1 © 2018 – Proprietary & Confidential Information of Amdocs€¦ · Information Security Level 2...
Transcript of 1 © 2018 – Proprietary & Confidential Information of Amdocs€¦ · Information Security Level 2...
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Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs1
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Netflix
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Netflix
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Offline
One wayMovie TheatersOTABroadcastPayTVRadioVHS/CDs/DVDs Print
1990
Online
Mega consumptionVideoMusicGamingStatic Socialeverything digitizedmulti-screenon-demand and with an ‘app for that’
Experiential Disruption
UntetheredAccess redefinedEveryone as content originator Converging with social and gaming experiences (real or virtual) —consumed everywhere, connected with any ‘thing’
ARVRIoT
Seamless access
Deep, personalized,
and recommended
experiences
Today
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ConsumersIncreasing consumer demands for larger libraries,
more features, any place, any device, and any time
Content ownersHuge demand driving new content, including additional original sources
and direct-to-consumer models
Content distributorsDistributor proliferation, including network owners and OTT players
Many distributors diversifying into content as well
Targeting consumers with personalized experiences — content any time, place, or deviceMedia industry convergence
Media landscape
B2B
D2C
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57%
44%
29%
19%14%
77%
63%
49%
37% 35%
18-24 25-34 35-44 45-54 55+
Online video preference 2015 vs. 2017
2015 2017
0
5
10
15
20
2015 2016 2017 2018 2019 2020 2021
Spending on internet video ($b)
NA EMEA APAC LATAM
Source: 2015 AV&Co. Survey, 2017 AV&Co. Survey (n=4,907), AV&Co. Analysis;Global entertainment and media outlook 2017-2021, PwC, Ovum
CAGR (since 2012)NA: 17%EMEA: 21%APAC: 30%LATAM: 20%
Entertainment dynamics are changing
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So, how do we monetize
these changes?
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Distribution Excellence
Insights and Analytics
Monetization
Quality of serviceGlobal — day and dateMulti-format supportClosed loop
Cross-sell and upsellImproved experiencesPersonalization
AdvertisingSubscription (SVOD)Transactional (TVOD)
FeedbackScaleNetwork efficiency
RecommendationCurationCreative insights
Freemium Sell-through ownershipPremium video on-demand
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It’s 11AM.
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...15:30…
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...16:30…
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Why 15:30?
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The data begins to tell
a story…
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..an even clearer story…
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Advertising, powered by data
Consumption logs, clickstream,
and devices
Demographic user and
credit data
Customercontacts and service cases
Transactions and subscriptions
Contentmetadata,
ratings, comments
Social mediaactivity
Marketingcampaign response
Single customer viewMicro-segmentsScoringPreferencesBehaviorInterestsHistory
Insig
hts
Intelligence Engine
Targeted offers (incl NBO) and sales
Multi-channel marketing
Product and price strategy
Programmatic advertising
Customer acquisition,
retention
Personalized content
Content Acquisition
Insight form
ulationDatainputs
Insig
hts
On-demand Live
Content owners Content distributors Consumers
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Technology Content Experience
The path to subscriber value enhancement and retention
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Thank you