the modern competitive era, BALAJI

WAFERS Pvt. LTD has made very good progress. It

has a golden history in world of food items.

For preparation of Market Research

Report, it should be necessary to understand such

type of general matters of the org. these type of

general matters are considered in the section of

“General information”. If these types of general

matters are not contained in the preparation of

industrial report will be incomplete & it was not

provide perfect knowledge of organizations

BALAJI WAFERS PVT. LTD.produces

readymade food items. Now a days people are fond

of eating readymade food items and “BALAJI” name

is very popular & well – known in Saurashtra &

Gujarat of the people choose Balaji items produces

many types of food items like, potato wafers,

banana wafers, mug dal, frari chewdo,ratlami

sev,shing, chataka pataka gathiya etc all this

items 100% pure & vegetarian.

The “BALAJI WAFERS PVT. LTD.” is

located at Vajdi, Kalawad Road, Tal.-Lodhika, Dist.-

(7)

Rajkot. The main product of Balaji Wafer is a potato

wafer, which brand name is “BALAJI”.

(8)

HISTORY OF UNIT

Most of have a modest beginning. The

infancy of this company began more than 20 years

ago in 1982 with the efforts of Mr. Bhikubhai, Mr.

Chandubhai, Mr. kanubhai & the numbers of

their family.

When Chandubhai & Bhikhubhai was

working an contact basis for supplying of wafers to

canteen of Astron Cinema at Rajkot city they got

readymade products from third party manufacturer

& supply the same to canteen of Astron theatre. But

as usual there was problem of short supply as well

as delay in supply of the product an time. As this

kind of problem lead a business to verify

“something” had to be alone in these regards as the

ultimate.

This development had lead Balaji wafers

producers to “Balaji Wafers Pvt. Ltd.” in 1990.

They introduced production & packaging machinery

in 1997 to deal with huge demand.

Recently they had set up a huge fully

automatic plant with the production capacity of 750

(9)

MT per month as well as nitrogen filler packaging

for long life of the products.

(10)

BALAJI & VIRANI

Balaji and Virani -- the combination

sounds familiar. The Virani family of Balaji

Telefilms’ soap Kyunki saas bhi kabhi bahu thi may

be a household name, but here’s an other Virani

family from real, not reel, life that has stormed

Gujarati homes. With Balaji snack foods, what else?

When four Virani brothers from Rajkot (Saurashtra)

– Meghjibhai, Chandubhai, Bhikhubhai and

Kanubhai – entered the snackfoods business two

decades ago. Balaji Wafers Pvt. Ltd. started in

1982. Today, Balaji Wafers covered almost 70% of

the state’s wafers market.

Born in a farmer family in the nondescript

Dhundhoraji village in Jamnagar district. “We tried

trading in diamonds and agricultural kits. But lost

the entire Rs. 20,000 capital our father gave us”.

Says Chandubhai, and a class-X pass. Chandubhai

and his brother Meghjibhai next took up jobs in

Rajkot’s Astron Cinema selling refreshments. “I

earned Rest. 100 per month while my brother took

home Rs. 155,” he recalls.

(11)

Noticing early on that potato wafers constituted

80% of the refreshment sale, the brothers decided to

turn that into their core business. That’s when

Balaji was born. “We even managed to get a

specialist cook, but he turned out to be a shirker.

So, often, I had to slice potatoes and fry them

myself,” Says Chandubhai, strongly advocating a do-

it-yourself attitude towards business.

“The demand for wafers was tremendous

and the supply limited, given the distribution

constraints in those days. Companies located in

Mumbai could not meet the local demand, so we

decided to pitch in and make good of the supply

gap,” says Chandubhai, turning nostalgic at thought

of how, 23 years ago, he had purchased 60 kg

potatoes to make 15 kg of wafers.

(12)

PROJECT

AT A GLANCE

Name of the unit :- Balaji wafers Pvt. Ltd.

Location :- Vajdi (vad), Kalawad

Road,Tal.- Lodhika,

Dist.- Rajkot -3

Year Of Established :- 1982

Pioneers Of The Unit :- 1) Chandubhai

Virani

2) Bhikhubhai Virani

Bankers :- Co–operation Bank

Line Of Activities :- Producing food items

Phone :- (0281) 2783755/56

Fax :- (0281) 2783747

Email :- [email protected].

Accounting Year :- 1st April to 31st March

Working Hours :- 8 a.m. to 5 p.m.

Weekly Off :- Sunday

Total Employees :- 150

Total Dealers :- 300

Total Area :- 30,000 sq m.

(13)

mailto:[email protected]

Slogan :-“Any Time Crunchy,

All time fresh”.

Marketing Consultant :- Kataria

Marketing

ORGANIZATION

STRUCTURE

Organization structure is the vital tool for

providing information about any organizational

relationship such as chart shows the major function

& their respective relationship the channels of

formal authority, the relative authority of each

respective function.

