(1) Introduction & Enterprise Wide View
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1 CUSTOMER RELATIONSHIP MANAGEMENT Course Outline 1. Introduction to CRM 2. CRM- an enterprise ±wide view 3. CRM Str ategy, Planning, Process & Str ucture 4. Customer Acquisition & Re ten ti on 5. Technology Challen ges & Issues in CRM 6. CRM Implementation 7. CRM Measurement- Customer Life Time Value & Customer Equity 8. Sales Force Automation 9. CRM in B2B & B2C Markets 10. Current Trends, Issues and Challenges in CRM AVSHUKLA
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8/8/2019 (1) Introduction & Enterprise Wide View
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