1 IBM Partner Essentials Series - C10 BI Essential Product Overview

7/29/2019 1 IBM Partner Essentials Series - C10 BI Essential Product Overview

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Last update3/27/2012

Partner Essentials Series is not affiliated with the IBM Cognos PublicEducation or IBM Certification Programs. The Partner Essentials Seriescourse documentation is a collection of information from various sources,

including IBM user guides, getting started guides, public education courses,new features guides, readmes, and other materials associated with thesoftware. Much of the course documentation and exercises has beenenhanced, simplified, and tested for IBM Global Alliance Partners.


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Cognos was acquired by IBM in February 2008 to support IBMs InformationOn Demand strategy. The combination of Cognos and IBM addressescustomers demands for complete solutions, not piece parts, to enable real-time decision-making to people across an organization.

What Cognos brings is an exclusive focus on Business Intelligence,Performance Management, and Business Analytics.

Pioneered over 18 years ago

Global coverage

25,000+ customers in 135+ countries

80% of Fortune 1000 use Cognos

Strong channel network: 3,000+ partners


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When decision makers are looking to find answers, they ask questions in threefundamental areas:

How are we doing? -- Where are we right now?

Why? -- How did we get here?

What should we be doing? -- Where are we going?

Finding answers to these three questions is relevant in every functional area ofan organization in every industry.

To answer howare we doing, decision makers have to be able to measure andmonitor the business.

To dig down and determine Whythe situation is what it is, you need Reportingand Analysis capabilities. They give you the ability to look at historic dataand understand trends, to look at anomalies, to understand Why?

Planning is the lynchpin between the two. Planning takes the understanding ofwhats going on and sets a forward-looking view of the business, which youmeasure and monitor against actual performance. Planning answers thequestion: What should we be doing?


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Very excited to introduce to you the next major milestone on our journey todeliver Business Analytics Cognos 10.

The journey from Business Intelligence to Performance Management andnow Business Analytics, we have constantly innovated to eliminateboundaries. We have broken down boundaries to deliver business usersmore power with more ease of use, to deliver broader information sets andyet make that information more relevant, delivered more business flexibilitywhile maintaining IT and finance control, and focused on support of broaderuser communities than ever before with less burden on IT.

With Cognos 10 we begin our next series of innovation to deliver value toall categories and areas of Business Analytics. Innovations that willchange how organizations make decisions, allocate resources, predict and

plan the future and ultimately determine their competitive advantage.


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Business Intelligence and Performance Management: Empowersdecision making and improved business performance through the timelyaccess, analysis and reporting of actionable, accurate, and personalizedinformation.

Advanced Analytics and Optimization: Enhances organizationalperformance by applying advanced mathematical modeling, deepcomputing, simulation, data analytics and optimization techniques to improveoperational efficiency.

Enterprise Information Management: Applies the methods, techniques,and technologies that address data architecture, extraction, transformation,movement, storage, integration and governance of enterprise informationand master data.

Enterprise Content Management: Contains the services, technologies andprocesses used to capture, manage, store, preserve, and deliverunstructured content. It provides global access and management of digitalassets used to collaborate and share information between a company and itscustomers, suppliers, employees and business partners.


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Architecture of IBM Cognos Business Intelligence

The Cognos Platform is designed and built on an open, services-orientedarchitecture, unlike many BI solutions that simply wrap legacy client-servercomponents from multiple architectures in web services. It was built from theground up to meet the needs of large-scale enterprise business intelligencedeployments.

The Cognos Platform underpins Cognos Business Intelligence,

delivering all BI capabilities on three distinct tiers:

A presentation tier that handles all user interaction in the web

Environment

An application tier with purpose-built services used to handle

all BI processing

A data tier that provides access to the widest range of data

sources.


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Our rich history of innovation has enabled IBM to deliver the broadest Business Analyticsportfolio to help you drive better outcomes.

The IBM Business Analytics portfolio has a range of solutions built to uncover insights forspecific industries such financial services, public sector, distribution, industrial and

communications. As well as deliver insights for cross industry solutions such financialperformance, customer relationship, human capital, advanced case management, supplychain and asset optimization. These solutions are built based on our experience working withclients in each of these areas.

These solutions leverage a range of rich Business Analytics capabilities from 5 core areas.These categories include

-Business Intelligence

-Predictive & Advanced Analytics

-Financial Performance & Strategy Management

-Governance, Risk and Compliance

-Analytic Applications.

And these solutions and capabilities have been designed to leverage a foundation of trustedinformation built upon rich data management capabilities and optimized systems from IBM.


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Cognos reporting software provides collaborative features to

help business users communicate and drive better decisions:

Comments and annotations: Create and save notes on reports that other

people can use and reference, making it easier to share information andcapture valuable insights.

Lotus Connections: Facilitate discussions between users for

more insightful decisions through integration with Lotus

Connections.

Enhanced event management: Assign owners and approval

processes for actions or tasks within the BI workflow.


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Using Cognos Business Insight, you can:

Build on another persons insights or create your own from scratch.

Find relevant content easily.

Discover unknown insights by following your own train of thought.

Arrange and personalize from your perspective.

See all time horizons in a single view for a more complete picture.

Personalize your data content quickly and intuitively. Explore andanalyze trusted and secure BI data in a familiar spreadsheet format.

Develop high frequency and high priority use cases for

exploration mode using sanctioned corporate data.

Easily share results by promoting Cognos Analysis for MicrosoftExcel reports, including new column and row calculations, to standard

Cognos reports and dashboards


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Using Cognos Statistics, you can:

Develop and distribute reports that include statistical evidencethat validates the business information used by consumers to

drive key business decisions.

Gain deeper insight into the shape and distribution of

corporate data to learn more about your customers.