Balaji has adopted line & staff

organization structure hence, the overall contact,

supervision & direction are in the hands of board of

directors.

The Board of Directors

Chairman : Mr. Bhikhubhai Virani

Managing director : Mr. Chandubhai Virani

(14)

Technical director : Mr. Kanubhai virani

R & D manager : Mr. Keyur virani

General mange : Mr. Hitesh Virani

Marketing Manager : Mr. Nayan Tank.

ORGANIZATION

CHART

Chairman

Managing Director

Director

Personnel Marketing Finance Production

Manager Manager Manager Manager

Assistant Distributors Chief Quality

Accountant Control

Timekeeper Dealers

Clerk Supervisor

(15)

Peon

Operators

Workers

ACHIEVEMENTS OF

COMPANY

The company’s food production like potato

wafers, banana wafers. & other salty products are

prepared in its fully automatic plant with bacteria

free & stringent hygienic standers. The use of

computer system ensures uniform quality & aviates

the necessity for launch of human hands. The

production environment is comparatively good for

the employee, which makes it possible to produce

maximum production.

According to the survey conducted by “

Times of India”, Balaji Wafers Ranks “4 th ” in

branch reorganization in India.

(16)

“Business Standard” paper dated 10 th

September 2003 addressed Chandubhai virani as

the ‘wafer sultan’ in the ‘Meet Your Enter Rear’

column.

(17)

COMPANY PROFILE

Today, with gradual automation that began

in 1993 Balaji has the capacity to produce 1200 kg

wafers per hour. The virani even took Rs. 15 Crore

loan from corporation bank to mechanize

production. The technology was sourced from the

U.S. and U.K and Germany to help improve quality.

It market estimates are to be believed,

Viranies have build Rs. 150 Crore business out of

potato wafers. Of course the brothers themselves

refused to reveal the size of their profit and sales.

However market estimates, says that it could be

around 125 Crore.

All that they say, instead, is that in the first

ten years, 1982 to 1992 while the business grew

the revenues were small. So even as the family

sifted to a 750 sq. yard house in the city, family

members continued to do most of the processing

including procuring potatoes, cleaning them, frying

them and even packaging them. From going about

distributing the product on a moped, they bought a

(18)

rickshaw two years latter. A tempo was

subsequently added with Rs. 1.8 lacs loan form the

bank.

SIZE OF THE FIRM

There are three types of industrial an the

basis of investment specified by the govt…

1) Small scale Industries.

2) Medium scale industries.

3) Large scale Industries.

A firm where its investments in fixed assets

are in between 60 lakhs to 3 crores is called a small

scale industry. A firm where its investments in fixed

assets are in between 3 crores to 5 crores is called a

medium scale industry. A firm where its investments

in fixed assets are above 5 crores is called large

scale industry.

As per the above decision Balaji wafers

pvt. Ltd. is a large scale Industry as it has

invested more than 5 crores of rupees. Balaji

(19)

Wafers Pvt. Ltd. is a private limited company

from 1990.

(20)

OBJECTIVES OF

THE FIRM

The mission of Balaji Wafers Pvt. Ltd. is

to do business in the international market. The

company wants to add novelty products at

reasonable prices to satisfy the consumers & they

are by increasing market share.

Balaji Wafers Pvt. Ltd. desists to achieve the goals

like…

To increase productivity &

market share of the company.

To produce quality products

at a reasonable price.

To increase the productivity

of the company

To enter in the international

market

In all the company wants to earn reputation

of excellent taste high quality & perfect packing in

(21)

Indian market as well as in international market

thus, the company is continuously stringing far that.

(22)

TURN OVER

The turnover refers to the total sales

revenue during the year. Every company always

tries to increase the turnover of the company.

The present turnover of the company is

about 23 to 24 creases aggregated of all the

products. In this the proportion of the wafers is

70% & Nankeens is 30%

(23)

BEST QUALITY AT

AFFORDABLE

PRICE

It is the policy of the company to concept

nothing than perfect “Balaji Wafers” believes that to

sustain any product in the market, things are

necessary to consider.

1) Quality of Product :- The Quality of

wafers & numkeens cannot e questioned choicest &

high quality potatos & dal, proper care is being

taken chiring the process that the quality is not

hampered & the customers are given the best

products.

2) Availability of Product :- any product

with good quality & reasonable price is enough

unless it is available where it is demanded Balaji

wafers have devised an ideal distribution channel to

ensure the supply of fresh products is any career of

Gujarat within 48 hours Thus, effective distribution

is as important as efficient production is as

(24)

important as efficient production for the growth of

the company.

(25)

3) Packing & Advertisement :- The

company is determined to offer its products in

attractive & weather – resistant packing at

affordable prices to all classes of people in Gujarat.

