Communication Method Evaluation

Your Name

ASA CodesNumber Name Brief Description

1 Compliance It is about how marketing should be truthful and legal

2 Recognition of marketing communications

This is so people know that it is marketing for example an advert

3 Misleading Adverts No false information should be shown like price or function

4 Harm and Offence This is about how you can’t set out to offend or bring harm to a set group of people

5 Children You can’t promote dangerous behaviour or pressure children into buying the product you are selling

6 Privacy If using a celebrity you must have written consent of the person and it can’t offend them.

13 Food, food supplements and associated health or nutritional claims

You can’t condone or encourage an unhealthy life style for adults and children.

Mind Map

Coca-Cola

Fun

Bright

Festive

Relaxed Refreshing

50s to 60s art style

Music

Colorful

Party

Sport

Teens and young adults

Male and female target audience

Friends

Party's

Cold

IceRed

Other types of coca cola

Sugar free

Mind Map

• Strengths of using this methodIt lets you have multiple ideas and it lets people know what you are thinking and it lets you be creative with your ideas.

• Weaknesses of using this methodSome people may not understand it without images or any designs to go with it as well is you will only use one idea out of multiple so it could waste time.

• Did you like using this method? Why?Yes I like this method because it gives me the chance to get a lot of ideas down and pick out the best ones to use.

Mood Board

Mood Board

• Strengths of using this methodYou get an idea of what your work will look like and it also gives you ideas on what you could add and take away.

• Weaknesses of using this methodYou don’t get a lot of information so some people may not understand what you are doing.

• Did you like using this method? Why?Yes I did like using this method because it gave me a lot of ideas of what I could do to change my work to look better.

Style Sheet Color ideas Text ideas

Coca-Cola

Coca-Cola Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola Coca-Cola

Coca-Cola

Coca-Cola Coca-Cola

Style Sheet

• Strengths of using this methodIt helps you get an idea of what you could add to your work to make it look better.

• Weaknesses of using this methodSome people wont get much information of how your work will look when finished.

• Did you like using this method? Why?Yes because it it helped me choose the colours and font that will make my work look better

Layout Plan

Layout Plan

• Strengths of using this methodYou know what you are going to do it also gives you time to change things that don’t look right or seem out of place.

• Weaknesses of using this method there is no information about your work and it may confuse some people.

• Did you like using this method? Why?Yes I did like using this method because it helped me get an idea of what my work will look like.

Brainstorm

Brainstorm

• Strengths of using this methodGather ideas in a group and collaborate and get more ideas It helps you remember things

• Weaknesses of using this methodPeople could disagree with the ideas you giveIt could limit what you produce Could be a visual worker

• Did you like using this method? Why?Yes because we got to work in a group and we came up with a few ideas

Informal Pitch

• Strengths of using this methodIts a lot more relaxed and it helps you because to person reading the pitch will give you feed back and that could help you make your work better.

• Weaknesses of using this methodThe person who is reviewing your work could be one sided and because it is informal the information you get back might not be useful.

• Did you like using this method? Why?Yes I did like using this method because of it being informal helped with what I was trying to tell the person who was reading it.

Initial ReactionMy game is about coca cola. The game will be a side scroller about a person who is looking for a coke bottle and has to avoid traps to get the bottle of coke. The idea of my game was about a character who is searching for a Coca-Cola can and has to navigate traps and jumping puzzles to get to the Coca-Cola can at end of the game.

Initial Reaction

• Strengths of using this methodHaving a good plan of your work

• Weaknesses of using this methodHard to show more than one idea.

• Did you like using this method? Why?Yes I did like using this method because it gets straight to the point as well as showing people where you are going with you idea and gives a idea of what the game will look like.

Sketches

Sketches

• Strengths of using this methodIt gives you an idea of what your game is going to be like ad it also helps tosee if you ideas will work well or not.

• Weaknesses of using this methodYou might not be able to replicate your ideas in photo shop.It is also harder to draw your characters in pencil.

• Did you like using this method? Why?Yes I did like this method because it let you create what you wantedand it lets you see if your game will work.

Formal Proposal

• Strengths of using this methodIts a lot more formal and it helps you because to person reading the pitch will give you feed back and that could help you make your work better than it was before.

• Weaknesses of using this methodThe person who is reviewing your work could be one sided and because of this the information you get back might not be useful.

• Did you like using this method? Why?No I didn’t like this method because of it being to formal and the person giving you feedback could be onside.