1. 2 Our Mission City Harvest exists to end hunger in communities throughout NYC. We do this through...
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Transcript of 1. 2 Our Mission City Harvest exists to end hunger in communities throughout NYC. We do this through...
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Our Mission
City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions.
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How We Started City Harvest was started in 1981 by ordinary citizens who saw an
opportunity to help feed hungry people. They gathered volunteers, borrowed cars and vans and transported
the food themselves. At the time there were only 30 emergency food programs in New
York City. As hunger and poverty increased in New York, City Harvest grew.
In the past 30 years, this volunteer-based, one van operation has grown into a sophisticated, professional non-profit leader in the hunger community.
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How We’ve Grown This year, City Harvest will rescue over 42 million pounds of
food We’ve gone from 30 soup kitchens to approximately 600
community food programs throughout the five boroughs 18 trucks and 3 tricycle carts delivering food 24/7 2,200 volunteers All helping to feed one million New Yorkers that face hunger
each year
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Where Does The Food Come From?
Manufacturers and Wholesalers
Restaurants
Greenmarkets and Farms
Corporate Cafeterias
Supermarkets
Food Drives
Other Non-profits
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What kind of food? 85% of food rescued and
delivered is “nutrient dense”
All food is “food safe” to pick up and distribute
Most food is produce: fresh fruits and vegetables
Baked goods, canned foods, dairy, meat, and packaged goods
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Where Does The Food Go? Senior Centers
Soup Kitchens
Women’s Shelters
After School Programs
Homeless Shelters
Synagogues & Churches
Food Pantries
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Expansion of Our Work
City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food and food resources hungry people need to live healthier lives.
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Need for Fresh Produce
Melrose Mobile Market
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Poverty
Diet-Related Disease
Hunger
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Why Poverty is Connected to Health
1. Low income neighborhoods lack adequate grocery stores
2. Nowhere to exercise
3. Healthy food costs more, and takes more time to prepare
4. Unhealthy food is cheap and easily accessible
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Resulting in… Low income neighborhoods are plagued with diet
related diseases:– Diabetes rates in New York City increased by 250%
between 1997 and 2007; – Low income families are more than 3 times as likely to
suffer from these types of chronic illnesses; and– Deaths related to diabetes are 3.3 times higher in low
income neighborhoods than in wealthier neighborhoods.
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City Harvest works to…
Access to Healthy Food
Demand for Healthy Food
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Healthy Neighborhoods Evolution
1981
City Harve
st: NYC Food Rescu
e
2000
Nutrition
Education
2004
Healthy
Neighborhoods
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Identifying Healthy Neighborhoods
Queens CD 1: Northwest Queens
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Starting out in the Neighborhood
Identify key partners
•Agencies•Healthy School•Fruit Bowl •Mobile Market •Nutrition Education
Community Food
Assessment
•Research•Review findings•Make recommendations•Write report
Implementation
•Take recommendations back to community•Implement programs•Build partnerships
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Food Access
ACERetail
Outlets
Mobile Market
Fruit Bowl
Emergency Food
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Food Access
ACERetail Outlets
Mobile Market
Fruit Bowl
Emergency Food
FY13 Goals:
Deliver 10.6 Million Pounds
Serve 2.9 Million People– Mobile Markets– Agencies– Fruit Bowl
Partner with 40 Retailers
75 Fruit Bowl Sites
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Education
Fruit Bowl
Nut Ed Courses
Retail Outlet Tours
Cooking Demos
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Education
Cooking Demos
Nut Ed Courses
Retail Outlet Tours
Fruit Bowl
FY13 Goals:
Teach 70 Courses, Educate 1,050 People
Conduct 201 Cooking Demos, Distribute 27,500 samples
Deliver Fruit to 75 Fruit Bowl Sites, Educate 6,000 Kids
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Resources
Partner-ships
CFAMarketi
ng
Staff/ Voluntee
rs
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Resources
CFA
Staff/Volunteer
s
Partner-ships
Marketing
FY13 Goals:
Complete 1 CFA in Washington Heights
Start Queens neighborhood
Create 5 Retail Networks
Create 5 Community Action Networks
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Lessons Learned So Far1. Relationship building takes time
2. Neighborhoods are unique
3. Community engagement is important
4. Program and messaging must be culturally sensitive
5. Anchor partners are key
6. Cross fertilization of programs makes an impact
7. Consistent presence builds credibility
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Healthy Neighborhood StatisticsLocation Diabetes**
Obesity**
Poverty*Food
Insecurity***Demographics of Interest*
South Bronx (CD 1 &4) 13% 32% 43% 26% 63-69% Latino
Staten Island North Shore 12% 32% 17% 12%60% White, 24% Latino,
25% African American
Bed-Stuy 11% 42% 34% 24% 66% African American
Washington Heights/ Inwood
10% 16% 26% 21%69% Latino,
53% Foreign born
Northwest Queens 5% 22% 16% 16%To be determined, but so far
even more diverse!
New York City 10% 23% 20% 16% NA
National 8% 27% 15% 14.5% NA
*ACS estimate 2007-2009**DOHMH 2010, represents all of South Bronx*** USDA, calculated by looking at multiple characteristics like income, employment, family make up, use of emergency food sources, etc.
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