1. Disclaimer of Liability...and production for the last three years, powering global brands like...

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Transcript of 1. Disclaimer of Liability...and production for the last three years, powering global brands like...

  

Contents 2 1. Disclaimer of Liability 3 2. Preface 4 3. Introduction 6 

3.1 How it works 7 3.2 Benefits 9 

3.2.1 Who gains 9 3.2.2 Who loses 10 

3.3 Product licensing 11 3.4 Stakeholders 11 

4. Business 13 4.1 Commitment to R&D 14 4.2 Market opportunity 14 4.3 Business model 15 4.4 Go-to-market 16 4.5 Growth of the Marketplace 17 4.6 Social impact 18 4.7 Platform licensing 18 

5. Product 19 5.1 Elements 20 5.2 Workflow builder 21 5.3 UI builder 22 5.4 Computing engine 23 5.5 Marketplace 24 5.6 Open call system 25 5.7 Open protocol and decentralized network 25 5.8 Additional features 25 

6. Token sale structure 28 6.1 Token utility 28 6.2 Token sale structure 29 6.3 Token sale timeline 30 6.4 Use of Funds 31 

7. Timeline 33 8. Team and advisors 34 

8.1 Team 34 8.2 Advisors 38 

9. Risks 41 10. Summary 46 11. Contacts 47 

  

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1. Disclaimer of Liability PLEASE CAREFULLY REVIEW THIS SECTION "DISCLAIMER OF LIABILITY" AND EXTENDED DOCUMENT THAT IS PART OF THIS DISCLAIMER FOUND IN A LINK. IF YOU HAVE ANY DOUBTS AS TO WHAT ACTIONS YOU SHOULD TAKE, WE RECOMMEND THAT YOU CONSULT WITH YOUR LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S). No part of this document is to be reproduced, distributed or disseminated without including this section "Disclaimer of Liability".  This document is a business Whitepaper (the “Whitepaper”) setting out the current and future developments and projects (the “Project”) of the Zenodys in connection with the development of its platform (the “platform”) to potential Token holders concerning the proposed Zenodys CoinZZ Token (the “Token”) launch (the “Token sale”).  The content of the extended document found in THIS LINK is integral part of this “Disclaimer of liability” and should not be omitted.  CAUTION: Follow THIS LINK before reading the rest of the Document. 

 

   

  

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2. Preface  We all have digital assets (data, code, applications, content, etc.) which are monetizable. So why does a market for digital assets, potentially worth trillions, not yet exist?  The problem is that these assets are fragmented, unstructured and spread across the internet. Furthermore, most of us do not have the skills to gather them into a standardized (and therefore tradeable) format. Until now.  We are creating a solution that incentivizes everyone willing to turn digital assets into tradable products to be able to do so with just a few clicks.  Moreover, we are creating an entire ecosystem where non-programmers can turn digital assets into real life applications and monetize them – a job once reserved only for developers. Whilst at the same time making it easier and more efficient for developers to do their job and make money.  Zenodys is building a decentralized end-to-end development framework and P2P marketplace for digital assets, built on the Ethereum blockchain – allowing anyone, from coders to business professionals, to build digital assets quickly and cost effectively, while structuring and organizing the existing billions of them for the world to be truly digitalized and automated, for the benefit of everyone.  All these digital assets are immediately organized and available in a standardized form through a distributed network and therefore reusable and reconfigurable, virtually without limits.  The technology at the heart of the platform is the Zenodys state-of-the-art visual development tool, which radically simplifies the development process by allowing anyone to join in. The smart contract based marketplace facilitates collaboration and power of the crowd, and provides fair monetization throughout.  Leveraging our core technology, the visual development tool ensures the standardization, reusability and interoperability of the digital assets throughout the entire value chain. People can easily connect and build on top of other people's digital assets. Furthermore, each time a digital asset is used, whether in isolation or as part of another project, the author is fairly rewarded for the contribution.   Digital assets developed on the Zenodys platform benefit from a significant reduction in cost, data fragmentation and development time as well as massive 

  

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increases in interoperability, enabling crowd sourced AI, digital twin, IoT, machine learning and industry 4.0 projects to be delivered more efficiently.   Unlike other ICO events, the core technology of Zenodys has been in development and production for the last three years, powering global brands like Alliander, Festo, RWE and KPMG.    

  

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3. Introduction  Zenodys is a decentralized visual development framework and marketplace, powered by blockchain technology, allowing anyone to build and sell high-quality digital assets.  Projects are built using the visual development tool, and stored and executed on a decentralized network. This standardized approach reduces fragmentation, increases interoperability and allows unified data clusters to form. Once built, assets are hashed and stored in a decentralized marketplace, where users can trade them and include them in other projects.   Smart contracts enable the author(s) of a digital assets to be rewarded at every stage of the value chain. As digital assets are included and built upon in different projects, the Tokens exchanged are distributed to all the authors along the value chain, according to their contributions to the overall assets. This incentivizes the community to build common reusable visual code blocks that are interoperable and can be used in multiple projects.  Delivering seamless user experience (UX) is, besides state-of-the-art technology, a major focus of the Zenodys team. Our goal is to make it as simple as possible and enable users without technical skills to perform demanding technical operations.    

