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Wierltr 4017t o i r j rI t didn't just happen that "Sun Valley"spells perfection o f pleasure t o wintersports and fun enthusiasts the world over.• Such factors as scenic setting, climaticconditions, and physical terrain werecarefully considered i n a n exhaustivestudy, prior to Sun Valley's development.It was obvious that the Sawtooth Moun-tain Region of Idaho was the perfect loca-tion for a year 'round resort. Its pictur-esque peaks fringing the naturally formedvalley; the many miles o f smooth, ski-perfect slopes; the invigorating, moisture-free a i r and made-to-order snow—lightand powdery—leave nothing t o be de-sired • Add t o this ideal setting t hethoughtful comforts of the world's finesthotels e v e r y conceivable facility foryour convenience and pleasure t h efriendly informality of the Old Westand you have life exactly as you like it—a t S U N V A L L E Y !

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Sun Valley's ski lifts are considered by experts tocomprise the greatest single contribution to theenjoyment of skiing. In operation are eight fast,electrically-powered chair lifts, including one onBaldy Mountain in three sections, it,005 feet long,and a new chair l ift, 1,9oo feet long, from ColdSprings Canyon to the Round House, with a ver-tical rise of 1,090 feet. There is also an additionalnew l i f t i,2..00 feet long on Dollar Mountain fornovices. These l i f ts, together w i t h those onProctor and Ruud mountains, assure a maximumof downhill skiing with a minimum of effort.

on slopes of powder snow.

A glance at the guest book offers conclusive evi-dence of Sun Valley's wide, universal appeal. I tnot only attracts discriminating vacationists fromthe earth's far corners, but fun-fans of all ages aswell. Swimming, ice-skating, sleighing and dogsledding follow skiing in close succession on thepopularity list. Guests of all ages also enjoy theopportunities to just bask in the warm sun andacquire an enviable, healthy tan.

"Young America" takes up a new sport.

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A f e w m o r e lessons w i l l co e c t th is.

The O p e r a House as seen f r o m a shop in Cha l l enge r I nn V i l l a g e .

Guests may, i f they wish, plan each hour of theirstay and have practically every moment filled withactivity. Or, they can forget about plans andschedules l i v e each wonderful day in restfulrelaxation a n d enjoy the most carefree vaca-tion they've ever known.

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The Sun Valley Ski School, in charge of Otto Lang,executive director, with Toni Matt, head instruc-tor, is internationally known for its ability to givebeginners a grasp of controlled skiing fundamen-tals. I f you've never skied, but always wanted to,Sun Valley is the ideal place to learn. By followingthe competent instructor's directions you wi l l beamazed to find how quickly you can master basicskiing principles—how soon you will ski with con-fidence and in perfect safety. Many, at Sun Valley,find themselves enjoying this greatest of all wintersports thrills, on ordinary terrains, after a singleweek of lessons.

The f ros ty t i nk le o f s le ighbe l ls adds a d e l i g h t f u l nate.

Trail C r e e k C a b i n

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In equipping the two hotels, Sun Valley Lodge andChallenger Inn, nothing has been overlooked foryour absolute comfort and convenience. Distinctlydifferent, each meets requirements o f the mostexacting guest. The Inn, styled to resemble a corn-

piece mountain village, is especially colorful, andthe Lodge enjoys the reputation of being the finesthostelry of its kind in the country. Both are oper-ated on the European Plan.

Three miles distant from Sun Valley Lodge andChallenger Inn is charming Trail Creek Cabin, apopular center of activity. It 's a perfect place forprivate parties of twenty to thirty persons. •

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A f e a s t f o r the eyes as w e l l , f r om Tra i l Creek Cabin_

r - -

Spacious skating rinks are closely adjacent toSun Valley Lodge and Challenger Inn. Thereare natural ice rinks at both hotels, and inaddition, there is an artificial r ink at theLodge which assures skating even on un-usually warm winter days and in the latespring.

