#1 Balloon Logo Standards

2RE/MAX #1 Balloon Logo Standards

CMYK/RGB Version of Photo Logo

Two-Color Version of Graphic Logo

Grayscale Version of Photo Logo CMYK/RGB Version of Graphic Logo

Two-Color Version of Line-Art Logo Black & White Version of Line-Art Logo

Logo Systems

PANTONE Reflex Blue C PANTONE 186 CColors used in two-color logos:

3RE/MAX #1 Balloon Logo Standards

Under no circumstance is the logo to be stretched, squashed, skewed and/or rotated.

In order to ensure legibility and to protect the integrity of the brand, a minimum of 15% clear space around the logo is required.

15%

15%

15%

15%

Logo Proportions

4RE/MAX #1 Balloon Logo Standards

Color Alterations

CMYK/RGB Version of Photo Logo

CMYK/RGB Version of Graphic Logo

Original Altered (DO NOT USE)

Do not alter the logo’s colors by any means possible.

5RE/MAX #1 Balloon Logo Standards

Minimum Size

To avoid illegibility, do not size the logo below the minimum width and height.

Minimum width and height:width = .64"height = .75"

.75"

.64"

Too Small .5".25"

.2129".425"

6RE/MAX #1 Balloon Logo Standards

Logo w/Tagline

Outstanding agents.Outstanding Results.

®

OUTSTANDiNg AgENTS.OUTSTANDiNg RESULTS.®

The minimum point size of tagline is 6.5% of the height of the #1; the maximum point size is 8% of the #1. (Example: If the height of the #1 is 200pt, then font size of the tagline can be 13pt to 20pt.)

Alternate font: Same rules as above apply to this font as well.

Font: Gotham (Medium Italic)

Alternate Font: Egyptienne F LT Std (75 Black)

7RE/MAX #1 Balloon Logo Standards

Backgrounds

To improve legibility and to help the logo stand out, avoid using complex backgrounds when placing the logo on top of photography and/or illustrations.

Simple/Clean Complex/Too Busy

8RE/MAX #1 Balloon Logo Standards

Examples