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FDINOpen Innovation summit

21 October 2010

Simon WoolfordConnectivity and Collaboration,

Mars

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Family company with: Net Sales $28 billion:

65.000 Associates Chocolate, gum & sugar317 Units Petfood115 Plants Food in >75 Countries Drinks180 Countries where Mars products are sold.

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5

ChocolateBrands

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Petfood Brands

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Gum & Sugar Brands

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Food Brands

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Developing and implementing OI as a competency

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Why Open innovation for Mars

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So how do we do this?

How to decide on internal or eternal development?

How to find and select the right partners?

How to set up a collaborative agreement?

How to manage a collaborative relationship?

Tools, processes, guidelines and support

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Open innovation team structure

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The experiment is working

20% of new product launches have open innovation elements

Three fold increase in number of collaborative contracts

From push to pull

Full process and toolkit available

Support network and ambassadors in place

Over 300 associates trained

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The journey continues 1

Scouting structure set up in 2010

External WANTS website to be launched Q1 2011

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The journey continues 2

Chocolate

Food

Petcare

Drinks

Gum and sugar

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Some successes

Retail ready packaging Colour development

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3 key learnings•Be clear on the ambition and focus

•Senior management commitment is key (but not enough)

•Project leaders need tools and hands on support