1 June 9, 2015GROUP BUSINESS DEVELOPMENT Executive Seminar Group Business Development Hotel...

1April 18, 2023 GROUP BUSINESS DEVELOPMENT

Executive SeminarGroup Business Development

Hotel Bangi-PutrajayaMarch 10, 2015

2April 18, 2023

MARKET OVERVIEW

GROUP BUSINESS DEVELOPMENT

81% 79%

69%

60%56% 55%

58% 56%59% 57% 56%

53% 51%

47%

19% 21%

31%

40%44% 45%

42% 44%41% 43% 44%

47% 49%

53%53%

17%

28% 29%

01 02 03 04 05 06 07 08 09 10 11 12 13 14

3April 18, 2023

MARKET SHARE TREND


Nationals

Non-Nationals

2015 ThreatsNon-nationals continued aggressiveness of introducing more new models :Toyota - Camry Hybrid & Camry FLHonda - HR-V & CR-V FLNissan - X-TrailMazda - 2 & CX-3

4April 18, 2023

TIV BY MAIN CAR MAKER (2014)

PROTONPERODU

ATOYOTA HONDA NISSAN OTHERS TOTAL

TIV YTD `13 138,753 196,071 91,185 51,544 53,156 125,084 655,793TIV YTD `14 115,783 195,579 102,035 77,495 46,352 129,221 666,465

Increase/Decrease (%)

(16.55%) (0.25%) 11.90% 50.35% (12.80%) 3.31% 1.63%Market Share YTD

`13 (%)21.16% 29.90% 13.90% 7.86% 8.11% 19.07% 100%

Market Share YTD `14(%)

17.37% 29.35% 15.31% 11.63% 6.95% 19.39% 100%


-22,970

-492

+ 10,850 + 25,951 -6,804

+ 4,137

0

50,000

100,000

150,000

200,000

250,000

PROTON PERODUA TOYOTA HONDA NISSAN OTHERS

Volume

TIV 2014/ 2013 (Actual)

5April 18, 2023

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec TOTAL 2013 Diff.

GM THAILAND 134 0 380 962 472 0 228 0 0 120 96 328 2,720 7,524(63.9%

)GM ECUADOR 705 500 0 500 565 525 0 425 0 800 675 0 4,695 3,211 46.2%

TOTAL 839 500 380 1.4621,037

525 228 425 0 920 771 328 7,41510,73

5(30.9%

)


0

200

400

600

800

1,000

1,200

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Volume

Month

GM THAILAND

GM ECUADOR

EXPORT PERFORMANCE (2014)

6April 18, 2023

GROUP PERFORMANCE



SALES TURNOVER (RM ‘000,000)

FY13 FY14 FY15Diff. ‘15 vs ‘14

(%)

PROTON 163.2 162.6 117.7 (27.6%)

PERODUA 92.2 97.5 94.0 (3.6%)

OTHERS 10.3 14.2 21.0 47.9%

TOTAL 265.7 274.3 232.7 (15.2%)

SIB GROUP PERFORMANCE (2014)

UNAUDITED ACCOUNTS


CUSTOMER

MODELSCOMPONEN

T

SUCCESS REASON

REMARKY N Price

Tech. Req

Process

Tech. Partn

er

ENGINE• Bearing

CapIn Progress

D63D

• Spring, Coil Fr

• Spring, Coil Rr

• Stab Bar, Rr• Hub, Fr

Axle• Brkt Eng

Mtg RR• Brkt Eng

Mtg LH• Ring Gear

Sub-Assy, Drive Plate & Ring

√√

√√√

In Progress

In Progress

DOMESTIC PERFORMANCE (2014)

CUSTOMER

MODELSCOMPONEN

T

SUCCESS REASON

REMARKY N Price

Tech. Req

Process

Tech. Partn

er

2CX

2SV

2HX

• Hub & Disk Assy

• Fr Stab Bar• Hub & Disk

Assy

• Fr Stab Bar• Hub & Disk

Assy

√

√X X RUBBER

BONDING

RUBBERBONDING



CUSTOMER

MODELSCOMPONEN

T

SUCCESS REASON

REMARKY N Price

Tech. Req

Process

Tech. Partn

er

CX-5

3 (J36A)

• Modular Assembly

• Fr Stab Bar

√

√ Passing Thru

(HOLLOW)

