1 Dell OptiPlex CH Training Desktop

OPTIPLEX™ TRAINING

Sales Training

Dell Confidential – Internal Use Only!1

AGENDA – OptiPlex™ Presentation

OptiPlex™ Roadmap – <Presenter Name>

Value Proposition – <Presenter Name>

Product Transition – <Presenter Name>

Key Features and Benefits – <Presenter Name>

The Competition – <Presenter Name>

Marketing Programs – <Presenter Name>

Call to Action – <Presenter Name>

Elevator Pitch – <Presenter Name>

2DELL CONFIDENTIAL – INTERNAL USE ONLY

TRAINING OBJECTIVES

Correctly position the new OptiPlex™ products with your customers.

State the value proposition of new OptiPlex thin client / FLX products for Flexible Computing solutions.

Discuss key features, usage and benefits with customers.

Advise your customers how to manage a product transition that best meets their needs.

Beat the competition & win new desktop business.

After the training you will be able to…

3DELL CONFIDENTIAL – INTERNAL USE ONLY

DELL CONFIDENTIAL – INTERNAL USE ONLY

OPTIPLEX™ ROADMAP

4

DELL CONFIDENTIAL – NDA USE ONLY

DESKTOP INTERLINE

Targeted to small businesses with simple networks or no network

Reliable desktops and notebooks with essential features

Technology solutions and expertise committed to small business success

Targeted to engineers, professionals and artists with specialized needs

Flexible, scalable systems ISV certified for mission-critical applications

Managed product transitions and global consistency

INSPIRON™

& XPS™DELLPRECISION™

OPTIPLEX™

& LATITUDE™

LIFECYCLE MANAGEMENT & IMAGE STABILITY

TECHNOLOGY TRANSITIONS

Optimized for intensive applications

Optimized to help businesses simplify IT

Suited for typical home consumer uses

Targeted at home users

Desktops and notebooks with technology that can power your lifestyle

VOSTRO™

Comprehensive small business solutions

Targeted to businesses to help simplify large IT infrastructures

Managed product transitions and global consistency

Business client products are designed to Get IT Faster, Run IT Better, Grow IT Smarter

DELL CONFIDENTIAL – NDA USE ONLYDELL CONFIDENTIAL6

CY’09-Q1 CY’09-Q2 CY’09-Q3 CY’09-Q4 CY’10-Q1Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

PUR

POSE

-BU

ILT

ESSE

NTI

AL

MA

INST

REA

MPE

RFO

RM

AN

CE

OptiPlex 360 - Intel based – MT, DT

OptiPlex FX160 high-end thin client – Tiny

OptiPlex 160 basic computing – Tiny

OptiPlex 740 – AMD based – MT, DT, SF

OptiPlex 960 incl. Intel® vPro™ - MT, DT, SF

980

380

XE

OptiPlex 755

OptiPlex 760 incl. Intel AMT 5.0 basic – MT, DT, SF, USFF

780 780 USFF

OPTIPLEX PORTFOLIO- NDA RoadmapOPTIPLEX PORTFOLIO- NDA Roadmap


OptiPlex Interline

Essential business value class desktop

360

Mainstream performance,

manageability, security and productivity

760

Premier performance, vPro remote management, environmental conscious design

960

Mainstream performance, vPro remote

management, security, and productivity

780160/FX160

Basic computing / Robust thin client for Flexible Computing

Advanced management, security & performance

technologies for business

Fundamental features for managed network

environments

Managed Lifecycles, Reliability, Serviceability, Energy Efficiency


OptiPlex portfolio

Premier performance, vPro remote management, environmental conscious design

Mainstream performance, manageabilit

y, security and

productivity productivity

Essential business

value class desktop

360 760 960

Mainstream performance, vPro remote

management, security, and productivity

780

USSF•AIO, smallest desktop chassis w/ integrated PSU

8


VALUE PROPOSITION

9

DELL CONFIDENTIAL 10

DESKTOP INFRASTRUCTURE CHALLENGES

More Control on Systems, Energy and Security deliver lower TCO !

DELL CONFIDENTIAL 11

E-FAMILY LAPTOPS ADDRESS CUSTOMER CHALLENGESOPTIPLEX DELIVERS CONTROL AND LOW TCO

Control and Low

Maintenance

Compliance and Control

Control & IT Efficiency

Low Energy needs

OptiPlex enables new way of computing !

