1 Chapter 1: Introduction 1.1 Introduction to SAS Enterprise Miner.
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Transcript of 1 Chapter 1: Introduction 1.1 Introduction to SAS Enterprise Miner.
![Page 1: 1 Chapter 1: Introduction 1.1 Introduction to SAS Enterprise Miner.](https://reader035.fdocuments.us/reader035/viewer/2022062407/56649dc45503460f94ab7a68/html5/thumbnails/1.jpg)
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Chapter 1: Introduction
1.1 Introduction to SAS Enterprise Miner1.1 Introduction to SAS Enterprise Miner
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SAS Enterprise Miner
![Page 3: 1 Chapter 1: Introduction 1.1 Introduction to SAS Enterprise Miner.](https://reader035.fdocuments.us/reader035/viewer/2022062407/56649dc45503460f94ab7a68/html5/thumbnails/3.jpg)
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SAS Enterprise Miner – Interface Tour
Menu bar and shortcut buttons
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SAS Enterprise Miner – Interface Tour
Project panel
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SAS Enterprise Miner – Interface Tour
Properties panel
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SAS Enterprise Miner – Interface Tour
Help panel
![Page 7: 1 Chapter 1: Introduction 1.1 Introduction to SAS Enterprise Miner.](https://reader035.fdocuments.us/reader035/viewer/2022062407/56649dc45503460f94ab7a68/html5/thumbnails/7.jpg)
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SAS Enterprise Miner – Interface Tour
Diagram workspace
![Page 8: 1 Chapter 1: Introduction 1.1 Introduction to SAS Enterprise Miner.](https://reader035.fdocuments.us/reader035/viewer/2022062407/56649dc45503460f94ab7a68/html5/thumbnails/8.jpg)
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SAS Enterprise Miner – Interface Tour
Process flow
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SAS Enterprise Miner – Interface Tour
Node
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SAS Enterprise Miner – Interface Tour
SEMMA tools palette
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SEMMA – Sample Tab
• Append • Data Partition• File Import• Filter• Input Data• Merge• Sample• Time Series
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SEMMA – Explore Tab
• Association• Cluster• DMDB• Graph Explore• Market Basket• Multiplot• Path Analysis• SOM/Kohonen• StatExplore• Variable Clustering• Variable Selection
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SEMMA – Modify Tab
• Drop• Impute• Interactive Binning• Principal Components• Replacement• Rules Builder• Transform Variables
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SEMMA – Model Tab
• AutoNeural• Decision Tree• Dmine Regression• DMNeural• Ensemble• Gradient Boosting• Least Angle Regression• MBR• Model Import• Neural Network• Partial Least Squares• Regression• Rule Induction• Two Stage
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SEMMA – Assess Tab
• Cutoff• Decisions• Model Comparison• Segment Profile• Score
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Beyond SEMMA – Utility Tab
• Control Point• End Groups• Metadata• Reporter• SAS Code• Start Groups
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Credit Scoring Tab (Optional)
• Credit Exchange• Interactive Grouping• Reject Inference• Scorecard
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The Analytic Workflow
Analytic workflow
Def
ine
anal
ytic
obj
ectiv
e
Sele
ct c
ases
Extr
act i
nput
dat
a
Valid
ate
inpu
t dat
a
Rep
air i
nput
dat
a
App
ly a
naly
sis
Tran
sfor
m in
put d
ata
Gen
erat
e de
ploy
men
t met
hods
Inte
grat
e de
ploy
men
t
Gat
her r
esul
ts
Ass
ess
obse
rved
resu
lts
Ref
ine
anal
ytic
obj
ectiv
e
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SAS Enterprise Miner Analytic Strengths
Predictive Modeling
Pattern Discovery
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Applied Analytics Case Studies
Bank usage segmentation
Web services associations
University enrollment prediction
Credit risk scoring