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AAUC Board MeetingReport from May 14, 2012

Budget Situation

• May State Budget Revision– $16 Billion short fall– $8 million make up with proposed tax increase– $8 Billion with cuts other than higher education

• UC Funding in May Revision– $52 million increase over current year funding– $250 million cut for shortfall trigger– $1 Billion cut out of $3 Billion over last 4 years

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Tax Initiative

• Regents have not taken a position• President Yudof personally supports

– Doesn’t believe that it is without risk– Doesn’t support the trigger

• Some AAs are considering Support• AAUCSF will distribute information on the

impact of the initiative for UC but not take a formal position

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UC Communicationsand Outreach Campaign

• Ambitious Campaign to launch late June• Elements

– Advertising– Viral Social Media– Grass roots

• Focus– UC Ambassadors– Opinion Leaders and Influencers– California Public

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UC Communicationsand Outreach Campaign

• Ambitious Campaign to launch late June• Elements

– Advertising– Viral Social Media– Grass roots

• Focus– UC Ambassadors– Opinion Leaders and Influencers– California Public

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AAUC & Campus Updates

• Focus– Strategic Planning– Revenue Generation– Student Engagement and Mentoring

• UCOP is developing Corporate Partnerships– Potential to tie into campus revenue generation

• AAUC Planning Committee– To develop recommendations for AAUC direction

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