 

  

  

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3.1 How it works The process is simple:  

1. The seller of the digital asset publishes the asset on the marketplace and sets the price.  

2. Users (developers, business developers, etc.) can then combine these assets with others in their applications by using a drag-and-drop interface.  

3. Buyers purchase the assets. Tokens will be distributed after an end-user accesses and purchases the digital asset from the marketplace. After purchase, smart contracts distribute Tokens to the author(s) of the digital asset(s) in real time. 

 The digital asset comes in the form of a visual script (block) that defines how a digital asset is turned into a digital asset and how an asset is gathered, processed, standardized and stored in a decentralized network.   Visual blocks simplify the gathering of the content from any digital or physical source (legacy and IoT devices, files, applications, services and other sources) with just a few clicks.   The AI powered system helps users find visual blocks that fit their asset.   Once the asset is turned into a standardized asset, the user publishes the asset on the marketplace. Once published, every asset is automatically hashed, which ensures that it cannot be changed without consent, guaranteeing that the digital asset is delivered exactly as advertised.  The AI supported import mechanism guarantees that digital assets get standardized, which means that they can be connected, used with other digital assets and combined into applications.  Additionally, the tightly integrated AI system makes it easy to match sellers and buyers. The AI system also handles automated recommendations of visual blocks, allowing users to swiftly collect, build or deliver digital assets.  As digital assets are included and built upon in different projects, the tokens are distributed to all the authors along the value chain, once the overall asset is purchased. Blockchain technology enables the creation of this value chain, ensuring that every contribution is transparent, traceable and fairly monetized.  

  

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Clients and other participants can submit an open call, describing to the community what digital asset they want to be built and defining a descriptive visual workflow which shows how the asset should be structured, processed and stored.  All digital assets can be stored, transferred and executed on the Zenodys distributed node network with one click. Users can also use their own premises or other decentralized computing systems.  Open source projects can use similar principles as described above – only without monetization.     

 

  

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3.2 Benefits 

3.2.1 Who gains 

 Non-programmers and programmers 

● People and companies get the tools to collect and monetize digital assets like data, content, code, etc. 

● Non-programmers, business people, data scientists and engineers get the opportunity to craft their own applications and create completely new revenue streams. 

● Simple UI facilitates the visual development process and enables developer to deliver digital assets much faster. 

● Developers can advertize or monetize their special skillset on a way larger scale. 

● Simple reusability of visual blocks minimizes the need to build from scratch and enables developers to multiply their revenue. 

 Companies 

● The integrated asset and asset ecosystem gives smaller companies access to enterprise grade solutions and technologies which were until now reserved solely for the richest corporations. 

● Companies pay less for software due to a more efficient integrated environment, absence of middlemen and decentralized computing efficiency. 

● Companies pay less because they can customize an end-solution to their exact needs and business processes. This also lowers support and maintenance costs. 

 Community 

● The platform provides easy interoperability and simplifies data exchange to ensure simple visual wiring between devices, software, services and blockchain protocols.  

● People all around the world can now collaborate on a hugely simplified development tool to build assets into completely new assets where everyone is fairly rewarded. 

 Society 

● The platform allows people to start learning technology and gives them access to digital resources that they would not otherwise have. 

● People from emerging countries can improve their economic position aiming them in selling the digital assets that they have access to.  

  

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3.2.2 Who loses 

● Software providers who overcharge or lock in their clients ● Bad code and low quality solutions 

 

  

   

        

  

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3.3 Product licensing The digital assets provided by third parties are owned by the authors (digital asset provides, developers, data scientists, etc.) who will license them according to their own interests and strategies.   The marketplace will utilize blockchain smart contracts. These contracts represent the agreement between the contracting parties, ensuring data privacy and control.   Standardized licenses will be available via the platform; however, users will be able to provide their own licenses. All licenses will be hashed and every change in the license will be immediately visible to all transaction participants, giving them the option to agree or disagree with the change. 

3.4 Stakeholders Digital asset sellers (DA sellers): Any individual or organization who wants to monetize their digital asset on the market.  Developers: Providers of all kinds of elements, advanced workflows, UI templates or end-applications who wish to monetize them or offer them to the community.  Business developers (BD): Programmers or non-programmers like data scientists, engineers, business persons or practically anyone who uses visual tools to deliver applications.  Clients: Companies of any kind who need to improve their processes, decisions, offerings and business models via better data and more affordable software applications.  Infrastructure (node) providers: Companies or individuals that run any kind of Zenodys node(s) on their computer network.  Code reviewers and quality escrow: Experienced individuals who provide quality code blocks, and projects, and ensure the security of the ecosystem.  Others: Any other stakeholder who wants to contribute and leverage the ecosystem: education professionals, support, hardware companies, system integrators, engineers, technicians, etc. 

