1 10-12 August 2007 Kuala Lumpur Convention Centre, Malaysia 10-12 August 2007 Kuala Lumpur...

110-12 August 2007

Kuala Lumpur Convention Centre, Malaysia

10-12 August 2007

Kuala Lumpur Convention Centre, Malaysia

Theme : Innovating Towards SustainabilityTheme : Innovating Towards Sustainability

WORLD INNOVATION FORUMin Conjunction with PECIPTA 07

http://www.mohe.gov.my/pecipta07/preamble.htm

http://www.usm.my/pecipta07/wif/wif.asp?m=1

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The Role of the Business Sector in The Role of the Business Sector in

Innovation Towards Sustainability Innovation Towards Sustainability

– The World Business – The World Business

Council for Sustainable Council for Sustainable

Development (WBCSD) & Development (WBCSD) &

Business Council for Sustainable Business Council for Sustainable

Development, Malaysia (BCSDM) Development, Malaysia (BCSDM)

The Role of the Business Sector in The Role of the Business Sector in

Innovation Towards Sustainability Innovation Towards Sustainability

– The World Business – The World Business

Council for Sustainable Council for Sustainable

Development (WBCSD) & Development (WBCSD) &

Business Council for Sustainable Business Council for Sustainable

Development, Malaysia (BCSDM) Development, Malaysia (BCSDM)

Dato’ Ghazali Dato’ Mohd. YusoffDato’ Ghazali Dato’ Mohd. YusoffExecutive Committee

Business Council for Sustainable Development Malaysia (BCSDM)

Executive Committee Business Council for Sustainable Development Malaysia

(BCSDM)

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The BCSDM established in 1992 after the Rio Earth SummitThe BCSDM established in 1992 after the Rio Earth Summit

Objectives are almost similar to the objectives of the World Business Council for Sustainable Development (WBCSD)

Objectives are almost similar to the objectives of the World Business Council for Sustainable Development (WBCSD)

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These are:These are:

a) Business Leadership:

To be a leading business advocate on Sustainable Development.

b) Policy Development:

To help develop policies that create framework conditions for the business contribution to sustainable development.

c) The Business Case:

To develop and promote the business case for sustainable development.

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These are:These are:

d) Best Practice:

e) Global Outreach:

To demonstrate the business contribution to sustainable development and share best practices among members.

To contribute to a sustainable future (for developing nations and nations in transition).

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To provide business leadership as a catalyst for change towards

sustainable development and to support the business license to

operate, innovate and grow in a world increasingly shaped by sustainable

development issues

To provide business leadership as a catalyst for change towards

sustainable development and to support the business license to

operate, innovate and grow in a world increasingly shaped by sustainable

development issues

MISSION :MISSION :

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Energy is essential for economic growth and social development.

Fossil fuels will continue to be the main source of fuel.

One of the issues that we in the BCSDM is focusing on is Energy in all its ramification and options

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This trend must be reversed by managing

emissions, decarbonising the world’s energy mix, and

using resources more efficiently to stabilise and

then reduce GHG emissions

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Such actions will require:

Fully deploying established, advanced technologies, and developing new, breakthrough technologies

Improving energy efficiency in power generation, mobility, manufacturing, buildings, goods and services

Increasing consumer awareness and understanding of energy issues and GHG emissions – for greater demand for energy efficiency at all levels

a)

b)

c)

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All these will in turn require:

a)

b)

c)

Effective government support mechanism, including financial support in some form

Long range breakthrough technologies need to be guided the whole way through research, development, demonstration and deployment. Research partnerships with relevant, interested partners should be encouraged

Effective customer attitudes and values must be continuously monitored and considered.

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“Many companies are using entrepreneurial innovation to adapt their business model and develop strategic approaches to reduce GHG emissions. Yet, business can only go so far on its own. Before a company invests, it studies the future. If governments do not establish equitable policies that signal a future in which energy, efficiency and a lower GHG energy mix are going to be valuable to companies and society, then business will have trouble justifying investments in such innovations. Public investment and RD&D-friendly policy frameworks will foster business commitment in the early stages of development cycles”.

Policy Directions to 2050 : a business contribution to the dialogues on cooperative

actionWorld Business Council for Sustainable Development

Engaging the Business SectorEngaging the Business Sector

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To be a force for change, To be a force for change, governments must help to reduce governments must help to reduce uncertainty for investments in uncertainty for investments in higher cost, lower emitting systems. higher cost, lower emitting systems. Government support in the Government support in the following areas will remove barriers following areas will remove barriers and uncertainty, facilitate the and uncertainty, facilitate the establishment of efficient markets, establishment of efficient markets, and drive technological innovation and drive technological innovation and investment. and investment.

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• International political frameworks must be aligned with the long range business investment cycle so that investments in CO2 abatement technologies can be justified commercially.

• Many technology projects require government policies on issues such as RD&D, risk management and large demonstration projects

• Utilizing a range of possible instruments, price signals should be created to promote innovative product and technological design. Policies that promote GHG emissions reductions will send the required signals to capital markets

Policy Directions to 2050: a business contribution to the dialogues on cooperative action

World Business Council for Sustainable Development



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• Strong financial commitments by multilaterals will encourage development and transfer of leapfrog technologies to developing countries. Good governance must accompany additional financing and technical support for energy and technology markets.

• Policies must include education programs encouraging consumers toward low-GHG products and services

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Options For Change – Reshaping Our Energy Future

Changes with probably have to occur in the following areas : with accompanying opportunities for innovation towards sustainability. These areas will involve :

a) A future shift to natural gasb) Nuclear optionc) Renewablesd) Bio – productse) Transportationf) Buildingsg) Low energy appliancesh) Doing things differently e.g. wireless technology

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What’s happening NOW?

We in the BCSDM (WBCSD) are looking at issues on a wider perspective, exploring and studying options, best practices, etc.

A lot of what we do is through the process of learning through the experience of our members and synergising our activities with universities, SIRIM, research bodies, etc.

This is an on-going process and there are relevant working committees under various heads such as energy, water, waste management, etc.

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Working relationships with relevant government agencies are of a high order and the BCSDM is active in almost all government policy discussions. Relation with other environmental NGOs too is frequent and based on mutual respect and co-operation

We intend to develop further on what we are doing and truly become a leading business advocate on sustainable development.

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Thank you for your

time with us

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