DELL CONFIDENTIAL – INTERNAL USE ONLY 12

OPTIPLEX MEANS BUSINESS

IMAGEDIRECTWeb-based tool to simplify image creation and deployment

IMAGE MIGRATION SERVICESLet Dell take care of the Operating System Migration

REMOTE MANAGEMENTASF, Intel® AMT or Intel® vPro™ technologies to simplify system mgmt

BUSINESS CLASS SERVICES

PROSUPPORTInternational, 24/7, Technical support including software, to help your IT with image development

MANAGED TRANSITIONS & STABLE LIFECYCLES

60–90 Days

OLD PRODUCT NEW PRODUCT

12 to >15 Months12 to >15 Months

GLOBAL STANDARD PLATFORMSWorldwide identical configurations

BUSINESS CLASS SYSTEMS

USABILITY CONSISTENCYTool-less chassis, similar port layouts, information and diagnostic LEDS

IMAGE STABILITYComponent hardware and software standardized throughout lifecycle to provide image stability


Dell PROSUPPORT: Reduce time & money spent maintaining systems

IMAGEDIRECT – Simply your customer transition

Removes hardware complexity from the imaging process and makes transitions even smoother for customers

• 24x7 web-based management tool • Securely create, manage & deploy custom images• Manage a single cross-platform image • Parent-child imaging automates management• Images seamlessly applied during manufacturing

OPTIPLEX MEANS BUSINESSDECREASING OWNERSHIP COST: LONG STABLE LIFECYCLE


New Asset Protection Offers• Laptop Tracking & Recovery with GPS• Extended Battery Service

Dell PROSUPPORT: Reduce time & money spent maintaining systemsRECOMMENDED PROSUPPORT SOLUTIONS

**Dell does not sell insurance. Service varies by region, may be provided by a 3d party. Limitations apply.

PROSUPPORT FOR IT

ORPROSUPPORT

FOR END-USERS

• Same Day Response

• Specialized Onsite Service Options¹

• Data Protection

• Enterprise-wide Contract

• Designated Service Delivery Manager

SERVICE MODEL SPEED OF RESPONSE PROTECTION PROACTIVE

OFFICE EMPLOYEES

1. May be provided by third-party. Technician will be dispatched if necessary following phone-based troubleshooting. Availability varies. For terms of service please visit www.dell.com/servicecontracts.

Dell ProSupport for IT provides:

• 7x24 Direct access to Dell Expert Centers• Fast-track dispatch for Dell-certified technicians• Escalation management through Dell’s Global Command Centers

Dell ProSupport for End-Users is designed for: • End-users direct break-fix hardware support• 7x24 Direct access to Dell Expert Centers• “How-to” support on popular software applications

OPTIPLEX MEANS BUSINESSDECREASING OWNERSHIP COST: DELL PROSUPPORT

http://www.dell.com/servicecontracts


OPTIPLEX SECURITY

DEPLOY FASTER•Enable or activate security features, such as TPM, out of factory with CFI or Staging centers.

PROTECT BETTER•Hardware based Encryption – New Full Disk Encryption hard drive•Multi-factor Authentication – Fingerprint reader and SmartCard reader keyboard option with Dell ControlPoint, a user-friendly software application to manage all security devices.

PREVENT SMARTER•Isolate and remove malicious code with Intel® AMT client isolation and remote remediation features•Identify more threats earlier with Dell Client Manager support for iAMT security technology•Remote manageable security features through Dell Client Manager or Wave EMBASSY Trust Suite

SIMPLY SECURE : OptiPlex offers a full range of solutions to protect assets and data.

TPM not available in selected countries


OPTIPLEX IS EASY TO OWN

16

MANAGEABILITY•Fewer desk-side visits with Intel® AMT/vPro™ remote scheduled maintenance as well as client isolation and remote remediation features•New Dell Client Manager 3.0 coming with support for AMT/vPro•Remote Asset management and monitoring

SERVICEABILITY•Time-Saving tool-less cover removal for easy removal and access to tool- less internal components•DirectDetect™ LEDs enabling faster hardware diagnostics•Faster repairs for users with vPro user-initiated “Helpdesk Trouble- ticket”

USER ENABLEMENT•Maximum user productivity with up to Intel® Core2™ Quad processors•Workspace flexibility with support for integrated wireless networking•Graphics option for up to 4 monitors


OPTIPLEX 960 FORM FACTORS

17

MT: 2% smaller2% smaller*DT: 13% smaller13% smaller*Additional PCIex1 slot

SFF: 20% smaller20% smaller*Less than 8 Liters

*Reduction in volume compared to previous generation OptiPlex chassis

• Toughest, most durable OptiPlex ever• 30% more durable than the OptiPlex 755• New All-in-One stand with improved security for SFF• Innovative DisplayPort video