P4-90B

Y55C

Honda 2SV

• Fr Coil Spring

• Rr Coil Spring

• Spring

• Fr Coil Spring

√

X X

PerdanaIn Progress

AppointedSupplier

(NHK)



CUSTOMER

MODELSCOMPONEN

T

SUCCESS REASON

REMARKY N Price

Tech. Req

Process

Tech. Partn

er

XC90

• Stabilizer Bar Fr

• Front Corner Module

X

X

X Special Material

(HOLLOW)Declined

due tolow volume

ASX

• Fr/Rr Stabilizer Bar

√



12April 18, 2023

2015 ACTIVITIES



CUSTOMERS

MODELS COMPONENT SOPPOTENTIAL REVENUE

(RM)/YEAR

• Front Corner Module

• Rear Axle• Duplex• Stabilizer Bar

2016 100,000,000

• Crankshaft• Con Rod• B.E.M• Flywheel• Camshaft Inlet

2017 20,000,000

2HX

• Hub & Disk Assy

• Stab Bar FR

2017 1,500,000

New Engine

Saga R

POTENTIAL NEW PROJECTS (DOMESTIC)


CUSTOMERS


(RM)/YEAR

D63D

• Inlet, Water• Outlet, Water• Insulator,

Intake Manifold• Drum, Brake• Disc, Fr• Housing, Water

Outlet

2016 30,000,000

New Engine

• Brkt. Eng. Mtg. RR

• Rod Sub-Assy, Connecting

• Flywheel Sub-Assy

• Pan Sub-Assy, Oil

2016 40,000,000



CUSTOMERS


(RM)/YEAR

M4

Localization Activity:

• Coil Spring• Stabilizer Bar• Absorber• Brake Disc

2016 TBC

• Brake Products 2016 TBC

• Drive Plate(New

Technology)

TBC TBC

• Absorber Products

2016 TBC


16April 18, 2023

CUSTOMER SATISFACTION

INDEX (CSI)



17

CUSTOMER SATISFACTION INDEX (CSI) – 2014

April 18, 2023

Respondent Profile• Respondent were PIC of current customers from Proton,

Perodua, Mazda, VW and 1st tier vendors.• 90% are Executive level and above

Methodology•Quantitative survey with standard guide questionnaire•Face to face interview / telephone interview / e-mail•Sample size – 47pax


CSI RESULT – 2010 to 2014

• Overall, rating is as per customer satisfaction target level.


CSI RESULT – 2010 to 2014 (BY CATEGORY)

• Overall, satisfaction level about the same level as previous year.

• Quality and services are the areas that need improvement.


CSI RESULT 2014 (BY COMPANY)

• SAI and SMC rating is below the target satisfaction level.• All areas for SMC below the target satisfaction level.


COMMERCIAL

• TO EMPHASIZE ON THE VAVE / COST COMPETITIVENESS FOR ALL CUSTOMERS

• TO ENHANCE COMMUNICATIONS AND RELATIONSHIP WITH CUSTOMERS

TECHNOLOGY

• TO FURTHER ENHANCE INTERNAL DESIGN-IN CAPABILITIES AND TECHNICAL KNOW-HOW FOR MACHINING AND BRAKE SYSTEM

• TO LEVERAGE THE KNOW HOW FROM TECHNICAL PARTNER AND LOOKING FOR POTENTIAL NEW PARTNER

OPERATION

• OPTIMIZE PRODUCTION EFFICIENCY

• TO ELIMINATE REJECTION, DOWNTIME AND QUALITY ISSUES

• ENSURE ON TIME DELIVERY

ACTION PLAN


MOVING FORWARD

GBD to penetrate new business opportunities in line with NAP strategies e.g. Iron Casting Project, Brake and Engine Testing Lab, Full Brake System Manufacturing etc

To continuously explore opportunity with potential offshore partners within ASEAN such as Stabilizer Bar Project in Indonesia and Brake System from Advics Thailand

To further improving our overall product cost especially in area of raw material and process to ensure our sustainability in the industry

To enhance our business relationship with major customer and material supplier in areas of technology and competitiveness

To identify potential export market which able to offer high and sustainable volume in achieving Global Manufacturing Standard

END


1 June 9, 2015GROUP BUSINESS DEVELOPMENT Executive Seminar Group Business Development Hotel...

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