1 Innovation Session - VIP Customers All Rights Reserved © Alcatel-Lucent 2009 Desafios de...

•1 Innovation Session - VIP Customers All Rights Reserved © Alcatel-Lucent 2009

Desafios de Comunicações para as Empresas Dinâmicas

Name of PresenterDate (Format as Month, 2009)

Rafael Neves PaizSalvador, Dezembro de 2009

All Rights Reserved © Alcatel-Lucent 2009Alcatel-Lucent Enterprise


Agenda1. Empresa Dinâmica - Conceito2. Infra-Estrutura de Redes e Segurança para Empresas

Dinâmicas3. A Comunicação da Nova Geração de Usuários4. Casos de Sucesso Alcatel-Lucent Enterprise


A Empresa Dinâmica


Rafael Neves Paiz

Alcatel-Lucent Enterprise

All Rights Reserved © Alcatel-Lucent 2009Alcatel-Lucent Enterprise 2009


A Empresa Dinâmica

Cada interação entre funcionários, parceiros e clientespode se tornar uma Oportunidade Real de Negócio.”

“A performance de uma empresa está associada à sua habilidade em integrar seus core assets (ativos centrais)…

…com segurança, através de comunicaçôes sempre

disponíveis.


Tendências de Infra-Estrutura de Redes na Empresa Dinâmica


Rafael Neves Paiz


All Rights Reserved © Alcatel-Lucent 2009Alcatel-Lucent Enterprise Forum 2009

•7 Alcatel-Lucent Enterprise

O importante é o usuário ter o serviço !!!


Network: Desafios…

NETWORK Controlar Custos com Rede

Garantir a disponibilidade e a confiabilidade da Rede

Proteger a Rede onde realmente é necessário


Convergência Fim à Fim

Continuidade e escalabilidade a conectividade LAN da borda ao core

Client Access

Edge24 ports standalone

384 ports in a stack

768 ports in a chassis

PoE, 10G, IPv6

OmniSwitch 9800

OmniSwitch 6850

Server Access

24 ports standalone

384 ports in a stack

768 ports in a chassis

10G, IPv6

OmniSwitch 9800

OmniSwitch 6850

Aggregation

Aggregation

24 x GigE + 2x 10-GigE

384 GigE in a chassis

96 10-GigE in a chassis

10G, IPv6

OmniSwitch 9800

OmniSwitch 6850

Core384 x fiber GigE

or384 x RJ45 GigE

or32 x 10-GigE

10G, IPv6

OmniSwitch 9000,9000E


Aumento e Continuidade em soluções WLAN

Mercado WiFi no seguimento empresarial cresceu significativamente e continua a crescer.

Transição entre “solução de AP´s independentes” e “dependente” transforma em uma solução completa

Dependent APs and WLAN switch Revenue ($M)

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

2007 2008 2009 2010 2011 2012

•Souce: Dell’oro Forecast January 2008

$0$200$400$600$800

$1,000$1,200$1,400$1,600$1,800$2,000

2003 2004 2005 2006 2007 2008

Access Points – Independent

Dependent APs and WLANSwitch


Arquitetura Centralizada Wireless

“Thin” Access Points

Switche ControllesWiFi

802.11a/b/g

Antenas

Política Seg

Mobilidade

Encaminhamento

Criptografia

Autenticação

Gerenciamento

“Fat” Access Points


Tecnologia WLAN – Principais Áreas de CrescimentoVoz sobre WLAN Projetos para VoWLAN estão crescendo significativamente em relação à aplicações sobre WLAN

Current and Planned Applications Deployed over the WLAN

60%54%

48%38%39%42%

27%41%

34%45%

17%21%

20%27%26%20%

32%17%

20%8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Guest access service

Web applications

ERP - Web based

Security (e.g. surveillance)

