Communication Method Evaluation

Charlie Davison

ASA CodesNumber Name Brief Description

1 Compliance For all marketing communication it should be legal, decent, honest and truthful

2 Recognition of marketing communications

Make sure material is identifiable as marketing communications, advertisements and advertorials.

3 Misleading Adverts ASA may take the consumer protection from Unfair Trading Regulations 2008 into account when it adjudicates on complaints. This could be about marketing communications that are alleged to be misleading.

4 Harm and Offence Ensuring that ads don’t cause any harm or serious or widespread offences. Including rules that relate to shock tactics, unsafe practises and photosensitive epilepsy.

5 Children Rules that must be followed if directing ads at children or featuring them. Including rules about unsafe practises and unfair pressure; pester power and sales promotions for children.

6 Privacy Marketers must not portray or refer to anyone in an adverse or offensive way unless that person has given the marketer permission to allow it.

13 Food, food supplements and associated health or nutritional claims

Marketing communications must not condone or encourage poor nutritional habits or an unhealthy lifestyle with both children and adults.

Mind Map

Coca-Cola

Colorsmaking it easy and simple.

Fonts and sizes

Who it’s aimed at?,Age – All ages,Gender – Both.People who like this product from/Since when they knew about it.

Slogans

Different products

Coca-Cola,Diet Coke,Coca-Cola Zero,Coca-Cola Life,Fanta,Sprite

Delicious and Refreshing (1886),Ice Cold Sunshine (1932),Coke Adds Life (1976).

A slogan is a phrase to be remembered easily and quickly.

Red, Black, white…

Shows off the color scheme and makes the color more likable as well as the product.

Audience

Resizing texts and pictures to show the bigger picture.

An easy and simple style of font can show the importance of the product.

Competition between different products.Getting people to choose which of two or three or more products is the best. This could be through voting polls or taste of the product.

Happiness, family, brightness,

Makes people aware of what the product can do with people

Conventions

Make the poster is easy to understand from all ages,Easy for children to like it and understand what the advertisement is saying plus all other ages 10+

Mind Map• Strengths of using this method

– Gives you a variety of different paths to go down when focusing on certain things. You can take several routes and maybe combine ones to make something look nice.

• Weaknesses of using this method– Might not have an idea that you like, therefore you have to think of

something outside he box.• Did you like using this method? Why?Yes because I can put all of my ideas onto one page and explore other ideas from there. Also gives me a chance to go more in-depth with an idea and progress further with that idea.

Mood Board

Mood Board• Strengths of using this method

– Helps you understand more in-depth of the product and can show others your own ideas of what the product is like to you.

• Weaknesses of using this method– Might not find the pictures you want.

• Did you like using this method? Why?I did like using this method because it showed me other things I didn’t know about the product Coca-Cola and helped me make my own idea of what the product can do and what to…

Style Sheet

Style Sheet• Strengths of using this method

– There’s a massive variety of fonts and styles to chose from and you can test which one fits best.

• Weaknesses of using this method– Might not find the exact font you want.

• Did you like using this method? Why?I like using this method because it gives me a difficult choice to make on which style of font to use. Also gives me a feel of what colour scheme I want.

Layout Plan

Layout Plan• Strengths of using this method

– Gives you an idea of what the poster would look like. Also you can try different fonts and sizes that will fit with the background image or other texts.

• Weaknesses of using this method– Might change your mind on a few things making t harder to stick to

your main ideas.• Did you like using this method? Why?This is a useful method because it gives you an idea of what your final poster could / would look like and if you need to make any changes there’s lots of different styles of font and background to find and put together.

Brainstorm

Brainstorm• Strengths of using this method

– Writing everything down helps you remember it and can go more in-depth with some of the ideas you come up with. Good way to see all of the ideas.

• Weaknesses of using this method– Time-consuming, takes a long time to write everything down, especially if there’s

• Did you like using this method? Why?

Pitch• Slogans:Ice Cold Sunshine,Ice Cold Refreshment,The cold crisp taste of Coke.

• Sounds:Opening the coke can,Coke hitting ice,People sound effects,Jack’s Voice.

• Special effects:Pitch,Tempo,Rhythm.

• Others:Unique,Attention grabbing opener.

• Structure:Coke can opening and then pouring the coke into a glass of ice.Then fades out into the background music and then the slogan and Jack’s voiceover.

Informal Pitch• Strengths of using this method

– The strengths were that we could talk about our ideas and make further development instead of writing it down and wasting time. Easier to talk about it. Got good feedback on the ideas.

• Weaknesses of using this method– Time-consuming when trying to write it all down.

• Did you like using this method? Why?Yes because it gives you ideas from other people and you can combine ideas to make something that you can work with. Easier to combine ideas when talking.

Initial Reaction• I have to make an advergame about Coca-cola. The pixel based side scrolling game

must be made on a 320(H) by 480 (W) canvas.

• I would make Coca-Cola bottles and cans for characters. I might give the cans and bottles wings or make them fly somehow. Might make it similar to Super Mario.

Initial Reaction• Strengths of using this method

– Gives me an idea of what I want to do.• Weaknesses of using this method

– Might change my idea because I don’t have a full idea planned out yet.• Did you like using this method? Why?Yes because I can write down what comes to mind. And hopefully the things that I

wrote down can be gone further in-depth.

Sketches

Sketches• Strengths of using this method

– The strengths are that I can look at the ideas I’ve come up with, with the rest of my group and then develop on some ideas.

• Weaknesses of using this method– The ideas put down might not be the ideas that I use.

• Did you like using this method? Why?Yes I do like using this method because it keeps all the ideas together.

Formal Proposal• Strengths of using this method

– The strengths of a formal proposal are that the ideas put down are in a structure. Therefore when somebody looks at the formal proposal they can get an idea of what the product I and what it’s about.

• Weaknesses of using this method

• Did you like using this method? Why?Yes because others then can see my ideas and put together an idea of what my product is about.