Sunny days find diners taking luncheon onthe terrace overlooking the ice rink at theLodge.

Lessons for beginners and advanced figureskaters are offered by a competent corps ofinstructors, who stage a graceful exhibitionon the Lodge rink each afternoon for theentertainment of guests.

Diners on the Lodge ba lcony over look the ska t ing r ink . 13

The Round House, high up on Baldy Mountainand reached by ski l i f t , is a delightful place topause for lunch or a hot beverage. Reached by ashort walk from the summit of the second sectionof the chair ski l ift, it is a rendezvous for skiers onBaldv Mountain. The inviting interior is warmedby four fireplaces. The sun decks surrounding themain building are popular lounging places on sunnydays where a flattering winter tan can be acquired.From this lofty vantage point, an inspiring viewof the rugged Sawtooth Mountains is obtained.

The Round House on Ba I d y M o u n t a i n commands a n i nsp i r i ng v i e w.

One of Sun Valley's two year 'round swimming pools

No publicity -s tunt - but actually one o f SunValley's most popular winter pastimes is swim-ming in the two outdoor, warm-water pools. En-closed in glass walls, they are open at the too togive swimmers and sun-bathers full benefit of theunusually warm winter sun.

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Above E x c e l l e n t meals,expertly served, a re rou-tine i n t h e ma in d in i ngroom at the Lodge, also inthe Ram, Continental Cafeand t he Skiers C a f e a tChallenger Inn.

Left T h e R e d w o o dLounge i n t h e Lodge i ssmartly modern, ye t in t i -mate and inviting.

When evening falls, lights glisten across the snow andthe entire village is transformed into a different, excitingworld. Don comfortable sports clothes for dinner. Lateryou'll join friends in the Lodge Duchin Room where apopular orchestra plays for dancing. The versatile trioof musicians at The Ram, Challenger Inn, add to theair of gay informality there.

Hari S m i t h s Orchest ra , m a k e r o / melod ies .

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Ski Lessons S k i instruction in groups orclasses $5.00 per day, $3.50 per half day,$12.00 for three days o r $22.00 fo r sixlessons to be taken within ten consecutivedays, including Sundays. Private lessons,when instructor available, $8.50 p e rhour; $3.00 fo r each additional personusing same instructor.Ski Lifts S k i lift tickets, including trans-portation to lifts, $4.00 per day; $22.50per week; $75.00 per month; $150.00 perseason. Ticket good fo r three consecu-tive days, $11.25. Single ride o n BaldyMountain Ski lift, $3.00.Ice Skat ing Instruction available, pr i -vate lessons by appointment, $4.00 perlesson for beginners, $5.00 per lesson foradvanced students. Use o f natural i cerinks, 750 per day, $3.75 per week—arti-ficial ice rink, $1.50 daily, $7.50 weekly.Skate rental, $1.00 per day.Dog Sleds Ava i lab le at $4.00 per hour,$3.00 p e r ha l f hour. Charge includesdriver.Bobsleds, Sleighs and Cutters Doublecutter, $6.00 per hour. Bobsled parties,minimum o f ten persons, $1.00 per hour,per person. These charges include driver.Skeet, Trap , Ri f le , Pistol ShootingSkeet and t r ap shooting grounds a recompletely equipped. $3.00 charge f o rstring of 25 birds includes shells and serv-ice of attendant. Gun rental, 750 per day.Instruction available.Bowling Alleys—Pool S i x excellentalleys are in the game room of the Lodge.Bowling, 400 a line. Pool, 750 per hour.Music and Dancing Available in theDuchin Room a t the Lodge and in TheRam a t Challenger Inn every evening.

Listed below are activities and facilities at yourcommand while you are a Sun Valley guest.