  

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4. Business  Zenodys is over four years old and provides interconnected IoE services for individuals, companies and governments. Zenodys IoE services are in production with some of the most recognized global brands, including Alliander, Festo, RWE and KPMG, proving the core technology at scale.  Zenodys core technology is a state-of-the-art visual development platform that facilitates the digitalization and simplification of industrial solutions – all in a codeless environment. Industry 4.0 cases are mostly focused on connectivity, Big Data and AI, providing solutions for demand response, real time automation and predictive maintenance.  In 2017, Zenodys had the privilege of being recognized as The 10 Most Innovative Automation Solutions Providers by Insights Success . Early in 2017, Zenodys won the 1

French Tech Ticket Award and the IoT CESA Slo Award, whilst being listed among the ten most disruptive companies in Amsterdam (Disrupt Daily) . In 2016, Zenodys 2

was a finalist at the Dell Entrepreneur Award.   Zenodys is a partner or member of the following accelerators: Rockstart Accelerator (Amsterdam, Netherlands), GTech (Berlin, Germany), Techfounders (Munich, Germany), H-Farm (Venice, Italy), Le Connected Camp (Toulouse, France), Starburst (Paris, France), WeXelerate (Vienna, Austria) and Slovenian Business Angels Association.   Selected projects  

     

Universal connectivity for a microgrid platform 

Machine connectivity for predictive maintenance 

Smart neighborhood 

1 http://www.insightssuccess.com/the-10-most-innovative-automation-solution-providers-2017-december2017/ 2 https://www.disruptordaily.com/top-10-disruptive-companies-amsterdam/ 

  

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4.1 Commitment to R&D Zenodys has invested around $400K in R&D and production to date, building out the core technology. This effort will increase after token sale through the expansion of Zenodys roadmaps, backed by additional resources in the core engineering team. 

4.2 Market opportunity The Zenodys market has a huge potential, combining digital assets and development market with data, AI, IoT and other related markets. Each year the amount of data we produce doubles, and data related products and services are today a huge multi-billion market with double-figure compound annual growth rates (CAGR).   

● Public SaaS service market grew 18% in 2017 to total $246.8 billion  3

● A new Data Economy could be worth $3.8 trillion by 2030, equivalent to 5.2% of the global GDP in 2016 or 5% of the global stock trading turnover  4

● The IoT market will reach $11.1 trillion per year by 2025  5

● Big data and business analytics will grow from $130.1 billion in 2016 to $203 billion in 2020, at a CAGR of 11.7%   6

● Total spending on IoT and services will reach $2 trillion in 2017   7

● The artificial intelligence (AI) market will reach $19,478 million by 2022, growing at a CAGR of 45.4% from 2016 to 2022  8

 Combining these numbers, we project the Total Available Market (TAM) to be around $700 billion. With projected Serviceable Available Market (SAM) at around $80 billion, and if we can address 0.7% of this market, the Serviceable Obtainable Market (SOM) would be around $560 million. We expect that with strong marketing we can service around $50 million in the first year.  

3 http://www.gartner.com/newsroom/id/3616417 4 https://blog.oceanprotocol.com/how-much-could-a-new-data-economy-and-data-economy-token-be-worth-af2ea5de730d 5 https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-internet-of-things-the-value-of-digitizing-the-physical-world 6 https://www.forbes.com/sites/gilpress/2017/01/20/6-predictions-for-the-203-billion-big-data-analytics-market/#299e23242083 7 https://www.gartner.com/newsroom/id/3598917 8 https://www.alliedmarketresearch.com/artificial-intelligence-market 

  

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4.3 Business model The basic usage of the platform is free of charge. Users do not have to pay Tokens to enter the platform.   Users use Tokens when they decide to upload their digital assets to the decentralized network in order to compensate for the infrastructure cost.  Zenodys charges a small fee for every transaction made inside the platform. The Tokens are used for operations, development, overhead and other costs (code reviewers, quality escrow, etc.). A percentage of the Tokens will be redistributed to the “community development pool” via Zenodys open calls to reward community participation in the platform.   Additional revenue streams are planned from the advertising model (stakeholders can promote their services, requests, offerings, workflows) for priority placements. 

  

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4.4 Go-to-market For a platform and a marketplace to be successful, demand must equal supply, and vice versa. Our challenge is to get the demand and supply to a self-regulating critical mass in the shortest possible time frame. With the Minimal Viable Product (MVP) we plan to have a more focused approach, targeting certain niches that we know well and that already represent our client base.   In the beginning we will have ready-made visual workflows that will be available for instant use and monetization. We already have a wide range of ready-made visual blocks available and we plan to expand this even further.   This will help supply side participants to populate the ecosystem with digital assets, like data, content, code and others, in a fast and simple way. Users will be able to populate the platform with just a few clicks.  

  

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We will pay a lot of attention to forming partnerships with companies and public sector institutions, and also newcomers like IOTA data market, Ocean Protocol, Origin Trail and others.  In the early stage, the monetization potential is of major importance. So, the main focus will be on providing the demand side for the marketplace. Early adopters will be heavily compensated, and hence motivated, to be active members of the marketplace.   We plan to set up a Zenodys open call system to tackle direct challenges inside the Zenodys ecosystem. With the open calls we plan to facilitate demand, onboard users and reward active users who will be able, through direct participation, to have influence on how the platform is developed.  The demand-side strategy for the platform involves initiating community and enterprise open calls that will tackle specific problems related to AI, smart energy and Industry 4.0. We plan to onboard clients through a direct sales process, starting with our own client base.  The community will help build certain parts of the platform. We expect this community driven mechanism to be an important part of the user acquisition strategy. A part of the funds received through the Token sale will be used to develop the community. In the beginning,. 

