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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2
Business Cases für Exalytics In-Memory BI
Bjoern Staender
Director Business Development
Business Intelligence / Business Analytics
Oracle Germany
DOAG Conference 21.11.12
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
Safe Harbor Statements
The following is intended to outline our general product direction. It is intended
for information purposes only, and may not be incorporated into any contract.
It is not a commitment to deliver any material, code, or functionality, and
should not be relied upon in making purchasing decisions. The development,
release, and timing of any features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 4
Agenda
Was ist Oracle Exalytics?
Anwendungsfälle für Exalytics
– OBIEE and Oracle BI-Applications
– Oracle Hyperion Planning & Essbase
Kundenbeispiele
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 6
Interactive
Dashboards
Geospatial
Visualization
Office Integration
Mobile Reports
Oracle Business Intelligence Foundation Suite Complete. Consistent. Accurate.
Applications & Portals
Search Ad-hoc
Queries
Collaboration
Scorecards
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 7
1
What Happened?
Take Action
Who Does What?
Why Did it Happen?
How to Optimize
Across Alternatives?
2
4 3
Exception-based Management Embedded Analytics
Scenario / What if Modelling? Integration in Business Processes
Intelligent Decision Cycle Oracle BI Powers Intelligent Decision Processes
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8
First Closed-Loop Business Intelligence Solution
THE OLD WAY
Disconnected. Open Ended.
The New Way: ACTION FRAMEWORK
Integrated. Actionable.
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 9
Integrated in the business process
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 10
Integrated in the business process
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 11
Integrated in the business process
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 12
Reusable Analytic Assets Common Enterprise Information Model Enables Scale
• Simplified Business View
• User Roles, Preferences
• Member Selection
• Logical SQL Interface
PRESENTATION LAYER
• Dimensions
• Hierarchies
• Measures
• Calculations
• Aggregation Rules
• Time Series
SEMANTIC OBJECT LAYER
• Map Physical Data
• Connections
• Schema
PHYSICAL LAYER
Users
• Simple business views shield complexity
• Powerful access to all corporate data
• Consistent definition of business metrics & calculations
IT
• Grow over time: add sources and subjects
• Lower cost: model once, deploy everywhere, including mobile
• Work with any set of data sources
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 13
OLTP & ODS Systems
Data Warehouse Data Mart
Packaged Applications (Oracle, SAP, Others)
Excel XML/Office
Business Process
OLAP Sources
Exadata Unstructured & Semi-Structured
Oracle Business Intelligence 11g
Common Enterprise Information Model • Common Metadata Foundation across all Data Sources
• Common Security, Access Control, Authorization, Auditing
• Common Request Generation and Optimized Data Access Services
• Common Clustering, Workload Management, & Deployment
• Common Systems & Operational Lifecycle Management
Interactive Dashboards
Reporting & Publishing
Ad-hoc Analysis
Detect & Alert
Office Integration
Search Embedded Data Integration
Mobile Scorecards Collaborate
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 14
Oracle BI Foundation Suite Single Integrated ROLAP + MOLAP Suite
Oracle Essbase Plus Oracle BI EE Plus
+
+ Oracle Essbase Analytics Link for Hyperion Financial Management
+
Oracle Scorecard and Strategy Management
+
Oracle BI Mobile
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 15
Vorteile durch die Oracle BI Foundation Suite
Konsolidierung unterschiedlicher Reporting & Analyse Werkzeuge
– eine integrierte Plattform für BI
Reduzierung von Schnittstellen – weniger Komplexität
Action Framework integriert BI in Geschäftsprozesse
Vollle Flexibilität bei der Anbindung unterschiedlicher
Datenquellen und beim Zugriff auf Informationen
Senkung der Betriebskosten für BI
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 17
Analytics Unlocks
The Value Of Data
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 18
In-Memory Analytics Engines Differentiated, Comprehensive: TimesTen, Essbase, Endeca
ROLAP MOLAP Unstructured
Analytical Engines Optimized for Exalytics
Unstructured
Analytics
Reporting &
Analysis
Modeling &
Planning
Predictive
Analytics
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 19
Exalytics
In-Memory
Machine
Oracle Exalytics: Hardware Memory Optimized
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 20
Heuristic Adaptive In-Memory Cache: 10-20X faster identification of hot data via better Exadata integration
In-Memory Data Load: 7-10X faster with better parallel load and tighter BI-TimesTen integration
TimesTen Query Performance: 5-10x improvements for some complex BI Queries
New and Improved
Oracle Exalytics, Now Faster Than Ever Example improvements with August 2012 update
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 21
ERP
ANALYTICS
CRM
ANALYTICS
YOUR
ANALYTICS
INDUSTRY
ANALYTICS
In-Memory Business Intelligence
Oracle EBS
JDE
Syndicated
Universal
SAP
Integrated Business
Intelligence Platform
Fusion Apps
Over 80 Best Practice Analytics Apps
Siebel PSFT
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 21
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 22
BI Applications – Rapid Performance Insight CRM ANALYTICS
ORACLE BUSINESS INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES
SOURCE ADAPTERS:
SALES
• Pipeline Analysis
• Forecast Accuracy
• Up-sell/Cross-sell
• Cycle Times
• Lead Conversion
• Sales Team Effectiveness
MARKETING
• Campaign Effectiveness
• Customer Insight
• Product Propensity
• Market Basket Analysis
• Campaign ROI
SERVICE &
CONTACT CENTER
• Service Effectiveness
• Customer Satisfaction
• Resolution Rates
• Service Rep Efficiency
• Service Cost
• Service Trends
PRICE
• Price Segments
• Price Waterfall Analysis
• Deal Life Cycle
• Deal Desk Analysis
• Product Pricing Performance
LOYALTY
• Member Demographics
• Membership Trends
• Promotion Cost
• Promotion Effectiveness
• Points Analysis
ERP ANALYTICS
FINANCIALS
• General Ledger
• Accounts Receivable
• Accounts Payable
• Cash Flow
• Profitability
• Expense Management
PROCUREMENT &
SPEND
• Direct & Indirect Spend
• Buyer Productivity
• Contract Compliance
• Supplier Perf.
