Bryan Daly Bethany Hengsbach Sheppard, Mullin, Richter & Hampton
1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A...
-
Upload
leo-rogers -
Category
Documents
-
view
213 -
download
0
description
Transcript of 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A...
![Page 1: 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City,](https://reader036.fdocuments.us/reader036/viewer/2022081605/5a4d1b657f8b9ab0599afca9/html5/thumbnails/1.jpg)
12015 ACC-SoCal In-House Counsel Conference #IHCC15
BRAND, REPUTATION & WEBSITE SURVIVALIN A DIGITAL WORLD
Sponsored by Sheppard MullinUniversal City, California
January 14, 2015
Panelists: Craig CardonRachel Tarko Hudson Paul Cowie
Moderator: Harrison Perla
#IHCC12
![Page 2: 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City,](https://reader036.fdocuments.us/reader036/viewer/2022081605/5a4d1b657f8b9ab0599afca9/html5/thumbnails/2.jpg)
090701_2 2#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #1
Ownership of Social Media AccountsAccess to Accounts when lacking OwnershipMitigating Risks of Employee Posts
– Social Media Policy– NLRB Rules
Launching a Social Media Presence
![Page 3: 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City,](https://reader036.fdocuments.us/reader036/viewer/2022081605/5a4d1b657f8b9ab0599afca9/html5/thumbnails/3.jpg)
090701_3 3#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #2
Trademarks (their presence & proper usage)– Websites– Social Media Accounts
Intellectual Property Concerns
![Page 4: 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City,](https://reader036.fdocuments.us/reader036/viewer/2022081605/5a4d1b657f8b9ab0599afca9/html5/thumbnails/4.jpg)
090701_4 4#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #3
Notices, Disclaimers & Policies– Terms of Service– Privacy Policy– Passive vs. Active Websites
WEBSITE = Legal vulnerability?
![Page 5: 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City,](https://reader036.fdocuments.us/reader036/viewer/2022081605/5a4d1b657f8b9ab0599afca9/html5/thumbnails/5.jpg)
090701_5 5#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #4
Endorsements– Payments– Disclosures
Marketing Campaigns, Sweepstakes & ContestsEmployee Social Media Posts & Disclosures
– Employer actions against employees
Endorsements & SM Advertising
![Page 6: 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City,](https://reader036.fdocuments.us/reader036/viewer/2022081605/5a4d1b657f8b9ab0599afca9/html5/thumbnails/6.jpg)
090701_6 6#IHCC152015 ACC-SoCal In-House Counsel Conference
Craig Cardon– Sheppard Mullin (Entertainment, Technology,
Advertising & IP) Rachel Tarko Hudson– Sheppard Mullin (IP, Technology & Media)
Brian Cowie– Sheppard Mullin (Labor, Employment & Social Media)
Harrison Perla– Director of Worldwide Legal Affairs CEVA, Inc.
Panelists
![Page 7: 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City,](https://reader036.fdocuments.us/reader036/viewer/2022081605/5a4d1b657f8b9ab0599afca9/html5/thumbnails/7.jpg)
000000_7
11th Annual In-House Counsel ConferenceJanuary 14, 2015 (Universal City, CA)
#IHCC15 7
www.acc.com/chapters/socal/