1 identifying, discovering and trading digital publications: challenges for the book industry...

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identifying, discovering and trading digital

publications:challenges for the book

industry

Michael Holdsworth

BISG Annual Meeting 6 November 2007 Michael Holdsworth

models

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• purchase– perpetual online access– own downloaded file

• subscribe– timed-out rental– dynamic updates– pay-per-view


models

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• purchase/subscribe• DRM

– sharing– copying– printing

• how much• how often• percentage• frequency• maxima


models• purchase/subscribe• DRM• delivery

– online access serverside• browser• dedicated e-reader

– downloaded• offline on PC• to dedicated handheld• to phone

4 BISG Annual Meeting 6 November 2007 Michael Holdsworth

models

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• purchase/subscribe• DRM• delivery• format

– PDF• bespoke facsimile

– XML-HTML• MobiPocket• Sony• MS Lit


models

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• purchase/subscribe• DRM• delivery• format• customise/bricolage

– slice and dice– chunk– combine-recombine– course-pack


models

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• purchase/subscribe• DRM• delivery• format• customise• fragment

– part/chapter• section• paragraph• map-image-table


models

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• purchase or subscribe?• which DRM?• online or downloaded?• which format?• what customisation?• which fragment?


the established identifiers

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ISBNthe International Standard Book Number

DOIthe Digital Object Identifier

and a new attribute: ISTC– the International Standard Text Code


ISBN – a unique tradable label

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• discovery– bibliographical services and directories

• trading– ordering and distribution

• reporting– rights management– point-of-sale, cross-industry statistics– lending rights schemes

• publisher-bookseller-library internal systems


ISBN

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the ISBN revision 2005– capacity (running out)– electronic publication– chapters and fragments– free-standing journal articles


DOI – an actionable label

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• persistent, dynamic, updatable, managed• links and facilitates• navigates the user

– to an online landing page or pages– to an e-commerce offer– to the resource itself– to multiple options

• no requirement for the object to be digital


ISTC – up a level to the ‘work’

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• consolidation• collocation• archiving

• potentially the most important book industry standard since the ISBN



• 4,096 available registration agencies • Each can register up to 4,294,967,296 annually• Capacity 17,592,186,044,416 ISTCs annually...

ISTC 0A9-2008-00000007-C

“ISTC” only precedes the code for display

purposes

3-hexadecimal“registration agency

element”

4-digit “year element”

8-hexadecimal“work element”

Hyphens or spaces are for display

purposes

Hexadecimalcheck digit

Moby-Dick (or The Whale)978-0-1234567- 7-X Penguin Popular Classics978-0-1234567- 8-X Wordsworth Classics978-0-1234567- 9-X Norton Critical Editions978-0-1234567- 0-X Oxford World’s Classics 978-0-1234568- 1-X Barnes & Noble Classics978-0-1234568- 2-X Dover Giant Thrift Edition 978-0-1234568- 3-X Sterling Pop-Up Edition978-0-1234568- 4-X Penguin Classics Deluxe978-0-1234568- 5-X Longman Critical Editions978-0-1234568- 6-X Wiley CliffsNotes978-0-1234568- 7-X In Half the Time Compact Editions 978-0-1234568- 8-X Modern Library Classics


Moby-Dick (or The Whale)ISTC # 1 Penguin Popular ClassicsISTC # 2 Wordsworth ClassicsISTC # 3 Norton Critical EditionsISTC # 1 Oxford World’s Classics ISTC # 2 Barnes & Noble ClassicsISTC # 2 Dover Giant Thrift Edition ISTC # 2 Sterling Pop-Up EditionISTC # 1 Penguin Classics DeluxeISTC # 1 Longman Critical EditionsISTC # 4 Cliffs NotesISTC # 5 In Half the Time Compact Editions ISTC # 2 Modern Library Classics


Moby-Dick (or The Whale)

978-0-1234567-7-X Penguin Popular ClassicsISTC # 1 Component: OUP textISTC # 6 Component: Introduction by A ScribblerISTC # 7 Component: Notes by B F RubbishwriterISTC # 11 ISTC for whole Compilation 978-0-1234567- 7-X

978-0-1234567-0-X Oxford World’s ClassicsISTC # 1 Component: OUP textISTC # 8 Component: Introduction by B SpearsISTC # 9 Component: Biographical Note by H M BiographerISTC # 10 Component: Essay – ‘’Whales and whaling” by J

StarbuckISTC # 12 ISTC for whole Compilation 978-0-1234567-0-X


the work: Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’print978-0-1234567- 1-X hardback978-0-1234567- 2-X paperback978-0-1234567- 3-X large-print

downloadable eBook available from multiple retailers

978-0-1234567- 4-X Adobe eBook Reader978-0-1234567- 5-X Mobipocket

downloadable audiobook available from multiple retailers

978-0-1234567- 6-X Windows Media


allocation considerations for ISBNand expedient functional granularity

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will this content be multiply traded?

will ISBN aid discovery?

is there a reporting requirement?