• Purch. Cycle Time
• Employee Expense
SUPPLY CHAIN &
ORDER MGMT
• Revenue & Backlog
• Inventory Analysis
• Fulfillment Status
• Customer Status
• Order Cycle Time
• BOM Analysis
PROJECTS
• Project Funding and Budget
• Product Cost
• Project Revenue
• Project Billing
• Project Profitability
HUMAN
RESOURCES
• Employee Productivity
• Compensation
• Talent Management
• Recruiting Analysis
• Learning Analysis
• Workforce Profile
MANUFACTURING
• Plan to Produce
• Work Orders
• Inventory and WIP
• Quality
• Resource Usage
• Bill of Material
• Costing
• Kanban
ENTERPRISE
ASSET
MANAGEMENT
• Maintenance History
• Maintenance Costing
• Asset Genealogy
• Breakdown & Preventive
• Quality
• Inventory
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23
Oracle BI Applications
Supply Chain & Order
Management
Oracle BI Foundation
Common Enterprise Information Model
SAP R/3 v 4.6c & ECC 6.0
Oracle Data Integrator
• Financial Accounting (FI) • Sales & Distribution (SD) • Materials Management (MM)
Procurement & Spend
Financials
Oracle BI Applications for SAP
Analytic applications available
1. Financial Analytics for SAP
2. Procurement & Spend Analytics for SAP
3. Supply Chain & Order Management Analytics for SAP
Leverage BI Foundation Suite 11g
– Exalytics and Exadata certified
– BI Mobile support
Fully localized in 28 languages
Open and extensible
Three new analytic apps
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 24
Total Economic Impact of Oracle BI Apps
*Composite Organization Three-Year Risk-Adjusted ROI
Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.
Validated Benefits
Lower Procurement Spend - 5% lower procurement costs in
Year 1 of the study and increased to 7% in Year 2.
Accounts Payable Savings - Savings of more than $1 million
per year by the third year of the study
IT and business labor savings - Apps created efficiencies in
both the IT and business sides of the organization.
Lower Inventory Working Capital – 15% reduction in
inventory for the affected product categories
Increased gross sales and prices- 0.3% increase in average
sales price and 0.4% lift in sales at affected parts of the
organization
99% ROI with a 20 Months Payback Period*
Based on commissioned study conducted by Forrester Consulting
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 25
Unique Features
In-Memory Query & Analysis
In-Memory Multi-Dimensional OLAP
In-Memory Reporting
In-Memory Planning & Budgeting
Runs Packaged Applications without modification
Works with ANY Oracle & Non-Oracle Data Source
Superfast optimizations with Oracle Exadata
Benefits
Superfast, Interactive Visual Analysis
Faster Planning & Budgeting with Richer Models
Quick to Deploy, Supports More Users
Faster, Cheaper, Better Analytics
Oracle Exalytics In-Memory Machine
OBI In-Memory Analytics
Essbase In-Memory OLAP
Times Ten In-Memory DBMS
1 TB DRAM, 40 Intel Cores
Hyperion Planning
& Budgeting
Endeca Information Discovery
Endeca In-Memory MDEX Server
80+ Pre-Packaged
Analytic Apps
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 26
Exalytics Sub-Capacity Licensing
New Trusted Partitions for Oracle Engineered Systems
– License Processors in increments of sockets
1 socket = 10 cores = 5 Processor licenses
License 5, 10, 15, or 20 Processors
Benefit
– Start small and pay as you grow
Technical
– Based on Oracle VM
– Enterprise Manager based utilization auditing required
Available Now
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 27
Exalytics Delivers Lower Cost of Ownership
COMPLEX SIMPLE
Multiple Platforms & Many Servers
High Cost of Administration
One Platform & One Server
Lower Cost of Administration
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 29
What Can We Do With In-Memory?