The nitrogen packing of wafers prevent the quality

of wafers to determinate & keep them fresh crunchy

all time the share of the company in the “ Brand

loyalty” has remained around 70% to 80% in

Gujarat.

4) Price of Product :- when the quality

provided is best & still the price in the cap of the

company. The price list of the company’s product is

given blow:

(26)

CONTRIBUTION

OF THE UNIT

From Workers Point Of View :- Balaji

wafers provide both monetary as well as non –

monetary benefit to its employ which are

essential to encourage, stimulate & motivate

the employees so that they remain loyal &

sincere towards the organization.

From Customers Point Of View :- Balaji

wafers provide standard quality products at a

very reasonable rate which is affordable by all.

So they have done the best it could do for the

development of the society as a whole.

From Society’s Point Of View :- This

unit is running at its full installed capacity & it

produce 1000 to 1200 Kg. of wafers per

hour.

More over Balaji wafers Pvt. Ltd.

covering 6% of total Indian market in snacks &

nankeens. It is at 4 th place in the India.

(27)

MARKETING

DEPARTMENT

(29)

INTRODUCTION OF

MARKETING

Modern market is a complex and

competitive market. In this situation, it is difficult to

create a customer for the product. So, marketing is

too, by which we create a customer about certain

products. Marketing is a real test of success of any

company if the products are selling like a powerful.

Hence, marketing is measure tape of company’s

success.

Definition: -

‘Marketing is a social and managerial

process by which individuals and groups obtain what

they need and want through carting, offering and

exchanging products of value with others.’

Traditionally, a “Market” was the place

where buyers and sellers gathered to exchange their

goods, such as a village square. Economists use the

term to refer to a collection of buyers and sellers

who transact over a particular products or product

class. The sellers send goods & services and

communication to the market: in return they receive

(30)

money and information. The inner loop shows an

exchange of money for goods and services; the outer

loop shows an exchange of information.

(31)

ORGANIZATION

STRUCTURE

Marketing is an essential factor, which is

related with buying, and selling of product,

marketing means to create demand, in such a way it

helps the product to reach it’s final consumers, so

every firm give importance to his marketing

department of organization. To have a wide

marketing organization is much important with a

view to make more sales or to get more profit.

BALAJI WAFERS PVT LTD. is gives special

attention on marketing. The marketing organization

structure of this unit is as under.

(32)

General Manager

Marketing Manager

Marketing Executive

Sales Executive

Workers

MARKET

SEGMENTATION

Market segmentation is the process

of dividing buyers into groups with a command need

or wants into different classes on the bases of

region, sex, age, time, etc. This is to be done for

obtaining maximum response from customer from

various market areas. Generally, there are two types

of market segmentation. That is…

Geographical market segmentation means

people oriented approach.

The product oriented approach means saving

the demand or consumer.

BALAJI WAFERS PVT LTD. is having their

Marketing Department to keep watch against the

market situation and control the activity related to

marketing.

The marketing manager control the

marketing field related to product, price, promotion

and place. Marketing manager has to carry works

(33)

related to sales manager, marketing executives,

sales executives and workers. BALAJI WAFERS PVT

LTD., selling their product in Gujarat, Maharashtra

and Rajasthan.

(34)

PRICING POLICY

Pricing is a very crucial decision in

marketing management. It is the most important and

the crucial decision in the area of marking

organization in a free economy. All economics

activities revolved around price. So, price is factor

which gives life to economic system. So we can say

that anything not exit without price is an important

part for buyers as well as sellers.

BALAJI WAFERS PVT LTD., is more

conscious about their price because people are more

sensitive to price that’s why they providing best

quality at less price again the exact price policy

helps customer for fast transaction.

SALES PROMOTION

BALAJI WAFERS PVT LTD., promote sales

through giving incentives to their agent and

distributors and also by doing competition among

them. They try to keep relationship to their network

and people by providing stickers, calendars, gifts

(35)

and wishing cards. They are mainly concentrating on

their product quality, quantity. They are also

concentrating on their services, price, and

distribution channel.

(36)

DISTRIBUTION

CHANNEL

The distribution is the most important part of

the marking management. For this purpose most of

the manufactures need intermediates like

wholesaler, Retailer and Dealer etc. This is known

as channel of distribution. It means the root through

which goods and services reach to the customer.

There are two type of channel of distribution like

Direct channel

Indirect channel

BALAJI WAFERS PVT LTD. is selling their

different products not only in all over Gujarat but

also in the Maharashtra and Rajasthan. Thus, the

unit is selected the direct channel of distribution.

Their distributors are spared all over in Gujarat,

Maharashtra and Rajasthan.

(37)

ADVERTISING

Mordent market is a competitive market

now a days the advertising is a powerful tool to

increase the sales, none of the company can stand in

the market without powerful advertisement. The

units BALAJI WAFERS PVT LTD. perform their

advertisement according to his requirement.

