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Ref:http://socialcommercetoday.com/china-bets-big-on-social-commerce-568m-

investment-in-twitter-style-commerce/http://socialcommercetoday.com/is-social-commerce-worth-the-investment/

The 6 C's of Social Commerce

Discussed at the 2011 BankInter Foundation for Innovation conference on Social

Technologies were the 6 C's of Social Technologies.

This references the original 3 C's of E-Commerce and adds 3 new C's to update for

an era of Social sharing.

Content The basic need to engage with customers, prospects and stakeholdersthrough valuable published content on the web. Early examples of this were the

brochure sites for organizations and this has matured into a vast and growing body

of material being published in real time onto the web. Google is the organization thathas been at the forefront of indexing and making findable content on the web.

Community Treating the audience as a community with the objective of buildingsustainable relationships by providing tangible value. Early incarnations of

Community were mobilized through registration and engaged via email programs,

this evolved into online forums, chat-rooms and membership groups where users

were able to interact with each other, an early example being Yahoo! Groups. Social

Networks are the latest incarnation of community and of the manynetworks Facebook is the leading organization providing the platform for

interpersonal interactions.

Commerce Being able to fulfil customers' needs via a transactional web presence,typically online retailers, banks, insurance companies, travel sales sites provide the

most useful business-to-consumer services. Business-to-business sites range from

online storage and hosting to product sourcing and fulfillment

services. Amazon emerged in the 90's and has gone on to dominate the B2C

commerce space extending its services beyond traditional retail commerce.

http://socialcommercetoday.com/china-bets-big-on-social-commerce-568m-investment-in-twitter-style-commerce/http://socialcommercetoday.com/china-bets-big-on-social-commerce-568m-investment-in-twitter-style-commerce/http://socialcommercetoday.com/china-bets-big-on-social-commerce-568m-investment-in-twitter-style-commerce/http://socialcommercetoday.com/is-social-commerce-worth-the-investment/http://socialcommercetoday.com/is-social-commerce-worth-the-investment/http://socialcommercetoday.com/is-social-commerce-worth-the-investment/http://socialcommercetoday.com/china-bets-big-on-social-commerce-568m-investment-in-twitter-style-commerce/http://socialcommercetoday.com/china-bets-big-on-social-commerce-568m-investment-in-twitter-style-commerce/

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Context The online world is able to track real-world events and this is primarilybeing enabled by mobile devices. An online bill payment via Google Checkout or a

checkin at a physical location via Facebook or Foursquare links a real world event to

an online data entity such as a business or a place. This is a vital element to SocialCommerce where the data is now available to organizations wishing to provide

products and services to consumers.

Connection The new online networks are defining and documenting therelationships between people these relationships may originate in the physical

world or online and may manifest in the other as a result of a connection in the

first. LinkedIn, Facebook, Twitter are prime examples of online networks

Professional, Social and Casual. The relationships, the scope of those relationships

and the interactions between individuals are a basis for the actions of Social

Commerce.

Conversation The Cluetrain Manifesto noted that all markets are conversations this may now be reversed for Social Commerce to say that all conversations are

markets. A conversation between two parties will likely surface a need that could be

fulfilled, thus providing a potential market for supplier organizations. The challenge is

for suppliers to be able to tap into those conversations and map those into the range

of products and services that they supply. Simple examples of such 'conversations

that indicate demand' are where people place objects of desire on their

Pinterest board or a 'Like' of an item inside Facebook.

Using this structure, organizations wishing to transcend the notions of 'Social Media'

(defined as the interaction pathways) and move to true 'Social Commerce' must aim

to leverage 'Context, Connection and Conversation'............................. Thus JPM Infotechhas developed a system specific to B2B Context, Connection and Conversation andwill emerge as a distinct online community having varied forms of content toaccelerate the commercial campaigning of registered clients.

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Key Points:

1. Masterkeyonline.com is offering B2B networking and promotion platform toMicro, Small, Medium and Large Enterprises of India and overseas.

2. Any Small, Medium or Large Manufacturer, Exporter, Traders, Dealer,Distributor, agent or whole seller of any goods or service can be the Client ofwww.masterkeyonline.com

3. Client can upload unlimited products or service to this B2B portal to promoteit nationally as well as internationally.

4. It is dynamic platform, where once client is register, he/she can makechanges by himself/herself only. No detailed knowledge of Computer literacyis required.

5. To promote his/her company user is supposed to get registered with ourportal. Registration charges are on annual bases.

6. The Annual Registration charge for one user is Just Rs. 2000 only (which isjust 5.48 Rs. a day to promote ones business).

7. It is companys genuine promise that if its client is not getting a single inquiryin a year, then there will be free of cost renewal for next year.

8. Rs. 2000 is introductory offer only; it will be revised within 6 month.9. Registration process is very simple and easy to operate.10.In first phase we are just making our clients listing, value added services will

follow in 5 to 6 months.

http://www.masterkeyonline.com/http://www.masterkeyonline.com/http://www.masterkeyonline.com/

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Question to mull over. You are requested to write your review in short.Q.1. What is Masterkeyonline.com?Q. 2. What can be future of masterkeyonline.com?Q.3. Who can be clients/user/members of masterkeyonline.com?Q.4. What is Social Commerce?Q.5. Why masterkeyonline.com is marking its presence as worlds first B2B SocialCommerce portal?Q.6. Masterkeyonline.com is giving annual membership package at Rs. 2000 only,what can be revised charges after 6 month, why?Q.7. After understanding the application ofwww.masterkeyonline.com, as per yourexperience what can be the client base for masterkeyonline.com from your city?Q.8. What should be your contribution to the company as a Business DevelopmentManager forwww.masterkeyonline.com?Q.9. What kind of growth you expect from company for you as you growwww.masterkeyonline.comin your territory?

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