Faster Analysis
Faster Plans
Better Interactivity
Better Visualizations
More Users
More Queries
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 30
Oracle Exalytics Use Cases
1 Performance: Interactive speeds that unlock new opportunities
3 Enable Operational Visibility in Real-Time
2 Enable Rapid Insights Into Unstructured Data
4 Enterprise Planning Maturity
5 Management Reporting for Consolidation
6 Reduce Cost of Ownership
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 31
“With Oracle Exalytics, we were able to
develop a performance dashboard in
one-fifth the estimated time it would
take to develop otherwise.“
5x shorter time to develop; 50x faster
than a custom report
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 32
“In the old times we would report every month. Now we report
every hour or minute…. With Oracle Exalytics it’s easier to
develop complex dashboards and we get better performance…
35X to 70X faster with Exadata + Exalytics
70X 35x 0
50
100
Report 1 Report 2
Seco
nd
s
Dashboard Response Times
Production
Exalytics+Exadata
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 33
Oracle Exalytics Use Cases
1 Performance: Interactive speeds that unlock new opportunities
3 Enable Operational Visibility in Real-Time
2 Enable Rapid Insights Into Unstructured Data
4 Enterprise Planning Maturity
5 Management Reporting for Consolidation
6 Reduce Cost of Ownership
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 34
Free form Search + Exploration +
Analysis with walk up ease of Use
Multi-core data & query parallelism
In-memory columnar storage and
dynamic cache
Adaptive in-memory data mapping
Unstructured Analytics
Endeca Information Discovery Now on Exalytics
Guided Navigation
Data Mashup
Unified Search
Unified Indexing
Interactive Exploration
Text Analytics
Un-Structured & Structured Data
Information Discovery
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 35
ORACLE TEAM USA Analytics Dashboard
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 36
Oracle Exalytics Use Cases
1 Performance: Interactive speeds that unlock new opportunities
3 Enable Operational Visibility in Real-Time
2 Enable Rapid Insights Into Unstructured Data
4 Enterprise Planning Maturity
5 Management Reporting for Consolidation
6 Reduce Cost of Ownership
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 37
Operational Reporting With Exalytics
Fast
– Change replication in seconds
Works with many sources
– Most comprehensive source support with
GoldenGate
Efficient
– In-Memory database and BI platform
integrated into one package
Comprehensive
– Interactive, Adhoc, Production reporting
– OBIEE, BI Publisher
Golden Gate &
ETL Data Load
OLTP DBMS
In-Memory DB
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 38
Operational Reporting Example Adjusting a manufacturing process with Operational Reporting
Logs
Replicate Analyze
Feedback
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 39
Performance: Interactive speeds Impressive results
• BI Query reporting w/ Exalytics on Oracle DB
• In-memory data marts vs. the baseline DW: 18X faster on the average
• Individual dashboard response time gain upto 45x (Filter Department)
Response Time Comparison (Slowest transactions) - Baseline vs. Exalytics (non-Exadata)s
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 40
Oracle Exalytics Use Cases
1 Performance: Interactive speeds that unlock new opportunities
3 Enable Operational Visibility in Real-Time
2 Enable Rapid Insights Into Unstructured Data
4 Enterprise Planning Maturity
5 Management Reporting for Consolidation
6 Reduce Cost of Ownership
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 41
Greater plan accuracy
– More detail, more cycles, more
powerful what-if modeling
Much faster planning cycles
– Recompute cubes in minutes
vs. days
Highly scalable management
reporting
Planning on Exalytics
Hyperion Planning Now on Exalytics
Oracle Hyperion Planning
Oracle Essbase Oracle BI
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 42
Excerpted by permission of Harvard Business School Press 2006
Adopt Planning and Budgeting Best Practices Rolling Forecasts Improve Agility and Accuracy
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 43
Customer Need
– Demantra integration with Financials
More detail, More users
– Consolidation of Planning and BI
Performance Results
– 3X to 6X faster Planning calculations and cube
building: 25 min vs. 2.5 hrs
– Both Planning and Reporting on the same Exalytics
machine
Global Manufacturer of Motion
Control Devices
Case Study Example: Manufacturing (Europe)
6X
0
20
40
60
80
100
120
140
160
Average Response Time
Se
co
nd
s
Product Order Backlog
Current deployment
Exalytics
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 44
Customer Need
– Product skew level Planning
– Complex Calculations such as Economic Value
Add
Performance Results
