(1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E....
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Transcript of (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E....
(1)
Global Expectations for 2005: Promoting the IEEE
Membership Advantage
W. Cleon Anderson, P.E.President, IEEE
Region 10 Meeting
30 March 2005
(2)
IEEE Today
IEEE membership is up overall by 1.2% But growth rate of higher grade members is
flat Student Membership is growing again Retention is up for the first time since 1998 But our own research tells us we must do a
better job making members aware of the value of membership What are the benefits and services? What is the Membership Advantage?
(3)
The Value of IEEE
The value of IEEE depends on the needs of each individual member
Consequentially, the membership advantage of IEEE is really determined by each member’s own
Personal Values Needs Involvement
(4)
Defining the IEEE Advantage As volunteers, we have a responsibility to help
members understand the advantages of membership
The IEEE is not a single issue nor a single value organization
Need to look beyond our own current level of IEEE involvement
Define IEEE: its advantage and benefits We are left much in the same position as the
philosopher as he explained when asked to define time:
"What, then, is time? If no one asks me, I know; If I wish to explain to him who asks, I know not."
--- Saint Augustine, circa 400 A.D.
(5)
Everything We Do Supports the IEEE Vision
To advance global prosperity by: Fostering technological innovation, Enabling members' careers & Promoting community world-wide
(6)
Reasons for Joining vs. Staying
66%
59%
39%
30%
31%
30%
32%
29%
20%
19%
26%
13%
Remain technically current
Obtain IEEE publications
Join IEEE Societies
Enhance my career opportunities
Enhance stature within the profession
Network with others in the profession
A professor suggested it
Show my support for the profession
For continuing education
Obtain a reduced registration fee
Participate in local IEEE activities
Access to discounts on services
Obtain an IEEE e-mail alias
61%
53%
43%
40%
34%
31%
29%
27%
21%
17%
17%
16%
3%
Reasons Members Originally Join the IEEE
Reasons Members Maintain their IEEE Membership
N/A
2003
Source: 2004 Membership Segmentation Survey
(7)
Products and Services: Continuous Improvement
A steady stream of new or improved products and services support these needs New publications – now nearly 130 total Improved online authoring tools Improved search in IEEE Xplore® delivery
system Over 325 international conferences New personalized MyIEEE membership
portal -- www.ieee.org/myieee
(8)
Continuous Improvement (cont’d) 90 online communities with 12,000 members
around the world Greater international acceptance of IEEE standards New continuing education courses
Over 300 offered by Computer and Communications Societies
Developing online IEEE courses based on society conference workshops
IEEE Email alias service updated with new anti-spam filtering tools
Identified over 30 million potential spam messages in 2004
And much, much more
(9)
IEEE is Making It Easier to Join Encouraging new members in a broader range
of technical fields beyond EE and Computing Information Technology Biological and Medical Sciences Mathematics Physical Sciences Technical Communications, Education Management, Law, and Policy
Eliminated list of “eligible” institutions Established new graduate student membership
category for 2006
(10)
Challenge: Retention of Students as Higher Grade Members
Students are the future of the IEEE and the profession
Having big student numbers is important But as student membership grows, there
is a greater financial impact on IEEE since student dues are subsidized
This is an issue worldwide, but especially so in Region 10 with its high student-to- member ratio
(11)
Challenge: Retention of Students as Higher Grade Members
We must focus on the longer view The number that counts most is the
“graduation metric” Need to project value of membership and
turn Student Members into GOLD Members
Find new ways to develop loyalty and inspire continued involvement as their careers progress
(12)
Volunteers: The Bridge to the IEEE Member Advantage
As volunteers, you are the bridge builders You are the ones who can guide students across
into higher grade membership You are the ones who lead members at all levels
into volunteerism You are the ones who help make the lives of
members in this organization worthwhile You are the ones who can help convey that
membership in IEEE is a badge of distinction It can help increase stature in the profession and give members a competitive edge
(13)
Volunteers: The Bridge to the IEEE Member Advantage
An Engineer, traveling a lone highway,
Came, at the evening time, cold and gray,
To a chasm, vast, and wide, and steep,
With waters raging cold and deep.
The Engineer crossed in the twilight dim;
That sullen stream had no fears for him;
But he turned, when safe on the other side,
And built a bridge to span the tide.
We can take our inspiration from the words of the poetess, Will Allen Dromgoole:
(14)
Volunteers: The Bridge to the IEEE Member Advantage
"Old man," said a fellow pilgrim, near, "You are wasting strength with building here;
Your journey will end with the closing day; You never again will pass this way;
You’ve crossed the ravine, deep and dark and wide Why build this bridge at eventide?"
The engineer lifted his old gray head: "Good friend, in the path I have come," he said,
"There followeth after me today, A youth, whose feet must pass this way.
This chasm, that was as naught to me, To that fair-haired youth may a pitfall be.
He, too, must cross in the twilight dim; Good friend, I am building the bridge for him."
(15)
Volunteers: The Bridge to the IEEE Member Advantage
Encourage students and higher grade members to get actively involved
Help students understand there is value in IEEE membership after graduation
A continuing resource; an important network for success
Find opportunities to tell members about IEEE advantages
Encourage and use volunteerism to enhance career skills
(16)
Volunteers: The Bridge to the IEEE Member Advantage
Help members in the Region understand: Each one has a unique contribution to make to
our profession and to the IEEE Build pride in being part of a renown global
community dedicated to fostering technical innovation and enabling members' careers
IEEE connects members to colleagues locally and to those in other Sections like yours around the world
There is an IEEE Membership Advantage for all of the stages of a member’s career
Like “time,” you need to define it for yourself
(17)
Be Patient
Be patient with your volunteerism, it is like a tree: It must have time to
grow before it will blossom and bear fruit
(18)
As I told you last year:
All volunteers go to heaven Many will be shocked to find, When the day of judgment nears,That there's a special place in Heaven, Set aside for volunteers.
Furnished with big recliners, Satin couches and footstools,Where there are no committee chairmen, Just mint juleps and swimming pools.
There will be nothing to print and staple, Not one thing to fold and mail,No booth duty or coffee to be served, Not even a bake sale.
Telephone lists will be outlawed, But a finger snap will bringCool drinks and gourmet dinners, And rare treats fit for a king.
You ask, "Who'll serve these privileged few And work for all they're worth?“Why, all those who reaped the benefits, And NOT ONCE volunteered on Earth!
Contributed by Bill Sims