Voice

CRM

Video conferencing

Asset tracking

Location Based Services

Bar code applications

Currently Using Using within 12 months

•Source: Alcatel-Lucent – January 2008


A State-Of-The-Art Data Center: Marcoussis in EMEA

• OmniSwitch Network Equipment saved ~30% energy• Optimized cooling system further reduced power consumption

by 20%• Yields a total energy consumption saving of 1M € over a period of

5 years

Key numbers• 60,000 users served• 176 Business Applications (mission critical) • 800 Servers• 170 TB of storage capacity• 11,000 Ethernet ports• Fully redundant air conditionning and electric

power

149 OmniSwitch 6850-48(L)

26 OmniSwitch 9800

36 OmniSwitch 9700


Management

Alcatel-Lucent SolutionsPortfólio Convergente IP Networking fim a fim

Data networks

Security Appliances

IP InfrastructureIP Address IP performance

MAN/WAN WLANLAN

Admission Control Mobile Firewall /Application

CyberGateKeepe

r

OmniAccess

Safeguard

OmniVista 2500/2700 VitalSuiteVitalQIP

1000.5AC4.3221=192.168.1.10

OmniSwitch 9000

OmniSwitch 6850

OmniSwitch 6400

OmniSwitch 6855

OmniSwitch 62x0

OmniSwitch 9000E

OmniVista MM

OmniAccess 6000

OmniAccess 4000

OmniAccess AP

Service Router IP/MPLS

OmniAccess 5740

OmniAccess 5510

OmniAccess 3500 NLG

Brick FirewallOmniAccess 8550 WSG

Agg/Core

Adv. Edge

Value Edge


A Comunicação da Nova Geração de

Usuários

… “Generation Y”Name of Presenter

Date (Format as Month, 2009)Rafael Neves Paiz


All Rights Reserved © Alcatel-Lucent 2009Alcatel-Lucent Enterprise Forum 2009


Tendências para UC e Telefonia IP

PEOPLE ENABLE

Centralização

Expert Agent

Conferencia e

Colaboração

Presence, IM, Click to Call, UM, Unified

Interface

One Number e Cellular Extension

IM, Social SW

Redução de

Custos

Redução em

Viagens

Habilita Home-

Officers

Melhorar Serviços para o

clienteProver

Produtividade

Novos Recursos


Novos usuários, novas ferramentas: Usuários Nativos Digitais e a nova Geração Y

•*US Population estimate based on US Census Data removing death or immigration impact

•US Population Estimate: 20 – 60 yrs old*

•0•10•20•30•40•50•60•70•80

•2007 •2009 •2011 •2013 •2015

• Mill

ion

peop

le

•Baby Boomers•Millennials

•< 5 yrs

http://images.google.com/imgres?imgurl=http://pspartout.blogstation.fr/images/medium_logo-playstation.jpg&imgrefurl=http://gamer.blorge.com/2007/07/&usg=__vTl5TbwqLRMadymCGyzita0hx1A=&h=296&w=350&sz=35&hl=en&start=1&um=1&tbnid=xYScHDsBI39A5M:&tbnh=101&tbnw=120&prev=/images%3Fq%3Dplaystation%26hl%3Den%26um%3D1


Novos Canais de Comunicações: Voz e Web

Source: Yankee Group

eService ~ 45% in 2009


IP Telephony

(proprietary protocol)

ALU legacy phones

SIP Phones

2001

UC SIP based for Any Device

2005

2003

VoIP

2007

SIP Trunking & SIP User

2008

Native SIP User (Extended Services)From 1K to 5K SIP users / com

server

IP Touch Dual Stack (SIP Ready)

2009SIP Full NOE ServicesNew 8000 Series

(SIP Full Services)