4.5 Growth of the Marketplace We will gain and retain the market share by building exposure, authority and reliability of the product. To achieve this, Zenodys plans to utilize a combination of digital marketing, offline marketing, direct sales, online sales, partnerships, influencer marketing and PR.   Since the platform and the marketplace are completely online entities, we expect online channels to be the most cost-effective growth strategies. We envisage a mixture of push strategies, like online advertising, and pull strategies, like content marketing. So, we will attract industry influencers and other stakeholders who can help disseminate the platform via word of mouth, blogs, social media and other social channels.   We will establish direct sales channels and form strong partnerships with corporate partners. Zenodys already has direct clients (and contacts) with renowned enterprises. PR is planned to be a major part of our acquisition strategy. Our expert PR team has the skills necessary to target selected audiences via trusted sources 

  

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and build symbiotic relationships. We also have the facility to use PR and advertising agencies when needed.  

4.6 Social impact The Zenodys platform allows people to create additional or primary income by building useful digital assets – even if they are non-developers.  This visual development platform has dramatically low barriers to entry, providing an educational element, where people can begin to learn and experiment with technical topics. So even non-techies can be exposed to IoT, AI and Big Data topics with visual workflows.  The platform could have an impact in emerging countries where access to tech education is still extremely challenging. Furthermore, the tools we are developing are ideal to run on low-cost hardware – perfect for emerging markets.  We plan to build an active group of local developers, educators, business and technology influencers to prepare high-quality workshops for stakeholders, especially in the parts of the globe where the development ecosystem is underdeveloped. 

4.7 Platform licensing The Zenodys platform and all the related components/modules are currently proprietary; however, after the Token sale we plan to start making the platform open-sourced as of September 2018.   Due to the complexity of the core technology, open sourcing the product will be gradual. We plan to have the whole product completely open-sourced by the beginning of 2019. Part of the funds received during the Token sale will be directly assigned to the open source community to facilitate the development of the open source initiative.   

  

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5. Product  The Zenodys visual development tool helps make complex development tasks trivial. The drag-and-drop interface allows anyone (with or without technical ability) to visually build digital assets. These visual blocks define how the digital assets will be collected, transferred, processed and stored.  Advanced users can write custom code directly into the visual workflow to extend and finetune the functionality which offers them total control and flexibility. Artificially intelligent matching algorithms analyze which visual code blocks, microservices, hashed elements and dApps in the network can be reused in the project. This significantly speeds up the project’s development.  The Ethereum blockchain technology enables the tracking of digital assets usage throughout the entire value chain, ensuring that every contribution is transparent, traceable and fairly monetized.  More info on the technology behind Zenodys can be found in the technical documentation.   The basic product structure is explained below.  

  

  

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5.1 Elements Elements are the visual building blocks of the platform – it’s an elementary digital asset, expressed in the form of a visualized microservice. They can be wired together to form programming logic.   Elements come in several forms:  

● Connectors: connect visual microservices and products ● Processing elements: process and structure data  ● Coding elements: where developers can directly write code 

  

 

  

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5.2 Workflow builder The workflow builder is a powerful tool enabling the users to build digital assets by wiring elements together. The powerful drag-and-drop interface (IDE) makes it simple to create business logic and data management scenarios and to apply complex operations, like AI, machine learning, demand response and predictive maintenance.  

 

     

  

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5.3 UI builder The UI builder allows users to build custom user interfaces directly inside the platform. The UI builder utilizes a widget-system: data sources are processed and the widgets visualize or report on the data. The UI builder enables users to build their own widgets that are then deployable and reusable for different projects. 

 

 

   

  

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5.4 Computing engine The computing engine executes the digital assets developed in the visual development tool (workflow and UI builder). It is written in a low-level C code to ensure maximum portability. Processing millions of data points per seconds (MIPS) provides unmatched performance.   Our computing engine offers unlimited opportunities to run and embed digital assets directly into hardware, services and applications – all without any central instance. It can run on Windows, Linux, microchips, devices, mobile phones, appliances, clouds and distributed networks.   We have also begun to port it to OS-less systems: tiny chips, things, devices, sensors, etc. The computing engine also serves as a base for the Zenodys node system and distributed network.  

    

  

  

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5.5 Marketplace  The marketplace is an automated one-stop-shop for securely monetizing and accessing digital assets. Digital assets that are selling on the basis of visual blocks developed in the Zenodys platform, which then then may be sold on the P2P decentralized marketplace.  

 

   

  

  

  

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5.6 Open call system The open call system allows anyone in the chain to call for large-scale projects, applications or features. Integrated project structure, powered by visual blocks and AI smart matching system, enables instant product sketching and crowdsourced deliveries. The open call system facilitates the demand side of the marketplace.  

 

5.7 Open protocol and decentralized network An interconnected node system represents a distributed and decentralized network that serves as the backbone for the Zenodys network. The communication and functionalities are handled by the Zenodys open protocol.  More info on the Zenodys open protocol and network can be found in the technical documentation. 

