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1 Developing a continuing training system 14 June 2007.
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Transcript of 1 Developing a continuing training system 14 June 2007.
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Developing a continuing training system
14 June 2007
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Promoted by Carried out by and
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What is Continuous Online Training:
• An advanced system of service based on ICT technology
• An innovative learning model on the web
• A complete, updated and contextualized educational approach
Project
Qualify, re-train and develop the human resources that operate in the integrated Education-Training-Job system
Follow the implementation of the job market and training system reform
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Strategic Steering CommitteeREGIONS
Social PartiesMINISTERO DEL LAVORO
E DELLA PREVIDENZA SOCIALEDirezione Generale per le Politiche per
l’Orientamento e la Formazione
Institutional actors
Technical Agencies
Coordination and Control Group MINISTERO DEL LAVOROE DELLA PREVIDENZA SOCIALE
Direzione Generale per le Politiche per l’Orientamento e la Formazione
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Training Contents Development
and Definition Service
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The model: key elements
Expansion of the service field
Innovation of the training model
System opening“beyond” the training
Focus on users, mix of methodologiesself-supported learning
and collaborative learning
New user targets; new requirementswider range of action of the
active policy
The web as an “environment” for learning, communicating, working:
from the learning community to the practice community
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The training operators in the 7 “environments” of the integrated system
• Accreditation and Certification
• Compulsory Training
• Apprenticeship
• Continuous Training
• Permanent Training – CTP
• Employment Service
• Post-diploma and Master’s Training
The target users
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Modular and Personalized Training Paths built on key competencies of operators linked to the processes that see them as key figures
• DIAGNOSIS• PLANNING• DISTRIBUTION• MONITORING AND EVALUATION• PROMOTION• QUALITY AND RESEARCH• COORDINATION AND MANAGEMENT• ADMINSTRATION
eLearning approach
Process/Result
Role/function
Resource
compe
tence
s
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• More than 3000 Training Units
• More than 1000 hours of Internet use
• Personalized and flexible learning paths for the development of competencies aimed and consistent with the European Qualifications Outline (QEQ/EQF)
400.000 potential users
A rich training catalogue
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An integrated learning model
According to the procedures and styles of adult learning (andragogy
model)
Self-supported Learning
Collaborative Learning
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A combined structure of tools and support for learning
Second level Tutoring in
individual support
Second level Tutoring
in group support
Learning community
First level Tutoring
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“Beyond” Training: Collaborate on the Web
SPF contributes in circulating the ICT competencies and the culture of the use of technolgies
Learning CommunityThe users of SPF pursue common interests and knowledge in an online environment
and share the process of learning
Practice CommunityThe users of SPF, informally tied together by a common activity
and by what they have comprehended following the online learning, continue to collaborate, elaborate and share knowledge and experiences
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Educational Monitoring ServiceThe Educational Monitoring Service of Isfol regularly contributes to the quality of SPF online.
It gathers and evaluates the results and gives feedback and pointers to prevent and overcome possible problems.
It is a path aimed to help the performers of the elearning process constantly protect and improve the quality and efficiency of the educational process.
Needs analysis
Intervention planning
Interventioncarrying out
Results evaluation
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Outbound services contractors
Learning Assistance Service
Multimedia Development Lab
Supplier – coordinated by
Supplier – coordinated by
Integrated Communication Plan
Xformare.it
IntegratedCommunicationIntegratedCommunication
VisionVision
XFormare Integrated Communication aims at enhancing and disseminating a culturally-precious message for the growth of countries:
Long Life Learning is essential to increase the skills and employability of workers
IntegratedCommunication
IntegratedCommunication
Ministry of Labour and Social Security
ISFOL
Italia Lavoro
Corporate ImageCorporate Image WEB Communication WEB Communication
Marketing ImageMarketing Image Internal ImageInternal Image
Mass Campaign Web Internal Communication
Integrated CommunicationIntegrated Communication
Learning Assistance
Service
InstitutionalCommunicationInstitutionalCommunication
ObjectivesObjectives
Disseminating project activities and related themes
Conveying the importance of ICT in LLL
(cost-effective value)
Enhancing the capacity of XFormare to contribute in building networks (practice communities)
Conveying the importance of continuous updating as an integral part of work
Emphasizing the route starting from FADOL to SPF
InstitutionalCommunication
InstitutionalCommunication
StrategyStrategy
The strategy of activitiesThe strategy of activities
The strategy aims to enhance the service function that XFormare intends to take on. Thanks also to technological innovation, the project meets the requirements of flexibility and adaptability of training
The communication tools and activities, from different perspectives, underline the importance of this aspect. In this connection, the closeness to the user of languages, graphics and contents, is a strategic tool of absolute importance.
StrategyStrategy
LogosLogos
LogosLogos
The multiplication sign "x" (in Italian "per") has been chosen to create immediate closeness with users and establish a user-friendly and communicative relationship. The graphic concept intends to convey an image attuned to the IT network but, at the same time, to communicate simplicity and consistency. The root of the Italian word "formare" (to train) is related to the word "formazione" (training) but also "informatica" (information technology) and "performance" which are all message keys close to communicative intentions.
