Flowers Canada Growers | Greenhouse Growers and Industry ...
1 Commercialization Presentation by: Jim Grey General Manager Ontario Soybean Growers.
23
1 Commercialization Presentation by: Jim Grey General Manager Ontario Soybean Growers
-
Upload
easter-lambert -
Category
Documents
-
view
216 -
download
1
Transcript of 1 Commercialization Presentation by: Jim Grey General Manager Ontario Soybean Growers.
1
Commercialization
Presentation by:
Jim Grey
General Manager
Ontario Soybean Growers
2
We have tremendous opportunity!
3
IF
We can master the commercialization cycle
We will have SUSTAINABLE success
4
The Commercialization Cycle
5
Commercialization is not a set of disconnected activities
?
?
?
?
?
?
??
Market Needs Assessment
RegulatoryLegal
Supply Chain
MarketingPR
Market Acceptance
Innovation / Product
Development
ProductionDevelopment
Processing
6
Market Needs Assessment
RegulatoryLegal
Supply ChainMarketing
PR
Market Acceptance
Innovation / Product
Development
ProductionDevelopment
Processing
If we view Commercialization as a structured cycle we can exploit it
7
WE can
Stimulate economic growth Rural and Urban
8
WE can
Stimulate economic growth Rural and Urban
Capture value at the “Farm Gate”
9
WE can
Stimulate economic growth Rural and Urban
Capture value at the “Farm Gate”
Offer consumers safe, secure, domestic alternatives
10
WE can
Stimulate economic growth Rural and Urban
Capture value at the “Farm Gate”
Offer consumers safe, secure, domestic alternatives
Export our capabilities
11
Drivers
Push
High/Unstable Energy and Petroleum costs
Low Agricultural commodity prices Farm gate income
Mature agriculture industry markets Low/no growth
Differentiated by price alone
Supply chain interventions
Agricultural capacity What do we do with…versus…
here is what we need
Regulatory
Pull
Social and Consumer trends Healthy lifestyles
Diet versus medicate
Renewable focus
$$
Industry trends (need for profit) $$ in
$$ out
Regulatory Eg., Labeling
12
Market Needs Assessment
RegulatoryLegal
Supply ChainMarketing
PR
Market Acceptance
Innovation / Product
Development
Processing
Commercialization Cycle
Production Development
13
Market Needs Assessment
RegulatoryLegal
Supply ChainMarketing
PR
Market Acceptance
Innovation / Product
Development
Production Development
Processing
Commercialization Cycle
14
Opportunities
Proximity and competitiveness of food cluster Golden Horseshoe, NE US, Midwest
Ontario is within a days drive of 130 Million
Canadian and American Consumers
15
We are competitive in the G7.
•Is that relevant?
•Is that enough?
We must be forward looking.
Opportunities
16
Opportunities
Proximity and competitiveness of food cluster Golden Horseshoe, NE US, Midwest
Ontario Auto Industry
17
Auto Industry Competitiveness
18
Opportunities
Proximity and competitiveness of food cluster Golden Horseshoe, NE US, Midwest
Ontario Auto Industry
Renewable Energy
Academic and Government focus
Growing awareness of healthy alternatives
19
Opportunities - Soybeans
Tremendous academic and government research base in Ontario Research and innovation partnerships
Soy 20/20
Structured for IP compatible grower agreements from the farm up through the industry
Engaged, efficient and knowledgeable growers
20
Value
Specializa
tion
Specialty High Value Specialties
Commodities High Value
Ontario’s Opportunity
21
Challenges
Global competition Other geographies poised to supply US China
Border crossing with our largest trading partner A sustainable producer community Lack of scalable industrial base
Local processing Specialty processing
Canadian regulatory environment Safe
. . . but slow
Getting the attention of Industry Industry needs to want to do this in Canada/Ontario
An integrated, shared view of success with the processor community
22
Producer/Grower• Innovative• Efficient• Flexible
• Motivated
Market
Processor• Commodity Focused
Infrastructure• Safe/Secure• IP Capable
The Processing Gap
23
Path Forward
1. Work together to create an integrated, compelling rational agenda for Ontario Agriculture Growers Processors Industry Academia Government Trade partners
2. Work closely and in partnership with our regulatory system to streamline the process and focus on the true critical issues that affect our long term success Think not in terms of artificial barriers but programmatic gateways
3. Aggressively court Industry with our integrated story with specific opportunities for growth and the potential for focused long term investment and partnerships.