5.8 Additional features The following features will ensure that the ecosystem works smoothly and securely.  Hashing mechanism: Every part of the digital asset is hashed, guaranteeing that buyers will get exactly what they have purchased. Hashing mechanism provides a fundament for value-adding chains where users can securely cooperate to build value-adding assets.  Rating system: A semi-automatic rating system will encourage good behaviour.   

  

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Matching system: AI supported matching system matches sellers with the users of digital assets.  Standardization system: Standardized visual blocks and AI block matching mechanism establishes order in a very fragmented system.  Pricing algorithm: This algorithm looks for similar assets and proposes the price, making it easier for the user to decide on the price of the digital asset.  Advertising system: This will give digital asset providers the opportunity to promote their assets and companies in in the marketplace.  Interoperability: Interoperability between data, applications, services, devices, systems, blockchains is automatically delivered and simply used by visual interface.  Security and privacy: All the execution and communication will be encrypted. Decentralized nodes will provide data privacy.  Modularity and extendability: The platform is completely modular and can be extended by third-party microservices that are then visualized with the visual development tool.  A detailed explanation of the features can be found in the technical documentation.     

  

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6. Token sale structure  A fixed supply of CoinZZ Tokens (ZZ) will be issued at the Token sale (Token Generation Event - TGI) in September 2018 the latest and no more Tokens will be created.   The purpose of the CoinZZ is to offer:  

● Simple and automated compensation mechanism between stakeholders that are in any way exchanging or planning to exchange value within the platform. 

● Mechanism that will provide a utility to improve the stakeholder and ecosystem value. 

● Seamless operation of the blockchain network and other infrastructure related networks.  

 The Zenodys Token will implemented as an ERC20 compatible token on Ethereum. This ensures interoperability with wallets and other tokens on Ethereum. Blockchain smart contracts handle all the transactions and balances in a secure and reliable manner.   

6.1 Token utility Tokens (CoinZZ) serve as a utility to use services in the marketplace:  Users use Tokens as a mean of payment for: 

● Upload digital assets to the distributed node network ● Purchase, use or subscribe to digital assets and applications ● Advertise offerings, open calls or other services ● Use services from code reviews and quality escrow ● Access special deals, discounts, offerings or community programs 

 

 

    

  

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6.2 Token sale structure Zenodys plans to run a Token sale of it’s CoinZZ Token, starting in September 2018. Tokens will be distributed to Token holders after the end of Token sale  Token sale structure:   

Token name  CoinZZ  

Token symbol   ZZ  

Token standard   ERC-20 

Start  planned in September 2018  

Duration  30 Days  

Token supply  5,000,000,000 ZZ 

Token price  0.01 USD 

Sale cap  31,000,000 USD 

Total cap  50,000,000 USD 

 *The larger amount of Token supply in combination with Token price enables micro exchanges between contractors. 

  

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 The coins for the founders, team and advisors will be locked in for 6 months, with a 3-month cliff. Pre-sale bonuses will be locked in for a certain vesting period.   Other coins will be available throughout various vesting periods.  Coins will be distributed to team members and advisors to attract and retain top industry talents. A portion of the coins will be reserved for the bounty program. 

6.3 Token sale timeline Pre-sale: August 2018 Public sale: September 2018 

 

  

  

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6.4 Use of Funds Funds received from the Token sale will be used solely for the development, dissemination and value creation of the marketplace. The following is a breakdown of how we intend to use funds for development.   Development 35%  The largest portion of funds will go to completing the development of the marketplace, as described in the Roadmap. This includes improving the Zenodys platform, marketplace and other related technologies and interfaces.  Marketing 35%  We see implementing an efficient marketing and sales channel as one of the major factors to the success of the marketplace. The marketing budget will be used for strategic partnerships and direct marketing to consumers, to increase the value created in the marketplace.  Operations 15%  This covers the day-to-day operational costs and ensures a constant functional system. This includes hosting, infrastructure, outsourcing, management and other related expenses.   Security 10%  Security is at the core of the Zenodys platform. The platform already has a strong end-to-end internal security layer, reinforced by blockchain technologies. We intend to continually improve the security features of the Zenodys platform and marketplace, to ensure privacy and anonymity.   Legal 5%  We have experienced legal advisors in place to retain a strong legal structure.     

  

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7. Timeline  

 

  

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8. Team and advisors 

8.1 Team 

 

 Tomaž Vinko: CTO, back-end development, hardware programming. Tomaž has been in software development for 20 years and in hardware programming for 5 years. Before co-founding Zenodys, Tomaž worked as a senior developer and manager in telcos, a manufacturing company and a financial multinational institution. Tomaž holds a B.E. in computer sciences.  

 

 

 Jernej Adamič: CEO, business development/marketing. Jernej has been in internet-related technologies business development for 20 years and in the field of digital marketing for 7 years. Before co-founding Zenodys, Jernej founded a successful digital marketing agency and has also performed consulting for many multinationals, SMEs and startups. Jernej holds a B.A. in psychology and an M.B.A. from Kansas University.   

 

 

 Andrea Scotto Di Minico: CXO, front-end development, UI/UX, B.E. in computer science and design. Andrea has a background in computer sciences and has been in the web and graphic design industry for 10 years. Before co-founding Zenodys, he worked for several Slovenian and Swiss (Rocketbrush) companies. He was also a co-founder of a Slovenian fitness booking system startup.    

