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MNGT 481 - Business Strategy and Policy

Summer 2015Vietnam

Professor Donald Kopka, Ph.D.Assistant ProfessorManagement Dept.

http://pages.towson.edu/kopka/towson_strategy.htm

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FORM A GROUP• As a group, spend the next 20 minutes

developing a description of conditions in Vietnam that might affect business over the next 1 to 5 years

• Identify some condition or development that you think offers exciting possibilities for business

GROUP DESCRIPTION OF VIETNAM BUSINESS

CONDITIONS

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DEFINITION OF STRATEGY

• HANDOUT

• TRADITIONALFIT OF

• Business with• Environment

– General Environment– Industry Environment

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Add Value Example

Stakeholders:CustomersOwnersEmployeesGovernmentLenders/BankersCommunityIndustrySuppliers

Added Value:

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• Read assigned chapters in textbook according to course schedule

• Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce, Strategic Management: Concepts and Tools for Creating Real World Strategy, Preliminary Edition, Wiley, 2015.

• Textbook provided FREE by Professor Kopka

• Go to website, http://pages.towson.edu/kopka/towson_strategy.htm

– Check web site every day for upcoming class sessions’ slides or other information

• Three keys to course

– Follow Directions

– Communications is cumulative

– Communications is comprehensive