2010UC Sip Based

VirtualizationXXL Sip Network

VoIP... Telefonia IP... SIP ... Unified Communication


Unified Communications – Mercado Dinâmico

VIDEO CONFERÊNCIA

Video

Voice

PBX Multimarcas

ERP - Aplicações

UNIFIED COMMUNICATION

S

Call Control

Data

Desktop

Data

Call Control

Voice

INSTANT MESSAGING/ PRESENÇA

IMPresence

VideoData

Video Audio

CallControl

IMPresence

CallControl

Audio

IMPresence

Desktop

Data Desktop

Video


Alcatel-Lucent Enterprise Portfolio para IPT & UCAny Fixed or M

obile Terminal

Business Telephony

OmniPCXOmniPCXSession

management

Appl

icatio

nsM

iddl

ewar

e

GenesysGenesysContact Center

Management

CTI &Genesys Voice

Platform

IP In

frast

ruct

ure

WiFiWiFi

OmniAccess OmniStack OmniSwitch OA USG Brick

AccessAccess EdgeEdge CoreCore WAN WAN // CPE CPE Security Security VPN/ FirewallVPN/ Firewall

Telephony ServersTelephony Servers Media GatewaysMedia Gateways

OmniPCX Enterprise & OmniPCX Office

Extended Com. Server

OmniPCX Office

OmniAccess OmniSwitch

LAN

WAN@@

UM

Telephonyand

Conferencing

IM

OmniTouch 8400OmniTouch 8400Instant CommunicationInstant Communication

Man

agem

ent OmniVista Vital Suite Vital

QIP

http://images.google.com/imgres?imgurl=http://chaosandoldnight.files.wordpress.com/2008/12/blackberry-logo.jpg&imgrefurl=http://chaosandoldnight.wordpress.com/2008/12/22/the-blackberry-files/&usg=__t2lwzbRAYPb2wRenaiQSJUk5wsQ=&h=224&w=1063&sz=90&hl=en&start=4&um=1&tbnid=-xdbOm1A58YrqM:&tbnh=32&tbnw=150&prev=/images%3Fq%3Dblackberry%2Blogo%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://billmill.org/static/refresh-canvas/presentation/pix/iphone_home.gif&imgrefurl=http://billmill.org/static/refresh-canvas/presentation/index-osf.html&usg=__eccMaLGSHQ7qMmg-QV-XemPNbKw=&h=495&w=300&sz=41&hl=en&start=1&um=1&tbnid=AaWJZbhjD6s-CM:&tbnh=130&tbnw=79&prev=/images%3Fq%3Diphone%26hl%3Den%26um%3D1


Office Communication Solutions Portfólio Completo para

soluções SMB Conectado ao escritório

em qualquer lugar em real time

Padrões Aberto Um produto desenvolvido

para as reais necessidades do mercado SMB

CollaborationUnified

Communication

Remote / Web

Off-site MobileCellular& PDA

On-site Mobile

DECT & Wifi

Extended Com. Server

OmniPCX OfficeOmniAccess OmniSwitch

Desktop PC

DesktopIP TouchLAN

WANPush

Mobile

Mais 500 000 empresas fizeram a escolha

Office Communication Solutions

Mais de 12 milhões de usuários, mais de 1500 parceiros certificados

WLAN

Michael Matthews

Replace with new slide from Office Customer deck you worked on Friday


DigitalPhones

AnalogDECT set

DECT Base station

IP-Phones IP soft phone

IP wireless

Wireless LANBase Station

Communication managementsoftware

Voice network hardware components

Communication applications

IPIPnetworknetworkPSTN

SIP Phone

Fax

OmniPCX EnterprisePrincipios – Arquitetura Distribuida

Convergência Hybrid IP/TDM Telephony that

allows customers to migrate to IP at their own pace.

Redes Universais IP, Frame Relay, ATM, ISDN/PSTN

Aberto 802.1p/q, TOS/DiffServ, POE

802.3af, SNMP, LDAP, QSIG-GF, H.323, SIP, XML

Aplicações Integradas Contact Center Voice Messaging Atendimento Automatizado Mobilidade Segurança