– 6X faster Planning calculations on Aggregations
– 50% faster Calculations for complex business rule
Global Consumer and Goods
Company
Case Study Example: CPG Company
6X
0
20
40
60
80
100
120
140
160
Average Response Time
Se
co
nd
s
Product Aggregation
Current deployment
Exalytics
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 45
Customer Need
– Total Aggregation across all Entities and Years
– Complex Calculations such as Benefits
Calculations for Employees
Performance Results
– 4X faster Planning calculations on Aggregations
– 4X faster Planning calculations for Complex
Business Rules
Federal Government Agency in
Washington DC
Case Study Example: Federal Government
4X
0
20
40
60
80
100
120
140
160
Average Response Time
Se
co
nd
s
Entity Aggregation
Current deployment
Exalytics
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 46
Oracle Exalytics Use Cases
1 Performance: Interactive speeds that unlock new opportunities
3 Enable Operational Visibility in Real-Time
2 Enable Rapid Insights Into Unstructured Data
4 Enterprise Planning Maturity
5 Management Reporting for Consolidation
6 Reduce Cost of Ownership
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 47
Management Reporting Workflow
Seamless integration of HFM with
Exalytics
– Real-time or On Demand Financial Analytics
Delivers single reporting solution for
custom financial analytics
– Modified dimensionality, merge additional data
sources
Extending HFM with zero impact on the
HFM servers
– More users, more reports, bigger queries
Simple and automated implementation
HFM
Database
Server
Essbase Load
Queries
GL
Planning
DW
Essbase
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 48
Data Security
Single Source of Truth
Seamless Integration
Hierarchy Drills
Enables
drilling
into details
Visibility based on security access rights in hfm.
Single Sign on and workspace
integration *
Oracle Financial Management Analytics Pre-packaged Analytic Application for Hyperion Consolidation
OBIEE HFM\FCM
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 50
Oracle Exalytics Use Cases
1 Performance: Interactive speeds that unlock new opportunities
3 Enable Operational Visibility in Real-Time
2 Enable Rapid Insights Into Unstructured Data
4 Enterprise Planning Maturity
5 Management Reporting for Consolidation
6 Enable New Insights and Reduce Cost of Ownership
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 51
Extreme performance with Exalytics
Oracle Exalytics Customer Results
• Scandinavia’s leading shoe group
• Reporting for business managers across all brands
• Sub-second response times with Exalytics on mobile devices
• World’s leading source of intelligent information for businesses and professionals
• Need highly interactive dashboards and visualizations for global subscribers
• Up to 100X faster with Exalytics
• Second largest school district in California, serving 132,000 students
• Improve attendance by providing responsive tracking to staff, parents and admins
• Recover $2.25M funding annually by helping maintain and improve attendance
• World leader in Quality of Daily Life Solutions
• Roll out responsive, self service reporting, including mobile for 10,000 business users
• Up to 10X faster reporting on 70 cubes; implemented in 4 weeks
• Largest bank in Croatia
• Rolling out dynamic reporting for their corporate clients
• > 10X faster queries in initial results; even with increased number of concurrent users
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 52
Lowering Cost of Ownership
Better Cost-performance
– 3X more users compared to similar hardware
– Less DW tuning needed
Lower operational costs
– Unified patching
– Consolidate servers
Risk Reduction
– Pre-tested configurations
– Large community of users
– Unified single vendor support
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 53
Oracle Engineered Systems - zum Anfassen Besichtigung der EXA* Maschinen im ISE Oracle Technology Center*
Einzigartig in Deutschland, kann die komplette Palette der Oracle Engineered Systems
in nur 2 km Entfernung von der DOAG Konferenz erlebt werden.
Der größte Teil des Exa-*Stacks, also eine Exadata, eine Exalogic und eine Exalytics In-
Memory Machine, stehen im ISE Oracle Technology Center der ISE Information Systems
Engineering GmbH und werden betrieben in einem der modernsten 5-Sterne
Rechenzentren Europas bei der Noris Netwok AG.
Sie möchten dabei sein?
Registrieren sie sich am Oracle Stand oder
Melden Sie sich an unter
http://apex.oracle.com/pls/apex/f?p=38040
Weitere Hinweise – bitte wenden
*Herbert Rossgoderer, ISE Information Systems Engineering GmbH mit freundlicher Unterstützung
der DOAG und ORACLE
UNSERE TERMINE:
► 20. Nov. 2012 - 15:00 bis 16:30 Uhr
► 21. Nov. 2012 - 17:00 bis 18:30 Uhr
► 22. Nov. 2012 - 10:30 bis 12:00 Uhr
UNSER TREFFPUNKT:
► Oracle Stand im 3. OG oder
► EG an der Rolltreppe