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Buzzwords 2006Buzzwords 2006Web2.0, Social Software, Folksonomy

Jim Phelps, Sr. I.T. ArchitectUniversity of Wisconsin - Madison

Common Solutions Group May 2006

I will:•Define Web2.0, Social Software & Folksonomy

•Lead a prayer

•Do a demo

•Show amazing growth

•Bring it back to the Enterprise

•Specifically: IBM, Microsoft

•Fear, Uncertainty and Doubt (FUD)

Define Web2.0Define Web2.0World Wide WebWorld Wide Web

*.com*.com

1994 -

Business getting info to consumer

s

HTML editorsDomain NameWeb Hosts

ISP

Define Web2.0Define Web2.0World Wide WebWorld Wide Web

*.com*.com

2002 -

Define Web2.0Define Web2.0Web 2.0Web 2.0

*.com*.com

2002 -

Define Social Define Social SoftwareSoftware

Web 2.0Web 2.0

SocialSocialSoftwaSoftwa

rere

SocialSocialSoftwaSoftwa

rere

Clay Shirky, “Social Software is the stuff that gets spammed.”http://many.corante.com/archives/2005/02/01/tags_run_amok.php

“...enables people to rendezvous, connect or collaborate ... and to form online communities.”http://en.wikipedia.org/wiki/Social_software

Define Social Define Social SoftwareSoftware

SocialSocialSoftwaSoftwa

rere

- Put stuff up to share- Starting with friends and family- Leads to discovery of others- Who form a community

- Driven by tag-based searches

Define Social Define Social SoftwareSoftware

Define Folksonomy

•Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.

•Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.

Define Folksonomy

I’ll just show you...I’ll just show you...

Before the demo, please join me ....

Oh great gods of the Demo, we beseech

thee, bless us with bandwidth and

stability in these times of

interactivity.

Let not browser bugs hamper us in our

clicking.

http://del.icio.us/jimphelps

Links I use in my demohttp://del.icio.us/jimphelps

http://del.icio.us/url/7be8dcc0fb196740b2898cd3f4376924

http://technorati.com/

http://arch.doit.wisc.edu/jim/

http://technorati.com/tag/soa

http://www.flickr.com/photos/jimphelps/

http://www.flickr.com/photos/jimphelps/tags/

http://www.flickr.com/photos/jimphelps/tags/labradoodle/

http://www.flickr.com/photos/tags/labradoodle/

http://youtube.com/

http://arch.doit.wisc.edu/jim/index.php/category/socialsoftware/

http://www.infoworld.com/article/06/01/13/73792_03OPcringley_1.html

http://del.icio.us/infoworld/

http://weblog.infoworld.com/udell/iwx/explorer.html

http://weblog.infoworld.com/udell/2005/06/23.html

http://cloudalicio.us/2005/06/04/added-a-stats-box-to-the-lower-right/

whew

Tracking new trends / memesTracking new trends / memes

http://cloudalicio.us/tagcloud.php?url=http://www.adaptivepath.com/publications/essays/archives/000385.php&tables=1

In Review•Web2.0 - easy publishing and remixing

•Social Software - finding people and communities

•Folksonomy - people tagging objects

•RSS - really simple syndication

•Tags and simple APIs for integration

•Cool stuff - social discovery, tag clouds

It’s a growth It’s a growth industryindustry

40 Million Videos watched daily

38.5 Million Sites

2.4 Billion links Founded February 2005Founded 2002

Feb 4, 2005270,000 users3.5 Million

photos

June 15, 2005775,000 users19.5 Million

photos

Jan 20062 Million users

142 Million photos

It’s a growth industryIt’s a growth industry

Cool for geeks.

What about reality?

And the Enterprise?And the

Enterprise?

IBM - Dogear

“Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”

IBM - Dogear

“Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”

Web 2.0 Social Software

So the big players see opportunities

in:Web 2.0

Social SoftwareFolksonomies

FUD=

FearUncertainty

Doubt

Fear Uncertainty & Doubt

Forrester Research: Social Computing"Individuals increasingly take cues from one

another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists."

http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html

FUD: Users will FUD: Users will Control MessageControl Message

*.com*.com

In Our Enterprise...

Files/Folders Storage

Shared Folders Small Group Collaboration

Enterprise ReportingTaxonomy/Ontology

Formal InformationArchives

Files/Folders Storage

Shared Folders Small Group Collaboration

Enterprise ReportingTaxonomy/Ontology

Formal InformationArchives

BlogsWikisetc

TagsDogearTechnora

ti

Social SharingDiscovery

In Our Enterprise...

I did:•Define Web2.0, Social Software & Folksonomy

•Lead a prayer

•Do a demo

•Show amazing growth

•Bring it back to the Enterprise

•Specifically: IBM, Microsoft

•Fear, Uncertainty and Doubt (FUD)

Buzzword complete statement

•Web2.0’s easy publishing and social software will drive collaboration and community building within the enterprise and across virtual and real organizations.

•Folksonomies will improve finding and classifying of content within the enterprise and across organizations.

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Jim Phelps, Sr. I.T. ArchitectUniversity of Wisconsin - Madisonhttp://arch.doit.wisc.edu/jim

phelps@doit.wisc.edu

Common Solutions Group May 2006

Copyright Board of Regents, UW-Madison, May 2006. Share with attribution. No commercial re-use without written permission.

Buzzwords 2006Buzzwords 2006Web2.0, Social Software, Folksonomy