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1-1 With Associate Professor Dr. GholamReza Zandi Graduate School of Business SEGi University...
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Transcript of 1-1 With Associate Professor Dr. GholamReza Zandi Graduate School of Business SEGi University...
1-1
With
Associate Professor Dr. GholamReza ZandiGraduate School of Business
SEGi University
QUANTITATIVE & QUALITATIVE RESEARCH ANALYSIS & DESIGN
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Learning Objectives
Understand . . .• What business research is and how it differs from business decision support systems and business intelligence systems.
• Trends affecting business research and the emerging hierarchy of business decision makers.
• The distinction between good business research and research that falls short of professional quality.
• The nature of the research process.
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Why Study Business Research?
Business research provides information to guide business decisions
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Research Should Help Business Respond to Change
“Enterprises have long recognized the need
to better sense and respond to business change.
What’s different today is that ubiquitous access
to information and real-time communications
have fostered an ‘always on’ business culture
where decision making has become a ‘just-in-time
process.’”
Business Performance Management Forum
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Business Research
• A process of determining, acquiring, analyzing, synthesizing, and disseminatingrelevant business data, information, andinsights to decision makers in ways thatmobilize the organization to take appropriate business actions that, in turn, maximize business performance
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Research Should Reduce Risk
The primary purpose of research is to reduce the level of risk of a business decision
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What’s Changing in Business that Influences Research
Critical Scrutiny of Business
Computing Power & Speed
Computing Power & Speed
Battle for Analytical
Talent
Battle for Analytical
Talent
FactorsFactors
Information Overload
Shifting Global
Economics
Shifting Global
Economics
Government InterventionGovernment Intervention
Technological
Connectivity
Technological
Connectivity
New Research
Perspectives
New Research
Perspectives
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Computing Power and Speed
Real-time Access
Real-time Access
Lower-cost Data
Collection
Powerful Computatio
n
Powerful Computatio
n
Better Visualizatio
n Tools
Better Visualizatio
n Tools
Integration of Data
Integration of Data
FactorsFactors
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Business Planning Drives Business Research
Organizational Mission
BusinessGoals
BusinessStrategies
BusinessTactics
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Business Decisions and Research
Häagen-Dazs TacticsSuper premium Dozens of flavorsSmall packagesSignature colors on packagingAvailable in franchise and
grocery stores
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Decision Support Systems
Numerous elements of data organized for retrieval and use in business decision
making Stored and retrieved via
Intranets Extranets
Information Sources
Business Intelligence
Systems Ongoing information collection Focused on events,
trends in micro and macro-environments
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Sources of Business Intelligence
Business Intelligence
Government/Regulatory
Economic
Competitive
Demographic
Technological Cultural/Social
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Sources of Business Intelligence
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Sources of Business Intelligence
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Sources of Business Intelligence
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Sources of Business Intelligence
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Sources of Business Intelligence
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Sources of Business Intelligence
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Hierarchy of Business Decision Makers
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Can It Pass These Tests? Can information be applied to a critical decision? Will the information improve managerial decision
making? Are sufficient resources available?
Research May Not Be Necessary
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Information Value Chain
Characteristics
Data collection/ transmission
Data interpretation
Models
Decisionsupport systems
Data management
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The Research Process
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Characteristics of Good Research
Clearly defined purposeClearly defined purposeDetailed research
processDetailed research
processThoroughly planned
designThoroughly planned
designHigh ethical standardsHigh ethical standards
Limitations addressedLimitations addressed
Unambiguous presentation
Unambiguous presentation
Conclusions justifiedConclusions justified
CredentialsCredentials
Adequate analysisAdequate analysis
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Categories of Research
Applied Basic (Pure)
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Types of Studies
Reporting
Explanatory Predictive
Descriptive
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Research Though Stimulators
“This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.”
Bill Gates, entrepreneur and founder
Microsoft