  

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 Karl DePoy: COO, Global Enterprise Operations. Karl’s key expertise is in digital transformation for large global enterprises - focusing primarily on technology strategy, Big Data, blockchain & ERP, and foundational analytics. His client experience with EY, AC Nielsen and RSM have included working for clients like Colgate-Palmolive, PepsiCo and Fannie Mae. Karl is a Purdue University alumni and obtained an MBA from CIMBA Italy.  

 

 

 James Winfield: Key partnerships lead. James is a trained mechanical engineer with a postgraduate degree in technology from Imperial College London. James is a keen rugby player and a lover of all things tech. He has won the Mayor of London’s Low Carbon Entrepreneur Award. James has a huge amount of industry knowledge after working with PTC and their IoT, industry 4.0 and digital twin technology.  

 

 

 Philibert Ollier: Security and SysOp lead.  Philibert is a young security and SysOps engineer with an impressive track record. Philibert has been tackling on-the-edge challenges in cloud and distributed computing, blockchain, system integration and security for 8 years. He has worked for enterprises and startups, mostly focusing on the financial sector. 

  

  

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Vedran Jasarevic: Vedran has over 15 years experience in software development. Worked as a contractor for the largest companies in GIS, telecommunications, bank industry all over the world. He is also founder of POS InfoS with over 500 professional users. For the last 3 years he’s been also involved in blockchain development. Vedran holds a B.Sc. in computer and information sciences. 

 

 

 

 Hrvoje Puselja: Hrvoje has 6 years of experience with Technical aspects of BI gained from a number of successful domestic and international DW/BI projects. Providing consulting services in different areas, from high-level system architecture design to blockchain implementation. Hrvoje holds Master Degree of Information Science 

 

 

 

Zan Nekrep: Zan has been in business for 15 years and has started a number of companies. He was one of the first speakers on social media in his country and is among one of the best YouTube experts in the world since he advises clients with over 100 milion views. He is the author of many articles on marketing, social media and writes his own blog. He has advised or taken part in over a hundred projects mostly in the area of marketing. He has a Masters Degree in business sciences. 

  

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 Chirag Solanki: Chirag is a technologist with a strong background in Strategy, Manufacturing & Business Development. During his professional tenure he worked with various industries & mncs across the globe gaining extensive industry knowledge & network. He is an active member of start-up ecosystem in Berlin & has a solid understanding of IOT, Blockchain, AI & its applications. Chirag holds an MBA in Finance from IUBH.  

 

    

 

    

  

  

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8.2 Advisors 

 

 Julien Coustaury: Business development. Julien has over 20 years of experience in manufacturing and services, much of it at CEO level. He has worked in more than 80 countries across five continents and participated in over $1.7 bn of purchase, sale and financing transactions. More recently, with his partner, he invested in more than 40 early stage ventures. He holds a master’s degree in telecom engineering.   

 

 

Efrat Judovits: Business development. Efrat Judovits is a business development expert with over fifteen years of experience in building strategic teams and driving growth worldwide. As a CPA with an Executive M.B.A., Efrat is a superconnector. She was a founding member and head of Deloitte’s International Business Development Team and lead the Global Growth at YCD in NYC. Currently she is the owner of OOGA.club. Efrat was 23rd amongst the 100 most influential people in Israeli hi-tech in 2015.   

 

 

Peter Merc: Blockchain legal advisor. Peter Merc has a master and Ph.D. in banking law. He is cofounder of Lemur Legal, leading legal advisory company for blockchain and fintech projects. Among clients are Eligma, CargoX, X8currency, Trusted Health, Robotina, Blocksquare, Netis, Bitnik, BTC d.d., etc. Peter was founder and initial lead coordinator of Blockchain Think Tank Slovenia, policy making and blockchain advocacy NGO. In October 2017, Peter was appointed to supervisory board of Abanka d.d., Slovenian systemic bank.  

  

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Tomaz Sesek: Strategy. Tomaz has been helping large and mid-sized global enterprises to collect and make good use of their data to gain business advantage for over 15 years. He has significant managerial experience in the IT industry and has been working with high-tech companies in the EU and the US from start-up to mature stages for 25 years. Tomaž holds an M.A. in computer science from Cambridge University, UK, and completed his M.B.A. at INSEAD, France.   

 

 

 Robert Petric: Business analytics. Experienced in developing market and credit information business over South Europe. He has worked as managing director, executive director and business intelligence director and successfully run many international projects. Robert has also experience in financing, when he was head of M&A in a brokerage house. Until recently, he was managing and technical director at Bisnode (SEE region).   

 

 

 Esteban Bayro Kaiser: AI advisor. Ph.D. in artificial intelligence at the University of Bremen in Germany. Esteban has six years of experience as researcher at the Institute of Artificial Intelligence with focus on wearables and AI. Currently, Esteban is consulting various companies in the fields of applied AI and machine learning. He is CEO and founder of Wearhealth.   

  

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 Matej Francetic: Data science. Matej has more than 15 years of experience in the areas of statistical modeling, applied mathematics, finance, risk, asset management and business intelligence. He worked in the information technology and financial sector where he implemented various quantitative based models for decision-making support and automation. He holds a degree in mathematics and computer science. 

