1 Lecture 4 Ethics in Business Research. 2 Ethics Norms or standards of behavior Norms or standards...
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Transcript of 1 Lecture 4 Ethics in Business Research. 2 Ethics Norms or standards of behavior Norms or standards...
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Lecture 4Lecture 4
Ethics in Business Ethics in Business ResearchResearch
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EthicsEthics
Norms or standards of behaviorNorms or standards of behavior Guide moral choicesGuide moral choices Behavior and relationships with Behavior and relationships with
othersothers Ethics and legalityEthics and legality
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ETHICAL ISSUESETHICAL ISSUES
PHILOSOPHICAL QUESTIONSPHILOSOPHICAL QUESTIONS SOCIETAL NORMSSOCIETAL NORMS CODES OF BEHAVIORCODES OF BEHAVIOR
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Types of Ethical ViolationsTypes of Ethical Violations
Violatingdisclosure
agreements
Violatingdisclosure
agreements
Breakingconfidentiality
Breakingconfidentiality
Misrepresentingresults
Misrepresentingresults
DeceivingparticipantsDeceiving
participants
PaddedinvoicesPaddedinvoices
Avoidinglegal liability
Avoidinglegal liability
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Ethical issues at all stages of Ethical issues at all stages of the the researchresearch process process
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Ethical Treatment of ParticipantsEthical Treatment of Participants
Explain study benefitsExplain study benefits
Explain participant rights and protections
Explain participant rights and protections
Obtain informedconsent
Obtain informedconsent
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Rights and Obligations of the Respondent
The obligation to be truthful
• Privacy
• Deception
• The right to be informed
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Rights and Obligations of the Researcher
The purpose of research is research
• Objectivity
• Misrepresenting research
• Protect the right to confidentiality
of both subjects and clients
• Dissemination of faulty conclusions
• Advocacy research
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Rights and Obligations of the Client Sponsor (User)
Ethics between buyer and seller
• Open relationship with research suppliers
• Open relationship with interested parties
• Privacy
• Commitment to research
• Pseudo-pilot studies
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Components of Informed Components of Informed ConsentConsent
Identify researchersIdentify researchers Describe survey Describe survey
topictopic Describe target Describe target
samplesample Identify sponsorIdentify sponsor Describe purpose of Describe purpose of
researchresearch Promise anonymity Promise anonymity
and confidentiality and confidentiality
Give “good-faith” Give “good-faith” estimate of estimate of required time required time commitmentcommitment
State participation State participation is voluntaryis voluntary
State item-non State item-non response is response is acceptableacceptable
Ask for permissionAsk for permission
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Characteristics ofCharacteristics ofInformed ConsentInformed Consent
Elements
Competence
Informed
Knowledge Voluntary
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Ethical ResponsibilitiesEthical Responsibilities
Special guidelines Special guidelines apply to children!apply to children!• Informed Informed
consent means consent means parental parental approvalapproval
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DeceptionDeception
Disguising non-research
activities
Camouflagingtrue research
objectives
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DebriefingDebriefing
Explain any deceptionExplain any deception
Describe purposeDescribe purpose
Share resultsShare results
Provide follow-upProvide follow-up
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Participant ConfidentialityParticipant Confidentiality
Minimize instruments requiring ID
Minimize instruments requiring ID
Non-disclosure of data subsets
Non-disclosure of data subsets
Restrict access to ID
Restrict access to ID
Obtain signednondisclosure
Reveal only with written
consent
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Right to refuseRight to refuse
Right to PrivacyRight to Privacy
Prior permission to interview
Prior permission to interview
Limit time requiredLimit time required
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Sponsor NondisclosureSponsor Nondisclosure
ConfidentialityConfidentiality
Purpose NondisclosurePurpose Nondisclosure
Findings NondisclosureFindings Nondisclosure
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What to do if coerced?What to do if coerced?
Educateon
purpose
Emphasizefact-finding
role
Explain problems
Terminaterelationship
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Effective Codes of EthicsEffective Codes of Ethics
EnforceableEnforceable
Specify Behavior
RegulateRegulate
ProtectProtect
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ADVOCACY RESEARCHADVOCACY RESEARCH
RESEARCH TO SUPPORT A SPECIFIC RESEARCH TO SUPPORT A SPECIFIC LEGAL CLAIMLEGAL CLAIM
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PSEUDO-PILOT STUDIESPSEUDO-PILOT STUDIES
THE RESEARCHER IS TOLD THAT THE THE RESEARCHER IS TOLD THAT THE STUDY IS THE FIRST OF MANY IN A STUDY IS THE FIRST OF MANY IN A MORE COMPREHENSIVE STUDYMORE COMPREHENSIVE STUDY
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MISSION STATEMENTMISSION STATEMENT
IDENTIFIES THE RESEARCH IDENTIFIES THE RESEARCH DEPARTMENT’S PURPOSE WITHIN DEPARTMENT’S PURPOSE WITHIN THE ORGANIZATIONTHE ORGANIZATION
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Stage of developmentStage of intuitivedecision making
Stage ofsophistication
Intuition-Centered Decision Making
Research-CenteredDecision Making
Continuum of Business Research Sophistication
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Managers Researchers
1. Decision oriented 1. Technique oriented
2. Intuitive 2. Analytical
3. Managers like to confirm 3. Researchers like to explore4. Time orientation toward: a. project immediacy (“I need it now.”) b. results about future behavior (“what will sales be next year?”)
4. Time orientation toward: a. Prolongation of project (“later when we have time for a complete study”) b. results about past behavior (“our trend has been . . .”)
5. Frugal (“keep the cost down”)5. Not cost conscious (“you get what you pay for”)6. Results orientation:
a. managers do not like surprises--when they are surprised they tend to reject the results b. concern (“aren’t we number one yet?”) c. certainty (“is it or isn’t it?”)
6. Results orientation: a. researchers love surprises b. abstraction (“our exponential gain. . .”) c. probability (“may be”)
7. Proactive 7. Reactive
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Probable Areas of Top Management-Business Research Conflict
Research responsibility
Research personnel
Budget
Assignments
Problem definition
Research reporting
Use of research
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RESEARCH SUPPLIERRESEARCH SUPPLIER
A COMMERCIAL RESEARCH SERVICE A COMMERCIAL RESEARCH SERVICE THAT CONDUCTS BUSINESS THAT CONDUCTS BUSINESS RESEARCH ACTIVITIES FOR CLIENTSRESEARCH ACTIVITIES FOR CLIENTS
SYNDICATED SERVICESYNDICATED SERVICE STANDARDIZED SERVICESTANDARDIZED SERVICE PROVIDES CUSTOMIZED RESEARCHPROVIDES CUSTOMIZED RESEARCH
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CONSIDERATIONS FOR HIRING OUTSIDE SUPPLIERS
•Expertise
•Urgency of the decision
•Personnel resources
•Economic factors
•Objectivity
•Confidentiality
•Quality control