1 Customer Focused Technology Transition BSamardizich Ford DAP Forum April 20 2010
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Powertrain
Customer Focused
Technolo Transition
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Barb Samardzich, Vice President Powertrain Engineering
April 20, 2010 36th API Automotive / Petroleum Industry Forum
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e ver ng unsurpasse segment- ea ng ue economy
Affordable technology
High volume solutions
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Sustainability Strategy
2007 2012 2020 2030
• Significant number of vehicleswith EcoBoost
• Dual clutch and 6 speed
• Weight reduction 250 - 750 lbs
• Engine displacement reductionaligned with weight save
• Volume introduction of HEV,PHEV
• Introduction of BEV and fueltransmissions replacing
4 and 5 speeds
• Increased hybrid applications
• Increased unibody applications
• EcoBoost available in nearly allvehicles
• Increased use of hybrids as apercentage of gas engines
cell vehicles• Clean electric / hydrogen fuels
• Percentage of internalcombustion en ines de endant
• Smaller showroom entries
• Electric power steering 80 - 90%
• Battery mgmt 75%
• Diesel use as market demands
• Additional aero improvements up
to 5%• Electric Power Steerin
on renewable fuels
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• ero mprovement up to 5% approaching 100% on light-duty
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Global Leveraging of Technology -- For Maximum Customer Benefit
80%
90%
100%
g y
% 6-Spd Trans
60%
70%
w i t h T e c h n o l
% TiVCT & DI
% EcoBoost
30%
40%
50%
n t N a m e p l a t e s
% Diesel
10%
20% P e r c e
% HEV/BEV
% Stop / Start
4
0%
2008 2009 2010 2011 2012 2013 2014
Calendar Year
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Powershift Transmission -- Game Changing Technology
6-speed dry dual-clutch
automatic
7% - 9% fuel economy
vs. traditional 4-speed auto
Eliminates the need forhydraulic controls
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Three New EcoBoost Engines in 2010-- Game Changing Technology
1.6L Si ma I4 EcoBoost Nine Nameplates
withEcoBoost by
1Q 2011
2.0L Duratec I4 EcoBoost
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.
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2007 2012 2020
Elect r i f ic a t ion o f Veh ic les
HEV (Balanced city/highway driving)• Better fuel economy and emissions v. ICE•
• New and fun drivingex erience
• No compromise in performance
PHEV (Extended city range battery mode)• A better HEV in every way (FE, emissions, image, etc.)
• Best in class fueleconomy / Green
• More costly because of more batteries
BEV (Close range city driving--100 mile range)• Best possible Fuel Economy (zero fuel) and emissions (zero)
• Infrastructure and
value equation
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• Range anxiety and cost are unique challenges
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Global Electrification Rates up to 25% by 2020
4
5
i l s
)
~25% ~25%
~20%
r party sources:
• Roland Berger
• Boston Consulting Group
• JP MorganBEV BEV
3
V o l u m
e (
PHEV
PHEV
BEV
PHEV
2
, P H E V , B
E V
~25%HEV
HEV HEVBEV
0
H E V
2010 2020 2010 2020 2010 2020 2010 2020
~2%* ~2%* ~1%* ~3%* HEV
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. .
2010CY and 2020CY Projected Regional Data
*2010 Internal Planning Estimate
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What Help is Needed From the Petroleum Industry ?
Fuels :
• Narrow the range of gasoline quality (i.e. volatility) in the marketplace – current
• Trend to higher octane / cetane for customer benefit on new-technology engines
•
• Expand bio-fuel research (E20-E100 and B20+) to achieve increased performance,improved combustion and cold start satisfaction for global customers
• Continue cooperation on fuel standards (worldwide)
• Improve countermeasures for fuel injector tip deposits (all global markets)
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What Help is Needed From the Petroleum Industry ?
Lubrication:
• Deliver consistent engine oil quality conformance to assure adequate oil life – Ford,
• Develop lubricants for new fuel efficient powertrain technologies to enable:•Higher temperatures and higher load duty cycles
•Faster warm-up•Flatter viscosity index --same viscosity over wider temperature range
• Work toward global engine oil specifications
• Develop new low-viscosity gear oils to improve transmission efficiency
• Research next generation friction reduction ideas (Engine and Transmission)
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Affordable Fuel Econom
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