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CXNODTYYLEDISCOVERY2006 D.I.D. 1 DID / Deep Industrial Design/ 06_2006 “No great discovery was ever made without a bold guess” Sir Isaac Newton (1643-1727)

Transcript of 1 D.I.D. - DUANE L O O S E DESIGNdloosedesign.com/wp-content/uploads/2013/06/DEEP...Understanding...

CXNODTYYLEDISCOVERY2006D.I.D.

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DID

/ Deep Industrial Design/ 06_2006

“No great discovery was ever made without a bold guess”Sir Isaac Newton (1643-1727)

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Update

•World Wide Art Job Family Matrix

•Artist Career Track

•Tech Art -

CG Supervisor Career Track

•Meeting at EARS next week –

2 Day Meeting

•Figure Drawing Class

•Art Leadership Skills Training –

“How to get

everything you want...”

•Conflict Resolution

•Active Listening

•The Care and Feeding of Producers, DD’s

and Other Non-artists.

•For all Artists -

Career leadership

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Tiberium Art Team

•Ken Bishop –

Character Lead

•Billy Brooks

Lighting Lead

•Steve Burg –

Production Designer

•Ray Cobo –

Art Development Director

•Bobby Coddington –

Animation Lead

•John Decker

Tech Art/VFX Lead

•Eric Hilleary

Concept Artist

•Chris Howe

Concept Artist

•Jeff Hua –

Concept Artist

•Ino Karella –

Concept Artist

•Duane Loose –

Art Director

•Dave Max

Concept Artist

•Gloria Shih –

Concept Artist

•Sato Takayoshi

-

Associate Art Director

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What is I.D.“Industrial Design

is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life-cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange“

For more information on Industrial Designers and Industrial Design movements please visit: http://en.wikipedia.org/wiki/Famous_industrial_designers

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Tiberium Deep Industrial Design

•Superform, Subform and Legacy Detail•Technical Schematics•Signature Iconic Form•Signature Iconic Functional Modes•Surface Development•Affordance, Visible Function and Tech•3D Development•ECO SYSTEM -

Context

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Unit specific superform, subform

elements and legacy surface detail

are derived from function, method of assembly, material and core systems infrastructure (i.e.: running gear, power train, avionics, chassis, etc.) and legacy tech used in the unit.

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Case study: GCH “Mammoth”

Heavy TankSuperform, Subform and Legacy Detail

GCH (General Combat Hull, Inc) was the first defense contractor to develop the multiple quad drive tread system used in the Mammoth.

The power train and tread system (originally developed for a lighter wheeled tank codenamed: BULL) gives the Mammoth it’s distinctive ‘H’

shape and provides superior maneuverability in all combat terrains.

‘Superform’

(overall iconic shape) is developed from the optimum shape required to contain the combat vehicles functional elements.

GCH –

‘H’

Body: BULL

‘Subform’

(individual intra-form elements) divide the superform into interesting graphic shapes, which are informed by the combat vehicles functional subsystems.

‘Legacy Detail’

(familiar surface details) are derived from classic pre-Tiberium war combat vehicle and Mil-Tech components. Adding familiar visual language details to new Superform and Subform shapes provides easily understood functional icons.

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Summary: Form, Divide and Beautify

Superform, Subform and Legacy Detail combine to create a critical component of the GDI visual language.

First develop the iconic form that best fits the

functional elements; divide

the form

into balanced intra form graphic shapes that describe the function; finally add fractal detail “beauty”

to the form via easily recognized functional details, using legacy mil-tech visual language.

MAMMOTH

Block 20 and Up –

Upgrades: Informed by legacy details-

upgrades are pulled out of and integrated in to the Super and Sub forms.

Iconics:Immediate recognition of specific unit upgrades is critical to tactical and strategic deployment in combat. Unit upgrades change the base unit silhouette in significant and easily recognizable visual language.

GCH –

‘H’

Body: Mammoth

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DID Technical Schematics: Power Train/Electromotive

Another key feature of the quad drive tread system is its use of 8 independent high torque HTSC*

electromagnetic motors driving each tread unit.

Powered by dual Mil-

Spec CVJF

(Combat Vehicle Jet Fuel) ducted turbine generators the tread unit motors give the Mammoth advantages of speed, durability, maneuverability and IR (heat signature) reduction.

DID Technical Schematics –

Are created to provide a deep look into the assembly and the core technical systems and subsystems of the combat vehicle. With significant advances in *High Temperature Super Conductor

(HTSC)

materials speed, power and durability have been used extensively in the Mammoth power train and subsystems.

MAMMOTH

Exploded View Schematic

MAMMOTH

Cut-AwaySchematic

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Exploded View Schematic

MAMMOTH

Cut-AwaySchematicSummary:

Understanding how a unit is manufactured, the materials used in it’s construction, the interrelationship of it’s core component systems and subsystems provides a level of design intelligence that can be used to inform the life-cycle

design of the unit.

For example, armed with this deep intel, it’s now possible to predict damage and destruction consistent with a units material, assembly and construction.

This is critical to developing a useful combat MTBF model and informing Block 20 and up development.

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Case study: GCH “Mammoth”

Heavy TankSignature Iconic Form

Deep Industrial Design will yield both figurative

and derivative

iconic forms –

Tactical silhouette.

Strong recognizable silhouettes such as the

‘H’-

body Mammoth facilitate immediate unit identification on the battlefield. Use of this principle in GDI design has resulted in an 85% reduction in friendly fire incidents since 2027. Iconic forms, derived from shapes found in nature and science will also yield strong tactical silhouettes.