 

      

                

  

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9. Risks  Acquiring Zenodys Tokens (CoinZZ) and storing them involves various risk, including but not limited to those described below. While the Zenodys team works hard to avoid or limit the risks, it is strongly recommended that prior to acquiring CoinZZ, any user should carefully read the Whitepaper and other related materials, consider the risks, costs and benefits of acquiring CoinZZ detailed in this document and available from other sources and, if necessary, obtain any independent advice in this regard.  Ethereum protocol risks: The Zenodys data market and applications are/can be based on the Ethereum protocol. As such, any malfunction, unintended function, unexpected functioning of or attack on the Ethereum protocol may cause the Zenodys product or CoinZZ to malfunction or function in an unexpected or unintended manner. Despite Zenodys’s implementation of all reasonable network security measures, its processing center servers are vulnerable to computer viruses, physical or electronic break-ins or other disruptions of a similar nature. Computer viruses, break-ins or other disruptions caused by third parties may result in interruption, delay or suspension of services, which would limit the use of CoinZZ tokens. Zenodys will also not be responsible for the service shutdowns, including but not limited to failures in telecommunication and power networks or critical changes in temperature, and does not guarantee that any failure in the computer infrastructure will not adversely affect the use of CoinZZ tokens and Zenodys services.  Dependency on technology and technology maturity: Zenodys services are dependent on computing, software, crypto and other technological infrastructure. Some of these technologies are still in the early stage of development and might influence the stability of the services, features developed or roadmaps of the product development. This may carry significant operational, technological, regulatory, reputational and financial risks. Consequently, although the audit that may be conducted by independent third party increases the level of security, reliability, and accuracy, this audit cannot serve as any form of warranty, including any expressed or implied warranty that the Zenodys smart contract and other Zenodys’s software are fit for purpose or that it contains no flaws, vulnerabilities or issues which could cause technical problems or the complete loss of CoinZZ tokens.  Thefts and hacks: Hackers or other groups or organizations or countries may attempt to interfere with 

  

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the Zenodys platform, marketplace or the availability of CoinZZ in any number of ways, including service attacks, Sybil attacks, spoofing, smurfing, malware attacks, or consensus based attacks.  Zenodys takes all reasonable steps necessary to ensure in accordance with reasonable protection standards the security of its services against external interference, but there are always risks, including the risks of hacker attacks, viruses and other actions of third parties aimed at harming internal systems. Such actions may lead to a defect or malfunction of the Zenodys service, which may result in the services and CoinZZ tokens working in an unforeseen manner, with interruptions, delays or full suspension of operations, and Zenodys does not guarantee that such malfunctions or unplanned operations will not result in complete loss of CoinZZ tokens.  Regulatory actions: Blockchain technology, including but not limited to the issue of Tokens, may be a new concept in some jurisdictions, which may then apply existing laws or introduce new regulations regarding blockchain-based applications, and such regulations may conflict with the current Zenodys smart contract setup and the CoinZZ tokens concept. Likewise, in some jurisdictions existing laws can be applied by analogy to CoinZZ tokens. This may result in the need to make substantial modifications to the Zenodys smart contract, CoinZZ tokens or/and services, including but not limited to termination, loss of CoinZZ tokens, and the suspension or termination of all CoinZZ token functions and/or Zenodys services.   Product development: Zenodys has a successful product in the market before the Token sale that has to be upgraded with less critical, but still challenging marketplace. This sets us apart from projects that are selling their tokens at pre-product, but there remain many future product development decisions to be made. There is a risk that wrong decisions will be made and future product features will be delayed or fail. Therefore Zenodys does not guarantee that such decisions will not lead to Zenodys’s service partial or full termination, loss of CoinZZ tokens, or/and the suspension or termination of all CoinZZ token functions.  Team and hirings:  Zenodys has hired and plans to assemble the world’s leading talents to develop a world leading product. In order to fulfill its ambitions, many more hirings will have to be made. As in any early-stage company, each hiring is critical and entails risks.   Competition: Every market with high potential is and will have competitive entities coming from various fields, backgrounds, sizes and with various experience. Competition might influence the success of Zenodys’ business in the near or long-term future. 

  