BALAJI WAFERS PVT LTD., given their

advertisement in different ways. They give their

advertisements through calendars, diaries,

paperweight, wall paintings, magazines,

newspapers, and stickers, light board etc. to

communicate with people. On the other side they

are also taking the advantage of Internet which have

unlimited target audience for their products.

COMPETITORS

The main competitors of the Balaji wafers Pvt. Ltd

are…

Samrat Namkeens

Lays Wafers

Everest Wafers

(38)

Atop Wafers

Parag Wafers

PRODUCT’S PROFILES

POTETO SEV ::-

BANANA MASALA WAFERS ::-

(39)

INGREDIENTSPotato Powder, Edible Oil, Gram Flour, Starch, Chilly Powder, Mint Oil, Iodized Salt, Spices And Condiments.

POUCH PACKING15 gms., 40 gms., 90 gms., 180 gms.,

INGREDIENTSChoicest bananas, edible oil, chilly powder, iodized salt, spices & condiments.

POUCH PACKING

BANANA MARI WAFERS ::-

FARALI CHEVDO ::-

(40)

INGREDIENTSChoicest bananas, edible oil, pepper powder.

POUCH PACKING40 gms., 80 gms..

INGREDIENTSChoicest potatoes, edible oil, PEANUTS splits, sugar powder, chily powder, idoized salt, spices and condimets.

POUCH PACKING40 gms., 90 gms.,

CHANA DAL ::-

MUNG DAL ::-

(41)

INGREDIENTSChoicest gram splits, edible oil, chilly powder, iodized salt, spices and condiments.

POUCH PACKING100 gms., 200

INGREDIENTSChoicest kidney bean splits, edible oil and iodized salt.


MASALA PEAS ::-

SHING BHUJIA ::-

(42)

INGREDIENTSChoicest peas, edible oil, chilly powder, iodized salt, spices and condiments.


INGREDIENTSpeanuts, gram flour, edible oil, black gram flour, iodized salt, spices and condiments.

POUCH PACKING15 gms., 45 gms., 100 gms., 200 gms..

RATLAMI SEV ::-

POTATO MASALA ::-

(43)

INGREDIENTSGram flour, edible oil, math beans flour, chilly powder, iodized salt, spices and condiments.


INGREDIENTSchoicest potatoes, edible oil, chilly powder, iodized salt, spices and condiments

POUCH PACKING30 gms., 40 gms., 75 gms., 180 gms..

TIKHA MITHA MIX ::-

KHATTA MITHA MIX ::-

(44)

INGREDIENTSGram flour, edible oil, rice flakes, peas, green gram, peanut splits, sugar powder, curry leaves, sesame, coriander, black paper, cumin seeds, ajowan, iodized salt, spices and condiments.


INGREDIENTSCorn flkes, edible oil, rice flakes, peanut splits, sugar powder, curry leaves, Roasted gram split, amchur powder, black salt, iodized salt, spices and condiments.

POUCH PACKING

INGREDIENTSchoicest roasted peanuts, chilly powder, spices and iodized salt.

POUCH PACKING40 gms.,100 gms..

MASALA SHING ::-

SHING ::-

GATHIYA ::-

(45)

INGREDIENTSchoicest roasted peanuts, and iodized salt.

POUCH PACKING 40 gms.,100 gms..

INGREDIENTSGram flour, black papper, edible oil, ajowan and iodized salt

POUCH PACKING 60 gms.,150 gms..

CHATAKA PATAKA ::-

POTATO SALTED WAFERS ::-

(46)

INGREDIENTSrice meal, edible oil, corn meal, gram flour, spices and condiments, iodized salt, contains added flavour.

POUCH PACKING 40 gms.

INGREDIENTSchoicest potatoes, edible oil and iodized salt

POUCH PACKING 30 gms.,40 gms., 75 gms., 180 gms..

TOMATO MASTI ::-

(47)

INGREDIENTSchoicest potatoes, edible oil, chilly powder, iodized salt, sugar, spices, condiments and contains added flavour.

POUCH PACKING 30 gms..

MARKET

RESEARCH

Modern market is competitive market.

Every types of industries faces through competition

in the market on the other side the consumer

behavior changes his taste, wants, and needs about

certain things. With a view to known about

consumer’s behavior every organization organizes

market research in this way. Market research is a

very important and powerful for knowing about

marketing as well as consumer problems. The main

aim of this program is to solve these types of

problems.

The units BALAJI WAFERS PVT LTD. do

have marketing research program to be proactive

against future scenario but they do this kind of

activities when requirements are raised. It can be

though professional researchers or from the

students of different professional B-Schools or

College students.

(48)

RESEARCH

METHODOLOGY

INTRODUTION ::-

There is an objective behind every activity

has been done. There may be various objectives

behind doing marketing research. The objectives

may be to get the answer of the questions like who

buys such products. How often do they buy it? Etc.

After deciding the objective, the next step is the

research purpose i.e. the method that will be used

for the research purpose.

