1 1 Corporate Philanthropy PACE Center for Girls January 15, 2010.
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Transcript of 1 1 Corporate Philanthropy PACE Center for Girls January 15, 2010.
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Corporate Social Responsibility – a healthy society needs successful companies
Good business – studies prove brand and reputation are strengthened
Integration of giving goals with company mission; employee satisfaction and retention
Reputation Management -- impact of corporate scandals
Demand for results and ROI
WHY DO COMPANIES GIVE?
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Strategic grantmaking for programs; less fundraising events
Partnership arrangements with other stakeholders
Cause-related giving close to their business goals
Blending of cash and non-cash resources; pro bono
Employee volunteerism and teambuilding
Addressing issues vs. funding specific NPOs
FOCUS ON SOCIAL INVESTING
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Offer networking/thank you events – pair your relationships with theirs
Encourage operational support vs. only program
Employee engagement/value proposition
Responding to immediate needs (hunger, Haiti)
Pre-tax profits: 1% or less to philanthropy
Foundations: Endowed or “pass-through”
TRENDS IN CORPORATE GIVING
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BCBSF AT A GLANCEBCBSF employs 5,880 team
members across the state of Florida
46% – front line employees
40% – individual contributors
5 % – officers and directors
9 % – managers and supervisors
Workforce Makeup
Members Served
• 6.8 million (BCBSF & Subsidiaries)
• 4.2 million (Health Business)
• 31% market share in Florida
Customer Retention
• 92% for 2007
Financials
• $8.4 Billion consolidated revenue
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Blue Cross and Blue Shield of Florida – A long history of helping and caring; mission-driven for all of Florida
Corporate responsibility to provide resources, time and talent to communities
In 2009, the Corporation and our employees invested more than $8 million; our employees volunteered 20,000 hours; Foundation grants and awards -- $3 million
BACKGROUND OF BCBSF GIVING
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Strengthen industry leadership and reputation
Build public support for the value of BCBSF’s local presence in our communities
Support and complement BCBSF’s Mission and Values
Build solid, positive relationships with leaders
Provide employees with a vehicle to give back to their communities
COMMUNITY AFFAIRS GOALS
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Five Components:
The Blue Foundation for a Healthy Florida
Statewide Community Affairs and Corporate Giving
Blue Community Champions Employee Volunteer Program
Local/Regional Community Affairs and Sponsorships
United Way Campaign
All report to Public Affairs to allow enhanced integration, alignment and efficiencies
BCBSF COMMUNITY AFFAIRS PROGRAMS
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PACE Statewide Conference
Hands On Jacksonville “Dose of Caring” Award
Leadership Florida annual support
Komen Race for the Cure sponsorship
Furniture donation for Edward Waters College
Orlando Hispanic Summit
Gifts to Diversity Organizations
BCBSF DIRECT GIVING EXAMPLES
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Primary purpose is to fund and support 501(c) (3) programs and organizations that positively impact the health and well being of uninsured and underserved (e.g., rural, at-risk, low income) Floridians
Enhanced access to quality health-related services for Floridians, particularly the uninsured and underserved
Accomplished through a combination of grants and support for projects, rather than directly financing the provision of health care services (reimbursement of care)
PURPOSE OF THE BLUE FOUNDATION
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Foundation Grants Portfolio
• IMPACT Community Grants (twice/year, RFP)
• Sapphire Award (reward for community excellence)
• Embrace a Healthy Florida (childhood obesity strategic initiative)
• Capacity Building (grantee training, symposiums, alliance training, technical assistance)
• Learn more at www.bluefoundationfl.com