We have had a market since 1978…

With an oligopoly of two companies

But in the last years the product they offered got rotten

And the costumers demanded a change

Then, two new companies offered what people demanded

One aim

New Centre Option

Young politicians

Long-term view

Spain unity

Sensible change

Strengths1. Strong leader

2. Communication skills

Weaknesses1. Lack of experience2. Undefined political

ideology

Opportunities1. Corruption

2. PP and PSOE crisis

Threats1. Traditional vote2. Power desire

Evolution

Eldiario.es

Where do ciudadanos voters come from?

Party Identity

• Unity

• Transparency

• Change

• International view

Competitors

Customers

• High-middle class• Young people• Students• Big cities• Qualified people

SupplierPolitical parties Society

Political movements

Public/Stakeholders

Public appearances

IntermediariesMEDIA

TV/RADIO NEWSPAPER