Improve processes by determining when data is falling outsidespecific guidelines or fault levels to help improve processes.

Support hypotheses by testing and analyzing your data.


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Cognos Scorecarding enables you to:

Communicate strategy --Using strategy maps and scorecards to visually captureorganizational strategy and communicate it throughout your organization, departments andemployees understand their goals to help them prioritize and align their projects and daily

activities.

Understand key relationships --Using strategy maps and impact diagrams, organizationsare able to understand the dynamic cause-and-effect relationships of key processes andmetrics. Administrators can create maps and diagrams directly within the application usingintuitive wizards and design tools. Users can hover over scorecard impact diagrams andinstantly see important metric information, without having to look elsewhere, increasing theirspeed in addressing performance shortfalls. In addition, all scorecards and metrics haveowners attached to them so there is no question as to who is responsible for performanceexceptions.

Build metrics and scorecards based on reliable information --Administrators can createmetrics, process diagrams and scorecards once and then use them across the organizationto ensure that everyone is using the same definitions and working toward the same targets.Metrics can integrate a range of cross-functional data from virtually any source, includingOLAP, dimensionally-aware relational data, ERP and CRM

systems, spreadsheets, flat files and user-entered values. Intuitive wizards guide youthrough the metrics and scorecard design process to add new strategic objectivesand supporting metrics, reducing the time spent in scorecard maintenance andupdates.


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IBM Cognos Real-time Monitoring dramatically reduces the burden on ITresources:

Minimize downtime. IT can automatically upgrade the software or

download patches, minimizing the typical downtime of softwaremaintenance and problem resolution.

Simplify administration. The Workbench provides a central

place for administrators to set up data sources and analytic

models to present current information, historical data, or

aggregated views.

Centralized security. User-, group-, and role-based accessgranularity is supported by a centralized security model providingaccess control to any IBM Cognos Real-time Monitoring objectevent, cube, view, dimension, rule, alert, portlet, or dashboard.


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By understanding how your data is distributed, being able to see the shapeof the data and knowing if your data fits a normal distribution or a linearcurve when one item is evaluated against another, you can concludewhether certain variables influence other variables in a positive or negativeway.

With Cognos Statistics you can:

Look at averages and standard deviations.

Obtain information to interpret statistical tests, such as themean for groups of interest.

Create histograms and box plots that business users canvisually scan for interesting looking patterns or spot something

unexpected in the data.

For example, using Cognos Statistics to analyze corporate data with keyinformation, such as customer data and historical usage, you can answerquestions such as, How much did the average customer spend on aparticular product? and Is the distribution of prices for my brand consistent,or do the prices cluster mostly on the high or low end?


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Financial Analytics

The IBM Cognos vision for Financial Analytics focuses on the relationship between three criticalprocesses in the Office of Finance: close, consolidate, and report; plan, forecast, and control; andanalyze and optimize.

Clarity FSR is used by accounting and finance departments to create financial statements for

external publication. The application has features that include:

Report creation. Data from previous-period financial statements is automatically rolled forwardinto a pre-formatted template that already contains current-period data to accelerate reportcreation.

XBRL tagging. Clarity FSR enables the attachment of XBRL tags information that defines andgives context to a financial data point or table to financial data, which is required for compliancewith regulators such as the SEC.

Audit trail creation. The application records every change to a document, and enables side-by-side comparisons of different versions of a report.

Project management. Workflow management tools enable finance departments to managefinancial report creation by tracking the status of each section of a document and applying rulesthat determine when, under what circumstances, and by whom steps should be taken in thecreation of a set of financial statements.

Clarity FSR can pull from structured data sources including ERP systems, financial consolidationapplications, relational databases, OLAP databases as well as unstructured data sources such asMicrosoft Excel. The application can publish output in formats that include XBRL, Dynamic xHTMLwith embedded XBRL tags, Microsoft Word, Adobe PDF, Adobe InDesign, and Edgar-ready, whichis a format used by the SEC for making financial statements available to the public.


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OpenPages Enterprise governance, risk and compliance (GRC) software helps companies identifyand manage risk and compliance activities across the enterprise through a single, integratedmanagement system.

* Solution overviews: Operational Risk Management (ORM), Financial Controls Management(FCM), General Compliance Management (GCM), IT Governance (ITG) and Audit Management.

* The OpenPages governance platform offers a uniquely configured view of an organizationsrisk and control frameworks.

* Manage IT risk and compliance through improved visibility, better decision support, andenhanced corporate performance

* Integrated Operational Risk management to support Basel II AMA requirements

* Loss event and KRI capture

OpenPages enables a programmatic method to deal with business uncertainty and the associatedrisk and opportunity. By utilizing disciplined risk and compliance management programs, firms can

manage unexpected outcomes and reduce the impact of risk events when they do occur, whileempowering business managers to make decisions that maximize value, reduce cost and balancerisk with returns.


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With integrated Lotus Connections, users can:

Link directly from Lotus Connections to a Cognos Business Insightdashboard

Use single sign-on for both Business Insight dashboards and LotusConnections

Add other individuals to an Activity at any point in the decision-makingprocess

Search for Activities directly from the Business Insight window

Send email notifications directly from the Activity

Post messages, share files and links to websites, create to-do items andassign them

Save, organize and share bookmarks

Organize Activities into sections to keep projects on track

Filter Activities based on the dashboard


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Support, downloads, resources, and contact information onany of the IBM products, including Cognos, can be accessed

through IBM PartnerWorld.

IBM encourages all Partners tojoin, use, and benefitfrom IBM PartnerWorld.

The link to IBM PartnerWorld is

http://www-2000.ibm.com/partnerworld/pwhome.nsf/weblook/index_us.html


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1 IBM Partner Essentials Series - C10 BI Essential Product Overview

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