1. I will not waste your time.2. I know who you are.3. I am well organized.4. I know my subject.5. Here is my most important point.6. I am finished.

The Six Signals All Audiences Want to Hear

Source: Ed Wohlmuth, "The Overnight Guide to Public Speaking," Running Press, (1990) p. 38

“The ability to express an idea is

well neigh as important as the

idea itself.”- Bernard Baruch

EFFECTIVE (adj) - Producing a decided, decisive or

desired effect.

Words from Webster

Source: “Webster’s New Collegiate Dictionary,” G.&C Merriam Company, (1981)

TheDecker

Grid

Point ofView

Benefits

Listeners ActionSteps

There is no one

right wayFacilitative Leadership

Axiom

• Relaxed• Informal• Crisp• Entertaining

You are expected to be:

The Modern Standardfor the Effective Communicator

TV

BelievabilityThe eyes have itBehold the bodySheer energySelf sabotage

You Are the Message

“I can correct 15 communication techniques with one ounce of energy. It is

that fundamental to success.”

- Roger Ailes

“If you have no

energy, you

have no

audience.”– Roger Ailes

“Take your subject

seriously

and yourself

lightly.”- Author Unknown

“Don’t be upstaged by your props”- Jay Marshall

Dean of American Magicians

Why Use Visual Aids?Why Use Visual Aids?

Telling (alone) Showing (alone)

Both Together

70% 72%

85%

10% 20%

65%

Recall in 3 hrs.

Recall in 3 days

Visual AidsVisual Aids

• Overhead projection•  Multimedia (Computer projection)

• 35 mm slide projection • Whiteboard• Flip chart or posterboard• Samples & models• Handouts

SuislideSuislide

IT IS DIFFICULT TO READ ALL CAPITALS. Upper and lower case is easier to read.

Sans serif fonts (e.g., Arial) are recommended for visuals; Serif fonts (e.g., Times) are best for small type on the printed page.

Samples & ModelsSamples & Models

Advantages

Disadvantages

• Effective for opening: grabs attention

• Showing the actual object is great

• Limited visibility

• Distracting if passed around

Consider supplementing with drawings

Overhead ProjectionOverhead Projection

Advantages

Disadvantages

• Room is lighted: easy to connect with audience and visuals

• Easy to alter presentation on the fly

• Informal (sometimes an advantage)

• Less "professional" in formal settings

• Limited visibility for large audiences

Multimedia (Computer Projection)Multimedia (Computer Projection)

Advantages

Disadvantages

• Has a high tech/leading edge image

• Easy to update and modify

• Can bring in animation, video clips, sound effects

• Presentation is locked: little flexibility

• Room is semi-dark: hard to connect

• Equipment problems always looming

Flip Chart or Posterboard (prepared in advance)

Flip Chart or Posterboard (prepared in advance)

Advantages

Disadvantages

• Concrete object - here and now

• Great on television

• (Almost) need to have an artist draw it

• Small audiences only

WhiteboardWhiteboard

Advantages

Disadvantages

• Watch it being created

• Great for carefully rehearsed "impromptu" talk

• Appears unprepared

• Slow to watch it being written

Handouts in AdvanceHandouts in Advance

Advantages

Disadvantages

• They can take notes during presentation

• Audience gets ahead of you

Rule: In advance only for educational seminars

Visual Aids Rule

Design visual aids for the

EYE(The ear can’t see them)

The Setting and You

You "own the room" for your presentation

• Visual aids• Furniture

• Props•  Lights

Rocket Ship Analogy

Rocket Ship Analogy

A presentation has two components:

Your message is the

payload

Your delivery system puts the payload into orbit

Recommended BooksRecommended Books

• Roger Ailes, “You Are the Message,” Doubleday Currency, (1988), ISBN 0-385-26542-5, $12.50

• Bert Decker, “You’ve Got To Be Believed To Be Heard,” St. Martins, (1993), ISBN 0-312-099-495, $12.95

• Ron Hoff, “I Can See You Naked,” Andrews & McMeel, (1992), ISBN 0-8362-8000-8, $8.95

• Tony Jeary, “Inspire Any Audience,” Trophy Publishing, ISBN 1-883454-0707 (1996), $14.95