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1 0. IAT 102 Graphic Design. 0 3. Swiss Style Armin Hofmann Adrian Frutiger: Univers-Font Wolfgang Weingart: Typo-Punk Design Basics. Swiss Design (International Typographic Style) asymmetrical organization grid objective photography clear and factual sans serif typography - PowerPoint PPT Presentation

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  • 10IAT 102 Graphic Design

  • 03Swiss StyleArmin HofmannAdrian Frutiger: Univers-FontWolfgang Weingart: Typo-Punk

    Design Basics

  • Armin Hofmann, 1954Swiss Design(International Typographic Style) asymmetrical organization grid objective photography clear and factual sans serif typography

    Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Mller-Brockmann

    (Chapter 18, Meggs)

  • 1928 TschicholdNew Typography50-60ies RuderWhite Space1961Muller-BrockmannThe Grid1970sOtl Aicher:Corporate Identity

  • Armin Hoffman

  • Armin Hoffman

  • Armin HoffmanThe viewers do not know it but they can feel it

  • Font Design (Swiss Style)

  • Leading refers to the thin strips of lead that divide the horizontal lines of type. A font size is determined by the entire piece of metal.Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.

  • Univers, Adrian Frutiger, 1957

  • Helvetica,(Neue Haas Grotesk),Max Miedlinger 1957

  • http://www.anyonecanswiss.com/

  • Swiss Design(International Typographic Style) asymmetrical organization grid objective photography clear and factual sans serif typography

    Poster the good shapeEmil Ruder

  • Wolfgang Weingart, Punk-Typographer

  • Design Basics

  • How do you lead users through information by visual means?

  • HierarchyBalanceConsistency / RepetitionContrastWhite spaceGestalt-principlesStyle-Hints (or elements for good design):

  • hierarchy

  • What is the most important information?What should you see first? Second? hierarchy

  • balance

  • balance - symmetry

  • balance - asymmetry

  • balance symmetry or asymmetry

  • contrast

  • visual contrast

  • ProximitySimilarityGood continuationClosureUniform ConnectednessFigure GroundGestalt-principles:

  • ProximityInformation Design, Andres Wanner 2010http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm

    Information Design, Andres Wanner 2010

  • SimilarityInformation Design, Andres Wanner 2010

    Information Design, Andres Wanner 2010

  • Good continuationInformation Design, Andres Wanner 2010

    Information Design, Andres Wanner 2010

  • ClosureInformation Design, Andres Wanner 2010

    Information Design, Andres Wanner 2010

  • Uniform ConnectednessInformation Design, Andres Wanner 2010http://www.andyrutledge.com/gestalt-principles-3.php

    Information Design, Andres Wanner 2010

  • figure/ground

  • ProximityInformation Design, Andres Wanner 2010http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm

    Information Design, Andres Wanner 2010

  • Good continuationInformation Design, Andres Wanner 2010

    Information Design, Andres Wanner 2010

  • figure/ground

  • figure/ground

  • figure/ground

  • figure/ground

  • Announcements

    Next week:- quiz: all lectures + Lupton: GRID chapter

    This week: midterm-marks Please review IN DETAIL! your marks count as accepted, if you dont dispute them before March 22nd

    Questions, feedback, etc: Andres informal office hour, today 2:30 Blenz @ Mezzanine Allen, Andrew office hour: today after lecture

  • fin

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