ISBN – the Standard

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allocation

– Different product forms (e.g. hardcover, paperback, Braille, audio-book, video, online electronic publication) shall be assigned separate ISBNs.

– Each different format of an electronic publication (e.g. ‘.lit’, ‘.pdf’, ‘.html’, ‘.pdb’) that is published and made separately available shall be given a separate ISBN.


ISBN – the Standard

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fragments

– This International Standard is applicable to monographic publications (or their individual sections or chapters where these are made separately available).


allocation considerationsand expedient functional granularity

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will this content be multiply traded?

will ISBN aid discovery?

is there a reporting requirement?


the Identifiers agenda

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1. best-practice and use-cases


use-cases

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downloadable eBooksaudiobooksonline accessprint/eBook bundlesGoogle and AmazonPOD and ‘live books’ custom publishinglicences, subs, websites and rentals,chunks, fragments and articles



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1. best-practice and use-cases2. ISTC


the work: Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’print978-0-1234567- 1-X hardback978-0-1234567- 2-X paperback978-0-1234567- 3-X large-print

downloadable eBook available from multiple retailers

978-0-1234567- 4-X Adobe eBook Reader978-0-1234567- 5-X Mobipocket

downloadable audiobook available from multiple retailers

978-0-1234567- 6-X Windows Media


Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’

eBook/audiobook vendor-specific

978-0-1234567- 7-X downloadable Sony978-0-1234567- 8-X perpetual online Google978-0-1234567- 9-X perpetual online Amazon978-0-1234567- 0-X perpetual online Publisher’s

own site 978-0-1234568- 1-X print/online Amazon Upgrade978-0-1234568- 2-X downloadable audible.com 978-0-1234568- 3-X downloadable iTunes


Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’

library eBook vendor-specific; ‘tethered’ access/downloadable

978-0-1234568- 4-X Overdrive DL Reserve978-0-1234568- 5-X netLibrary978-0-1234568- 6-X Ingram MyiLibrary978-0-1234568- 7-X ebrary 978-0-1234568- 8-X Dawson978-0-1234568- 9-X Blackwell



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1. best-practice and use-cases2. ISTC3. inclusive commercial bibliographical

services



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services4. ONIX for digital products


ONIX – eBook add-ins

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product form (Mobipocket, ‘VitalBook, AER)images present or notreflowable or note-pub packageencoding format versiondisplay height/display widthimage resolutionfile sizevideo or audio bit-rateDRM values



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services4. ONIX for digital products5. ONIX for fragments


ONIX – fragment add-ins

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component descriptive blurbcomponent level TOCcomponent authorplace in serial series (as in Chapter one of eight)number in total series (as in Chapter one of eight)component title, subtitle etc.print start and end page numbersessential non-revenue apparatus

– identifiers for other components which would always ship with this fragment - notes or bibliography section, maps section, index, front-matter etc.



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services4. ONIX for digital products5. ONIX for fragments6. metadata for marketing collateral


978-0-1234567-7-Xmarketing collateral978012345677X_excerpt.pdf978012345677X_table_of_contents. xml978012345677X_index.pdf978012345677X_frontmatter.pdf978012345677X_cover.jpg978012345677X_poster.pdf978012345677X_widget.htm978012345677X_thumbnail.gif978012345677X_galley.pdf978012345677X_author_podcast.m4a978012345677X_promo_video.avi



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services4. ONIX for digital products5. ONIX for fragments6. metadata for marketing collateral7. ‘actionable ISBN’


BISG Annual Meeting 6 November 2007 Michael Holdsworth37

10.978.12345/99990

Handle system’s directory indicator

signifying a DOI is still required

DOI registrant- code identical to the ISBN

publisher-prefix

title number & check digit unchanged

978-1-2345-9999-0


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services4. ONIX for digital products5. ONIX for fragments6. metadata for marketing collateral7. ‘actionable ISBN’


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