The different methods for conducting

marketing research are as follows…

1)Opinion pool methods

2)Survey methods:

a)a) Personal survey (Questionnaire)

b)b) Mail survey

c)c) Telephone survey

3) Expert opinion method

(49)

In my report, I have used personal survey

method. The questionnaire was prepared keeping

in view certain objectives.

RESEARCH OBJECTIVE ::-

“Marketing research is the systematic

design, collection, analysis and reporting of

data and findings relevant to a specific

marketing situation facing the company”.

Philip Kotler

This first step calls for the marketing

research to find the problem carefully and agree on

research objective “a problem well defined is hale

solved.”

Advertising plays important role to increase

sale. But today no one is going to sale or purchase

good if they are not getting extra benefit. Today is

an era of getting extra. The research is the only way

which is helpful in finding out all the problems. The

main objective of my research work is to find out

consumer satisfaction for Balaji Wafers with respect

to its product features.

(50)

DEVELOPMENT OF RESEARCH PLAN

::-

The second stage of marketing research

calls for developing the most efficient plan for

gathering the need information. Designing a

research plan calls for decisions on the followings.

1) DATA SOURCES ::- The researcher can

gather primary data as well as secondary data.

Primary data are gathered for a specific

purpose and for a specific research project.

The primary source of my project work is the

sample of consumers of the Rajkot district.

2) RESEARCH APPROACHES: Primary data

can be collected in five ways: observation, focus

group, survey, behavioral data, and

experiments. Out of these five we have gone

for surveys. Survey researches are best suited

of descriptive research to learn about people’s

knowledge, beliefs, preference, and satisfaction

and to measure these magnitudes in the

general population.

(52)

3) RESEARCH INSTRUMENTS :- Marketing

research has a choice of two main researches

instrumental in collecting primary data:

questionnaires and mechanical devices. For a

better option I had gone for questionnaires. A

questionnaire consists of a set of questions

presented to respondents for their answers.

Because of its flexibility, the questionnaire is by

far the most common instrument used to collect

primary data.

4) SAMPLING PLAN :- After deciding on the

research approach and instruments, it is

necessary to design a sampling plan. This plan

calls for three decisions:

Sampling unit ::-

Who is to be surveyed? It should be

defined in a research the target population that

will be sampled. Once the sampling unit is

determined, a sampling frame must be

developed so that everyone in the target

population has an equal chance of being

sampled. To fulfill this purpose, I had taken

consumers as a sample.

(53)

Sampling procedure ::-

How should the respondents to be chosen?

To obtain a representative sample I, had

selected consumers of Rajkot district who

prefers Balaji Wafers.

Sample size ::-

How many people should be surveyed?

Large samples give more reliable results than

small samples. However, it is not necessary to

sample the entire target population or even a

substantial portion to achieve reliable results.

Samples of less than 1% of the population can

often provide good reliability, given a credible

sampling procedure. So, I had decided to take

the sample size as 100 from consumers of

Rajkot district.

CONTACT METHODS ::-

Once the sampling plan has been

determined, it must be decided how the subject

should be contacted: mail, telephone, personal,

or on-line interviews. So, for my research I had

selected personal interview (Questionnaire). As

personal interviewing is the most versatile

(54)

method, the interviewer can ask more

questions and record additional observations

about the respondent. Personal interviewing is

the most expensive method and requires more

administrative planning and supervision than

three, which is the big loop hole of it.

(55)

STATEMENT OF

OBJECTIVE

My objective of this marketing research is

“CONSUMER SATISFACTION OF BALAJI WAFERS”.

With the help of this research I can know weather

consumers are satisfied or not with the quality,

quantity, price, packing etc. of Balaji wafers.

OBJECTIVE OF THE

STUDY

My objective of this research is to get

customer satisfaction of Balaji wafer, Balaji wafers is

preferred by customer or not, Satisfaction in other

area like availability, price, quality, quantity,

packing, test etc.

HYPOTHESIS

Ho = Consumer satisfaction is not

main focus of Balaji Wafer Pvt. Ltd.

(56)

H1 = Consumer satisfaction is not

main focus of Balaji Wafer Pvt. Ltd.

ANALYTICAL

FINDINGS

(57)

Q.1 GENDER

GENDER

43%

57%

MALE FEMALE

FINDINGS ::-

The above charts shows that from the sample

size 100,

57 are male respondents &

43 are female respondents.

ANALYSIS ::-

The above charts shows that both

genders are near equally consume Balaji

wafers.

(58)

Q.2 AGE GROUP

AGE GROUP

23%

56%

21% BELOW 15YEARS

15 TO 30YEARS

ABOVE 30YEARS

FINDINGS ::-

The above chart shows the age group of

respondents, from the sample size of 100, there are

21% Respondents, who are below 15

years

56% Respondents, who are between

15 to 30 years

23% Respondents who are above 30

years

ANALYSIS ::-

(59)

The above chart shows that majority

consumers are in the age group of 15 to 30

years.