GCH Mammoth ‘H’

Body –

Figurative

Shape Iconics derived from core function

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Case study: APC “Turtle”

“Derivative”

Tactical Silhouette (Turtle)

Drawing on their seminal research combining defense forms occurring in nature with historical combat tactics –

DN/SW (Dai Nippon/Skunk Works) created several prototypes before settling on the ideal form for their Turtle Armored Personnel Carrier (APC). Powered by the same electromotive systems as the Mammoth, the Turtle is, however, far faster and more dangerous than its namesake.

DN/SW ‘TURTLE’

Using a shape derived from naturally occurring defensive forms, the Turtle also uses asymmetrical

contrasting detail shapes –

e.g. Raytheon’s Vigilante™

self defense armament systems.

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The Turtle

uses a high frequency low voltage Titanium Alloy bi-metal articulated suspension which changes the running profile of the vehicle.

Squad Deployment Mode

High Speed Insertion Mode

High Speed Insertion ModeThe Turtle’s suspension allows it to adapt to all battle terrain conditions as well as change its locomotive attitude to configure it for speedy troop insertion or for low profile squad deployment and evasion.

Signature Functional Modes

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Turtle: The namesake of an ancient combat tactic used by the Roman Legions, the amphibious Turtle can deliver a tactical combat squad to battle-lines during all levels of combat intensity.

GDI Design Elements•Articulated Suspension•Cantilevered Independent Transaxles

Summary: Iconic Form -

Tactical Silhouette

All GDI units and structures exhibit strong iconic form which creates easily recognized tactical silhouettes.

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NOD TRANS

Signature Elements

• Pure form –

1, 2 and 3 box architecture• De-constructivist assemblies• Billet construction

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NOD TRANS

Signature Elements

• Alternative human factors• Organic animalistic forms -

e.g.: manta ray, insect, frog

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NOD Surface Development

1.

Symmetrical natural forms-

derived from insect, anatomical and crustacean elements.

2.

Elegant and often delicate leg armatures are designed for speed. The slim aspect ratio was chosen to reduce the target mass and because it was considered important to the aesthetic.

3.

Non-humanoid forms and aesthetic are required by ancient cult laws which forbid making anything in the image of man.

NOD MECHsKnown for their inordinate focus on style, NOD designed their mechs using their ubiquitous sleek functional aesthetic. Their departure from the use of humanoid arms and cockpits has given the NOD heavy assault units their unique,

almost alien shapes

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NOD Fast Attack/VTOL• 3 box architecture

Surface development –

delicate details

• Billet machined parts

• Iconic silhouette

• Visible Technology

• Clear affordance

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19Affordance, Visible Function

Affordance is an Industrial Design term that refers to the relationship of the visual language to clear communication of the function of an object.

In other words -

Does it look like it does what it does? Does its form communicate its function?

The principle concepts of affordance for GDI design are as follows:

Functional Aesthetic: Form Follows Function

GDI’s

Zone Trooper is considered to be the quintessential example of functional aesthetic.

GDI’s

Commander design is based on the forms of predatory creatures. Natural archetypes can be synthesized to create effective

combat form and function.

Archetypal form:

derived from synthesized and natural sources

Visible Technology: make the functional elements visible in the form –

don’t hide the tech.

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20 Functional Aesthetic: Form Follows Function

GDI Zone Trooper•Armored Mobile Weapon System•Integrated Jump Jets•Belt Fed Ammo Feed

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GDI Zone TrooperGDI Zone “Rocket”

Trooper•Upgraded Elite Mobile Weapon System

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GDI Zone Trooper

NOD Cleric: Silhouette

GDI Commander:

Functional Aesthetic

“Augmentation versus Armor”

Archetypal Form:

derived from synthesized and natural sources –

in this case: Manta Ray

Graphic forms of the Commanders armor and equipment were derived from the posture, locomotion and function of predatory animals such as feral dogs, raptors and big cats (leopards, jaguars etc.) inspiration.

It is important to be able to “See the Soldier”

in the equipment and not hide the human, which ultimately is the core technology at the foundation of all Combat Armor Development.

The image of the Nod Cleric was also informative to the look of the Commander

Mitsubishi “Hyperlite”

Augmentation rig over Kevlar5 elasticized polymer core

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GDI Zone Trooper

Affordance/ Visible Tech:

In order to survive the toxic wastelands of the Red Zone environments the “gills’

of the commanders suit purify and compress the sparse oxygen into breathable atmosphere.

Data General Rugged Systems (DGRS) Sensor fusion helmet system

Hard Point Mounting System

Dai Nippon Skunkworks –

“Gillie”

Rebreather system.

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3D Development

“A fool with a computer is a more dangerous fool”

Del Coates

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Happiness is a Warm Gun!

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Concept Development Principles

•Rapid

Iteration/Prototyping

•Provoke/Facilitate

Agreement

•Provide Tools for Intra-

discipline development

“The Weapon Teaches the Body to Move”

Mo-Cap

Rough Models2D Fom-cor –

1 day3d Fom-cor –

2 daysFoam –

3 daysMo-Cap Model -3 Days

Casting MasterRTV/Cast Duplicates

CG Model

SketchesRough CG Sketches

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•Provoke/Facilitate Agreement

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•Provide Tools for Intra-discipline development –

The Weapon teaches

the body to move.

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CG Model

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CG Model

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View Model Tests

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Tiberium Deep Industrial Design

•Superform, Subform and Legacy Detail•Technical Schematics•Signature Iconic Form•Signature Iconic Functional Modes•Surface Development•Affordance, Visible Function and Tech•3D -

Weapons•ECO SYSTEM -

Context

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