1 2003 ANNUAL RESULTS 27th February, 2004. 2 El País Pedro García Guillén.
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1 2003 ANNUAL RESULTS 27th February, 2004
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Transcript of 1 2003 ANNUAL RESULTS 27th February, 2004. 2 El País Pedro García Guillén.
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2003 ANNUAL RESULTS
27th February, 2004
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El País
Pedro García Guillén
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The first newspaper in Spanish
language in the world
and the only Spanish global newspaper
GRUPO PRISA – EL PAÍS
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ADVERTISING INVESTMENT: 2003/2002 change by quarters
and target for 2004
-0.36%
-6.61%
+0.21%
+2.71%
+7%
1st quarter 2003
2nd quarter 2003
3rd quarter 2003
4th quarter 2003
2004: Target
GRUPO PRISA – EL PAÍS
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- The advertising market is starting to recover
EL PAÍS target: Increase the market share by 5% in the next three years.
National newspapers
Target: 35%El País 35%
El Mundo 20%
La Razón 6%La Vanguardia
11%ABC 14%
El Periódico 14%
El País 30%
El Mundo 19%
La Razón 7%La Vanguardia
16%
ABC 17%
El Periódico 11%
2003 Audience market share Advertising investment market share 2002
Source: Feb/Nov 2003 EGM Source: Magazine Control Mayo 2003 (Infoadex figures)
GRUPO PRISA – EL PAÍS
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1. Getting new advertising lines.
2. Creation of a specific sales force to attract local advertising in Madrid and Barcelona.
3. Cross sales with other media of the group.
ADVERTISING INVESTMENT: Growth strategy for El País
GRUPO PRISA – EL PAÍS
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435,433
436,302
433,617435,298
440,225
450,000
1999 2000 2001 2002 2003* Target2004
CIRCULATION AND AUDIENCE: Market situation
Average daily circulation of El País
785,000
709,244
721,569
732,681
725,710
773,001
1999 2000 2001 2002 2003* Target2004
Weekly average circulation EPS
2003*: Pending OJD confirmation
GRUPO PRISA – EL PAÍS
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EL PAÍS versus competitors: Circulation
Situación del mercadoCIRCULATION AND AUDIENCE: Market situation
436,302 433,617 435,298 440,225435,433
285,303 291,063
312,366
300,297293,053 291,950
279,050 262,874
28,512
68,123
122,896140,096
166,951166,590
184,251194,920
202,794198,337191,673205,126
1999 2000 2001 2002 2003*
EL PAÍS
EL MUNDO
A.B.C.
LA VANGUARDIA
EL PERIÓDICO
LA RAZÓN
2003*: Pending OJD confirmation Source: OJD
GRUPO PRISA – EL PAÍS
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Source: EGM
Situación del mercado
EL PAÍS versus competitors: Audience
GRUPO PRISA – EL PAÍS
CIRCULATION AND AUDIENCE: Market situation
1,941,000
1,603,000
1,511,0001,447,000
1,169,000
1,075,000
948,000996,000920,000
923,000
802,000
813,000802,000
780,000
831,000
764,000767,000839,000
837,000
653,000629,000607,000 623,000 615,000375,000
323,000
1999 2000 2001 2002 2003
1,447,000
EL PAÍS
EL MUNDO
A.B.C.
LA VANGUARDIA
EL PERIÓDICO
LA RAZÓN
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1. Boosting individual subscriptions
2. Gathering young readers
3. International growth
GRUPO PRISA – EL PAÍS
CIRCULATION AND AUDIENCE: Growth strategies for El País
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Boosting individual subscriptions
Target: raising the amount of subscriptions by 37%
Source: OJD and editors certificate
Dec. 2002
Dec. 2003*Year-on-year
changeTarget Dec.
2004Year-on-year
change
11,415 15,273 34% 21,000 37%
* 2003: Pending OJD audit
GRUPO PRISA – EL PAÍS
CIRCULATION AND AUDIENCE: Growth strategies for El País
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Gathering young readers: specific programs
• El País de los Estudiantes
• El País de la Universidad
• Tentaciones
GRUPO PRISA – EL PAÍS
CIRCULATION AND AUDIENCE: Growth strategies for El País
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• Sales increase in Europe.
• Sales increase in America.
• Through:
- Content improvement
- Better distribution
- Achieving new subscriptions
International growth
GRUPO PRISA – EL PAÍS
CIRCULATION AND AUDIENCE: Growth strategies for El País
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Year 2003:
• EBIT €2.7 Million (3.2% of the EBIT)
• Newspaper circulation increase: 37,000 copies
Year 2004:
• Target: 15% of the EBIT
• Newspaper circulation increase: 40,000 copies
PROMOTIONS: A new business line
GRUPO PRISA – EL PAÍS