(60)

Q.3 What is your occupation?

CLASSIFICATION BY OCCUPATION

24%

32%10%

14%

11%

9%SCHOOL STUDENT

COLLEGE STUDENT

BUSINESS MAN

SERVICE PERSON

HOUSE WIFE

OTHER PEOPLE

FINDINGS ::-

The above chart shows the occupation of the

respondents, from the total sample size of 100, there are…

24% school student

32% college student

10% businessman

14% Service person

11% House Wife

9% Others

ANALYSIS ::-

(61)


consumers are school & college student who

consume Balaji wafers.

(62)

Q.4 Do you prefer wafer as ready made snacks?

PREFRENCE FOR READY MADE SNACK

87%

13%

YES

NO

FINDINGS ::-

The above chart shows the preference of the

respondents, from the total sample size of 100, there

are…

87% respondents prefer ready made

snacks &

13% respondents don’t prefer ready

made snacks.

ANALYSIS ::-


consumers preferred ready made snacks.

(63)

Q.5 Do you prefer branded wafer?

PREFRENCE FOR BRANDED WAFER

92%

8%

YES

NO

FINDINGS ::-

The above chart shows the preference of the

respondents for branded wafer from the total sample

size of 100, there are…

92% respondents prefer branded

wafer &

8% respondents prefer home made

wafer.

ANALYSIS ::-


consumers preferred branded wafers. So we

(64)

can say that the market for branded wafer is

very large.

(65)

Q.6 If yes then which branded wafer do you prefer?

CLASSIFICATION OF BRANDED WAFER

72%

5%

7%

11%

5%

BALAJI

UNCLE CHIPS

LAYS

EVEREST

OTHER

FINDINGS ::-

The above chart shows how many respondents

prefer wafers of which brand. There are…

72% respondents prefer Balaji

wafers

7% respondents prefer Lays wafers

5% respondents prefer Uncle Chips

wafers

11% respondents prefer Everest

wafers

5% respondents prefer other

branded wafers.

(66)

ANALYSIS ::-


consumers preferred Balaji wafers. So we can

say that Balaji wafers Pvt. Ltd. has good control

over the wafers market.

Q.7 Why do you prefer Balaji wafers? Please tick

accordingly.

68

207 5

72

146 8

65

111410

80

8 5 70

20

40

60

80

QUALITY QUANTITY TEST AVAILIBILITY

CUSTOMER OPINION FOR ELEMENTS OF PRODUCT

BEST

GOOD

FAIR

POOR

(67)

68

1112 9

45

1626

13

82

8 6 4

74

12 6 80

20

40

60

80

100

PRICE FRAGRANCE PACKING BRAND

CUSTOMER OPINION FOR ELEMENTS OF PRODUCT

BEST

GOOD

FAIR

POOR

(68)

FINDINGS ::-

The above chart shows what respondents

preference about Balaji wafers, from the total

sample size of 100.

IN QUALITY there are 68% says it

is Best, 20% says it is Good, 7% says it is Fair,

5% says it is Poor.

IN QUANTITY there are 72% says it


8% says it is Poor.

IN TEST there are 65% says it is

Best, 11% says it is Good, 14% says it is Fair,

10% says it is Poor.

IN AVAILABILITY there are 80%

says it is Best, 8% says it is Good, 5% says it is

Fair, 7% says it is Poor.

IN PRICE there are 68% says it is


9% says it is Poor.

IN FRAGRANCE there are 45%

says it is Best, 16% says it is Good, 26% says it

is Fair, 13% says it is Poor.

IN PACKING there are 82% says it


4% says it is Poor.

(69)

IN BRAND there are 74% says it is


8% says it is Poor.

ANALYSIS ::-


consumers are satisfied with the quality,

quantity, test, availability, price, fragrance &

packing of Balaji wafers.

(70)

Q.10 Do you know Balaji wafer is available different

flavors?

AWARNESS OF DIFFRENT FLAVOR

78%

22%

YES

NO

FINDINGS ::-


know about availability in different flavors of balaji

wafers, from the total sample size of 100, there are…

78% respondents are know about

different flavor &

22% respondents don’t know about

different flavor.

ANALYSIS ::-


consumers are aware with different flavor of

Balaji wafers.

(71)

Q.11 If yes, which flavor of Balaji wafer does you like

more?

PREFERABLE FLAVOR OF WAFER

26%

12%

10%14%

16%

22%

SALTY BANANA CHAT CHASKA

MASALA TOMATO DON'T KNOW

FINDINGS ::-


prefer wafers of which flavors. There are…

26% respondents prefer Salty Wafer,

12% respondents prefer Banana

wafers,

10% respondents prefer Chat

Chaska.

14% respondents prefer Masala

Wafer.