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 Risk of lack of adoption: While Zenodys should not be viewed as an investment, it may have value over time. That value may be limited if the Zenodys platform, marketplace or other connected application lacks use and adoption. If this becomes the case, there may be few or no markets following the launch of the platform, potentially having an adverse impact on the value of CoinZZ.   Unanticipated risks:  Cryptographic tokens are a new and untested technology. In addition to the risks discussed in this Whitepaper, there are risks that the Zenodys team cannot anticipate. Further risks may materialize as unanticipated combinations or variations of the discussed risks or the emergence of new risks.   Force Majeure: Zenodys’s performance may be interrupted, suspended or delayed due to force majeure circumstances. For the purposes of this Whitepaper, force majeure shall mean extraordinary events and circumstances which could not be prevented or controlled by Zenodys and shall include acts of nature, wars, armed conflicts, mass civil disorders, industrial actions, epidemics, lockouts, slowdowns, prolonged shortage or other failures of energy supplies or communication services, acts of municipal, state or federal governmental agencies, other circumstances beyond Zenodys's control, which were not in existence at the time of the release of this Whitepaper.   Disclosure of Information:  Personal information received from CoinZZ token holders, the information about the number of tokens owned, the wallet addresses used, and any other relevant information may be disclosed to law enforcement, government officials, and other third parties when Zenodys is required to disclose such information by law, subpoena, or court order. Zenodys shall at no time be held responsible for such information disclosure.   Value of CoinZZ tokens:  Once purchased, the value of CoinZZ tokens may significantly fluctuate due to various reasons, and Zenodys are not responsible for any changes in CoinZZ token price, or the failure of CoinZZ tokens to meet buyers’ expectations. Zenodys does not guarantee any specific value of CoinZZ tokens over any specific period of time. Zenodys shall not be held responsible for any change in the value of CoinZZ tokens.   No Guarantee of Income or Profit:  Zenodys does not guarantee any income or profit from CoinZZ tokens because CoinZZ tokens are only intended to be used within Zenodys system and do not 

  

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have any value beyond it. Zenodys does not in any way whatsoever guarantee any income or profit from Zenodys services. It shall be your sole responsibility to weigh all the available information and risks prior to using Zenodys services. Zenodys shall not be liable for any potential loss or damages.  Risk of Insufficient information:  CoinZZ token is at the very early developmental stage and its philosophy, consensus mechanism, algorithm, code and other technical specifications and parameters could be updated and changed frequently and constantly. While this Whitepaper as of at the date of its publication contains up-to-date key information related to CoinZZ tokens and Zenodys’s platform, such information it is neither exhaustive nor final and is subject to adjustments and updates that Zenodys may make from time to time. Zenodys is not in a position, nor is it obliged to report on every detail of the development of CoinZZ tokens and other elements of the system presented by Zenodys and therefore will not necessarily provide timely or full access to all the information related to CoinZZ tokens, but it will use its reasonable efforts to regularly update this Whitepaper to reflect the most recent changes. Zenodys project may not meet expectations of CoinZZ token purchasers. Due to the fact that Zenodys services are under development, it is possible that they may undergo significant changes before their final release. Consequently, the expectations of CoinZZ token purchasers regarding the existence and functionality of Zenodys services and CoinZZ tokens may not be fulfilled. All forward-looking statements are included to help potential token holders understand the beliefs and opinions of Zenodys team about the future of the project, but do not provide any guarantees or promises whatsoever regarding the occurrence of any result. A potential CoinZZ token holder should understand that such forward-looking statements are associated with known and unknown risks, the occurrence of which we cannot foresee and which do not depend on our will. Therefore, the actual results of the project may differ significantly from any published forecasts and opinions. Views on the future economic, competitive and market conditions, and business decisions cannot be considered a promise or a guarantee to potential CoinZZ token holders that the goals and project plans will be successfully implemented. All examples of income and profit calculations used in this Whitepaper are provided only for demonstration purposes or for the purpose of demonstrating the industry averages and do not constitute a guarantee that these results will be achieved. Zenodys will endeavour to maintain the relevance of the information provided by us, but we do not undertake any responsibility to update the forward-looking statements if circumstances or our estimates change. Although information presented in this Whitepaper is relevant as of the date of its publication, it cannot be considered final and may be revised or updated without prior notice. In order to remain fully updated, it is recommended that you periodically review the information contained in this Whitepaper. Zenodys is not obliged to notify you on all the details of the work being performed for CoinZZ and 

  

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Zenodys services, including the progress status and/or completed tasks (indicators), regardless of whether they are pre-planned or not, and therefore Zenodys, although it is taking every necessary and reasonable step in this direction, is not obliged to provide you with a complete and timely access to all pertinent information.    

   

  

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10. Summary  Zenodys is tackling a $700-billion-dollar industry head on.  Zenodys is building a decentralized visual development framework and P2P marketplace for digital assets, built on the Ethereum blockchain, allowing anyone from coders to business professionals to build awesome digital assets quickly and cost-effectively.  Blockchain technology ensures that when a digital asset is used (in isolation or as part of another project) the author is fairly rewarded for the contribution. As digital assets are included and built upon in different projects, the tokens exchanged are distributed to all the authors along the value chain, according to their contributions to the overall product.  Zenodys technology has been in active R&D for four years and its core technology is already live, powering some of the world’s most recognized businesses.  Zenodys’ strong five-member team is two-thirds engineering. The senior team members have been working together for 18 years.  Zenodys has been built on a handful of early stage enterprise engagements, delivering IoE projects for global corporations like Festo, Alliander and RWE. In the last few years, our company has been recognized as one of the most exciting and innovative startups in the world.  Development roadmaps for the Zenodys platform push out 18 months after token sale, building on a proven track record to deliver and iterate a unique proposition based on blockchain technology.           

  

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11. Contacts  

Name  Role  E-mail 

Jernej Adamic  CEO  [email protected] 

    

Questions? Ideas?  Just want to chew the fat? Reach out: 

  

 

 Zenodys.com 

 

 zz.zenodys.com 

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 LinkedIn 

 

 Twitter 

 

  

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