ProductsProducts
ProductsProductsInstitutional LeafletInstitutional Leaflet and cards and cards
ProductsProducts
Plastic folder and cd-shellPlastic folder and cd-shell
ProductsProducts
Coordinated image productsCoordinated image products
ProductsProducts
The various features of productsproducts and the different messages they convey take take into accountinto account:
stakeholders
the different phases included in the project
progressive activation of services
Participation at fairsand important eventsParticipation at fairsand important events
Participation at fairsand important eventsParticipation at fairsand important events
Launch event
International Workshop
Closing event
Attendance at leading fairs and sector exhibitions
Mass communication campaignand external communicationMass communication campaignand external communication
Mass communication campaign
and external communication
Mass communication campaign
and external communication
Work in progress…Work in progress…
Communication campaign through tv commercials
Communication campaign through radio commercials
Press campaign
Magazine
Constant media relations and press office activities
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Communication and trainingmarketing services of the LASCommunication and trainingmarketing services of the LAS
Corporate ImageCorporate Image WEB Communication WEB Communication
Marketing ImageMarketing Image Internal ImageInternal Image
Mass Campaign Web Internal Communication
Integrated CommunicationIntegrated Communication
Learning Assistance
Service
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Learning Assistance ServicePlan, develop and implement communication and training marketing services for users interested into the Permanent Learning Service
Provide on-line assistance, on both technical and learning issues, since the guidance step on individual learning solutions up to the step of service exploitation, collaborative learning and conclusion of the on-line experience
Promote and animate on-line practical communities, i.e. network of professional communities
Tasks of the LASTasks of the LASTasks of the LASTasks of the LAS
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Communication activitiesFoster the use of ICT as the tool most suitable to implement life-long learning policiesPromote confidence attitude towards on-line learning methodologies/toolsMotivate the final users and professional context by high-lighting the value of a dedicated and high-quality offerMake aware of the value of learning as a sort of investment to enhhance one own’s professionality, skills and relationsPromote the Permanent Learning Service on-line as a service assisted, dedicated, personalised, public and freeImprove the value of access and use ease
Goals andGoals and strategiesstrategiesGoals andGoals and strategiesstrategies
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Communication target is represented by the practitioners of public and private
bodies within the
Target - 1Target - 1Target - 1Target - 1
Integrated system of training-education-labour
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Target - 2Target - 2Target - 2Target - 2
Learning agencies and schoolsTraining and educational practitionersLocal BodiesPractitioners of the employment services and local networksEnterprisesHR involved into training processes
Dealing with the following sectors orareas of supplychain (envisaged by law)
Accreditation and
certification
Compulsory
education
Continuing training
Life-long learning
Employment services
Post-university
degree and higher
education
Dealing with the following sectors orareas of supplychain (envisaged by law)
Accreditation and
certification
Compulsory
education
Continuing training
Life-long learning
Employment services
Post-university
degree and higher
education
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Communication toolsCommunication tools
E-Newsletter Electronic forwarding of a standardised newsletter to usersusers, istitutionsistitutions, organisationsorganisations and notewithstanding leadersnotewithstanding leaders
Web Promotion Announcements inserted into news groupnews group; on-line events spread among practical communities
Portal – public section Support to web-designweb-design and contents writingcontents writing
Fairs and exhibitions Experts part-taking seminarsseminars; support to the organisation secretary; distribution of information and promotionalinformation and promotional documentationdocumentation among hosting stands; dedicated meetingsdedicated meetings for presentations and simulations
Printed documentation
Production (planning, writing and printing activities) and distribution of brochuresbrochures, leafletleaflet and pamphletspamphlets
Media relations Press officePress office and media relations ( technical staff SPF-LAS)
Video Implementation of videos in formats of 15”, 30” and 60” for screen and web. Video-projection during fairs andfairs and exhibitionsexhibitions, presentations of conferencesconferences, seminarsseminars and institutional meetings
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The communication stylestyle is informative, clear and authoritative
The languagelanguage adopts the second person singular to foster thesense of belonging to a community and the Italian third personsingular for the bi-directional channels as a form of professionalregard
Personalised communication according to different ranges ofusers is made possible by the Customer RelationshipCustomer RelationshipManagementManagement (CRM)(CRM)
Communicative choiceCommunicative choice
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MarketingMarketing tools - 1tools - 1
The CRM ““Customer Relationship ManagementCustomer Relationship Management ” ” is:
a marketing instrumentmarketing instrument oriented to one-to-one relation
a methodologymethodology to rule and share knowledge and relations with users
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Marketing tools - 2Marketing tools - 2
Tool Action Activity
Customer Relationship Management
Creation of Profiles and users consolidation
Create a single structured and integrated data base to carry out a census of possible users (contacted people) and real users (subscribed into courses)
Make the segmentation of users through the marketing chain
Create the users profiles with the support of web
questionnaires, e-learning platform and the project partners
Understand and build Support, plan and implement effective communication and
marketing campaigns
Automatize the communication customisation with bi-directional channels, for instance through direct-mailing
Make added value Import, process and file the data on users under training
Implement monitoring reports on use states
Quota management Produce statistical data on the state of the art of the activities