16% respondents prefer Tomato

Wafer.

(72)

22% respondents doesn’t Know

about different flavor.

ANALYSIS ::-


consumers are consume salty flavor of Balaji

wafers.

(73)

Q.12 How often do you purchase Balaji wafer?

PURCHASE HABIT OF CUSTOMER

42%

18%

15%

14%

11%

DAILY ONCE IN A WEEKTWISE IN A WEEK MONTHLYRERLY

FINDINGS ::-

The above chart shows how often respondents

purchase Balaji wafer. There are…

42% respondents purchase Daily,

18% respondents purchase Once in a

week,

15% respondents purchase Twice in

a week,

14% respondents purchase Monthly,

11% respondents purchase Rarely

Balaji wafers.

(74)

ANALYSIS ::-


consumers purchase Balaji wafer daily.

(75)

Q.13 Where do you prefer to eat Balaji wafer more?

PREFERABLE PALCE FOR PURCHASE WAFER

15%

38%26%

16%5%

OFFICE CINEMA CANTEEN

TRAVEL STATION OTHER PLACE

FINDINGS ::-

The above chart shows where respondents

prefer to eat Balaji wafers, from the total sample

size of 100, there are…

15% respondents prefer at Office

38% respondents prefer at Cinema

26% respondents prefer at Canteen

26% respondents prefer at Travel

station

5% respondents prefer at other

place.

(76)

ANALYSIS ::-


consumers prefer to eat Balaji wafer at cinema,

canteen & travel station.

(77)

Q.14 Would you like to purchase Balaji wafer again?

CUSTOMER PREFRENCE TO BUY AGAIN

46%

28%

12%

10% 4%

DEFINITLY PROBABLY PROBABLY NOT

DEFINITLY NOT NEVER

FINDINGS ::-

The above chart shows how likely are

respondents to purchase Balaji wafers again and

again, from the total sample size of 100, there are…

46% respondents are Definitely going to

purchase,

28% respondents are Probably going

to purchase,

12% respondents are Probably Not

going to purchase

10% respondents are Definitely Not

going to purchase

(78)

4% respondents are Never going to

purchase again.

ANALYSIS ::-


consumers are satisfied with Balaji wafer so

definitely they want to buy Balaji wafer again.

(79)

Q.15 Would you like to switch over to other brand?

POSSIBILITY TO BUY OTHER BRANDED WAFER

22%

78%

YES

NO

FINDINGS ::-

The above chart shows would respondents like

to switch over to other brand wafers, from the total

sample size of 100, there are…

78% respondents would not like to

switch over to other brand &

22% respondents would like to

switch over to other brand

ANALYSIS ::-



(80)

they don’t want to swetch over to other

branded wafer.

(81)

Q.16 Would you recommend Balaji wafer to others?

CUSTOMER'S RECCOMENDATION

42%

26%

18%

8% 6%

DEFINITLY PROBABLY PROBABLY NOT

DEFINITLY NOT NEVER

FINDINGS ::-

The above chart shows would respondents

recommend others to purchase Balaji wafers. There

are…

42% respondents are Definitely

recommend others

26% respondents are Probably

recommend others

18% respondents are Probably Not

recommend others

8% respondents are Definitely Not

recommend others

(82)

6% respondents are Never

recommend others.

ANALYSIS ::-



they recommend others to purchase Balaji

wafer.

Q.17 Overall, how satisfied are you with the Balaji

wafers?

SATISFACTION LEVEL

74%

11%

8% 7%SATISFIED

SOMEWHATSATISFIED

SOMEWHATUNSATISFIED

UNSATISFIED

FINDINGS ::-

The above chart shows how much respondents

are satisfied with balaji wafers, from the total

sample size of 100, there are…

72% respondents are Satisfied

(83)

11% respondents are Somewhat

Satisfied

8% respondents are Somewhat

Unsatisfied

7% respondents are Unsatisfied with

Balaji wafers.

ANALYSIS ::-


consumers are satisfied with Balaji wafer.

(84)

OVER ALL FINDING OF THE RESEARCH

With the help of above research we can say

that majority consumers preferred Balaji wafers. So

we can say that Balaji wafers Pvt. Ltd. has good

control over the wafers market. We can also say that

majority consumers are satisfied with the quality,

quantity, test, availability, price, fragrance &

packing of Balaji wafers.

Majority consumers are satisfied with Balaji

wafer so definitely they want to buy Balaji wafer

again and they don’t want to switch over to other

branded wafer and they also recommend others to

purchase Balaji wafer.

(85)

LIMITATION OF

THE STUDY

Each and every study has several

limitations so in my study has also some limitation.

I did sampling by the Probability Area

Sampling so some of the remote area of the

Rajkot is not covered

The findings are based on the research in

Rajkot City only and thus the conclusions may

not be true for other cities.

Times and costs were always a constraint.