TerminaisSoluções desenvolvidas para usuários avançados

Advanced Cellular Extension & Dual Mode

iPhone

Dect Mobile Phones Mobile IP TouchIP Touch

http://images.google.com/imgres?imgurl=http://247wallst.files.wordpress.com/2009/03/apple-logo12.jpg&imgrefurl=http://247wallst.com/2009/03/05/&usg=__SAToyCNbuiLrreP5sdXEV952NOQ=&h=480&w=397&sz=22&hl=en&start=1&um=1&tbnid=HhYIr-Oz_5sLkM:&tbnh=129&tbnw=107&prev=/images%3Fq%3Dapple%26hl%3Den%26um%3D1


MY Instant CommunicatorComunicação Multimídia para qualquer dispositivos


My Instant Communicator

Manage your incoming

communicationsthrough “toasts”

Answer


My TeamworkA verdadeira interface de Colaboração


High definition (HD) quality up to 720p30State of the art, supporting H.263 and H.264 video protocolsEnterprise class, yet consumer video ease of usePeer to peer (P2P) video conferencing built-in, RADVISION SCOPIA for multi-party video conferencesRADVISION SCOPIA available from Alcatel-Lucent; support for as many as 96 desktop users or 48 HD users

My Teamwork NewsVideo High-definition Conferência & Tele-Presença

Multi-party modeFull screen modeMeeting modeCollaboration mode


Enhance user experience From embedded business telephony

Essential business telephony and UM Ad-Hoc click-to-conference and advanced scheduled

audioconferencing including external participants

To OmniTouch 8600 MIC experience Full business telephony IM/e-mail delegation to IBM and Microsoft

Optimize investments Pre-integrated for fast and easy deployment Fast ROI when insourcing audio conferencing

IBM Lotus Notes

Inside

IBM Lotus

Sametime

Microsoft Office

Outlook

Microsoft Office

Communicator

How can I reach

my contact?How can Ianswer incoming messages?

New: Microsoft user experience equivalent to IBM Q2 OmniTouch 8600 MIC for Microsoft OCS 2007 Q4 Audio conferencing within Office Communicator contact list and IM session

Solução Flexível e Adaptável ao Clientecontemplando voz ao ambiente Microsoft e IBM

Clientes Referênciais

Governo

Hospitais e Hotéis Industrias

Serviços e Outros

Finanças


- Telefonia IP centralizada (64 Sites)

- 3.000 Usuários

- Call Center Centralizado (300 Pas)

- My Teamwork (IM e Colaboração)

Referência Unified CommunicationsBanrisul


Referência WiFiUniversidades do Estado do Paraná

- 44 Universidades

- Mais de 1200 Access Points

- OmniVista Mobility Manager

- Gerência de Endereçamento IP (Vital QIP)


Referência ConvergenteInstituto do Câncer

...•* VOZ

•01 OmniPCX Enterprise •2.000 portas de usuários VoIP (fixo e móvel) •1.390 IP phones (100 IP Touch 4028 e 1.290 IP Touch 4018) •600 IP Phones WiFi (Mobile IP Touch 310)

•* DADOS•5.000 pontos de rede com PoE •02 OS9800 (Core Switches) •06 OS9700 (Core Switches) •235 OS6200 (Distribution Switches) •02 OAW6000-PS4 (controladores WiFi) •256 OAW-AP60 (APs)


Por que Alcatel-Lucent ?Reconhecimento na Industria

•“Most Secured Large IP-PBX”•Miercom 2006

•My Pocket Communicator•Product of the Year 2006

•My Teamwork for Microsoft Office Communicator 2005

•Product of the Year 2006

•My Teamwork LMRCC, •Internet Telephony Maganize

•2006 Innovation•Award Winner

•“Best Performing Large IP-PBX”, 2005

•My Teamwork Conferencing and Collaboration Server

•Miercom Security Verified

•Unified Communications

•Product of the Year, 2005

•Market Leadership for

•IP Communications, 2005

•Unified Communications, Sept 2004


Por que Alcatel-Lucent ?Quadrante do Gartner – Unified Communication 2008


Por que Alcatel-Lucent ?Quadrante do Gartner – IP Telephony 2009


www.alcatel-lucent.com/enterprise

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