1 MIKE MARCELLIN VP PRODUCT MARKETING. THE NEW NETWORK FOR SERVICE PROVIDERS.

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1 MIKE MARCELLIN VP PRODUCT MARKETING

Transcript of 1 MIKE MARCELLIN VP PRODUCT MARKETING. THE NEW NETWORK FOR SERVICE PROVIDERS.

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MIKE MARCELLIN VPPRODUCT MARKETING

THE NEW NETWORK FOR SERVICE PROVIDERS

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THE MARKET HAS NEVER BEEN MORE DYNAMIC

PROLIFERATION OF DEVICES

CONNECTED SOCIALIZATION

CONTENT CONSUMPTION

MACHINE TO MACHINE

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DEVICE GROWTH SUPPORTS THE CONNECTED CULTURE

100s of millions of wireline connected endpoints, video on the rise Billions of wireless connected endpoints, video on the rise An increasing number of machine-to-machine endpoints

46M smart meters in 2008, growing to 250M WW by 2015 (Pike Research). Overall smart grid

investment: $200B by 2015.

Mobile subscriptions well on their way to 6 billions by 2015

Tablets/Netbooks growing to 350M devices and E-Readers growing to 50M devices by 2013

(Morgan Stanley, ABI)

Internet video-capable consumer electronics growing from 80M in 2008 to 376M in 2013

(iSuppli Corp)

2008: 70M cars manufactured

1 Acoustic, sound, vibration2 Automotive, transportation3 Chemical4 Electric current, electric potential, magnetic...5 Environment, weather, humidity6 Flow, fluid velocity7 Ionising radiation, subatomic particles8 Navigation instruments9 Position, angle, displacement, distance…10 Optical, light, imaging11 Pressure12 Force, density, level13 Thermal, heat, temperature14 Proximity, presence15 Sensor technology

1 Acoustic, sound, vibration2 Automotive, transportation3 Chemical4 Electric current, electric potential, magnetic...5 Environment, weather, humidity6 Flow, fluid velocity7 Ionising radiation, subatomic particles8 Navigation instruments9 Position, angle, displacement, distance…10 Optical, light, imaging11 Pressure12 Force, density, level13 Thermal, heat, temperature14 Proximity, presence15 Sensor technology

So many types of sensors (Wikipedia)

The LTE connected car (e.g. entertainment + navigation) Dec 25, 2009 –

Amazon customers

purchased more Kindle e-books than physical

books.

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APPLICATIONS ARE GROWING AND CHANGING

Internet apps move from consumer space to enterprise to cloud

Innovation at a breakneck speed

Increasingly diverse traffic patterns (from SMS to HD/3D video)

Dot com bubbleDot com bubble

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TUG OF WAR FOR THE NEXT DOLLAR

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YOUR CUSTOMERS FACE CRITICAL CHALLENGES & HAVE HUGE OPPORTUNITY

Increasing OPEX Decreasing revenue Time to new service revenue Customer value

CHALLENGES

Transforming the market $1 trillion in new SP services

OPPORTUNITIES

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FAST

SCALABLE

RELIABLE

SIMPLE

THE NEW NETWORK EQUATION

$$$$

ECOSYSTEM INNOVATION NEW NETWORKNETWORK INNOVATION

ACCELERATED INNOVATION AND COMPETITION DRIVES …

NEW, BETTER EXPERIENCES

NEW FLEXIBILITY & AGILITY

NEW CUSTOMER SOLUTIONS

NEW REVENUE SOURCES

PROFITABLE

VERSATILE

DYNAMIC

PARTNER SOLUTIONS EXTENDTHE POSSIBILITIES

HIGH PERFORMANCE NETWORKING IS THE FOUNDATION

OPEN

SECURE

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JUNIPER DELIVERS 3D SCALING FOR THE NEW NETWORK

Low Subscribers/

High Bandwidth

SERVICE 1

MX SERIES 3D

VIDEO

Trio Chipset

Subscribers ServicesBandwidth

High Subscribers/

Low Bandwidth

SERVICE 2

MOBILE VOICE AND DATA

High Subscribers/

High Bandwidth

SERVICE 3

REAL TIME CONTENT

Universal Edge

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Innovation Ecosystem

Software

System

Silicon

JUNIPER ENABLES THE NEW NETWORK

Collection of systems, Junos Ready Software, and configuration services that are pre-tested, proven solutions to specific customer scenarios

Collection of systems, Junos Ready Software, and configuration services that are pre-tested, proven solutions to specific customer scenarios

Software that runs on Junos, Junos Space or Junos PulseSoftware that runs on Junos, Junos Space or Junos Pulse

Apps – Junos Ready Software

Solutions

Platform – Junos

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SRC+AAA

JUNIPER MEDIA FLOW

Application

Solution

THE NEW NETWORK ENHANCES CONTENT DELIVERY

Platform

External enablers

Premier Future

DRM/CAS ADS

Identity/AAA

Location/NASS

CAC-BW Mgr

Application/middleware

IPTV middleware AMS/CMS

BO/IS

Fault/perf. monitoring

NGCO

MetroCore

Eco-system

Core

InternetOrigin

NGDC/origin

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Cloud Network

CLOUD NETWORKING

Identity Policy

THE NEW NETWORK DELIVERS CLOUD NETWORKING

End users

MPLS VPN

PublicCloud

Hosted Hybrid

Private Cloud

PEPE

Enterprise A

Enterprise B

Enterprise C

Application

Solution

Platform

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TRAFFIC DIRECT AND MOBILE SECURE

Access Unified edge-MX-3D Core

Business/residential edge

S-GWP-GW/GGSN

Internet

THE NEW NETWORK FACILITATES MOBILE DATA SERVICES

Application

Solutions

Platform

Identity Policy

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CLOUD-BASED MANAGED SERVICES

THE NEW NETWORK EXPANDS MANAGED SERVICES

CPE CLOUD

Managed Connectivity

Managed Security

Managed Switching

Enterprise

EX

SRX

SRX

Edge/Core

SP Infrastructure

MX Series

T Series

Managed Connectivity

Managed Security

Managed Mobility

MX Series

SRX

SSL VPN

Application

Solution

Platform

Identity Policy

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THE NEW NETWORK:

Enables value for

our partners

Drives and supports

innovation

Is built on best in class

systems, software

and silicon

SUMMARY