The study can not give the accurate

results because the sample size is very small.

(86)

S =

W =

O =

T =(87)

Strength concentrate On your strength

Opportunity Evaluate Your Opportunities

Threats Research Your Threats

Weakness Recognize Your Weakness

S.W.O.T. ANALYSIS

S.W.O.T. Analysis is a good tool for a

manager, like a thermometer, Stethoscope for a

doctor.

STRENGTH ::-

Enable you to best foot forward the

biggest strength is company’s brand

image.

The quality of the product, as well as its

reasonable price is the second strength.

The distribution network of Balaji wafers

all over Gujarat is excellent.

WEAKNESS ::-

Only when you recognize them. You can

correct them

Balaji Wafer Sales its products just in

selected states of India.

(88)

Balaji has still not introduced wafers in

various tastes in order to compute with

the multination.

Very less spending on advertisement

OPPORTUNITITES ::-

They are plenty event in adversity evaluate.

Expand its area of operation & give new

varieties in its product range.

Diversity their business in the form of

franchising.

Increase production & expand their

distribution area to capture national

market.

THREATS ::-

They are like tickling bombs defuse them

by taking preventing actions.

The biggest threat is of the MNCs that

may eat away their share.

If they restrict their boundaries of

operation then in long run it will affect its

profitability.

(89)

SUGGESTION

For such giant organization I don’t have any

suggestion to give but there are some eye catching

loops.

Company has opportunities to expand the

business in its field & other field also.

Through advertising company should go

for national & international market.

They should advertise their products by

modern means of media.

They should use promotional tools to

increase their sales.

(90)

CONCLUSION

This report is prepared from the available

data which Balaji Wafers Pvt. Ltd. has provided to

me. It is found to be all of the leading industry

producing wafers & namkeens. This unit is well

organized & well managed. Its products are popular

in whole Gujarat. They are having good reputation

in the market.

It can be concluded that Balaji Wafers Pvt

Ltd. Is large scale unit, & also a successful

organization having bright future. This unit is a

profit making one & production is increasing

gradually. In this company the internal relation

between the workers and management are very well.

(91)

All the workers and management group behave with

each other as family members. It is the plus point of

the company.

The management of the company is well

planned and very effective. Moreover, this company

has played a great role to the economy by their

variety of product’s best quality & reasonable prices.

BIBLIOGRAPHY

Training in industrial unit and then getting

the information regarding various aspects is truly a

practical aspect but in order to give a clear meaning

for the preparation for best and complete report,

theoretical concepts, at list clear in our minds. To

complete knowledge regarding various theoretical

concepts, I referred the following books of well know

authors and following websites.

(92)

BOOKS:

MARKETING MANAGEMENT - PHILIP KOTLER

MARKETING MANAGEMENT - S.A. SHERLEKAR

WWW:

[email protected]

www.consumerpsychologist.com

(93)

http://www.consumerpsychologist.com/

mailto:[email protected]

QUESTIONNAIR

Fill In The Relevant Detail Clearly.

Fill The Appropriate Blanks.

Q.1 NAME ::-

Q.2 Gender ::-

Male Female

Q.3 Age Group ::-

Below 15 Years 15 to 30 Years

Above 30 Years

Q.4 What is your occupation?

Student of School Student of College

Businessman Service Person

House Wife Other People

Q.5 Do you prefer wafer as ready made snacks?

Yes No

Q.6 Do you prefer branded wafer?

Yes No

Q.7 If yes then which branded wafer do you prefer?

Balaji Wafer Uncle Chips Wafer

Lays Wafer Everest Wafer

Other Wafers

(94)

Q.8 If no then please specify reason ?

Q.9 Why do you prefer Balaji wafers? Please tick accordingly.

Best Good Fair Poor Quality

Quantity

Test

Availability

Price

Fragrance

Packing

Brand

Q.10 Do you know Balaji wafer is available in different flavors?

Yes No

Q.11 If yes, which flavor of Balaji wafer does you like more?

Salty Wafer Banana Wafers

Chat Chaska Masala Wafer

Tomato Wafer Doesn’t Know

Q.12 How often do you purchase Balaji wafer?

Daily Once In A Week

Twice In A Week Monthly

Rarely

(95)

Q.13 Where do you prefer to eat Balaji wafer more?

Office Cinema

Canteen Travel Stations

Other Place

Q.14 Would you like to purchase Balaji wafer again?

Definitely Probably

Probably Not Definitely Not

Never

Q.15 Would you like to switch over to other brand?

Yes No

Q.16 Would you recommend Balaji wafer to others?

Definitely Probably

Probably Not Definitely Not

Never

Q.17 Overall, how satisfied are you with the Balaji wafers?

Satisfied Somewhat Satisfied

Somewhat Unsatisfied Unsatisfied

Q.18 Give your valuable Suggestion regarding Balaji wafer?

.

(96)

1- Modified Report

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