Richard Branson

http://www.papermag.com/blogs/times-square-virgin-megastore.jpg

Virgin “Megastore”

Virgin Airlines

http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg

http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpghttp://media.comicmix.com/media/2008/08/26/virgin-comics-logon.jpghttp://www.breakfrom.co.uk/wp-content/uploads/2008/04/spaceshiptwo.jpg

Virgin Limobike, Comics, Galactic, Balloon Flights

With so many companies…

How has the brand stayed “Virgin”?

http://www.solarnavigator.net/sponsorship/sponsorship_images/Richard_Branson_balloon_capsule.jpg

Balloon Records

•Circumnavigated the world in a balloon

•Flew a balloon at record speed of 245mph

Aqueous Feats

http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg

•Attempted to cross the Atlantic in a sail boat (twice)

•Fastest crossing of the British Channel

By being ridiculously awesome and rich Richard Branson has made himself synonymous with his brand Virgin. Because of this consumers have begun to associate his traits (recklessness, superfluity, adverterousness, ect.) to the Virgin brand.

http://i.dailymail.co.uk/i/pix/2009/04/20/article-1171739-04888F3F000005DC-652_468x397.jpg