Opera House Conveniently located toSun Valley Lodge and Challenger Inn,this 500-seat movie theatre shows first-run pictures nightly and Sunday afternoon.Stores and Shops Win te r sports equip.ment, clothing, ski paraphernalia, skates,swimming suits and accessories may bepurchased a t stores in the Lodge andChallenger Inn. Ski rental, $1.50 per dayor $6.00 per week.There's also a curio-gift shop, photo shop,greenhouse and a drug store i n SunValley Village.Beauty and Barber Service Complete.ly equipped beauty parlor and barbershop are located in Sun Valley Lodge.Physio-Therapy Department T h e twotreatment rooms are equipped with elec-tric cabinets, infra-red lamps, massagetable, shower and dressing rooms. Expe-rienced attendants for Physio.Therapy,Diathermic and Infra-Red treatments.Hospital Facilities and Doctor's ServiceThere's a full-time resident physician andsurgeon available, with a completelyequipped office and trained staff at hisdisposal.Western Union and Post Office We s t -ern Union service is available a t bothhotels. A U. S. Post Office in ChallengerInn serves all the village.Railroad Information Reservat ionsA competent Union Pacific representativeis on hand to assist guests in arrangingfor tickets, securing reservations and fur-nishing other railroad information.Church Services Catho l ic and Protes-tant services are held each Sunday.

With the abundance of superb skiing features and facilities i t is onlynatural that Sun Valley is a favored site for various meets of nationaland international importance throughout the winter and early springseasons. Among these exciting, competitive events to be held during the1947-48 winter season are:

Sixth Annual Intercollegiate Ski MeetSeventh Annual Mid-Winter Sports Carnival and Interstate Ski MeetSun Valley Ski Club MeetEighth Annual Open Competition for the Harriman Cup and National

Downhill and Slalom RacesIdaho American Legion Junior Championships

Sun Valley also offers the popular, low-cost -Learn To Ski- weeks forbeginners and advanced students, as follows: January 4-10 inclusive;January 11-17 inclusive and January 18-L4 inclusive.

Other featured sports spectacles during the winter-spring season arethe colorful Ice Skating Carnivals and the Sun Valley Snow and SpringSports Meet.

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Boulder Bas in , w h e r e w i n t e r ' s l i n g e r i n g s n o w de f ies t h e summer sun.

Not far from Sun Valley-18 miles, tobe exact—on a site near an abandonedmining camp, comfortable guest accom-modations have been set up in refur-bished, rustic log cabins for devotees oflate spring and early summer skiing.Here, in a truly frontier setting of prim-itive, unspoiled mountain beauty, justas i t has remained for centuries, goodskiing can be enjoyed all through themonth of June and into early July.

The trip to Boulder Basin is a spine-tingling th r i l l i n itself. On ly t h edoughty –jeep'. can negotiate the rug-ged, winding mountain road whichleads to the 9,000 foot elevation. The

Month 1944 1945 1946November 38.7 41.3 40.8December 33.2 29.0 34.3

1945 1946 1947January 36.4 30.8 28.0February 35.3 35.3 41.9March 41.4 44.1 45.9April 47.9 57.5 55.4May 62.9 63.6 68.1

13oolcisr gsfri

4VEV446 TEMFERAMREAVERAGE DAILY MAXIMUM TEMPERATURES AT SUN VALLEY, IDAHO

view from this road, all the way to thevery top of the peak, is breath-takingand affords many sweeping vistas of thejagged Sawtooth Mountains and neigh-boring ranges, with deep, furrowed val-leys between. When grass and flowerscarpet the floor of Sun Valley, i t is adelightful contrast to leave summer be-hind and within a very short time climbto vvinter's snow and excellent skiing.

The Basin also offers many opportu-nities for the rock climber to test hisability.

Trips to Boulder Basin, for a day orlonger, can be arranged on arrival atSun Valley.

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TYPICAL 811N VALLEY W I V E ACCOMMODATIONg

The d r a w i n g a t l e f tillustrates a t y p i c a lroom with private bathat S u n V a l l e y L o d g e .The ra te fo r this r o o m

is $ 1 2 . 0 0 per d a y s in -gle, a n d $ 1 6 . 0 0 p e rday doub le . A l l ra tesare E u r o p e a n P l a n —meals no t included. Ala c a r t e serv ice i s o f -

fered in the Lodge d in-i n g r o o m .

