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Doing Social Media the Right Way

Push Marketing Pull Marketing

Definition: You push advertisement, sales collateral and materials onto the audience, without their permission or without their requesting it.

Characteristics: Loud, intrusive, filled with special limited time offers

When to use: This will be most effective for customer gathering purposes, wherein both the delivery tactic and the marketing piece will follow a “push” format.

Definition: You create advertisement, sales, marketing collateral that intrigues the audience, resulting in the audience asking for more information.

Characteristics: Subtle, non-intrusive, designed to spark curiosity.

Sample: This will be most effective for team building (recruiting) purposes, wherein you audience is pulled in, asking you questions – giving you permission to show the plan.

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Push Marketing

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Pull Marketing

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Do support the official pages of EPIQ. Make sure you like them, and get all your team members to like them. Give a good review of the company on Facebook as well. This way, it builds up the creditability, that better helps you make your prospect decide when closing.

Do create curiosity, network marketing is a lifestyle business. Show off your awesome lifestyle in a non-arrogant manner. People want to know how you have the kind of lifestyle you have.

Do establish social proof by using your cover photo and your profile picture as well as your Facebook updates. Show your achievements on your Facebook profile no matter how big is it.

Do start dripping on people by sharing about the newest recruit in your team, about your latest vacation etc. It creates curiosity as well as makes the people who you’ve shown the business to, to re-consider their decision.

Do bring value by giving value to people by sharing positive posts. Share advices and tips especially in the industry that you are in. That way, it puts you as an expert that people can learn from. And people want to follow somebody who is smart.

Social Media Do’s

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Do build rapport and be interactive with your audience. When you get likes or shares, be sure to engage them. They might be your next superstar.

Do keep your posts positive and professional. Think of the kind of qualities of people you want to join your team. Be like them. And they will be attracted to you.

Do use social media as a platform for reconnecting with your friends and family. Like a backyard barbeque. Build relationships here, then share your opportunity later.

Do Recognize your team’s achievements and share your team’s achievements on social media. Whenever there is a new promotion or someone got a car bonus or house bonus etc, tell it.

Do be on a lookout whenever someone goes out of the line. You want to keep your company’s brand as professional as possible so that others will be confident.

Social Media Do’s

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Don’t over-post or you will risk being unfollowed when your posts starts overflowing on other’s Facebook timeline, Twitter or Instagram updates.

Don’t over-sell on your products, business opportunities, events, meetings etc.

Don’t spam and clog up the whole Facebook timeline. Focus on quality instead of quantity. Focus on creating a proper post, if it is a advertisement, instead of spamming them every few seconds.

Don’t mass invite people to events that they are not even available for. Sometimes people invite me to events that are in a different country.

Don’t send apps or games requests. You will chase off a potential leader in your group of Facebook friends, because successful people aren’t spending their time playing games.

Social Media Don’ts

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Don’t tag people in photos that they are not even in. Make sure to seek approval before tagging people in unglamorous photos.

Don’t use trademark logos or names as everything on Facebook can be screenshot and misused to attack your company. Protect the House!

Don’t engage in controversial topics such as sex, religion, race and politics. People cast judgments really quickly based on how you respond on these topics.

Don’t use a hashtag that is unrelated to your post.

Don’t ask for favors to get people to like your page or visit a certain link. Give value instead, and people will do it without you asking.

There’s a lot remember about Social Media Do’s & Don’ts…

Just remember to always be positive, always be giving value, create curiosity and never irritate others on social media and you will do great!

Social Media Don’ts