1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on...
-
Upload
oswald-horn -
Category
Documents
-
view
212 -
download
0
Transcript of 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on...
![Page 1: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/1.jpg)
1
Dec 2007
Creating Business Opportunities | Solving Development Challenges
Hong Kong
Summit on Social Enterprise
Panel II: Marketing and Business Models
![Page 2: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/2.jpg)
2
Social enterprise: a more sustainable solution
NGO
private sector
Social impact Financial returns Double bottom line
Not the only solution
- Still need traditional NGOs and private sector players
Not an easier solution- Requires people with experiences from both sectors- Needs to meet both measures of success- Often need to make trade offs
![Page 3: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/3.jpg)
3
ViD Theory of Change
Statement of Belief
Given that certain basic needs of society are met, we believe that promoting the growth of social enterprises is a more sustainable way to achieve higher levels of economic and social development.
Awareness
AbsorptionAction
Increase the # ofsocial
entrepreneurs
![Page 4: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/4.jpg)
4
VID’s current work
Awareness
Absorption
Action
Knowledge Development
Enterprise Development
What we do How we do itv v
![Page 5: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/5.jpg)
5
Life Cycle of ViD EnterprisesIdentify Incubate Implement Pilot Scale Up/
Spin Off
Identify Development Based and Market-based opportunities
-Conduct rigorous market and industry research-Develop business plan
Launch pilot project to test feasibility of the concept
Expand the pilot into a full-blown for-profit business
-Stock Incentive scheme for community entrepreneurs/workers
Sus- tourism
![Page 6: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/6.jpg)
6
How we got started with yaks
Social impact
+
Financial sustainability
Need Local skills or resources
Solution
![Page 7: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/7.jpg)
7
![Page 8: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/8.jpg)
8
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 9: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/9.jpg)
9
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 10: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/10.jpg)
10
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 11: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/11.jpg)
11
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 12: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/12.jpg)
12
![Page 13: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/13.jpg)
13
Business
• Value proposition
Introduce an exotic, high quality and socially conscious fiber to consumers who value luxury with a story
• Capture a new market trend
Being socially conscious has progressed from a tree hugger movement to a lifestyle trend
• Branding
Established Shokay branding for knitting yarns, fashion items, and home furnishing goods that will be carried online as well as in retail stores around the world
Development
• Create a market demand for yak fur will provide a sustainable source of higher income for many marginalized Tibetan communities.
• Help preserve herders’ traditional way of life
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
Opportunity
![Page 14: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/14.jpg)
Test of Concept
14
Social Need Assessment
Aug ‘06
Marketing & Sales
Dec ‘06Jun ‘06 Aug - Nov ‘06
Production
Design,
Manufacturing
R&D
May ‘06
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 15: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/15.jpg)
15
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 16: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/16.jpg)
16
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 17: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/17.jpg)
17
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 18: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/18.jpg)
18
Identify ■ Incubate ■ Implement ■ Scale Up ■ Spin Off ■
![Page 19: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/19.jpg)
Our Products : Yarn
![Page 20: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/20.jpg)
Our Products : Baby
![Page 21: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/21.jpg)
Our Products : Accessories
![Page 22: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/22.jpg)
Our Products : Home
![Page 23: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/23.jpg)
Development Impact : Fiber Cooperative
We built our first cooperative of 3000+ members at Hei Ma He village, located three hours away from Xining, Qinghai. Their average income/year is US$530. Year 2008, we will be working with 15000 nomads.
![Page 24: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/24.jpg)
24
Business Development
•Launched knitting yarn , baby, home and accessories furnishings line
•Going into OEM yarn market
•Products carried in stores in Taiwan, China, Hong Kong, and US ; over 150 + stores worldwide
•Working with Esquel/ Loro Festa on R&D
•Story covered in Asia Wall Street Journal (Dec 2007) Time Magazine (April 09 2007)
•Worked with more 3000 people in 300 households.
•Develop Yak Loan Program and Woman Knitting Cooperatives
•Estimated income increase 25-40%
![Page 25: 1 Dec 2007 Creating Business Opportunities | Solving Development Challenges Hong Kong Summit on Social Enterprise Panel II: Marketing and Business Models.](https://reader035.fdocuments.us/reader035/viewer/2022070407/56649e2b5503460f94b19fa7/html5/thumbnails/25.jpg)
•Creative : to find own market niche
•Innovative : to be competitive and sustainable
•Adaptive : to market needs and changes
•Passionate