This d r a w i n g i l l u s -trates the f loor p l a n o fa larger room than theone a b o v e . N o t e t h etasteful a r r a n g e m e n tof f u r n i s h i n g s ; t h econvenient b a t h , a n d

plenty o f w a r d r o b espace f o r e x t r a c l o t h -ing. T h e r a t e f o r t h i sroom i s $ 1 6 . 0 0 p e rday single, and $ 2 0 . 0 0per d a y double .

• • •

Detailed rates for other

type accommodat ionsat S u n V a l l e y L o d g emay be found on page30.

Guest rooms in t h e Lodge a r e mode rn , spacious, r i ch ly appo in ted .

Ultra modern, yet comfortably homelike is the keynoteof guest room design at Sun Valley Lodge and ChallengerInn. They are so smartly appointed, so luxuriously fur-nished that it's really hard to realize you are at the edgeof America's last primitive wilderness. That's graciousliving—in the Sun Valley manner.

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Illustrated a t l e f t i s a

typical r o o m a t C h a l -lenger I n n w i t h p r i v a t ebath a n d s h o w e r r o o m .The rate for this t y p e o fa c c o m m o d a t i o n i s

$ 1 0 . 0 0 p e r d a y s ing le ,and $ 1 4 . 0 0 p e r d a ydouble.

• • •

Detailed ra tes f o r o ther

type a c c o m m o d a t i o n sat C h a l l e n g e r I n n m a ybe f o u n d on p a g e 31 .

TYPICAL CHALLENGER INN ACCOMMODATIO

The d r a w i n g a t l e f t i l -lustrates a p o p u l a r a c -commodat ion a t C h a l -

lenger I n n — adjo in ingrooms w h i c h s h a r e t h es a m e , c o n v e n i e n t l y -located s h o w e r r o o m .Such r o o m s c a n n o t b e

assigned to prov ide e x -clusive u s e o f s h o w e r.The r a t e f o r t h i s t y p eaccommodat ion is $6 .00

per d a y s i n g l e , a n d$10 .00 per d a y double .

Chal lenger Inn gues t rooms a r e des igned f o r comfor tab le l i v i ng ,

The Challenger Inn assures guests o f economical anddelightful vacation living. It resembles an Alpine village,both in architecture and appointment. Accommodationsare styled in modern design, cheerful and comfortable inevery respect.

Challenger Inn has three places where meals can beprocured —The Ram, the Cafe Continental, and theSkiers' Cafe. Swiss chefs prepare special dishes that arein keeping with the charming Tyrolean atmosphere.

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TrI7e-0-0.967For those who prefer moreprivacy, yet wish to be nearthe life and activity of SunValley Village, The Cottageis ideal. Set apart from Chal-lenger Inn proper, it is with-in convenient distance fromall facilities such as skatingrink, swimming pools andthe Opera House. The Cot-tage has accommodationsfor 40 persons in zo roomssharing bath and shower.Illustration a t left showsarrangement of furnishingsin a typical room.

atte elia7The Chalets are attractive,comfortable buildings nearChallenger Inn. They weredesigned primarily for con-testants participating in va-rious winter sports eventsduring winter and spring sea-sons. When no events are inprogress, they are open tothe public, at especially rea-sonable rates.

The illustration at rightshows the arrangement o fbeds and other equipment ina room in The Chalets.

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All reservations require a deposit upon receipt of deposit notifi-cation. The deposit is credited to the guest's account. Such depositwill b e refunded i n ful l provided notification o f cancellationreaches Sun Val ley Lodge or Challenger Inn 30 days prior tothe scheduled arrival date of guest. If less than 30 days noticeis given, •-ffort id!! 6-11tiade to resell the space for the full periodof the cancelled reservation and all but whateyer sum repa,sentsthe actual finOKial loss on the space will be b a t e d .