DELL CONFIDENTIAL – NDA USE ONLYDELL CONFIDENTIAL – INTERNAL USE ONLY

OptiPlex 760 OptiPlex 780 and 960

Intel® Standard Manageability

Intel® CoreTM 2 with vProTM Technology

Intel Standard ManageabilityIntel® Q43 Express Chipset

Intel vPro TechnologyIntel® Q45 Express Chipset

Out-of-band asset management, repair,

isolation, and updating

Out-of-band asset management, repair,

isolation, and updating

Access Monitoring

Microsoft NAP Support

Fast Call for HelpOptiPlex 760

Intel Standard Manageability

OptiPlex 780 and 960 Intel vPro

Intel Quad Core 2 with vPro Technology OptiPlex 780 / Intel Q45


OPTIPLEX GETS GREENMINIMIZE ENERGY• Dell Energy Smart settings• Dell Client Manager Power Scheme Settings• E-Star, E-PEAT Gold status • 85 Plus efficient power supplies

MINIMIZE TOXINS• RoHS and Environmental Certifications• Prefer Recycled plastics/metal• Reduced environmental impact with post- consumer recycled content

MINIMIZE WASTE• Recycling in mind• Recycled packaging material• Disposal: systems & packaging

OPTIPLEX IS GREEN BY DESIGN

Dell Energy Smart

& Green IT Solutions

Dell Energy Smart Settings Remote Power Schemes in Dell Client ManagerRecycled/Recyclable PackagingClimate Savers 85% efficient PSUEnergy Star 4.0 & EPEAT Gold OptionsQuiet Kit Options

*

* Post-RTS


OPTIPLEX GETS GREEN

MINIMIZE NOISE• Half the acoustics of a mainstream system• Available only on OptiPlex 960 with selected configurations

• 2,5” hard drives• fan & processor cooling• passive cooled graphic cards• specific power supplies• DT and SF chassis

PROVIDE GREENER, QUIETER WORKPLACE

Provide greener, quieter workplace with Dell’s ultra-silent

Quiet Kit noise-reduction solution

“

”Quietest running OptiPlex ever.Quieter than HP and Lenovo.

*

* Post-RTS


FLEXIBLE COMPUTING

21

MAINFRAMECOMPUTING

PERSONAL COMPUTING

FLEXIBLE COMPUTING

Several Users on One Device

One User on One Device

One User on Several Devices

FLEXIBLE COMPUTING OPTIPLEX USAGE MODELS

VIRTUALREMOTEDESKTOP

Server-based execution of desktop image, presentation streamed to client

EMBEDDED OS for simple virtual desktop implementations

OptiPlex FX160

ON-DEMAND DESKTOPSTREAMING

Client boots from external networked storage

STREAMED OS for graphic rich performance while retaining data security

Flexible Computing Client

OPTIMIZED FOR FLEXIBLE COMPUTING SOLUTIONS

OptiPlex FX160, 760 & 960

Flexible Computing Client

• Remote (WAN) access• Session mobility• Widest option of access devices• Good for general office use, labs, Education

• Local campus (LAN) Access• Very good for high video• Areas with dense user populations• Good for research, general office, healthcare


TRANSITION

23

OPTIPLEX™ FAMILY Platform Comparison

24

Processors

Intel® CeleronIntel® Pentium Dual CoreIntel® Core™ 2 DuoIntel® Core™ 2 QuadIntel® Atom™AMD Athlon™ Dual-coreAMD Phenom™ Quad-Core

Integrated Graphicsoptions

Integrated Intel® GMA 3100Integrated Intel® GMA 4500Integrated NVIDIA Quadro® NVSDVI Adapter PCIe

DiscreteGraphicsoptions

128MB ATI RadeonTM X1300256MB ATI RadeonTM X1300Pro256MB ATI RadeonTM HD 2400 Pro 256MB ATI RadeonTM HD 2400 XT256MB ATI RadeonTM HD 3450256MB Nvidia GeForceTM 9300GE256MB ATI RadeonTM HD 3470512MB Nvidia Quadro NVS 420


25

Managed Lifecycle

ImageWatch Proactive Change NotificationManaged 60-90 Day TransitionsGlobal Standard Platforms Program

Advanced Remote

Management

Dell Client Manager PortfolioASF 2.0 Intel® Standard Manageability (AMT Basic v5.0)Intel® vProTM Manageability (AMT Professional v5.0)

