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A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association. © 2012. All rights reserved.

Blue Care Connection Program Portfolio

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Wellness ● A key part of Blue Care Connection®

Our new wellness is for Everyone

More robust, completely integrated A new way to experience wellness

• New packaged programs

• More flexible product components

• Increased breadth of channel delivery

• Targeted segment approach for employers

• More engaging online and mobile presence

• Enhanced, insightful use of member information

• Accessible to all employees regardless of health plan

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Introducing

o Free preventive care

o Cash or prizes

o Lower premiums

o Discount gyms

o Programs offered are for the ‘less than healthy’

o Limited access to resources of interest to them

o Making time to engage is challenging

Why Are We Changing?

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These findings lead us to a new wellness solution…

Our Wellness Product Suite

Web Portal

Health Screeningand Assessment

Client Reporting

Worksite Wellness

o onthemark Healthy Worksite consultationo ondemand client website o Fitness center serviceso Strategy consultingo Program coordinationo Member personalized

communications

o ROIo Online access

Weekly utilization reporting

o Aggregate reporting

o Dedicated coachingo Multiple modalities

o Liveon portalo Health Assessmento Self-directed courseso Wellness coachingo Trackerso Health articleso Fitness Programo Social networkingo Text messagingo Life Points

o onmywayTM Health Assessmento Personal Wellness Reporto Biometric screenings

o One on one coaching

o Oncourse®

o Events and seminarso Online workplace

competitionso Health fairs

WellnessCoaching

Client Engagement, Management,

and Staffing

Engaged, accountable Engaged, accountable employeeemployee

Engaged, accountable Engaged, accountable employeeemployee

*Package and buy-up dependent

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ondemand Client Resources

Health Challenges

Client Website

Reporting

Newsletters

Engagement

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Healthy Worksite Wellness Consultation*Wellness Consultants: Designated wellness consultant to

provide strategic wellness planning to build a multi-year strategy to help:

oAnalyze claims data, culture and value of wellness at the organization

oRaise awareness of health risks 

oMotivate people to reduce their risks

oChange attitudes to reshape corporate culture

oIncrease demand for appropriate health services

oImprove consumerism to maximize value of health care benefits

Engagement Strategy

oTailored for your unique population

oCoordinates all Wellness efforts

oIncludes a targeted communications campaign

oPromotes health program engagement

oProduces measurable results

7* Buy-up option available with BCC Enhanced or Custom.

Liveon Participant Portal

o Member Dashboardo Health Assessmento Self-Directed Courseso Trackers and Toolso Health & Wellness Content

o Social Networkingo Text Messaging o Food and Exercise Diaryo Life Pointso Fitness Program

Portal Highlights

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Health Assessment

o Integrated within the portal

o Adaptable

o Scientifically-based action steps

o Drives engagement with self-directed courses and coaching

o Data collected at end of first module and at completion

o Personal wellness report

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Integrated Wellness Coaching*, Goals & Trackers

o Coaches interact with members via Web– View participant trackers

– Secure messages

– Push digital content

o Mobile settings allow for text reminders

10Built-in with BCC Enhanced level, or available with Custom

Comprehensive Wellness Coaching*Our Wellness Coaches address health topics

relevant to the entire population, including:Health Topic Clinical Assessment

Nutrition• Diet quality (balance, variety and overall consumption of

food groups)

• Nutrition score based on 2010 Dietary Guidelines

Physical Activity

• Aerobic activity (moderate and vigorous intensity)

• Strength training

• Flexibility and stretching exercises

Stress Management

• Self-reported stress level

• Perception of stress (PSS-4)

Readiness to change, self-efficacy and barriers are also assessed.

11Built-in with BCC Enhanced level, or available with Custom

onmytime Self-Directed Courses

Milestone Assessments

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Remember When You Called Exercise Play? *

• Gamification

• Individual and group challenges

• Easy to use

• Real-time analytics

• Employers can create their own custom challenges

13Built-in with BCC Enhanced level, or available with Custom

Health & Wellness Interactive Tools and Resources

Symptom Checker

Articles & Tools

Food & Exercise Diary

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Our Fitness Programs

Our Fitness Program offers membership to a national network of leading national, regional and local fitness centers for one low

monthly price of $25 and no contract.

Introducing:Corporate Onsite Fitness Center Program*

• Facility onsite

• Tracking of usage by members

• Access through Blue Access for Members or Wellness universal page

• Earn Life Points as you work out at work

$45.30Average monthly fee for access to one brand of fitness centers.

International Health, Racquet & Sportsclub Association

15Buy-up option with BCC Enhanced or Custom

Biometric Screenings

o Integrated member experience

o On-site screening with flexible model

– Flow model

– Single station

– Flexi-mobile

o Near-site screening

– Voucher

o Personal physician

– Physician Screening Form

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Personalized Wellness Communication*“Campaigns of One”

Multimodal communicationprovides a stronger

connection

Personalized member communication deliversmeasurable outcomes

17Built-in with BCC Enhanced or with Custom, additional buy-up options available.

Life Points

o Get more with Life Points

o Instant recognition

o Enhanced member experience

o Offerings that earn points

– Biometric screenings (voucher and on-site)

– Health Assessment – Self-directed courses

(5 courses)– Fitness Programs– Tracking

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o Health fair displays

o Immunization events

• Flu immunization

o Educational classes and webinars

o Worksite wellness allowance• Plan year benefit

• Balance billing

• Flexibility around employer Wellness initiatives

Worksite Wellness Events*

*Package and buy-up dependent

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More reporting in 2013 with consistent content, appearance and schedule

To be added:

• BCC Executive Summary Report or BCC “Lite” Report– quarterly

• Client Level Monthly Member Participation Report – monthly

• Annual Health Assessment Aggregate Report – annual

BCC Executive Summary Report will begin transition to a member-centric approach

• This approach will incorporate ROI, beginning with average study findings and moving towards true ROI reporting

Wellness Reporting Integration

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The

Big Picture

Strategy, planning and coordination • onthemark Healthy worksite consultation • Integration with care management and incentives

Liveon Wellness portal • ondemand Client engagement website • Personalized communications

onsite Events • Biometric screenings • onmyway™ Health Assessment • gameon Health challenges • Fitness Program

onmytime Self-directed coursesonmyteam Dedicated health coaching

Reporting and analytics with online access

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Wellness Features Retiring

o Liveon Health Portal replaces Personal Health Manager

– No historical data will transfer to new wellness portal. Members who wish to print or save information will need to visit the site before 12-31-2012

o Expanded Health Assessment integrated with Liveon portal

– No historical data will transfer to new tool. Members who wish to print reports or certificates of completion will need to do so by midnight on 12-31-2012

o Life Points replaces Blue PointsSM program

– Valid Blue Points balances as of 1-1-2013 will migrate to the Life Points portal within 1Q 2013

What will not migrate?

• Kids' Stamp program (ages 6-12) and Teen Points program (ages 13-17) must be redeemed by midnight on 12-31-2012

• Blue Points history and detailed information for members 18+ will no longer be available after 12-31-2012

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InIn sickness sickness andand in in health.health.InIn sickness sickness andand in in health.health. 23