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Transcript of 1 Insert Conference Logo Shaping a Sustainable Community Valdosta Metro 1 Speakers’ Series...
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1Insert Conference
LogoShaping a Sustainable Community
Valdosta Metro 1 Speakers’ Series
Designing a Creative and Sustainable Economy for Metro Valdosta
Or
“What the hell is all this blah-blah about a Green Economy?”
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2Insert Conference
LogoShaping a Sustainable Community
A Down-and-Dirty Roadmap
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3Insert Conference
LogoShaping a Sustainable Community
Bait & Switch: From ET to Sustainability
From Impact 2012 Plan
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LogoShaping a Sustainable Community
Tonight’s Agenda
Thinking beyond NAICS categories, orgetting to Systems Thinking
Defining the Challenge of CitiesGroup Exercise & a Story Link the Story to Sustainability Applications to Valdosta
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5Insert Conference
LogoShaping a Sustainable Community
The Problem: (And you thought Valdosta was unique?)
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LogoShaping a Sustainable Community
And a few of the Consequences . . .
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7Insert Conference
LogoShaping a Sustainable Community
The Heart of the Problem
Man is thus metamorphosed into a thing, into many things. The planter, who is Man sent out into the field to gather food, is seldom cheered by any idea of the true dignity of his ministry. He sees his bushel and his cart, and nothing beyond, and sinks into the farmer, instead of Man on the farm. The tradesman scarcely ever gives an ideal worth to his subject, but is ridden by the routine of his craft, and the soul is subject to dollars. The priest becomes a form. The attorney, a statute-book; the mechanic, a machine; the sailor, a rope of a ship.
Ralph Waldo Emerson, American Scholar Address (1836)
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8Insert Conference
LogoShaping a Sustainable Community
Group Exercise
(Buddy can you spare a $20 bill?)
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9Insert Conference
LogoShaping a Sustainable Community
Analyzing the Exercise
What Makes this Positive Feedback Loop Work: Rules Speed & Momentum Fragmentation: Every person for him/her self Lack of dialogue Self-interest Social Conventions (doing my part, being polite, etc.) Sitting on the sidelines (not getting involved)
What Breaks this Positive Feedback Loop?
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LogoShaping a Sustainable Community
Insanity
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LogoShaping a Sustainable Community
The Story
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LogoShaping a Sustainable Community
Addressing Fragmentation
SUSTAINABILITY LIVABILITY
Partnership for Sustainable Communities: HUD, DOT, & EPA
Provide more Transportation Choices Promote equitable, affordable Housing Enhance Economic Competitiveness Support Existing Communities Coordinate Policies & Leverage Investment Value Communities & Neighborhoods
(with a nod to analytical philosopher Nelson Goodman, Languages of Art (1968)
AGGLOMERATION ECONOMY (Robert Inman)
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How do you do this for a Community?
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LogoShaping a Sustainable Community
How do you do this for a Community?
The Brass Ring: Over this generation, 60 million people will be moving into cities with live/work/play, sustainable offerings.
CONNECTIVITY: Environmental stewardship connected to social well-being connected to economic vitality Mobility Geography of Access Not about additional $s, Optimizing Current Spend Getting the metric(s) right: Maslovian Hierarchy leads to Optimizing Happiness
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A few real-world examples
Augusta, Georgia’s multi-modal corridor Gulfstream’s world-class sustainability program Bloomberg Mayor’s Challenge
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LogoShaping a Sustainable Community
In Common #1: Differentiation in a S-Shaped World
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In Common #2: Expanding the Notion of Value
MoreTangible
MoreIntangible
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What’s the Value?
MoreTangible
MoreIntangible
ShortTerm
Revenues/Value Enhancement
LongTerm
Cost/Risk Reduction
Operational Costs
Leveraging Current Spend
Creative Economy Jobs
Retention of Young Talent
Recruitment of TalentAttract Grants, Funding
Seniors: Convert from cost burden to value
Brand/Reputation
Reduce Regulatory Exposure
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In Common #3: Addressing the Obstacles Head-on
Force-Field Analysis
INHIBITORS DRIVERS
No Overarching Vision Strategic Vision
Siloes Cross-Functional Strategy Team
Line-of-Sight Thinking Cross-Functional Strategy Team
Peer Group Unique Valdosta Offering: Broader “R&D”
Resources Leadership & Current Spend
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20Insert Conference
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Re-Visiting Tonight’s Agenda
Thinking beyond NAICS categories, orgetting to Systems Thinking
Defining the Challenge of CitiesGroup Exercise & a Story Link the Story to Sustainability Applications to Valdosta
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What Have I Left You With?
A Tale of Two Cities . . .
And a Tale of Where Courage Resides
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22Insert Conference
LogoShaping a Sustainable Community
One Final Story: Uncle Scribe