ChassisFeatures

Serviceability: Tool-less design & DirectDetectTM LightsRigorous Dell Quality & Reliability TestingNew native connectors: DisplayPort, eSATANew chassis design & features2.5” hard drivesSolid State drives

Smart Security

Chassis Intrusion AlertingRAID 1 Support for data redundancyDell ControlPointTM Software using TPM 1.2Intel® Circuit BreakerFull Disk Encryption Options

Dell Energy Smart



360360 740740 960960760760


26

Managed Lifecycle

ImageWatch Proactive Change NotificationManaged 60-90 Day TransitionsGlobal Standard Platforms Program

Advanced Remote

Management

Dell Client Manager PortfolioASF 2.0 Intel® vProTM Manageability (AMT Professional v5.0)

ChassisFeatures

Serviceability: Tool-less design & DirectDetectTM LightsRigorous Dell Quality & Reliability TestingNew native connectors: DisplayPort, eSATANew chassis design & features2.5” hard drivesSolid State drives

Smart Security

Chassis Intrusion AlertingRAID 1 Support for data redundancyDell ControlPointTM Software using TPM 1.2Intel® Circuit BreakerFull Disk Encryption Options

Dell Energy Smart



360360 740740 960960780780


COMPETITIVE

27

OptiPlex 160

Dell Confidential – For Internal Use Only

HP Desktop Portfolio Pe

rform

ance

Perfo

rman

ce

ScalabilityScalability

HP dc7900 OptiPlex 960

OptiPlex 360HP dx2400

HP dc2450 HP dc5850 OptiPlex 740

HP dc5800 OptiPlex 760

OptiPlex 780

OptiPlex 740

Dell Confidential – For Internal Use Only

Lenovo Desktop PortfolioPe

rform

ance

Perfo

rman

ce

ScalabilityScalability

ThinkCentre M58/M58p

ThinkCentre A62

OptiPlex 760

OptiPlex 960

OptiPlex 160

OptiPlex 360ThinkCentre A58 ThinkCentre M58e

OptiPlex 780

780 MT COMPARISON – COMPETITIVE ANALYSIS

DELL CONFIDENTIAL – For Internal Use Only

780 DT COMPARISON – COMPETITIVE ANALYSIS


780 SFF COMPARISON – COMPETITIVE ANALYSIS


THANK YOU !

OPTIPLEX 780 What’s New With vPro?

* Available on 760 34

DEFINITIONDEFINITION BENEFITBENEFIT

Remote Call from end client to console – Inside or Outside

Firewall

Less end-user downtime: Client can initiate a “call for help” if they

have an issue

OS-Absent Manageability in Microsoft NAP

Secured Networks

Fewer desk-side visits: Enable out-of-band software updates,

inventories, remote diagnostics, etc. when using a Microsoft NAP enabled 802.1x

network

Policy based log of AMT actions

Strengthened Platform Security: The log can only be viewed and edited by

administrator

Reported firmware measurements

Enhanced security: Allows AMT to be part of trusted platform

Audit Logs

Microsoft NAP Support

Client Initiated Remote Access

(CIRA)

780 960760


OptiPlex Systems Management Comparison


FEATURES BENEFITS

Secure Remote

Power‐on & Update

Enables secure communication inside systems management network via authenticated and

encrypted commands (TLS encryption)

IT BENEFIT ‐

Gives IT the ability to securely power up and power down systems and schedule

maintenance tasks (e.g. patches). More secure than WoL (open broadcast which has prohibited

this feature in the past)

Remote

troubleshooting and

recovery

Remotely heal systems with iAMT technology even if systems are powered down or OS is hung

(via Intel Management Engine or MEBX)

IT BENEFIT ‐

Reduce desk side visits by remotely managing systems. Helps decrease downtime

and minimize time‐to‐repair

Remote HW/SW

asset tracking

Conduct an inventory audit even if systems are powered down or OS is hung (out‐of‐band via

Intel Management Engine or MEBX)

IT BENEFIT ‐

Increases speed and accuracy over manual inventory tracking, helps reduce asset

accounting costs

Third‐party,

nonvolatile storage

“Always on”

NV memory enables OOB inventory tracking capabilities

Hardware‐Based

Isolation & Recovery

HW filtering for harmful viruses and isolate single or multiple infected PCs from the network

while maintaining a secure remediation channel (known as Circuit

Breaker or System Defense).