Double rates o r single occupancy wi lperiods from December 20 to Januaryto March 1.

All rates for accommodations at Sun ValleyEuropean Plan—meals not included.

half-rateon room accommodations and meals (reduced portions) a t theLodge and Inn. This does not apply to Chalet rooms.

Personal servants assigned t o room with running water, noprivate bath—$6.00 per day. Meals provided-et staff tables—30 per cent discount. I f regular accommodations are provid-ed, standard guest rates apply.

Sun Valley Lodge opens December 20 for the winter season.Challenger Inn is open the year 'round.

Children 8 years of age and under are entitled to

e charged duringfrom January 25

are based on the

Reservations for any type of accommodations at Sun Valley canbe made direct through W. P. Rogers, general manager, SunValley, Idaho, or through any Union Pacific representative. Seelist of offices on page 32.

SUN VA L L E Y L O D G E One PersonPer D a y

Two PersonsPer D a y

Room wi th p r i va te b a t h $ 1 2 . 0 0 $ 1 6 . 0 0

Larger room with pr ivate bath(North exposure) 16.00 20 .00(South exposure) 18.00 22 .00

Large corner room with pr ivate bath 20.00 24 .00

Large room with bath and private sun deck 24.00 28.00Two-room suite ( l a rge room with connecting

sitting room) 32.00 36.00Deluxe suite with bedroom, bath, par lo r and

sun deck 40.00 44 .00

Room with running water, no pr ivate ba th 8.00 12.00

CHALLENGER I N N

Room with pr ivate tub and shower bath . 10.00 14.00

Room w i th running w a t e r , sharing t u b a n dshower b a t h 8.00 12.00

Room sharing shower with connecting room 6.00 10.00

CHALET R O O M S W I T H R U N N I N G WAT E RDaily rate: $ 2 . 5 0 per bed, per person

CHALET R O O M S W I T H O U T R U N N I N G WAT E RDaily rate: $ 2 . 0 0 per bed, per person

THE C O T TA G ERoom sharing tub and shower bathSingle, $8.00 per day D o u b l e , $12.00 per day

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P L A N Y O U R T R I P W I T H E X P E R T H E L P

UNIONPACIFIC

TRAVEL OFFICES

Aberdeen, Wash. . 3 Union Passenger Sta.Alhambra, Cal. . . . . . . . .121 W. Main St.Astoria, Ore F o o t of i l th St.Atlanta 3, Go 1 2 3 2 Healey Bldg.Bend, Ore. 1 1 2 Oregon Ave.Birmingham 3, Ala...701 Brown-Marx Bldg.Boise, Idaho. . I d a h o Bldg., 212 N. 8th St.Boston 8, Mass 2 9 4 Washington St.Bremerton, Wash. 2 2 8 First St.Butte, Mont 6 0 9 Metals Bank Bldg.Cheyenne, Wyo. 1 2 0 W. loth St.Chicago 3, Ill O n e S. LaSalle St.Cincinnati 2, Ohio 3 0 3 Dixie Terminal Bldg.Cleveland 13, Ohio...1407 Terminal TowerDallas 1, Texas..2108 Mercantile Bank Bldg..Denver 2, Colo. 5 3 5 Seventeenth St.Des Moines 9, la. 4 0 7 Equitable Bldg.Detroit 26, Mich 6 1 2 Book Bldg.East Los Angeles, Cal 5 4 5 4 Ferguson DriveFresno 1, Cal 2 0 7 Rowell Bldg.Glendale 3, C a l . . . . . 4041/2 N. Brand Blvd.Hollywood 28, Cal ..6702 Hollywood Blvd.Huntington Park, Cal_ ...7002 Pacific Blvd.Kansas City 6, Mo. 2 E. Eleventh St.Las Vegas, Nev U n i o n Pacific StationLewiston, Idaho R o o m 7, Union DepotLincoln 8, Nebr. 1 3 0 S. 13th St.Long Beach 2, Cal. 1 4 4 Pine Ave.Los AAgeles 14, Cal._ Union Pacific Bldg.Memphis 3, Tenn 1 7 2 0 Sterick Bldg.Milwaukee 3, Wit. 8 1 4 Warner Bldg.Minneapolis 2, Minn

8 9 0 NorthwesternBankBldg.New Orleans 12, La. 5 0 4 Canal Bldg.

