1 © 2006 Nokia Nokia Mobile Search SES Chicago (Dec 5th 2006) Mikio Matsuo Product Manager,...
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1 © 2006 Nokia http://mobilesearch.nokia.com
Nokia Mobile Search
SES Chicago (Dec 5th 2006)
Mikio Matsuo
Product Manager, Multimedia Experiences
2 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Nokia’s position in the market
• Nokia is the market leader in Smart Mobile Devices in 2005 (48% share)
• Nokia is the market leader in global device shipment of 265M in 2005 (33% share)
• 56 new models in 2005
• We focus on total experience value proposition for end-users!
3 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Opportunities – Mobile as a significant business model• Mobile is the ultimate advertising platform
• Personal
• Always-on
• Always with you
• Billing and payment possible
• Pay-per-Call is a tremendous opportunity for mobile• Actual leads can be clearly understood by advertiser
• Easy integration for mobile (“interactive computer”)
• Pay-per-Action• Delivery of coupons or routing information to advertiser
• Search and mobile maps with advertising icons will be a “game changer”
• Usage Case: Search=>Map & Map=> Reverse-Search
• Real value is when advertising becomes relevant & local (“around me”)
4 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Opportunities – Mobile as a significant business model• Growth in the # of mobile web browsers
• The # of WAP and xHTML browsers already surpassed the # of browsers available on PCs
• However, when looking at the # of active browsers on mobile devices (at least one session per month), it doesn’t look that great
• Great opportunities ahead the network infrastructure, technologies and services are improved
5 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Opportunities – Mobile as a significant business model
Data charges and low quality network
Discoverability
Input / Output
BUT
Platform fragmentation
6 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Meet Nokia Mobile Search
Mobile Search is much more than web
search
7 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – Vertical Search
Vertical Search with leading brands for quick access to the data
8 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – Web Search
You’re in Chicago for one night. You’ve never seen a Chicago Bulls’ game. Find out the schedule and maybe even purchase a
ticket?
Use your web search to find the Bulls’ web site, check it out and save it as a bookmark
for later.
9 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – Local Search
Late in the evening and hungry? You want to pick up a pizza on your way back?
Use your YP service to find a pizzeria, call to order, locate it on the map and pick it up!
10 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – Image Search
Everyone saw that scene with Madonna and Britney Spears? But not you?
Use the Image Search service to quickly search, preview and download the image. Now you know what this thing is all about!
11 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – List of features
Over-the-air (OTA) updates
(of new services)
Media Roaming
(Country to country)
Fly to Berlin…OTA Server
12 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – More features (Maps)
Pan and zoom
Easily locate POIs
On the newly lauched N95
GPS, directions, navigation, aerial,
satellite and 3D views
13 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – Connection to on-device applications
Dialing
Streaming and playback
Browsing
Saving
events
Saving Contacts
Showing on map
Setting alarms
Saving to Gallery (D/L)
Sharing with friends
Viewing
Adding to bookmarks
14 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – So far…
• Distribution: pre-installation and web download
• Used in over 140 countries and in 460+ operator networks
• Constant growth: 25% monthly growth in search volume
• Structured data: Image Search and Local Search are stickier than Web Search
15 © 2006 Nokia http://mobilesearch.nokia.com
Company Confidential
Mobile Search – Your ads could be shown on Nokia devices
Search EnginesYP and Directory
Publishers
SEO/SEM Business listings