Monitors network traffic coming into the NIC to disable and quarantine system in or out‐of‐band

(via Intel Management Engine or MEBX)


37

FEATURES BENEFITS

Fast Call For HelpInside or Outside

Firewall

Client inside or outside the firewall may initiate a “call for help”

via a BIOS screen, or alert

triggered connection. Enables IT to receive signal and remediate client through a firewall/ VPN

(same as on LAN). End user hits F12 or Control H to get to BIOS

screen, then Fast Call for Help is

an option.

IT BENEFIT ‐

Less End‐user Downtime

OS‐Absent

Manageability in

Microsoft NAP

Secured Networks

Enables client to gain access to a Microsoft NAP enabled 802.1x network OOB to enable OOB

software updates, inventories, remote diagnostics, etc. Client can authenticate to NAP network

even if out‐of‐band (via credentials in NVRAM).

IT BENEFIT –

Fewer desk‐side visits

Access Monitor with

Audit Logs for IT

department, policy

based log of AMT

actions

All Admin tasks/ actions are logged to be viewed and edited by administrator. Enables ability to

audit IT staff and ensure compliance with department procedures.

IT BENEFIT ‐

Strengthened Platform Security


OptiPlex 780 Usage Models


39

Give me Confidence in SecurityMarco Alvarez, ID Director, Federal Agency, Washington D.C .OptiPlex 780Mr. Alvarez is responsible for managing the IT infrastructure, staff and resources for a 30,000 employee government agency. Security over data is the number one objective. The agency’s staff run complex, demanding statistical applications on an around-the-clock basis. While access to the agency’s facility is secure, workers move about the facility internally without supervision. Finally, Mr. Alvarez must have a means of making certain that before old systems are disposed of, data is completely removed.Answering Customer Requirements:

• Controlling access to the network•Dell Smartcard Reader Keyboard authenticates end users •780 standard security features control physical access: Chassis Intrusion Alerts, Configuration Change Alerts, Cable Lock slots and Chassis Lock Loops

• Securing data• Full Disk Encryption - Unauthorized access is automatically prevented by encrypting both data and passwords. Data is protected whether disk drive or system is stolen, retired or eventually sold. Because the encryption engine is built directly into the drive controller, all encryption is done at the full speed of the hard drive. Performance is never impacted.

•TPM 1.2 – provides an unalterable summary of the hardware, boot and host operating system configuration to verify software has not been tampered.

• Secure disposal•ProSupport Certified Data Destruction service wipes the hard drive clean and provides certification that data destruction is complete


40

Answering Customer Requirements:

•Deployment needs to be global and simplified•Globally standardized platforms enable a single global configuration and streamlined deployment. IT can order “out of the box” deployment ready systems.•780 delivers 15 month life-cycle

•I need a system I know will last and doesn’t require me to constantly update the image• Because of Dell Globally Standardized Platforms, IT can diagnose, fix and store standardized parts to reduce IT costs.

• I have a lot of users, but an IT staff of one, I need to be able to service the desktops without taking a lot of time•DirectDetect LEDs - displayed on the front of the chassis enable quick diagnosis of any hardware issues.• Tool-less designed chassis - makes removing and installing components quick and easy.

Give me Stability I Can Build On.Mary Austin, Small Business Owner, Austin, TexasOptiPlex 780Mary Austin owns Austin Airs, a small international travel agency with approximately 100 employees and a limited budget for global IT operations. The systems in the agency’s environment are used primarily for day to day standard business tasks such as web, Microsoft Office applications, email, and data analysis. With only one IT Administrator on board, business operations must be both simplified and global.


41

Answering Customer Requirements:

• Cut out desk side visits• vPro enabled remote systems management - IT staff can now troubleshoot, recover, track, update and securely power on systems from a single and remote point-of-control. Desk side visits almost never happen.

• Reduce IT churn with platform and Image stability • 15 month life-cycle – Avoid taking excess time to make hardware updates and to revalidate new configurations. The new OptiPlex 780 delivers hardware and image stability. IT staff can hold down image impacting changes that slow down employee productivity

Give Me Management Control.Steve Hanson, IT Administrator for Global Athletic, Dallas, TexasOptiPlex 780Steve Hanson is the IT Administrator for Global Athletic Equipment, a large corporation with sites in 11 countries. Steve oversees management of all IT hardware and IT staff operations for the Dallas location which has about 5,000 employees.Steve needs a way to reduce IT operation cost in the next two quarters by 11%. To make this happen, his staff is going to have to be far more efficient than in the last four quarters. This means they’ve got to find a way to centralize management and avoid making desk-side visits for every hardware or software issue that should arise.


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