Printed by Poole Bros., Chicago, Ill.

Let one of Union Pacific•s courteous and in-formed representatives make your reserva-tions at Sun Valley and assist you with thedetails of your trip. There is no cost to youand you wi l l find his helpful suggestionswill add materially to your enjoyment ofthe trip. Write, phone, or call at any ofthe Union Pacific offices listed below.

New York 20, N. Y., Suite 350,Rockefeller Center, 626 Fifth Ave.

Oakland 12, Cal... 215 Central Bank Bldg.Ogden, Utah B e n Lomond Hotel Bldg.Omaha 2, Nebr.

Cor. 15th & Dodge Sts. or 1614 Farnam St.Pasadena 1, Cal U n i o n Pacific StationPhiladelphia 2, Pa_ 9 0 4 Girard Trust Bldg.Pittsburgh 22, Pa. 1 4 1 9 Oliver Bldg.Pomona, Cal U n i o n Pacific StationPortland 5, Ore. .701 S. W. Washington St.Reno, Nev 2 5 Cladianos Bldg.Riverside, Cal 7 t h & Vine Sts.St. Joseph 2, Mo 5 1 7 Francis St.St. Louis 1, Mo. . . .1223 Ambassador Bldg.Sacramento 14, Cal 2 1 7 Forum Bldg.Salt Lake City 1, Utah

Hotel Utah, Main ond S. Temple Sts.San Diego 1, Cal 3 2 0 BroadwaySan Francisco 2, Cal...Geary at Powell St.Son Jose 7, Cal, .206 First Nat'l Bank Bldg.San Pedro, Cal. 8 0 5 S. Pacific Ave.Santa Ana, Cal 3 0 5 N. Main St.Santo Monica, Cal 3 0 7 Santo Monica Blvd.Seattle 1, Wash 1 3 0 0 Fourth Ave.Spokane 8, Wash 7 2 7 Sprague Ave.Stockton 6, Cal. 2 0 7 Don Burton Bldg.Tacoma 2, Wash. 1 1 4 S. Ninth St.Toronto, Ontario... 2 0 1 Can. Poc. Bldg.Tulsa 3, Okla. 8 2 3 Kennedy Bldg.Walla Walla, Wash...First Nat'l Bank Bldg.Washington 5, D. C... .600 Shoreham Bldg.Yakima, Wash. U n i o n Pacific Bldg.

U N I O N P A C I F I C R A I L R O A DU.S.A.-10-47

I S u n Va l ley Lodge 9 S t a b l e s

2 C h a l l e n g e r Inn 1 0 R o d e o Arena

3 T h e Cottage I I S k e e t & Trap Shooting

4 O p e r a House 1 2 T r a i l Creek Cabin

5 C h a l e t s 1 3 P r o c t o r Mountain Ski Lift

14 R u u d Mountain Ski Lift

15 D o l l a r Mountain Ski Lift

Garage 1 6 K e t c h u m

&tidy Mountain Ski Lift

Warm WaterSwimming Pools

7 I c e Skating Rinks

Above T h e r e ' s bowling, pool andping p o n g i n t he Lodge C o m e Room.

Below T h e trio entertains nightlyin The Ran,

THE SEASONED TRAVELER GOES BY TRAIN

'OA

M O N T

-4111011W, I C O L O

77\

FOR DEPENDABLE TRANSPORTATION

Be S p e c i f i c S a y "UNION PACIFIC"

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