1

Introduction

Congratulations on applying for the 2012 IAAPA Brass Ring Awards: Marketing Excellence!

These awards recognize and celebrate the best marketing and public relations that the attractions industry has to offer.

Use this MS PowerPoint (PPT) template as your entry form for the following awards categories:

•Outdoor Advertisement (Slide # 7)

•Integrated Marketing Campaign (Slides 8-10)

•Digital Marketing Campaign (Slides 8-10)

•Public Relations Campaign (Slides 8-10)

2

Introduction

You may use PowerPoint's features to insert text, photos, graphics, images, audio and video to support your application and to “tell the story” of your campaign.

Your PowerPoint file can have as many slides as you need. However the over all file size should be limited to 100mb.

3

Awards Judging

An adjudication panel of marketing professionals will judge the entries. Each judge will review and score entries using the following criteria:

•Description of program and quality of supporting materials.

•Results of the program and its impact on the facility.

•Originality and creativity of programs.

The decision of the judges will be final. The judges may assign an entry to another category

if they deem it more appropriate.

4

Awards Entry: Background Information

Please use this slide to provide background information on your facility.

Information should include:•Name of Facility (include logo and photograph) •Location •Size (annual attendance)

•Facility staff (full time, part time and seasonal employees)•Year founded•Notable achievements•Number of attractions (where applicable)•What is your attractions unique selling point?

5

Awards Entry: Marketing Information

Please use this slide to provide background information on the marketing at your facility.

Information could include:

•Primary target market

•Secondary target market

•Competitive Media Market

•Any other relevant information

6

Awards Entry: Success Measures

Please use this slide to tell us how you measured the success of your entry.

Such Information could include:

•Media hits

•Page impressions

•Attendance Increase

•Revenue

•Other measures of success

7

Awards Entry: Outdoor Advertisement Category

Please use this slide to illustrate your outdoor advertisement category entry.

•Insert samples of your outdoor advertisement in this slide.

•Use a JPEG file format.

•Insert additional slides with pictures if needed.

•Insert 50 -100 word description of the entry including the creative concept and how successful it was.

8

Awards Entry:

Integrated Marketing, Digital Marketing and Public Relations Campaign Categories

Please use this slide to provide information on the campaign that you are submitting.

Information could include:

•Concept and rationale: what were you hoping to achieve?

•Target market: who were you hoping to reach?

•Objectives: what were your key objectives?

•Execution: how did you execute this?

9

Campaign Information cont’d

Program Elements

Please use this slide to provide information on the campaign that you are submitting. Insert duplicate slides as necessary to complete this section.

Information could include:

•Sample of print media

•Sample radio spot

•Sample TV spot

• Other media samples

10

Campaign Information cont’d

Program elements (optional)

Cross marketing disciplines used- advertising- Promotions- Public Relations-Group Sales-Social Media-On-line Advertising - Outreach/ guerilla- Viral Marketing - Internal Marketing- In park promtions- Website / online

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Saving Your Presentation

Once your PowerPoint is complete, burn it to a CD or DVD.

Use the following name format to name your files: •Outdooryourparkname.ppt•Integrateyourparkname.ppt•Digitalyourparkname.ppt•PRyourparkname.ppt

Please burn each category entry onto a separate CD or DVD

Your CD or DVD label should indicate: award category, your park’s name, and address.

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Shipping Information

Mail your completed entry to: IAAPA2012 Brass Ring Awards Marketing Excellence1448 Duke St.Alexandria VA 22314USA

A 2012 IAAPA Brass Ring Awards application form can be downloaded from this link:

2012 Brass Ring Application Form

Questions concerning the IAAPA Brass Awards should be directed to: Eamon Connor at 703 299 5744 or econnor@iaapa.org

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Final Information

Entry DeadlineEntries must be received by IAAPA no later than close of

business August 10, 2012. Each IAAPA facility member may submit one entry only in each category. Notification of receipt of the application will be acknowledged and finalists will also receive notification when judges have made their decisions. Attendance

to the Awards Presentation is open to all.

Entries become the property of IAAPA and will not be returned. Questions concerning the IAAPA Brass Awards should be

directed to Eamon Connor at 703 299 5744 or econnor@iaapa.org