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English SOL Institute

Elementary Media Literacy (Grades 4 & 5) Strand

English SOL Institute

Elementary Media Literacy (Grades 4 & 5) Strand

Charlene M. Feliton & Monica RobinsonNorfolk Public Schools

Media Literacy QuizMedia Literacy Quiz

Take the ChallengeTake the Challenge

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Media Then and NowMedia Then and Now

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Standard OverviewStandard Overview4.3 The student will learn how media messages are constructed

and for what purposes.

a) Differentiate between auditory, visual, and written media messages.

b) Identify the characteristics of various media messages.

5.3 The student will learn how media messages are constructed and for what purposes.

a) Differentiate between auditory, visual, and written media messages.

b) Identify the characteristics and effectiveness of a variety of media messages.

6.3 The student will understand the elements of media literacy.

a) Compare and contrast auditory, visual, and written media messages.

b) Identify the characteristics and effectiveness of a variety of media messages.

c) Craft and publish audience-specific media messages.

4.3 The student will learn how media messages are constructed and for what purposes.

a) Differentiate between auditory, visual, and written media messages.

b) Identify the characteristics of various media messages.

5.3 The student will learn how media messages are constructed and for what purposes.

a) Differentiate between auditory, visual, and written media messages.

b) Identify the characteristics and effectiveness of a variety of media messages.

6.3 The student will understand the elements of media literacy.

a) Compare and contrast auditory, visual, and written media messages.

b) Identify the characteristics and effectiveness of a variety of media messages.

c) Craft and publish audience-specific media messages. 4

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Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)

• Strand should be integrated into content area lessons

• Critical thinking/viewing of media emphasized

• Deconstruction emphasized beginning in grade 5

Key Points in Media Literacy

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Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)

Key Points in Media Literacy

• Several attributes examined: authorship, format, audience, content, and purpose (audience and purpose only at grade 4)

• Students not just consumers but producers of media (beginning at grade 5)

Types of Media MessagesTypes of Media Messages

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•music, radio, speeches, video, etc.

Auditory Media

•television, video, Web-based materials, etc.

Visual Media

•newspapers, magazines, books, advertising, etc.

Written Media

Understanding the StandardUnderstanding the Standard

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• Who is the person or persons meant to see the message?

Audience

• Why is the message being sent – is it meant to persuade, inform, entertain, sell, or a combination of these?Purpose

Attributes of the Constructed Message (5th Grade)

Attributes of the Constructed Message (5th Grade)

Audience

Purpose

Format

Authorship

Content

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Who is meant to see the message?

Why is it being sent?

What specific elements did the creator(s) use

for effects?

Who constructed the message?

What is the visible and embedded content

(values, points of view, facts/opinions)?

Lesson Plan SuggestionLesson Plan Suggestion

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Analyzing Characteristics of Media Messages

What is the FORMAT? Audience Visual Written

Who is the intended AUDIENCE?

What are the MESSAGE Features? Facts Opinions Point of View Values

What MODE of delivery was used?

Newspaper

Magazine Radio

Television Film Web/

Internet

Who is the author and what is his EXPECTATION OR INTENTION of the message?

Table ActivityTable Activity

• With the members of your group, analyze the different media samples in your table folder using the FAMME GO.

• Select one member of your group to share your findings.

• With the members of your group, analyze the different media samples in your table folder using the FAMME GO.

• Select one member of your group to share your findings.

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Extension LessonsExtension Lessons

• Create a scavenger hunt using school approved research sites and/or publications

• Have students create Presidential Campaign Posters

• Tracking Media Engagement Activity• Have students create a WANTED webpage for a

historical figure• Have students create an radio advertisement for

their favorite toy. What would they say about this toy to catch the listeners’ attention?

• Create a scavenger hunt using school approved research sites and/or publications

• Have students create Presidential Campaign Posters

• Tracking Media Engagement Activity• Have students create a WANTED webpage for a

historical figure• Have students create an radio advertisement for

their favorite toy. What would they say about this toy to catch the listeners’ attention?

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Online Teacher ResourcesOnline Teacher Resources

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http://www.pbs.org/teachers/digital-media-literacy/

http://www.pbs.org/teachers/digital-media-literacy/quiz-yourself

http://www.commonsensemedia.org/advice-for-parents/selling-kids-tips

http://www.livingroomcandidate.org/commercials/1996

Questions/Feedback/IdeasQuestions/Feedback/Ideas

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Contact InformationContact Information

Charlene M. Feliton

cfeliton@nps.k12.va.us

Monica Robinson

morobins@nps.k12.va.us

Charlene M. Feliton

cfeliton@nps.k12.va.us

Monica Robinson

morobins@nps.k12.va.us

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