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Collision Repair Research Project

ETI Marketing Committee

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Presenters

Tim MorganManaging Director- Americas

Bob HollandKey Accounts & Programmed

Distribution Sales Manager

Collision Repair Research

Conducted by:

Accountability Information Management, Inc.

Research Summary

Objectives

Methodology

Response

Research Objectives

Measure the market’s ownership and use of collision repair equipment.

Evaluate the market’s experience with performing collision repair on different brands of vehicles.

Find out shop’s purchase intentions for collision repair equipment and the key selection criteria they use for evaluating equipment.

Learn more about the size, business volume and type of collision repair work performed.

Identify the market’s training needs and other support needed to grow the collision repair business.

Methodology

Sponsor: Equipment & Tool Institute, BodyShop Business Audience: Readers of BodyShop Business magazine Survey Instrument: Email format with: 38 questions Delivery Format:

Original Email blast: 12/2/2010 Second blast reminder notice: 12/8/2010 Publicity of research by ETI

Incentive: None

Response Summary

Website Email Delivered

CompletedSurveys Response Rate

http://a-i-m.com/collision 23,912 339 1.4%

http://a-i-m.com/eticollision Unknown 14 NA

TOTAL 23,912 353 1.5%

Very Small Response Rate

Shop Profile

Type of Shop/Work

Size of Shop

Shop Revenue

Cycle Time & Severity

Shop Profile

Average # of Shops=8.7

Shop Profile

94% of responses from Owner/Manager

Shop Profile

Shops of all sizes represented

Shop Profile

Shop Profile

Average: 6 daysRange: 1 to 30 days

Average: $2,734Range: $400 to $15,000

Domestic Vs. Foreign

Collision Repair Equipment

Ownership

Purchase Intentions

Ownership: Structural Repair Equipment

Type of Shop Type of Work

Ownership: Structural Repair Equipment

Shop Square Feet Monthly Revenue

Ownership: Measuring System

Growth Area

Ownership: Resistance Welding Equipment

Type of Shop Type of Work

Huge Growth Area

Ownership: Diagnostic/Wheel Service Equipment

Large opportunity to improve cycle times

Purchase Intentions: Collision Repair Equipment

Type of Shop Monthly Revenue

Purchase: When & What Equipment

Important Factors for Purchase

Technicians Preference and Productivity are important factors!

Surprisingly Low

Experience WithCollision Repair

Brands of Vehicles

Experience by Brand

Access to Repair Information

Collision Repair: Brands of Vehicles

BrandIndependent Repair

Shops DealersFord 97% 97%GM (includes Saturn) 96% 99%Honda/Acura 96% 96%Chrysler/Dodge/Jeep 96% 93%Toyota/Lexus/Scion 95% 96%Mazda 91% 94%Nissan/Infiniti 92% 88%Hyundai 88% 88%Mitsubishi 88% 88%VW/Audi 89% 85%Kia 87% 85%Subaru 84% 84%BMW/Mini 82% 75%Mercedes Benz 82% 72%Suzuki 80% 75%Volvo 80% 69%Isuzu 78% 75%Saab 66% 63%Land Rover 68% 55%Jaguar 67% 55%Porsche 62% 48%Other 10% 9%

Average Number of Different Brands Work on= 17

Collision Repair Experience: By Brand

KEY ISSUES WITH PARTS Horrible parts distribution Poor fit on OEM parts Parts are always an issue Parts ordering and availability Aftermarket parts are very inferior

in fit and finish Parts issues are the only issues

Availability of Repair Information

Collision RepairBusiness Management

Training Plans/Needs

Insurance Programs

Top Concerns/Issues

Training Plans

Training Plans

Sources for Training

I-CAR Gold

Environmental/Health/Safety

Safety Systems: Most Difficult

Participation in DRP/PRO Programs

Insurance Vs. Consumer Work

Involvement in Industry Groups

Top Groups % of Respondents

20 Group 8%

AASP 8%

Acoat Selected 5%

ASAP 5%

LIABRA 5%

SCRS 5%

Akzo Nobel 4%

ASA 3%

CIC 3%

ICAR 3%

PPG MVP 3%

Open-Ended: 51 different groups listed

Top Issues & Concerns

Support From Manufacturers

‘59 Chevy vs. ‘09 Chevy

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Sometimes…

CHANGE IS GOOD!