1 Geneva, Switzerland, 25 October 2013 Users, Content & Accessibility Peter Olaf LOOMS Chairman,...
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1 Geneva, Switzerland, 25 October 2013 Users, Content & Accessibility Peter Olaf LOOMS Chairman, ITU-T FG AVA [email protected] ITU Workshop on “Making Media Accessible to all: The options and the economics” (Geneva, Switzerland, 24 (p.m.) – 25 October 2013) 1
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Transcript of 1 Geneva, Switzerland, 25 October 2013 Users, Content & Accessibility Peter Olaf LOOMS Chairman,...
1Geneva, Switzerland, 25 October 2013
Users, Content & Accessibility
Peter Olaf LOOMS
Chairman, ITU-T FG AVA
ITU Workshop on “Making Media Accessible to all:The options and the economics”
(Geneva, Switzerland, 24 (p.m.) – 25 October 2013)
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What this talk is about
Content, including user-generated content (UGC)Crowd-sourcingNon-traditional models for making AV content accessible
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1. What do we mean by content?
TV-programs Access Services‘Meta-content’
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Who produces the content?
TV-programs UserAccess Services‘Meta-content’
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Who produces the content?Non-traditional (=UGC)
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Who produces the content?Traditional Supply Chain
CEManu-
facturers
ConsumerBodies/
Disabilityassoc.
Software &EquipmentSuppliers
Broadcasterassociations
Tradeassociations
Software &EquipmentSuppliers
Tradeassociations
Regulators and legislators
& promos
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5 6 7 8 9 10
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Who produces the content?Traditional Supply Chain
CEManu-
facturers
ConsumerBodies/
Disabilityassoc.
Software &EquipmentSuppliers
Broadcasterassociations
Tradeassociations
Software &EquipmentSuppliers
Tradeassociations
Regulators and legislators
& promos
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5 6 7 8 9 10
Who produces the content?Non-traditional access services
Productionof accessservices
Productionof accessservices
Who makes the subtitles? Who distributes the subtitles?Who pays for production & distribution?Who assesses accessibility?
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Who produces the content?Non-traditional access services
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Case 1: Users make subtitles
Source: http://www.bbc.co.uk/news/technology-23252523Source: http://www.bbc.co.uk/news/technology-23252523
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Case 1: Issues and Take-aways
Intellectual property rights and accessibility
WIPO Conference made progress for fair-use provisions for e-books for screen readers (visual impairments)No general ‘fair-use’ provisions for accessibility and other audiences (both individuals with functional impairments and inter-lingual communication)
Get stakeholder buy-in!11
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Case 2: Subtitles on Ted Talks
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Case 2: Subtitles on Ted Talks
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Case 2: Subtitles on Ted Talks
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Case 2: Subtitles on Ted Talks
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Case 2: Issues and Take-aways
Operating costs - subtitlesTED TALKS shows that it can be done for multiple languagesA mix of traditional models for production and non-traditional (TED TALK users contribute and evaluate the subtitles and transcripts)
Virtuous Circle - ‘success breeds success’!
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Case 3: Crowd-sourcing& Media Accessibility - EIII
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Case 3: Crowd-sourcingCost-effective accessibility tests?
Source: http://justincaseyouwerewondering.com/wp-content/uploads/2012/01/UsabilityTest.png
Developer watching video of usability test
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Case 3: Crowd-sourcing& Media Accessibility - EIII
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20Geneva, Switzerland, 25 October 2013
Case 3: Crowd-sourcing& Media Accessibility - EIII
Objectives - the main objectives of the crowd-sourcing workpackage: a methodology for the user testing of
e-accessibility for web and for audio-visual media.a framework to enable user testing of
accessibility and usability of the web and audiovisual media using crowd-sourcing.At national level, analyse additional needs
for evaluations to find ways to do this with user testing using crowd-sourcing.
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21Geneva, Switzerland, 25 October 2013
Case 3: Crowd-sourcing& Media Accessibility - EIII
IssuesHow do we ensure that crowd-sourcing for
user testing is inclusive?
Pieter Bruegel (1568) The Parable of the Blind
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Case 3: Crowd-sourcing& Media Accessibility - EIII
IssuesHow do we ensure that the results of Web
checks and AV media evaluations make a difference?
Metrics of accessibilityBuilding awareness end-to-end from those commissioning content to those who use it
Change management!
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Case 3: Issues and Take-aways
Access service optimizationCrowd-sourcing - a good case using both ideological and economic arguments
Check that the voices of those excluded are also heard (triangulation with other assessment methods like simulators, user tests) Change management: make sure that we learn from our mistakes!
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InternationalTelecommunicationUnion
Barrier-Free Digital Television 25 May 2011 European Commission
Contact details:FG AVA website:http://www.itu.int/en/ITU-T/focusgroups/ava/Pages/default.aspx
FG AVA secretariat:
Alexandra Gaspari
Chairman:
Peter Olaf LoomsEllesvinget 25DK-2950 VedbækDENMARKE: [email protected]: +45 51 56 75 46Skype: pol-denmarkWeChat: peterolaflooms
Thank you for listening
